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Author : Robert B. Woodruff
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Management Perspectives and Applications written by Robert B. Woodruff and published by McGraw-Hill/Irwin. This book was released on 1976 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 183 pages
Book Rating : 4.9/5 (474 download)
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1135079676
Total Pages : 683 pages
Book Rating : 4.1/5 (35 download)
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author : Ivna Reic
Publisher : Routledge
ISBN 13 : 1136289798
Total Pages : 358 pages
Book Rating : 4.1/5 (362 download)
Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Author : Christian Homburg
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077146047
Total Pages : 641 pages
Book Rating : 4.1/5 (46 download)
Download or read book Marketing Management written by Christian Homburg and published by McGraw-Hill Europe. This book was released on 2012 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author : Peter R. Dickson
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Management written by Peter R. Dickson and published by Thomson South-Western. This book was released on 1997 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)
Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author : Nogalski, Bogdan
Publisher : IGI Global
ISBN 13 : 152257851X
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)
Download or read book Networked Business Models in the Circular Economy written by Nogalski, Bogdan and published by IGI Global. This book was released on 2019-09-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic changes in a globalized world require businesses to create new management practices to remain competitive and successful. While a network paradigm is a key management development, the effective application of this paradigm in organizational practice is complicated by differing interpretations and approaches. Therefore, it is important to thoroughly understand the applicable factors and mechanisms to an efficacious business network. Networked Business Models in the Circular Economy provides innovative insights into achieving synergy through the cooperation of many business partners and organizations and adapting operational strategies for the whole network. While highlighting topics such as smart mobility, digital solutions, and green supply chain, this publication is ideally designed for organizational managers, entrepreneurs, economists, management scientists, business analyzers, financial consultants, researchers, and students seeking current research on the dynamical contributions required to achieve mutual growth.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Carolina Machado
Publisher : Springer
ISBN 13 : 3319282816
Total Pages : 197 pages
Book Rating : 4.3/5 (192 download)
Download or read book MBA written by Carolina Machado and published by Springer. This book was released on 2016-02-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Izhar Oplatka
Publisher : Emerald Group Publishing
ISBN 13 : 1781902437
Total Pages : 297 pages
Book Rating : 4.7/5 (819 download)
Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Author : Anttiroiko, Ari-Veikko
Publisher : IGI Global
ISBN 13 : 1599049481
Total Pages : 4780 pages
Book Rating : 4.5/5 (99 download)
Download or read book Electronic Government: Concepts, Methodologies, Tools, and Applications written by Anttiroiko, Ari-Veikko and published by IGI Global. This book was released on 2008-03-31 with total page 4780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on e-government and its implications within the global context. Covers topics such as digital government, electronic justice, government-to-government, information policy, and cyber-infrastructure research and methodologies.
Author : Mark S. Glynn
Publisher : Emerald Group Publishing
ISBN 13 : 1780525761
Total Pages : 370 pages
Book Rating : 4.7/5 (85 download)
Download or read book Business-to-Business Marketing Management written by Mark S. Glynn and published by Emerald Group Publishing. This book was released on 2012-04-04 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Author : Selcen Ozturkcan
Publisher : Emerald Group Publishing
ISBN 13 : 1787145581
Total Pages : 477 pages
Book Rating : 4.7/5 (871 download)
Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 1845937627
Total Pages : 380 pages
Book Rating : 4.8/5 (459 download)
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1605660574
Total Pages : 2838 pages
Book Rating : 4.6/5 (56 download)
Download or read book Electronic Business: Concepts, Methodologies, Tools, and Applications written by Lee, In and published by IGI Global. This book was released on 2008-12-31 with total page 2838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
