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Marketing Management Cb Gupta N Rajan Nair
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Book Synopsis Marketing Management, C.B. Gupta & N. Rajan Nair by : C.B. Gupta
Download or read book Marketing Management, C.B. Gupta & N. Rajan Nair written by C.B. Gupta and published by Sultan Chand & Sons. This book was released on 2020-01-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
Book Synopsis Modern Marketing Management by : Nair K Chandrasekharan
Download or read book Modern Marketing Management written by Nair K Chandrasekharan and published by . This book was released on 1992 with total page 10347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Rajan Saxena
Download or read book Marketing Management written by Rajan Saxena and published by . This book was released on 2002-05 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING MANAGEMENT (2nd Edition) by : N RAJAN NAIR & MM VARMA
Download or read book MARKETING MANAGEMENT (2nd Edition) written by N RAJAN NAIR & MM VARMA and published by . This book was released on 1995-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed for 2nd year B Com, Annual Scheme and correspondence course of Bangalore University and other similar degree courses. The chapters covered are Concepts of Marketing, Marketing management,Marketing environment, Marketing planning, Consumer behavior, Product planning, Pricing strategies, Promotion strategies, Distribution strategies, Planning & control of Marketing functions, and lastly Marketing & Society.
Book Synopsis Marketing Management 4E by : Rajan Saxena
Download or read book Marketing Management 4E written by Rajan Saxena and published by Tata McGraw-Hill Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Dr. N. Mishra
Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Book Synopsis Marketing Management by : G.S. Monga
Download or read book Marketing Management written by G.S. Monga and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING MANAGEMENT by : M. GOVINDARAJAN
Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Book Synopsis Marketing Management by : S. Jayachandran
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Book Synopsis Dimensions in Commerce and Management by : Dr. Mahalaxmi Krishnan
Download or read book Dimensions in Commerce and Management written by Dr. Mahalaxmi Krishnan and published by Lulu.com. This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Anil Kumar
Download or read book Marketing Management written by Anil Kumar and published by . This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Kailas Sree Chandran
Download or read book Marketing Management written by Kailas Sree Chandran and published by Kailas Sree Chandran. This book was released on 2020-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the basics of Marketing Management which is essential for any university course. Includes topics like Marketing Environment, Market planning, Marketing mix, Product life cycle, market research, segmentation, targeting, positioning, Marketing research, testing and launching, promotion mix, consumer behavior etc. and other topics
Book Synopsis Marketing Management (Second Edition) by :
Download or read book Marketing Management (Second Edition) written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by and published by Nirali Prakashan. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Subhash C. Jain
Download or read book Marketing Management written by Subhash C. Jain and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management in Action by : Victor P. Buell
Download or read book Marketing Management in Action written by Victor P. Buell and published by . This book was released on 1970 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Amar Jyoti
Download or read book Marketing Management written by Amar Jyoti and published by . This book was released on 2009-07-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
