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Marketing In South Africa
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Book Synopsis Marketing in South Africa by : John Simpson
Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Book Synopsis Marketing Tourism in South Africa by : Richard George
Download or read book Marketing Tourism in South Africa written by Richard George and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."
Book Synopsis Marketing in South Africa by : Urath Gibson
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1981 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Michael C. Cant
Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
Book Synopsis South African Marketing Cases for Decision Makers by : Leyland F. Pitt
Download or read book South African Marketing Cases for Decision Makers written by Leyland F. Pitt and published by Juta and Company Ltd. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Book Synopsis Marketing Management by : M. C. Cant
Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Book Synopsis Marketing Communications Management by : Ludi Koekemoer
Download or read book Marketing Communications Management written by Ludi Koekemoer and published by . This book was released on 1987 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in South Africa written by and published by . This book was released on 2017 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING IN SOUTH AFRICA 4 by : J. LAPPERMAN. J. SIMPSON
Download or read book MARKETING IN SOUTH AFRICA 4 written by J. LAPPERMAN. J. SIMPSON and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : R. N. Brits
Download or read book Marketing in South Africa written by R. N. Brits and published by . This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Offbeat South Africa by : Richard George
Download or read book Offbeat South Africa written by Richard George and published by Struik Publishers. This book was released on 2007 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory of idiosyncratic attractions for all those who have dreamt of jumping in their car and following a road less travelled.
Book Synopsis South Africa's "Black" Market by : Jeffrey Fadiman
Download or read book South Africa's "Black" Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.
Book Synopsis The New Marketing by : Steven M. Burgess
Download or read book The New Marketing written by Steven M. Burgess and published by Zabra Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : Urath Gibson
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Tourism in South Africa by : Richard George
Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Book Synopsis Marketing Management and Strategy by : George Tesar
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Book Synopsis Marketing Research by : J. H. Martins
Download or read book Marketing Research written by J. H. Martins and published by . This book was released on 1996 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a revised reprint of the 1996 publication, which was a follow-up to Researching the South African market by P A Nel et al (1988). All the steps in the marketing research process are discussed -- from the formulation of the problem to the interpretation and presentation of the results. Its 18 chapters on research methodology focus chiefly on the consumer market. In addition certain areas of marketing research are singled out for discussion in individual chapters. They include 'Researching industrial markets'; 'Demand measurement and market forecasts'; 'Advertising research' and 'Media research'. The book was written with South African conditions in mind and contains a great deal of background information about the size of the South African market as illustration.
