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Marketing On Fleek How To Make Your Marketing Professional Efforts Count In A Customer Centric World
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Book Synopsis Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World by : Kobi Ben Meir
Download or read book Marketing on Fleek: How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World written by Kobi Ben Meir and published by Lulu.com. This book was released on 2020-02-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing guru and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream.Detail not only the personal and professional obstacles, but how the lessons learned along the way. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
Book Synopsis Marketing on Fleek by : Kobi Ben Meir
Download or read book Marketing on Fleek written by Kobi Ben Meir and published by . This book was released on 2020-02-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek - How to Make Your Marketing And Professional Efforts Count In A Customer-Centric World to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
Book Synopsis Funnel-Free Approach by : Naomi Jaurez
Download or read book Funnel-Free Approach written by Naomi Jaurez and published by Independently Published. This book was released on 2023-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Funnel-Free Approach: Revolutionizing Marketing for Success," Author Naomi Jaurez presents a groundbreaking paradigm shift in the world of marketing. Gone are the days of traditional funnels that focus solely on conversion metrics. Instead, this book introduces a transformative methodology that puts the customer at the center of every marketing decision, resulting in a more authentic, engaging, and successful approach. In today's hyper-connected world, consumers are increasingly skeptical of traditional marketing tactics. They crave genuine connections, personalized experiences, and meaningful engagement with brands. This book explores how adopting a funnel-free approach can not only meet these customer expectations but also drive predictable and recurring revenue. Through thought-provoking insights, practical strategies, and real-world examples, readers will learn how to break free from the constraints of the traditional marketing funnel. By focusing on building long-term relationships, delivering exceptional customer experiences, and nurturing loyalty, businesses can cultivate a loyal customer base that keeps coming back for more. Key topics covered in "The Funnel-Free Approach" include: - Understanding the limitations of traditional marketing funnels and their impact on customer relationships - Embracing a customer-centric mindset and putting the customer at the heart of marketing strategies - Harnessing the power of personalized experiences to drive customer engagement and satisfaction - Leveraging data and analytics to gain deep insights into customer behavior and preferences - Implementing effective customer journey mapping and touchpoint optimization strategies - Cultivating a culture of continuous improvement and experimentation to refine marketing efforts - Nurturing customer loyalty and advocacy through relationship-building and exceptional service Whether you are a marketing professional, business owner, or anyone seeking to revolutionize their approach to marketing, "The Funnel-Free Approach" offers a fresh perspective and actionable strategies to elevate your marketing efforts. By embracing this customer-centric methodology, you will unlock the secrets to building long-lasting customer relationships and driving sustainable business growth. Say goodbye to outdated marketing funnels and hello to a more authentic, engaging, and successful marketing approach. Get your copy of "The Funnel-Free Approach: Revolutionizing Marketing for Success" and embark on a journey towards customer-centric marketing excellence.
Book Synopsis Marketing Above the Noise by : Linda J. Popky
Download or read book Marketing Above the Noise written by Linda J. Popky and published by Routledge. This book was released on 2016-11-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Book Synopsis Getting It Right! by : Jonathan R Weiner
Download or read book Getting It Right! written by Jonathan R Weiner and published by Bestsellingbook.com. This book was released on 2020-08-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting it Right! is not another book of "Marketers marketing to Marketers." Getting It Right! is about taking the right and necessary steps to create a customer-centric marketing strategy.Part personal journey and part practical advice, Getting It Right! presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth.Throughout eleven content-specific chapters, author Jonathan Weiner presents you with his "Wheel of Fortune." With Getting It Right!, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. CEO's and CMO's will want their teams to be well versed in the basics of customer-centric marketing and innovation. The private equity world will want to ensure their investments are building the right product-market fit.Essential for the marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Essential for the marketer who needs to build strategy that will work with their most valuable consumers. Drawing from Jonathan's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world.This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build strategy that will work with their most valuable consumers.No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit."Weiner successfully weaves in wit, wisdom, and decades of experience to create a "go-to" book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right." -David Morse, CEO of New American Dimensions"A comprehensive view of marketing strategy with the customer front and center. As it should be. That's getting it right. As Peter Drucker said, 'The purpose of business is to create and keep a customer.' Based on years of building deep knowledge, expertise, and practical application, Jonathan Weiner's approach demonstrates how customer-centricity can help you be disciplined to unlock creativity in a way that creates even more value for your customers and, therefore, your business." - Kathy Oneto, Founder and CEO of The Agency OnetoWeiner has been described as an innovative thinker and marketer with deep experience leading and building talent driving to highly effective strategies by Paul Witkay, Founder and CEO of the Alliance for Chief ExecutivesAt the end of the year, a percentage of the royalties for each book sold will be contributed to the ACLU and Feeding America.Early Bird promoted pricing till book launch. To learn more, go to https: //www.gettingitrightbook.com
Book Synopsis Stop Listening to the Customer by : Adam Ferrier
Download or read book Stop Listening to the Customer written by Adam Ferrier and published by John Wiley & Sons. This book was released on 2020-02-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Book Synopsis The Marketing Mastermind: Innovative Techniques for Explosive Business Growth by : Joshua Lee Bryant
Download or read book The Marketing Mastermind: Innovative Techniques for Explosive Business Growth written by Joshua Lee Bryant and published by Joshua Lee Bryant. This book was released on 2023-04-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business landscape, the importance of a comprehensive and strategic approach to marketing cannot be overstated. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" offers readers a holistic view of the art and science of marketing, providing an indispensable guide to achieving exceptional results for businesses of all sizes. Drawing on years of experience as a marketing consultant, Joshua Lee Bryant expertly navigates readers through the intricacies of marketing, covering essential topics such as consumer psychology, the power of storytelling, segmentation, and data-driven decision-making. The book also delves into the ever-evolving world of digital marketing, with dedicated chapters on social media, content marketing, email marketing, and paid advertising strategies. Throughout "The Marketing Mastermind," readers will find a wealth of case studies, real-world examples, and practical advice that demonstrate the transformative power of these innovative marketing techniques. The book also emphasizes the importance of cultivating a growth mindset, enabling business owners and marketing professionals to adapt to rapidly changing industry trends and maintain a competitive edge in an increasingly crowded marketplace. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" is a must-read for anyone seeking to elevate their marketing game and propel their business to new heights of success. With its comprehensive coverage of marketing theory and practice, this book is poised to become an indispensable resource for both seasoned professionals and aspiring entrepreneurs alike.
Book Synopsis Waiting for Your Cat to Bark? by : Bryan Eisenberg
Download or read book Waiting for Your Cat to Bark? written by Bryan Eisenberg and published by Thomas Nelson Publishers. This book was released on 2007-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing. "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them."-Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not thesellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement."-George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control."-David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The Little Red Book of Selling "In 1999, the Wachowski brothers revolutionized moviemaking with stunning new angles and special effects revealed in The Matrix. Now the 'Eisenbrothers' have done the same for business in Waiting for Your Cat to Bark? Stunning new angles! Techniques that will be copied for decades. Cat is sure to be remembered as the genesis of an important new direction inmarketing."-Roy H. Williams, New York Times Best-Selling Author, The Wizard of Ads Trilogy "The Web is a democratizing force as the world's largest global brain. It educates everyone on the pros and cons of every product, service, and even person. An educated person doesn't react well to the traditional 'art of manipulation' that most marketers attempt to employ in their campaigns. As a matter of fact, it makes them angry and defensive-like a cat backed into a corner. No one understands this new world of marketing better than the Eisenbergs. Waiting for Your Cat to Bark? is the marketing manifesto of our generation. Read it, weep, and then go do something about it." -Brett Hurt, Founder and CEO of Bazaarvoice, Founder of Coremetrics, and Shop.org Board Director "It is easy to buy traffic but persuading that traffic to buy, subscribe, or otherwise take a profitable action is essential. Persuasion Architecture provides a framework for companies to better understand and reach customers with more relevant messages that increase the probability of acquiring and serving customers. Traffic cost inflation is a real problem, and this book not only tells you how to allow customers to buy the way they want to buy but makes the entire process accountable. I'll be encouraging the companies I invest in to read it." -Tod Francis, Managing Partner, Shasta Ventures "Who's buying? How are they buying? And why do they buy from you? Consumers have been turning away from old media channels and even most methods of advertising to embrace new media. The Eisenbergs have developed a proven methodology for selling in this new environment where the old marketing rules no longer apply. This book willchange how you think about marketing. It may even change how you think."-Rebecca Lieb, Executive Editor, The ClickZ Network "This book lays out a powerful and fresh way of thinking about personas, persuasion, and marketing in today's increasingly fragmented media environment. If you want a practical guidebook for successfully marketing to today's consumer, then this is a must-read."-Mark Kingdon, CEO, Organic, Inc. "Waiting for Your Cat to Bark? systematically covers every aspect of critical thinking about customers and prospects a marketer could need in today's complex business world. This is a book you'll reach for every time you begin your strategic planning."-Susan Bratton, CEO, Cendara, Inc., and Executive Chair ad: tech Conferences "With Waiting for Your Cat to Bark?, the Eisenbergs have shown us the power of persuasion for marketing. They back up their positions with compelling case studies and great firsthand experience that is priceless. This is a must-read for all marketing professionals and is on my desk."-Rand Schulman, Chief Active Marketing Officer, WebSideStory "The Brothers Eisenberg usher us out of the 20th-century age of media and into the 21st-century age of optimization. They show us step-by-step how to leave behind the diminished returns and false expectations of quantity, and how to replace them instead with the more universal appeal and profitability of quality."-Jeff Einstein, Media Pioneer and Social Critic "The Eisenberg brothers have done it again! Hot on the heels of their best-selling Call to Action, Waiting for Your Cat to Bark? is a guide to the use of personas and Persuasion Architecture that will force readers to reconsider all of their marketing efforts. Chock full of 'big picture' thinking and great strategic advice, the chapters 'Choosing Personas' and 'Bringing Personas to Life' are must-reads for anyone serious about marketing. Jeffrey and Bryan force us to rehumanize our audience in a way that drives measurement and forces accountability."-Eric Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks "Waiting for Your Cat to Bark? is a tremendous read. It has fresh ideas and practical solutions for persuading customers to act. I highly recommend this book."-Ivan R. Misner, PhD, New York Times Best-Selling Author and Founder of BNI
Book Synopsis Mastering Marketing by : Barnett Nicholas
Download or read book Mastering Marketing written by Barnett Nicholas and published by Independently Published. This book was released on 2023-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Marketing: The Ultimate Guide to Crafting Winning Plans" is a definitive resource for individuals and businesses seeking to excel in the dynamic and ever-evolving field of marketing. This comprehensive guide takes readers on a journey through the essential principles, strategies, and best practices that empower marketers to effectively promote products, services, or brands to their target audience. This book covers a wide range of topics, including: - Crafting a compelling brand identity that resonates with customers and sets businesses apart from the competition. - Creating well-structured marketing plans that align with business goals and provide a clear roadmap for marketing efforts. - Leveraging the power of digital marketing, from social media and content marketing to email marketing and search engine optimization (SEO). - Building meaningful relationships with customers through engagement and customer-centric strategies. - Measuring marketing performance using data-driven insights and analytics to make informed decisions and optimize campaigns. - Embracing innovation and adaptability in a constantly evolving marketing landscape. - Promoting ethical marketing practices that prioritize transparency and trust with consumers. "Mastering Marketing" is not only a valuable educational resource for those looking to enhance their marketing knowledge but also a practical guide for implementing effective marketing strategies that drive success. Whether you're a marketing professional seeking to refine your skills or a business owner looking to grow your brand, this book equips you with the tools and knowledge needed to excel in the world of marketing.
Download or read book The Growth Drivers written by Andy Bird and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Book Synopsis Make My Marketing Work by : Paul Keetch
Download or read book Make My Marketing Work written by Paul Keetch and published by Morgan James Publishing. This book was released on 2010-08-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message… at the right time. "Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you’re ready to Make YOUR Marketing Work, let’s get started…
Book Synopsis Experiential Marketing by : Kerry Smith
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Book Synopsis Customer Inspired Marketing by : Aubyn Thomas
Download or read book Customer Inspired Marketing written by Aubyn Thomas and published by AuthorHouse. This book was released on 2009-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no secret that the old methods of mass marketing are loosing effectiveness and value. We have exploited the basic advertising tactics for so long, customers just don't seem to care anymore. We now live in a "delete" era where the customer is in charge. The time to reinvent the way we go-to-market is now! Given the light speed at which your customers receive and process information, the fragmentation of media outlets, combined with a volatile macroeconomic climate - marketing genius is key. The book offers a clear roadmap toward creating sustainable and profitable brand value through a better ability to understand and delight your customer. It will prepare your company to embody your brand and live up to the promise that you portray. Today's new-world economy requires a strategy that understands how to out think the competition, not outspend them. In Customer Inspired Marketing, Aubyn Thomas, senior vice president of marketing services for Macy's, explains why these brands generate energized reactions from customers and how other brands can generate the same enduring and devoted following, even during financial crises. An eight-step plan for transforming any size organization into one of these brands, the book focuses on these themes: The customer: an examination of customers today and how demographic changes are shaping the new landscape. Customers are more informed and are looking for personal touches. Regrouping: using self-examination to discover the passionate core of the organization. Developing a proactive plan: the concrete steps organizations take to mitigate threats to brand perception and improve customer relationships. The book includes research, case studies and supporting graphs and diagrams to demonstrate the data behind the methodologies. With an accessible and supportive tone, Customer Inspired Marketing is a great tool for brand marketers on all levels!
Book Synopsis Attract Your Customers With An Incredible Special Method by : Marcelo Haggan
Download or read book Attract Your Customers With An Incredible Special Method written by Marcelo Haggan and published by . This book was released on 2021-03-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: " Consumer demands are evolving so fast, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. And if you want to know more about this method and know how to apply this method on your customers effectively, this book is for you! This book is about taking the right and necessary steps to create a customer-centric marketing strategy. Part from personal journey and part from practical advice, this book presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth. Throughout eleven content-specific chapters, the author presents you with his "Wheel of Fortune." With this amazing book, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. This book is especially essential for: Marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Marketer who needs to build a strategy that will work with their most valuable consumers. Drawing from the author's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world. This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build a strategy that will work with their most valuable consumers. No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit! Here's a preview of what you'll discover: Getting It Right - Overcoming a Nagging Problem I Love Market Research The Future Defines the Present Birds of a Feather The North Star Tactics in Search of a Strategy Integrated Marketing Is Marketing... and Vice Versa And many more! Enjoy a great time with this book! Good luck! "
Book Synopsis Understand Your Customers, Conquer Them! by : Cruz McBurnie
Download or read book Understand Your Customers, Conquer Them! written by Cruz McBurnie and published by . This book was released on 2021-03-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: " Consumer demands are evolving so fast, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts. And if you want to know more about this method and know how to apply this method on your customers effectively, this book is for you! This book is about taking the right and necessary steps to create a customer-centric marketing strategy. Part from personal journey and part from practical advice, this book presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth. Throughout eleven content-specific chapters, the author presents you with his "Wheel of Fortune." With this amazing book, you'll learn that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it. This book is especially essential for: Marketing researcher who needs to guide their marketing partners and clients to be customer-centric. Marketer who needs to build a strategy that will work with their most valuable consumers. Drawing from the author's experience, he presents lessons learned and watch-outs from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world. This book will help the marketing researcher who needs to guide their marketing partners and clients to be customer-centric and help the marketer who needs to build a strategy that will work with their most valuable consumers. No matter who you are, a CEO or a brand manager, to be customer-centric ensures you are building the right product-market fit! Here's a preview of what you'll discover: Getting It Right - Overcoming a Nagging Problem I Love Market Research The Future Defines the Present Birds of a Feather The North Star Tactics in Search of a Strategy Integrated Marketing Is Marketing... and Vice Versa And many more! Enjoy a great time with this book! Good luck! "
Book Synopsis Building Customer-Centric Brands by : Joseph Haecker
Download or read book Building Customer-Centric Brands written by Joseph Haecker and published by Independently Published. This book was released on 2023-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Must-Read for Every Marketer In the cluttered world of marketing, where strategies come and go, there's one timeless approach that stands above the rest-authentic storytelling. Joseph Haecker, a seasoned entrepreneur, tech founder, and master marketer, unveils the pivotal strategy that every marketer must embrace to stand out in today's competitive landscape. This compelling guide isn't just another book on marketing-it's a revelation. Through insightful narratives, Joseph Haecker takes you on a journey that transcends conventional branding techniques. Drawing from his diverse experiences across industries, Haecker lays out a blueprint for success, focusing on the core principle of elevating customers through their stories. Discover the transformative power of customer-centric marketing that resonates deeply with audiences. With practical wisdom and real-world examples, Haecker illustrates the art of fostering authentic connections by spotlighting the unique narratives of your customers. Dive into the strategies that redefine brand loyalty, amplify advocacy, and create enduring relationships beyond transactions. "Building Customer-Centric Brands" isn't just about selling products; it's about cultivating communities. Whether you're a seasoned CEO, an ambitious founder, a marketing professional, or an enthusiast seeking to transform your approach, this book serves as your guiding light. With a conversational and engaging style, Haecker weaves together the intricate threads of empathy, authenticity, and strategic communication. Elevate your brand by embracing the stories that matter-the stories of your customers. For marketers seeking an edge, "Building Customer-Centric Brands" is the indispensable guide that unlocks the secret to resonating deeply with your audience and forging lasting connections in an ever-evolving market.
Book Synopsis Wireless Rules by : Frederick Newell
Download or read book Wireless Rules written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.
