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Marketing Japanese Style
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Book Synopsis Marketing Japanese Style by : Paul Herbig
Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Book Synopsis Marketing and Consumption in Modern Japan by : Kazuo Usui
Download or read book Marketing and Consumption in Modern Japan written by Kazuo Usui and published by Routledge. This book was released on 2014-03-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Book Synopsis Marketing in Japan by : Ian Melville
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Book Synopsis The Japanese marketing system by : Michael Y. Yoshino
Download or read book The Japanese marketing system written by Michael Y. Yoshino and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relentless written by Johny K. Johansson and published by . This book was released on 1996 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors make the analogy with Zen practice, rather than rational analysis.
Book Synopsis Retail and Fashion Marketing to the Modern Day Japanese Consumers by : Carla Robertson
Download or read book Retail and Fashion Marketing to the Modern Day Japanese Consumers written by Carla Robertson and published by . This book was released on 2012 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Japanese Market Culture by : George Fields
Download or read book The Japanese Market Culture written by George Fields and published by . This book was released on 1988 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by : Joseph P. Helgert
Download or read book Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States written by Joseph P. Helgert and published by . This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Book Synopsis The Future Course of the Japanese-style Market Economy by :
Download or read book The Future Course of the Japanese-style Market Economy written by and published by . This book was released on 1995 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation Japanese Style by : Paul Herbig
Download or read book Innovation Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan has major problems to address, if it wishes to remain an economic superstar in the 21st century. Can Japan continue to grow as an economic superpower, now that it has caught up with the technological frontier by borrowing technology? Herbig explores the Japanese and American cultures, business practices, and government behavior, in order to determine an optimum combination. International managers and CEOs, business scholars and graduate students will find Herbig's insights into future scenarios for both Japan and America very valuable. After examining historical evidence of Japan's creativity, Herbig provides fresh insight into Japanese innovative strengths and weaknesses, and analyzes Japanese product development strategies and target costing. A comparison between U.S. and Japanese innovation processes shows how American thinking focuses excessively upon the earliest stages of the process. It also shows the advantages of imitation and application, as well as the risks involved in being a follower, even one as good as Japan.
Book Synopsis Navigating Japan's Business Culture by : Robert Charles Azar
Download or read book Navigating Japan's Business Culture written by Robert Charles Azar and published by . This book was released on 2016-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan. Unlike "cultural intelligence" books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism--and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to negotiate successfully with your Japanese partner ensure your business will endure for the long term in that market know your Japanese counterpart is telling you "no" when it sounds very much like "yes" capitalize on deeply held Japanese cultural traits in a way to benefit both your company and your partner's company create good business practices that will strengthen your business by drawing on the strong values of Japanese management styles and employee work ethic and much more This book is filled with page-turning practical wisdom from communication goals to negotiating, from product selection for the Japanese market to distribution services, and from management to sales. Azar provides valuable direction by Identifying Japan's culture-based differences in management and business practices to alert Western businesses of these differences Explaining and linking these practices to their cultural roots so that they may be understood in their correct cultural context Delivering guidance for dealing with these differences to create strong, successful, long-term partnerships with their Japanese counterparts. Ignore the important cultural differences highlighted in this book at your own business risk if you are working in or plan to enter the Japanese market. The case studies the author includes underscores the wisdom shared throughout the book. This book will be of interest to and benefit three groups of readers: individuals with professional interests in Japan, such as those in business and government those with an academic interest in Japan, such as teachers and students of both Japanese business and culture the culturally curious and globally minded who are interested in the many diverse cultures that enrich our world
Book Synopsis Handbook of Cross-Cultural Marketing by : Erdener Kaynak
Download or read book Handbook of Cross-Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Book Synopsis Honoring the Customer by : Robert M. March
Download or read book Honoring the Customer written by Robert M. March and published by John Wiley & Sons. This book was released on 1991-09-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest obstacle to selling to the Japanese has been and will continue to be cultural, not legal. Written by an expert with years of consulting experience in Japan, Honorable Customer will help businesspeople capitalize on the enormous potential of this market. Packed with fascinating case studies of Western successes and failures in the Japanese market.
Book Synopsis Marketing Strategies And Distribution Channels For Foreign Companies In Japan by : Erich Batzer
Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Book Synopsis Strategic Marketing Decision-Making within Japanese and South Korean Companies by : Yang-Im Lee
Download or read book Strategic Marketing Decision-Making within Japanese and South Korean Companies written by Yang-Im Lee and published by Elsevier. This book was released on 2008-11-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches
Book Synopsis Making Modern Japanese-Style Painting by : Chelsea Foxwell
Download or read book Making Modern Japanese-Style Painting written by Chelsea Foxwell and published by University of Chicago Press. This book was released on 2015-07-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction. Nihonga and the historical inscription of the modern -- Exhibitions and the making of modern Japanese painting -- In search of images -- The painter and his audiences -- Decadence and the emergence of Nihonga style -- Naturalizing the double reading -- Transmission and the historicity of Nihonga -- Conclusion.
Book Synopsis Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work by : Sing Ong Yu
Download or read book Art Of Modern Oriental Management: Applying The Chinese, Japanese And Korean Management Styles At Work written by Sing Ong Yu and published by World Scientific. This book was released on 2017-05-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present an overview of Chinese, Japanese and Korean modern management styles. The cultures of China, Japan and Korea are influenced by Confucianism, Daoism and Buddhism. As such, there are some basic similarities in their management styles. As business operations become more internationalised, the management styles among Chinese, Japanese and Korean companies have blurred the lines of distinction between Western and Eastern cultures. The need for Western managers to adapt to Asian way of doing business, and likewise for Asian companies to understand Western business practices, means that managers have to bridge the gaps and adopt the best management practices containing both Western and Eastern elements.Unlike the traditional approach of setting clear differentiation between Western and Eastern cultures, this book looks at Oriental management from a modern perspective, that is, the fusion of Western and Eastern management styles. By using a multifaceted approach to understanding modern Oriental management, the author stresses the complexities of the business environment in China, Japan and Korea. He suggests that Western theories of management are applicable to Eastern cultural context with some adaptations to the local environment. The author also offers valuable insights into the management styles of Oriental managers by providing a critical perspective of their thought processes in simple yet highly relevant illustrations of models and frameworks. This book is recommended for those who are interested in attaining a deeper knowledge of Oriental management practices.
