Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth

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Author :
Publisher : Lulu.com
ISBN 13 : 1483450805
Total Pages : 164 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth by : Chris Ciunci

Download or read book Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth written by Chris Ciunci and published by Lulu.com. This book was released on 2016-06-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.

Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth

Download Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 1483450791
Total Pages : 164 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth by : Chris Ciunci

Download or read book Marketing In The Trenches: 25 Real-World Marketing Tips To Achieve Dramatic Business Growth written by Chris Ciunci and published by Lulu.com. This book was released on 2016-06-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.

Digital Transformation in the Cultural Heritage Sector

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Author :
Publisher : Springer Nature
ISBN 13 : 3030633764
Total Pages : 226 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Digital Transformation in the Cultural Heritage Sector by : Tiziana Russo Spena

Download or read book Digital Transformation in the Cultural Heritage Sector written by Tiziana Russo Spena and published by Springer Nature. This book was released on 2021-03-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Simple Marketing Strategies for Building a Waiting List of Hot Prospects

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Author :
Publisher :
ISBN 13 : 9781478363873
Total Pages : 146 pages
Book Rating : 4.3/5 (638 download)

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Book Synopsis Simple Marketing Strategies for Building a Waiting List of Hot Prospects by : Nigel Johnson

Download or read book Simple Marketing Strategies for Building a Waiting List of Hot Prospects written by Nigel Johnson and published by . This book was released on 2012-08-03 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Marketing Strategies For Building a waiting List of Hot Prospects: How To Avoid up to 8 Years Worth of Business Frustration, at least $80,000 of Unnecessary Expenses, and over 80% of the Causes of Small Business Failure is the blueprint for being able to effectively market your small business. Discover more than 50 powerful marketing strategies that can catapult your small business to the next level, and transform your results immediately! Discover the hidden insider secrets that allow the owners of successful small businesses to live the lives of their dreams! This book allows you to ethically steal their most closely guarded secrets which have prevented most entrepreneurs from reaching success.More importantly, this book gives the average business owner a fighting chance to survive and thrive in any economy, providing an opportunity to see how the most successful businesses are able to consistently generate huge paydays. The marketing strategies in this book will give you everything you need to stand out from any competitors using quick, simple, easy, inexpensive methods of advertising your promotions and sales.Learn what is the most essential secret for business success - building an ever-growing list of hungry buyers waiting for your products. Using these real world strategies, you'll be able to position your business for success for many years to come. Also, you will gain access to insider business and marketing secrets, tips, strategies and much more.

Marketing: the Top 100 Best Things That You Can Do in Order to Make Money and Be Successful with Marketing

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Publisher :
ISBN 13 : 9781503329614
Total Pages : 48 pages
Book Rating : 4.3/5 (296 download)

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Book Synopsis Marketing: the Top 100 Best Things That You Can Do in Order to Make Money and Be Successful with Marketing by : Ace McCloud

Download or read book Marketing: the Top 100 Best Things That You Can Do in Order to Make Money and Be Successful with Marketing written by Ace McCloud and published by . This book was released on 2014-11-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Best Strategies For Making Money With Marketing! Don't Waste Your Time Trying To Figure Out Marketing On Your Own! Do What The Pro's Do In Order To Dominate! In this book you will discover an incredible variety of strategies, ideas and techniques that you can utilize in order to be wildly successful with your marketing efforts! Without a solid marketing plan and strategy in place you are setting yourself up for massive failure. The business world is extremely competitive, so be sure that you are doing things the right way! Be prepared to learn just how easy it can be to bring in qualified customers right to your doorstep. Life is so much better when you are using your time and money wisely and effectively! Whether you need just a few tips or want a full-fledged plan of action, this is the book that will help you greatly increase your sales potential! Be prepared to learn the strategies that the most profitable companies and small businesses in the world use! Here Is A Preview Of What You'll Discover... The Best Marketing Strategies That Give Great Results How To Utilize Social Media To Promote Yourself & Make Money The Best Ways To Brand & Promote Your Business How To Determine & Target Your Ideal Customers The Most Effective Ways To Advertise Your Business A Step By Step Walkthrough For Making Your Own Personalized Marketing Strategy Plan Sales Secrets That Will Allow You To Capitalize On Your Marketing Successes Much, much more! The Time Is Now! Be Sure To Get Your Copy Today!

The Marketing Mastermind: Innovative Techniques for Explosive Business Growth

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Author :
Publisher : Joshua Lee Bryant
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Marketing Mastermind: Innovative Techniques for Explosive Business Growth by : Joshua Lee Bryant

Download or read book The Marketing Mastermind: Innovative Techniques for Explosive Business Growth written by Joshua Lee Bryant and published by Joshua Lee Bryant. This book was released on 2023-04-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business landscape, the importance of a comprehensive and strategic approach to marketing cannot be overstated. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" offers readers a holistic view of the art and science of marketing, providing an indispensable guide to achieving exceptional results for businesses of all sizes. Drawing on years of experience as a marketing consultant, Joshua Lee Bryant expertly navigates readers through the intricacies of marketing, covering essential topics such as consumer psychology, the power of storytelling, segmentation, and data-driven decision-making. The book also delves into the ever-evolving world of digital marketing, with dedicated chapters on social media, content marketing, email marketing, and paid advertising strategies. Throughout "The Marketing Mastermind," readers will find a wealth of case studies, real-world examples, and practical advice that demonstrate the transformative power of these innovative marketing techniques. The book also emphasizes the importance of cultivating a growth mindset, enabling business owners and marketing professionals to adapt to rapidly changing industry trends and maintain a competitive edge in an increasingly crowded marketplace. "The Marketing Mastermind: Innovative Techniques for Explosive Business Growth" is a must-read for anyone seeking to elevate their marketing game and propel their business to new heights of success. With its comprehensive coverage of marketing theory and practice, this book is poised to become an indispensable resource for both seasoned professionals and aspiring entrepreneurs alike.

Transform Your Marketing

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Transform Your Marketing by : Rick Ramos

Download or read book Transform Your Marketing written by Rick Ramos and published by Independently Published. This book was released on 2023-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of random marketing tactics that don't deliver results? Do you want to unlock the secrets to rapid business growth? Look no further. In Transform Your Marketing, renowned marketing strategist and CMO Rick Ramos, who's grown businesses from zero to 8- and 9-figure, shares his breakthrough playbook that combines brand and marketing strategies with expert advice on growth tactics to create a complete marketing plan for your business. This comprehensive guide will show you how to create a brand that customers will love, develop a strategic marketing plan, and master over 33 marketing tactics to drive success. Gone are the days of trying anything and everything to see what sticks. With Transform Your Marketing, you'll gain the tools and knowledge to create a strategic plan that guarantees success for your business. Whether you're a founder, entrepreneur, CMO, VP, or Marketing Director, this playbook is the easiest and fastest way to create a marketing plan to propel your business growth. Packed with practical tips, actionable insights, and real-world examples, Transform Your Marketing is a must-read for anyone looking to transform their marketing strategy and achieve business success. In this book, you'll learn: How to create effective marketing funnels to generate leads and sales consistently How to define your target customer and craft a compelling value proposition for explosive growth How to create a timeless brand that will endure for decades and adapt as needed Insider tips on working with designers to create a standout brand identity How to develop your brand positioning, personality, and voice to excel on social media Expert advice on over 33 different growth tactics you can implement every day to drive business success Learn exclusive frameworks like the Transformed Brand Tone Map, Brand Mentor's Story, and the DRAKE Method to elevate your brand. Don't leave your marketing strategy to chance. Transform Your Marketing is your ultimate guide to creating a winning marketing plan that will supercharge your business growth. Get your copy now and start your journey to marketing mastery.

Marketing

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Author :
Publisher :
ISBN 13 : 9781537152783
Total Pages : 88 pages
Book Rating : 4.1/5 (527 download)

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Book Synopsis Marketing by : Ace Mccloud

Download or read book Marketing written by Ace Mccloud and published by . This book was released on 2016-08-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money? Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.Don't stumble around in the dark when you could be modeling some of the best marketers in the world.In this book you will discover an incredible variety of strategies, ideas and techniques that you can utilize in order to be wildly successful in your marketing efforts! Many individuals are already profiting greatly from the tips I am about to share with you! In addition to the over 100 techniques, ideas and strategies I have included for being successful with your marketing efforts, I have also provided you with several case studies of how big companies successfully brand and market their products. These strategies are incredibly powerful and many are very easy to implement.Do what the pros do to dominate.Without a solid marketing plan and strategy in place you are setting yourself up for massive failure. The business world is extremely competitive, so be sure that you are doing things the right way! The tactics I have included are highly practical; they don't require any special skill or knowledge to apply, and best of all, most of them are FREE. Life is so much better when you employ marketing strategies that have been proven to work in the real world. Whether you need just a few tips or want a full-fledged plan of action, this is the book that will help you greatly increase your marketing and sales potential!Discover the principles of effective branding.Before you begin to market your company and your product, we must discuss branding. I will walk you through the steps of determining who you are, what it is that you stand for, and how you can most profitably present that to the public. I have also included tips for designing a top-notch logo with which to represent your brand.Effectively identify and attract buyers. Be prepared to learn just how easy it can be to attract qualified customers to your doorstep. Once you've defined who you are and what you stand for, you need to learn everything you can about your target audience. Thanks to the Internet, this process is easier than ever before; I will point out several successful strategies you can put into use, starting today, to attract an enthusiastic fan base! What Will You Learn About Marketing? The best marketing strategies that give great results. How to utilize social media to promote yourself and make money. The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. You Will Also Discover: Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies that the best in the world use to dominate. Take control of your financial destiny! Become a master marketer: Buy It Now!

The Marketing Revolution

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (183 download)

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Book Synopsis The Marketing Revolution by : Joshua Cates

Download or read book The Marketing Revolution written by Joshua Cates and published by . This book was released on 2024-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Marketing Revolution," serial entrepreneur Joshua Cates shares the battle-tested tactics and strategies he's honed over his 25+ year career, propelling five successful companies, three successful acquisitions, and driving over $1 Billion in revenue for his agency clients.Are you tired of your marketing efforts feeling like an uphill battle? This book is your guide to crafting a killer marketing plan that delivers real results. Get ready to revolutionize your approach to marketing and witness the transformation in your business's success.The Marketing Revolution will education and inspire readers to take action and realize their full potential by delving into the importance of having an impactful marketing plan that you understand, test and have full confidence is driving results.As we enter a new age of business, maintaining a competitive edge and expanding your market share is critical to your future success. Here is where The Marketing Revolution is useful. This book will help you raise your knowledge of available and proven marketing tactics, no matter your industry. It contains real-world guidance and proven ideas to maximize your company's potential and supercharge your marketing.After finishing this book, you will have a solid understanding of the abilities essential to survive in the modern corporate environment, and the tools to take your marketing to the next level. Moreover, this book will give readers a comprehensive grasp of marketing's role in driving corporate success and presenting the most cutting-edge marketing strategies and tools. No matter your line of work, your ultimate objective should be to gain an advantage over your competition and increase your market share by implementing a distinctive and well-thought-out marketing strategy. I'm thrilled to have you onboard as we dive into transforming your marketing strategies. To kickstart your adventure, I invite you to explore our online hub and download the free resources intended to compliment this book. Picture this: as you dive into the pages of this book, these resources stand ready to enrich your journey, offering practical insights and actionable steps. www.MarketingRevolution.store/resources

Duct Tape Marketing Revised and Updated

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1595554661
Total Pages : 298 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing Revised and Updated by : John Jantsch

Download or read book Duct Tape Marketing Revised and Updated written by John Jantsch and published by HarperCollins Leadership. This book was released on 2011-09-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing, you will learn how to: turn your marketing efforts into a lead generation machine create long-term plans for your business’s continual growth implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Tips and Traps for Marketing Your Business

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071641440
Total Pages : 226 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Tips and Traps for Marketing Your Business by : Scott W. Cooper

Download or read book Tips and Traps for Marketing Your Business written by Scott W. Cooper and published by McGraw Hill Professional. This book was released on 2008-03-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win new customers—and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in business today. Connect with your target market Unlock hidden streams of profit and increase sales Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships Determine how much media weight is enough and how to avoid spending too much Attract customers to your Web site

Marketing Success Formula

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Author :
Publisher :
ISBN 13 : 9781644295328
Total Pages : 112 pages
Book Rating : 4.2/5 (953 download)

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Book Synopsis Marketing Success Formula by : Rajesh Srinivasan

Download or read book Marketing Success Formula written by Rajesh Srinivasan and published by . This book was released on 2018-11-27 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know the No.1 REASON why most of the businesses FAIL to grow quickly? Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising. Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a 4-STEP MARKETING FORMULA which can help to market your business successfully without wasting time and money on unproductive marketing tactics like cold calling. ✔ Are you a Marketer or Business Owner who wants to Grow your Business QUICKLY but don't have a clear idea or plan as to how to do it effortlessly? Then, this BOOK is for you. ✔ Do you want a system which can help you to attract ideal customers without WASTING huge money on advertising? Here's a solution for you. ✔ Do you want to convert more sales and INCREASE the profits of your business? Your wait is over. ✔ PLUS, the book is loaded with lots of practical Marketing tactics and ideas which will help you to GET MORE RESULTS with LESS EFFORT and can practically be APPLIED in any market. Learn the powerful 4-step marketing success formula and watch your business grow at lighting speed. In this guide, you will learn: - Three ways to choose your ideal target market. - 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. - Three effective ways to generate more revenues which will put more money in your bank account. - How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. - How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.

Real-time Marketing for Business Growth

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Author :
Publisher :
ISBN 13 : 9786612565151
Total Pages : 372 pages
Book Rating : 4.5/5 (651 download)

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Book Synopsis Real-time Marketing for Business Growth by : Monique Reece

Download or read book Real-time Marketing for Business Growth written by Monique Reece and published by . This book was released on 2010 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.In this book, one of the world's leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish "PRAISE" process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company's purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece's techniques have been proven with hundreds of companies over the past two decades - companies ranging from startups to intrapreneurial divisions of the world's largest Fortune 500 firms. They work - and with her guidance, they will work for you, too.

All You Need is a Good Idea!

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Author :
Publisher : Wiley
ISBN 13 : 9780470237915
Total Pages : 0 pages
Book Rating : 4.2/5 (379 download)

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Book Synopsis All You Need is a Good Idea! by : Jay H. Heyman

Download or read book All You Need is a Good Idea! written by Jay H. Heyman and published by Wiley. This book was released on 2008-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781264268542
Total Pages : 272 pages
Book Rating : 4.2/5 (685 download)

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Book Synopsis An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by : Jamie Turner

Download or read book An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing written by Jamie Turner and published by McGraw-Hill Education. This book was released on 2021-09-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy—one-to-one marketing—with amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis—all while fully respecting their privacy. Written by two of today’s most renowned marketing minds, this groundbreaking guide teaches you: Key concepts of one-to-one marketing How today’s leading brands are leveraging one-to-one marketing to drive growth The important role of privacy in a one-to-one marketing campaign How to use one-to-one marketing ethically and properly How to address common consumer fears and concerns about privacy How to calculate the return-on-investment of a one-to-one marketing campaign How to create an Identity Graph which predicts consumer behavior Why the traditional sales funnel no longer works—and what to replace it with Surprising insights about the customer journey and how it can be leveraged to grow sales and revenues How to create consumer profiles without invading your customers’ privacy As a marketing professional, you enjoy access to a remarkable amount of data about each and every customer. An Audience of One provides the tools and techniques to get everything you can from this data, in an ethical way that benefits both you and your customers.

Marketing with Exceptional Results

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.7/5 (548 download)

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Book Synopsis Marketing with Exceptional Results by : John D Thome

Download or read book Marketing with Exceptional Results written by John D Thome and published by Independently Published. This book was released on 2022-02-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a "normal" marketing book. There is little philosophy here and many examples of actual marketing strategies and tactics that worked for the author during his 44 years marketing business-to-business products. Inside, you will find formulas for achieving market shares of 70-80%, while destroying the competition and producing exponential growth, year after year. The author describes many specific marketing strategies and tactics which were highly effective, and why. There are also many examples of techniques that do not work, and how as a Marketing Pro, you can easily fail. The author explains why effective marketing is so challenging, and yet so much fun! He has intentionally written it in a simple, easy to digest tone and filled it with materials which help to explain each lesson. There are many anecdotes and stories which serve to illustrate and bring to life his career in marketing. This book contains: Example after example of actual marketing strategies and tactics used, and how and why they worked--supported and explained with the actual sales and marketing tools used. Eight chapters and 50 marketing lessons with detailed insight and knowledge into what constitutes effective B2B marketing, and how the author used them. Photos, charts, graphs, presentation pages all in color illustrate and enhance the lessons and points being made. Actual results achieved are presented wherever not restricted because of confidentiality. Hundreds of references to B2B marketing techniques that are not effective, and why. Numerous stories and anecdotes reveal unexpected and enlightening experiences that happened along the way--such as why the European marketing team did NOT want a product named "Eagle," as well as the role Sara Lee apple pie played in the authors choice of marketing as a career. Some of the Insights Contained in the 50 Lessons: 5 Order Closing Essentials The 4 Sales Within Every B2B Sale 11 Rules for Building and Maintaining an Effective Web Site How to develop an effective, competition destroying annual Marketing Plan. The role that Sara Lee apple pie played in the authors decision to get a Marketing degree 6 Components of Highly Effective Web Sites 7 Criteria for a Great New Product Name. 15 Essential Components of a Successful New Product Launch 50 Ways to Maximize Your Show Results 8 Examples of Sales Tools that Sell 5 Ways to use PR as a Strategic Marketing Tool A "marketing whiz" and globally recognized expert on print inspection, this prolific speaker has spoken and shared his expertise with audiences all over North, Central and South America, Australia, India and Europe. The book is filled with charts, graphs, photos, anecdotes, stories and marketing problems and their solutions. It details strategies and tactics used for real products, and contains many examples of actual sales and marketing tools used successfully on five continents and over 70 countries. The book will be interesting and useful for: Marketing Professionals - who want to learn about successful marketing techniques and strategies that might help improve and further their careers. College students studying marketing or business - either for a basic or advanced degree. Every chapter offers advice and rules on what is effective, and what is not. High school students considering Marketing as a career- will get a real feel for what a career in Marketing is really like. People in Printing and Converting - who would like to see how others in the industry market their products.

The Big Ideas Book

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Author :
Publisher :
ISBN 13 : 9781923223028
Total Pages : 0 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis The Big Ideas Book by : JOHN. CARNIOL NORTH (ALAN. BUTLER, PETER.)

Download or read book The Big Ideas Book written by JOHN. CARNIOL NORTH (ALAN. BUTLER, PETER.) and published by . This book was released on 2024-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: