Marketing Metrics 50 Metrics Every Executive Should Master

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Marketing Metrics

Author : Paul W. Farris
Publisher : Pearson Education
ISBN 13 : 0132716275
Total Pages : 463 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2006-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.

Data-Driven Marketing

Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Data-Driven Marketing by : Mark Jeffery

Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Marketing Metrics

Author : Neil Bendle
Publisher : FT Press
ISBN 13 : 0136755313
Total Pages : 710 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Marketing Metrics by : Neil Bendle

Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

Marketing Metrics

Author : Paul W. Farris
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

Marketing Metrics

Author : Paul W. Farris
Publisher : Pearson Education
ISBN 13 : 0137058292
Total Pages : 431 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2010 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.

Magic Numbers for Sales Management

Author : John Davis
Publisher : John Wiley & Sons
ISBN 13 : 0470821876
Total Pages : 305 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Magic Numbers for Sales Management by : John Davis

Download or read book Magic Numbers for Sales Management written by John Davis and published by John Wiley & Sons. This book was released on 2007-01-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.

The Executive Guide to Call Center Metrics

Author : James C. Abbott
Publisher : Robert Houston Smith Publishers
ISBN 13 : 1887355081
Total Pages : 200 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis The Executive Guide to Call Center Metrics by : James C. Abbott

Download or read book The Executive Guide to Call Center Metrics written by James C. Abbott and published by Robert Houston Smith Publishers. This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the cost of doing business increases, call centers and help desks are frequently moving overseas. How can your center remain competitive? Is pooling the best way to slash your wait times? James Abbott concisely answers these questions as he leads you through the world of process-centered customer service. Strategic and tactical terms, how to choose metrics to measure, and the miracle of Queuing Science are covered thoroughly, using easy-to-grasp anecdotes to explain the key technical topics.

Marketing Metrics

Author : Paul Farris
Publisher : Wharton
ISBN 13 : 9780131873704
Total Pages : 359 pages
Book Rating : 4.8/5 (737 download)

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Book Synopsis Marketing Metrics by : Paul Farris

Download or read book Marketing Metrics written by Paul Farris and published by Wharton. This book was released on 2006 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's best marketers recognize the central importance of metrics, measurement, and accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In 50 Metrics Every Marketer Must Know, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully.

Market Response Models

Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Market Response Models by : Dominique M. Hanssens

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

The Profit Impact of Marketing Strategy Project

Author : Paul W. Farris
Publisher : Cambridge University Press
ISBN 13 : 1139456407
Total Pages : 327 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis The Profit Impact of Marketing Strategy Project by : Paul W. Farris

Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Marketing Champions

Author : Roy A. Young
Publisher : John Wiley & Sons
ISBN 13 : 0470054506
Total Pages : 290 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Marketing Champions by : Roy A. Young

Download or read book Marketing Champions written by Roy A. Young and published by John Wiley & Sons. This book was released on 2006-10-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart

Cutting-edge Marketing Analytics

Author : Rajkumar Venkatesan
Publisher : Pearson Education
ISBN 13 : 0133552527
Total Pages : 321 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Cutting-edge Marketing Analytics by : Rajkumar Venkatesan

Download or read book Cutting-edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Conversion

Author : Mark Ryski
Publisher : AuthorHouse
ISBN 13 : 146341420X
Total Pages : 400 pages
Book Rating : 4.4/5 (634 download)

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Book Synopsis Conversion by : Mark Ryski

Download or read book Conversion written by Mark Ryski and published by AuthorHouse. This book was released on 2011-06-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes! Len Schlesinger President, Babson College former Vice Chairman and COO, Limited Brands A retail brand is built from the cumulative effects of its shoppers experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers experiences into future buyers. Pat Conroy Vice Chairman, Deloitte LLP & Consumer Products Practice Leader Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth. Thomas H. Davenport Presidents Distinguished Professor, Babson College & Author of Competing on Analytics and Analytics at Work

Marketing Metrics: 50+ Metrics Every Executive Should Master

Author : Paul W Farris
Publisher :
ISBN 13 : 9788177584905
Total Pages : pages
Book Rating : 4.5/5 (849 download)

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Book Synopsis Marketing Metrics: 50+ Metrics Every Executive Should Master by : Paul W Farris

Download or read book Marketing Metrics: 50+ Metrics Every Executive Should Master written by Paul W Farris and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Brand Metrics

Author : Jacek Kall
Publisher : Taylor & Francis
ISBN 13 : 1000436543
Total Pages : 155 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Brand Metrics by : Jacek Kall

Download or read book Brand Metrics written by Jacek Kall and published by Taylor & Francis. This book was released on 2021-09-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.