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Marketing Modernity
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Book Synopsis Marketing Modernity by : Adam Arvidsson
Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Book Synopsis Marketing Modernity by : Adam Arvidsson
Download or read book Marketing Modernity written by Adam Arvidsson and published by Psychology Press. This book was released on 2003 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Book Synopsis Selling Modernity by : Pamela E. Swett
Download or read book Selling Modernity written by Pamela E. Swett and published by Duke University Press. This book was released on 2007-08-29 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Download or read book Xuxa written by Amelia Simpson and published by Temple University Press. This book was released on 2010-04-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mega-Marketing of Gender, Race, and Modernity.
Book Synopsis Selling Modernity by : Pamela Swett Leighninger
Download or read book Selling Modernity written by Pamela Swett Leighninger and published by Duke University Press. This book was released on 2007-08-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Book Synopsis Marketing and Modernity by : Marianne E. Lien
Download or read book Marketing and Modernity written by Marianne E. Lien and published by . This book was released on 1997-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Book Synopsis Religion, Modernity, Globalisation by : François Gauthier
Download or read book Religion, Modernity, Globalisation written by François Gauthier and published by Routledge. This book was released on 2019-09-30 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the last four decades have seen profound and important changes in the nature and social location of religion, and that those changes are best understood when cast against the associated rise of consumerism and neoliberalism. These transformations are often misunderstood and underestimated, namely because the study of religion remains dependent on the secularisation paradigm which can no longer provide a sufficiently fruitful framework for analysis. The book challenges diagnoses of transience and fragmentation by proposing an alternative narrative and set of concepts for understanding the global religious landscape. The present situation is framed as the result of a shift from a National-Statist to a Global-Market regime of religion. Adopting a holistic perspective that breaks with the current specialisation tendencies, it charts the emergence of the State and the Market as institutions and ideas related to social order, as well as their changing rapports from classical modernity to today. Breaking with a tradition of Western-centeredness, the book offers probing enquiries into Indonesia and a synthesis of global and Western trends. This long-awaited book offers a bold new vision for the social scientific study of religion and will be of great interest to all scholars of the Sociology and Anthropology of religion, as well as Religious Studies in general.
Book Synopsis Consuming Modernity by : Cheryl Krasnick Warsh
Download or read book Consuming Modernity written by Cheryl Krasnick Warsh and published by UBC Press. This book was released on 2013-08-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Book Synopsis Advertising Progress by : Pamela Walker Laird
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Book Synopsis The Dark Side of Modernity by : Jeffrey C. Alexander
Download or read book The Dark Side of Modernity written by Jeffrey C. Alexander and published by John Wiley & Sons. This book was released on 2013-04-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, one of the world’s leading social theorists presents a critical, alarmed, but also nuanced understanding of the post-traditional world we inhabit today. Jeffrey Alexander writes about modernity as historical time and social condition, but also as ideology and utopia. The idea of modernity embodies the Enlightenment’s noble hopes for progress and rationality, but its reality brings great suffering and exposes the destructive impulses that continue to motivate humankind. Alexander examines how twentieth-century theorists struggled to comprehend the Janus-faced character of modernity, which looks backward and forward at the same time. Weber linked the triumph of worldly asceticism to liberating autonomy but also ruthless domination, describing flights from rationalization as systemic and dangerous. Simmel pointed to the otherness haunting modernity, even as he normalized the stranger. Eisenstadt celebrated Axial Age transcendence, but acknowledged its increasing capacity for barbarity. Parsons heralded American community, but ignored modernity’s fragmentations. Rather than seeking to resolve modernity’s contradictions, Alexander argues that social theory should accept its Janus-faced character. It is a dangerous delusion to think that modernity can eliminate evil. Civil inclusion and anti-civil exclusion are intertwined. Alexander enumerates dangerous frictions endemic to modernity, but he also suggests new lines of social amelioration and emotional repair.
Book Synopsis Marketing and Modernity by : Marianne E. Lien
Download or read book Marketing and Modernity written by Marianne E. Lien and published by . This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all."--Bloomsbury Publishing.
Book Synopsis Postsocialist Modernity by : Jason McGrath
Download or read book Postsocialist Modernity written by Jason McGrath and published by . This book was released on 2022 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines Chinese culture under the age of market reforms. Beginning in the early 1990s and on into the new century, fields such as literature and film have been fundamentally transformed by the forces of the market as China is integrated ever more closely into the world economic system. As a result, the formerly unified revolutionary culture has been changed into a pluralized state that reflects the diversity of individual experience in the reform era. New autonomous forms of culture that have arisen include avant-garde as well as commercial literature, and independent film as well as a new entertainment cinema. Chinese people find their experiences of postsocialist modernity reflected in all kinds of new cultural forms as well as critical debates that often question the direction of Chinese society in the midst of comprehensive and rapid change.
Book Synopsis Spectacular Modernity by : Lisa Blackmore
Download or read book Spectacular Modernity written by Lisa Blackmore and published by University of Pittsburgh Press. This book was released on 2017-07-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In cultural history, the 1950s in Venezuela are commonly celebrated as a golden age of modernity, realized by a booming oil economy, dazzling modernist architecture, and nationwide modernization projects. But this is only half the story. In this path-breaking study, Lisa Blackmore reframes the concept of modernity as a complex cultural formation in which modern aesthetics became deeply entangled with authoritarian politics. Drawing on extensive archival research and presenting a wealth of previously unpublished visual materials, Blackmore revisits the decade-long dictatorship to unearth the spectacles of progress that offset repression and censorship. Analyses of a wide range of case studies—from housing projects to agricultural colonies, urban monuments to official exhibitions, and carnival processions to consumerculture—reveal the manifold apparatuses that mythologized visionary leadership, advocated technocratic development, and presented military rule as the only route to progress. Offering a sharp corrective to depoliticized accounts of the period, Spectacular Modernity instead exposes how Venezuelans were promised a radically transformed landscape in exchange for their democratic freedoms.
Book Synopsis Advertising in Modern and Postmodern Times by : Pamela Odih
Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Book Synopsis A Companion to the History of the Book by : Simon Eliot
Download or read book A Companion to the History of the Book written by Simon Eliot and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.
Book Synopsis Modernity and Bourgeois Life by : Jerrold Seigel
Download or read book Modernity and Bourgeois Life written by Jerrold Seigel and published by Cambridge University Press. This book was released on 2012-04-12 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be modern? In the nineteenth century a consensus emerged that Western Europe was giving birth to a new form of life in which bourgeois activities, people, attitudes and values played a key role. Jerrold Seigel offers a magisterial account of the development of European modernity.
Book Synopsis Cinema, Audiences and Modernity by : Daniel Biltereyst
Download or read book Cinema, Audiences and Modernity written by Daniel Biltereyst and published by Routledge. This book was released on 2013-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
