Marketing Organization Development

Download Marketing Organization Development full books in PDF, epub, and Kindle. Read online Marketing Organization Development ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing Organization Development

Author : William J Rothwell
Publisher : CRC Press
ISBN 13 : 1315311720
Total Pages : 202 pages
Book Rating : 4.3/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Marketing Organization Development by : William J Rothwell

Download or read book Marketing Organization Development written by William J Rothwell and published by CRC Press. This book was released on 2017-03-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.

Organization Development

Author : Mee-Yan Cheung-Judge
Publisher : Kogan Page Publishers
ISBN 13 : 0749470186
Total Pages : 448 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Organization Development by : Mee-Yan Cheung-Judge

Download or read book Organization Development written by Mee-Yan Cheung-Judge and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two of the leading experts in the field, Organization Development is a guide to the basic principles of effective organization development. A compendium of theories, practices, diagnostics techniques and figures, it provides practical advice for identifying an organization's needs and determining the most appropriate course of action to maximize organizational capability. It provides an overview of the history and theory of OD and addresses the various phases, the role of the practitioner, aspects of power and politics, and the human resources context. The book also discusses organizational design, culture change, managing transformational change, and developing effective leadership. Bridging the gap between theory and practice, this fully updated new edition of Organization Development now includes coverage of complexity and chaos theory, new case studies describing OD practices and attitudes in countries outside of the US and UK, and new chapters on change and culture and on employee engagement and wellbeing. The authors also have added emphasis on the collaborations between OD and HR functions. It provides a wealth of helpful advice for OD practitioners, HR professionals and those with an interest in helping develop their organization.

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Author : Vinay Kothari
Publisher :
ISBN 13 : 9783319169477
Total Pages : pages
Book Rating : 4.1/5 (694 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference by : Vinay Kothari

Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Organization Development

Author : Robert Smither
Publisher : Routledge
ISBN 13 : 1317553799
Total Pages : 446 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Organization Development by : Robert Smither

Download or read book Organization Development written by Robert Smither and published by Routledge. This book was released on 2016-06-03 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization Development: Strategies for Changing Environments, Second Edition, aims to help managers of the future successfully plan for and manage changes in the workplace. The book teaches students how to conceptualize and implement planned interventions to increase organizational effectiveness. Building on the success of the previous edition, Smither, Houston, and McIntire maintain the foundational and historical organization development content while incorporating a number of key changes: new material on change management, globalization, diversity, sustainability, ethics, talent management, and emotional intelligence; a greater emphasis on the practical application of the theory; new case studies focusing on current business dilemmas that align with the chapter objectives. This edition brings this classic book into the 21st century, making it a valuable resource for students of organizational development, organizational behavior, change management, and leadership.

Organization Development Interventions

Author : William J. Rothwell
Publisher : CRC Press
ISBN 13 : 1000418367
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Organization Development Interventions by : William J. Rothwell

Download or read book Organization Development Interventions written by William J. Rothwell and published by CRC Press. This book was released on 2021-09-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: To effectively adapt and thrive in today’s business world, organizations need to implement effective organizational development (OD) interventions to improve performance and effectiveness at the individual, group, and organizational levels. OD interventions involve people, trust, support, shared power, conflict resolution, and stakeholders’ participation, just to name a few. OD interventions usually have broader scope and can affect the whole organization. OD practitioners or change agents must have a solid understanding of different OD interventions to select the most appropriate one to fulfill the client’s needs. There is limited precise information or research about how to design OD interventions or how they can be expected to interact with organizational conditions to achieve specific results. This book offers OD practitioners and change agents a step-by-step approach to implementing OD interventions and includes example cases, practical tools, and guidelines for different OD interventions. It is noteworthy that roughly 65% of organizational change projects fail. One reason for the failure is that the changes are not effectively implemented, and this book focuses on how to successfully implement organizational changes. Designed for use by OD practitioners, management, and human resources professionals, this book provides readers with OD basic principles, practices, and skills by featuring illustrative case studies and useful tools. This book shows how OD professionals can actually get work done and what the step-by-step OD effort should be. This book looks at how to choose and implement a range of interventions at different levels. Unlike other books currently available on the market, this book goes beyond individual, group, and organizational levels of OD interventions, and addresses broader OD intervention efforts at industry and community levels, too. Essentially, this book provides a practical guide for OD interventions. Each chapter provides practical information about general OD interventions, supplies best practice examples and case studies, summarizes the results of best practices, provides at least one case scenario, and offers at least one relevant tool for practitioners.

Marketing Resource Management

Author : Axel Güpner
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.7/5 (151 download)

DOWNLOAD NOW!

Book Synopsis Marketing Resource Management by : Axel Güpner

Download or read book Marketing Resource Management written by Axel Güpner and published by . This book was released on 2021-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing, organizations are changing, the entire industry is in a paradigmatic change process driven by a global pandemic, a new normal under the sign of a New Green Deal and a disruptive Remocal Economy. Many conservative economies have largely slept through digitization and will apparently not be able to exploit the opportunities offered by Asset-as-Service. It will therefore be all the more important to reach customers with increasingly scarce resources. Modern marketing can do this, as the Amazons of this world are already impressively demonstrating. Marketers across all sectors are embarking on the Marketing Excellence Journey to equip themselves for the new normal, using expertise, method, rigor, and MarTech and SalesTech predictive intelligence to engage with customers. Many CNN and Forbes award-winning books, including the B2B Marketing Guidebook (Springer, 2021), provide the necessary technical know-how for marketers. But it will also take a significant shift in thinking and change within companies for marketing and sales to work together to actively perform these new essential functions. This book describes for managers of all areas and knowledge disciplines how they can initiate, drive and support this change process in their organizations. For marketers, the book provides a comprehensive description of how to drive and support the change process based on their expertise, argumentative and in the context of change management and organizational development. From the contents: - The marketing organization development triad - Holistic marketing - Enterprise Marketing Management (EMM) - Marketing Operations Management (MOM) - The benefits of marketing resource management - Past is future - Structured creativity About the authors: Prof. h.c. Dr. Uwe Seebacher (MBA), holds a doctorate in economics and business administration. He has more than 25 years of experience in the manufacturing, energy and service industries and an international track record in strategic and operational marketing and communications as well as business and organizational development. 20 years of experience as the owner of a publishing company and a method consulting firm underscore his diverse experience. He is a lecturer at many renowned business schools and universities and has written numerous articles and books in leading publishing houses such as "Praxishandbuch B2B Marketing" (Springer Verlag), "Strategic Workforce Management" (Harvard Business Manager) or "Predictive Intelligence for Management" (Springer). He has received numerous awards and prizes for his work in the field of scientific and applied research, and for his models and concepts such as the maturity model for industrial goods marketing or the model for predictive intelligence. Dr. Axel Guepner, HR consultant and HR manager.Internationally experienced Global Head of Human Resources in corporations, such as Allianz SE, Dresdner Bank AG, and Wacker Chemie AG, with extensive experience in international HR management and focus on "digitalization of the working world". Eleven years of coaching experience in Olympic high-performance sailing as "Team Leader of the German Olympic Sailing Team". Member of the Advisory Board for Scientific Continuing Education for Professionals and Executives of the Ludwig-Maximilians-University Munich (LMU). Academic Education: Studied Political Science, Business Administration and Law in the USA and Germany (Diplom-Politologe / PhD).

Practicing Organization Development

Author : William J. Rothwell
Publisher : John Wiley & Sons
ISBN 13 : 0470523921
Total Pages : 706 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!

Book Synopsis Practicing Organization Development by : William J. Rothwell

Download or read book Practicing Organization Development written by William J. Rothwell and published by John Wiley & Sons. This book was released on 2009-10-09 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised, this new edition of the classic book offers contributions from experts in the field (Warner Burke, David Campbell, Chris Worley, David Jamieson, Kim Cameron, Michael Beer, Edgar Schein, Gibb Dyer, and Margaret Wheatley) and provides a road map through each episode of change facilitation. This updated edition features new chapters on positive change, leadership transformation, sustainability, and globalization. In addition, it includes exhibits, activities, instruments, and case studies, supplemental materials on accompanying Website. This resource is written for OD practitioners, consultants, and scholars.

Internal Marketing: Directions for Management

Author : Barbara Lewis
Publisher : Routledge
ISBN 13 : 1134613938
Total Pages : 331 pages
Book Rating : 4.1/5 (346 download)

DOWNLOAD NOW!

Book Synopsis Internal Marketing: Directions for Management by : Barbara Lewis

Download or read book Internal Marketing: Directions for Management written by Barbara Lewis and published by Routledge. This book was released on 2000-08-24 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic

Organization Development

Author : Gary McLean
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605093343
Total Pages : 481 pages
Book Rating : 4.6/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Organization Development by : Gary McLean

Download or read book Organization Development written by Gary McLean and published by Berrett-Koehler Publishers. This book was released on 2005-12-02 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for use in undergraduate and graduate programs in organization development, management, human resource development, and industrial and organizational psychology, Organization Development provides readers with an overview of the field and acquaints them with the basic principles, practices, values, and skills of OD. Covering every aspect of the work of an OD professional and featuring numerous illustrative case studies, it shows how OD professionals actually get work and what the first steps in any OD effort should be. Author Gary McLean surveys different ways to assess an organizational situation—including a comparison of the Action Research and Appreciative Inquiry models—and provides forms for devising an action plan based on that assessment. He then looks at how to choose and implement a range of interventions at different levels, as well as how to evaluate the results of an intervention. Organization Development goes beyond the organizational level to look at the application of OD on community, national, regional, and global levels. And it successfully combines theory and practice; process and outcomes; performance and affective results; effectiveness and efficiency.

Bottom-Line Organization Development

Author : Merrill Anderson
Publisher : Routledge
ISBN 13 : 1136426140
Total Pages : 245 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Bottom-Line Organization Development by : Merrill Anderson

Download or read book Bottom-Line Organization Development written by Merrill Anderson and published by Routledge. This book was released on 2004-02-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization development practitioners have, for over half a century, engaged with organizations to help them grow and thrive. The artful application of Organization Development (OD) has helped business leaders articulate vision, rethink business processes, create more fluid organization structures and better utilize people's talents. While business leaders and OD practitioners intuitively believe that OD provides valuable results, rigorous measurement of the value delivered has long eluded many OD practitioners. 'Bottom-Line Organization Development' provides powerful tools to capture and measure the financial return on investment (ROI) of OD projects to the business. Given the increasing competition for budget and resources within organizations and the requirements of demonstrating tangible results, the need for such OD measurement tools is very high. But in addition to proving the value of OD projects, integrating evaluation into the change management process itself can actually increase the value of the change initiative because it opens up new ways of capturing and increasing the value of change initiatives. In other words, there is an ROI to ROI. Merrill Anderson calls this new way of approaching OD "strategic change valuation." The book explains the five steps in the OD value process - diagnosis, design, deployment, evaluation and reflection. In addition, three case studies take readers through the process of applying bottom-line OD to three types of popular strategic change initiatives: executive coaching, organization capability, and knowledge management. Readers will gain a holistic perspective of how to make the seemingly intangible benefits of these initiatives tangible.

Organization Development and Society

Author : Baruch Shimoni
Publisher : Routledge
ISBN 13 : 1351264826
Total Pages : 211 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis Organization Development and Society by : Baruch Shimoni

Download or read book Organization Development and Society written by Baruch Shimoni and published by Routledge. This book was released on 2019-03-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization Development and Society: Theory and Practice of Organization Development Consulting offers a new approach for the practice of organization development (OD). The new approach, a habitus oriented OD (HOOD), sees consultees' thinking and behavior a result of habitus, a cognitive structure developed historically in endless interactions between human behavior and social structures. HOOD has two goals: The first goal is to redefine the objectives of individually oriented OD. The focus on habitus and social structure allows individually oriented OD scholars and practitioners to keep their subjective approach, which searches for consultees' inner world. However, this subjectivity searches not only for consultees' psychological but their social dispositions. It views the individual level, the habitus, as a site of social dispositions that from within the individual consultees generate thoughts and behaviors in a way that closely corresponds with the organization's social structure; with power relations and social positions and with accepted metaphors and common language. The HOOD links the concept of habitus to the field of OD and in so doing provides an alternative way to incorporate the individual and the social in OD. HOOD's second goal is to re/position OD between organizations and society and thus to produce a consulting practice that is both pragmatic and human. It is pragmatic since incorporation of habitus enables the consultant to liberate consultees' perspectives and behavior from the organization's social and structural hoops and to use these perspectives in processes of change and development. Considering the habitus as central to consulting projects is human since it enables consultants (and consultees) to identify the responsibility for organizational problems (and other phenomena) not only at the level of the individual but also at the level of the organization and the environment outside the organization.

Organization Development Fundamentals

Author : William J. Rothwell
Publisher : Association for Talent Development
ISBN 13 : 1607285029
Total Pages : 195 pages
Book Rating : 4.6/5 (72 download)

DOWNLOAD NOW!

Book Synopsis Organization Development Fundamentals by : William J. Rothwell

Download or read book Organization Development Fundamentals written by William J. Rothwell and published by Association for Talent Development. This book was released on 2015-01-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a tumultuous global business environment, change is a constant. Organizations are affected by many factors from the local economy to global competition. To be successful they must do more than react to changes, they need to be proactive. Organization Development Fundamentals provides a starting point for those interested in learning more about taking this proactive approach. The authors explore the many facets of organization development and change management, including the theories, models, and steps necessary to complete the process. This is a perfect resource for professionals who are just starting out in the OD field or who want to brush-up on the basics. After reading this book, you will be able to: Define organization development and change management. Implement a change effort. Understand the competencies required of successful change agents. Recognize and solve ethical dilemmas related to change.

Market-led Strategic Change

Author : Nigel Piercy
Publisher : HarperThorsons
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 ( download)

DOWNLOAD NOW!

Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by HarperThorsons. This book was released on 1991 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.

Organization Development

Author : Donald L. Anderson
Publisher : SAGE Publications
ISBN 13 : 1506363938
Total Pages : 513 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Organization Development by : Donald L. Anderson

Download or read book Organization Development written by Donald L. Anderson and published by SAGE Publications. This book was released on 2016-10-20 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization Development: The Process of Leading Organizational Change, Fourth Edition offers a comprehensive look at individual, team, and organizational change, covering classic and contemporary organization development techniques. Today's practitioners seek a solid foundation that is academically rigorous, but also relevant, timely, practical, and grounded in OD values and ethics. In this bestselling text, author Donald L. Anderson provides students with the organization development tools they need to succeed in today’s challenging environment of increased globalization, rapidly changing technologies, economic pressures, and evolving workforce expectations.

Organizing Marketing and Sales

Author : Per Andersson
Publisher : Emerald Group Publishing
ISBN 13 : 1787549704
Total Pages : 368 pages
Book Rating : 4.7/5 (875 download)

DOWNLOAD NOW!

Book Synopsis Organizing Marketing and Sales by : Per Andersson

Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

A Field Guide for Organisation Development

Author : Mr Ed Griffin
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401638
Total Pages : 288 pages
Book Rating : 4.4/5 (724 download)

DOWNLOAD NOW!

Book Synopsis A Field Guide for Organisation Development by : Mr Ed Griffin

Download or read book A Field Guide for Organisation Development written by Mr Ed Griffin and published by Gower Publishing, Ltd.. This book was released on 2014-04-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisation Development, as a field, is messy, imperfect and hard to get hold of - it is like nailing jelly to the wall. A Field Guide for Organisation Development offers a variety of perspectives and unparalleled experiences from practitioners and researchers who all share an interest and involvement in Organisation Development (OD). In it are multiple voices, mindsets and practices - not all of which necessarily agree with each other. Leading OD practitioners present a contemporary, practical guide that tackles the dilemmas and polarities that face anyone studying or practising within the OD arena, and encourages them to develop their own particular practice of OD in a way that is appropriate for their context, skills and preferences, while challenging them to look beyond what comes naturally. Here are new ways to support the growth and development of an organisation from modest endeavours that are small in scale to organisation-wide change programmes. A Field Guide for Organisation Development is as comprehensive a resource to support the practice of OD as can be found anywhere. It covers issues of organisational health as well as offering tools aimed at supporting practitioners to survive in the harsh realities of organisational life. It contains chapters on the OD practitioner, on groups, on culture, on data and evaluation. It offers perspectives on change, on the relationship between OD and HR, and on the use of external consultants.

Boundary-Spanning Marketing Organization

Author : G. Tomas M. Hult
Publisher : Springer Science & Business Media
ISBN 13 : 1461438195
Total Pages : 84 pages
Book Rating : 4.4/5 (614 download)

DOWNLOAD NOW!

Book Synopsis Boundary-Spanning Marketing Organization by : G. Tomas M. Hult

Download or read book Boundary-Spanning Marketing Organization written by G. Tomas M. Hult and published by Springer Science & Business Media. This book was released on 2012-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.