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Author : Geoffrey Ian Crouch
Publisher :
ISBN 13 : 9780646084015
Total Pages : 21 pages
Book Rating : 4.0/5 (84 download)
Download or read book Marketing International Tourism to Australia written by Geoffrey Ian Crouch and published by . This book was released on 1991 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Medhekar, Anita
Publisher : IGI Global
ISBN 13 : 179988659X
Total Pages : 403 pages
Book Rating : 4.7/5 (998 download)
Download or read book Strategic Cooperation and Partnerships Between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post COVID-19 written by Medhekar, Anita and published by IGI Global. This book was released on 2022-02-11 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has forced countries around the globe into lockdown, imposing trade and travel restrictions with devastating economic impacts on all sectors of the economy. In working toward greater economic stability, Australia has been strengthening its trade relations with other countries, which is reflected through its increased strategic relations with India. However, it is now essential to explore how Australia is working to further expand its collaboration with other South Asian countries and find new markets and opportunities for trade, investment, tourism, international education, and business dealings for its resources, services, manufacturing, and technology sectors. Strategic Cooperation and Partnerships Between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post COVID-19 provides an overview of the Australian trade and investment relationship with South Asian countries and identifies the trends and developments of bilateral trade agreements in strategic areas of trade, tourism, investment, education, prior and post COVID-19. Covering topics such as international trade, climate change policy, and macroeconomics, it is ideal for policymakers, practitioners, industry professionals, government officials, academicians, researchers, instructors, and students.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author : Clare Lade
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635247
Total Pages : 237 pages
Book Rating : 4.9/5 (116 download)
Download or read book International Tourism Futures written by Clare Lade and published by Goodfellow Publishers Ltd. This book was released on 2020-10-19 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends.
Author : Jack Carlsen
Publisher : CABI
ISBN 13 : 1845931718
Total Pages : 300 pages
Book Rating : 4.8/5 (459 download)
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Author : Sharron Dickman
Publisher :
ISBN 13 : 9780195507652
Total Pages : 0 pages
Book Rating : 4.5/5 (76 download)
Download or read book Tourism and Hospitality Marketing written by Sharron Dickman and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines contemporary marketing theory and practice in one of the most exciting growth industries worldwide - the travel industry. It covers consumer behaviour, target marketing, research, new product development, pricing theory, yield management, publicity, promotions, and marketing management and administration.
Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author : L. Dwyer
Publisher : Edward Elgar Publishing
ISBN 13 : 1847201636
Total Pages : 517 pages
Book Rating : 4.8/5 (472 download)
Download or read book International Handbook on the Economics of Tourism written by L. Dwyer and published by Edward Elgar Publishing. This book was released on 2007-09-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism economics is a rapidly expanding field of research and interest in the subject has been growing steadily over the past decade. As a field of study it is one of the small band of areas, such as energy and transport economics, that draws on, and applies, developments in general economics. This highly accessible and comprehensive Handbook presents a cutting edge discussion of the state of tourism economics and its likely directions in future research. Leading researchers in the field explore a wide range of topics including: demand and forecasting, supply, transport, taxation and infrastructure, evaluation and application for policy-making. Each chapter includes a discussion of its relevance and importance to the tourism economics literature, an overview of its main contributions and themes, a critical evaluation of existing literature and an outline of issues for further conceptual and applied research. Larry Dwyer and Peter Forsyth have assembled a fascinating Handbook that will be an invaluable and much welcomed reference book for tourism economics scholars and researchers at all levels of academe. General economics scholars will also find much to engage them within the book.
Author : Eli Avraham
Publisher : Springer
ISBN 13 : 1137342153
Total Pages : 199 pages
Book Rating : 4.1/5 (373 download)
Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author : Gregory Ashworth
Publisher : Routledge
ISBN 13 : 1135077223
Total Pages : 314 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing Tourism Places (RLE Tourism) written by Gregory Ashworth and published by Routledge. This book was released on 2013-04-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : J. R. Brent Ritchie
Publisher : CABI
ISBN 13 : 0851996647
Total Pages : 291 pages
Book Rating : 4.8/5 (519 download)
Download or read book The Competitive Destination written by J. R. Brent Ritchie and published by CABI. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Author : John Connell
Publisher : Springer Nature
ISBN 13 : 9819724775
Total Pages : 212 pages
Book Rating : 4.8/5 (197 download)
Download or read book Chinese Tourism in Australia written by John Connell and published by Springer Nature. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Lisa Ruhanen
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1906884633
Total Pages : 12 pages
Book Rating : 4.9/5 (68 download)
Download or read book Australia: a regional review written by Lisa Ruhanen and published by Goodfellow Publishers Ltd. This book was released on 2012-02-27 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Author : Simon Hudson
Publisher : SAGE Publications Limited
ISBN 13 : 1529672953
Total Pages : 328 pages
Book Rating : 4.5/5 (296 download)
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE Publications Limited. This book was released on 2023-12-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Author : John Lennon
Publisher : Routledge
ISBN 13 : 1136426507
Total Pages : 275 pages
Book Rating : 4.1/5 (364 download)
Download or read book Benchmarking National Tourism Organisations and Agencies written by John Lennon and published by Routledge. This book was released on 2006-08-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies
