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Marketing In Publishing
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Book Synopsis Marketing in Publishing by : Patrick Forsyth
Download or read book Marketing in Publishing written by Patrick Forsyth and published by Psychology Press. This book was released on 1997 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.
Book Synopsis Black Hole Blues and Other Songs from Outer Space by : Janna Levin
Download or read book Black Hole Blues and Other Songs from Outer Space written by Janna Levin and published by Anchor. This book was released on 2016-03-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.
Book Synopsis The Shatzkin Files by : Mike Shatzkin
Download or read book The Shatzkin Files written by Mike Shatzkin and published by Mike Shatzkin. This book was released on with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guerrilla Publishing by : Derek Murphy
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Book Synopsis The Oxford Handbook of Publishing by : Angus Phillips
Download or read book The Oxford Handbook of Publishing written by Angus Phillips and published by Oxford University Press. This book was released on 2019-04-11 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.
Download or read book Publishing 101 written by Jane Friedman and published by MBA for Writers. This book was released on 2014-12-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of the publishing industry
Book Synopsis Peace for the Journey by : Elaine Olsen
Download or read book Peace for the Journey written by Elaine Olsen and published by Pleasant Word. This book was released on 2010-04-20 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find what you’ve never had. Rediscover what you’ve lost. Peace for the Journey. A collection of fifty-two biblical meditations to deepen your intimacy with Jesus. Includes study questions for personal and/or small-group reflection.
Book Synopsis The Book Business by : Mike Shatzkin
Download or read book The Book Business written by Mike Shatzkin and published by Oxford University Press. This book was released on 2019-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
Book Synopsis The Fine Print of Self-Publishing by : Mark Levine
Download or read book The Fine Print of Self-Publishing written by Mark Levine and published by Publish Green. This book was released on 2011 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.
Download or read book Brightly Burning written by Alexa Donne and published by HarperCollins. This book was released on 2018-05-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most anticipated YA debuts of 2018, Brightly Burning is a gothic, romantic mystery with hints of Jane Eyre, Marissa Meyer, and Kiera Cass.” —Entertainment Weekly “Brightly Burning delivers a brooding gothic mystery and a swoony romance, all set in space. Donne’s atmospheric, twisty update of a cherished classic will keep you up late into the night!” —Elly Blake, NYT bestselling author of the Frostblood Saga Stella Ainsley leaves poverty behind when she quits her engineering job aboard the Stalwart to become a governess on a private ship. On the Rochester, there’s no water ration, more books than one person could devour in a lifetime, and an AI who seems more friend than robot. But no one warned Stella that the ship seems to be haunted, nor that it may be involved in a conspiracy that could topple the entire interstellar fleet. Surrounded by mysteries, Stella finds her equal in the brooding but kind nineteen-year-old Captain Hugo. When several attempts on his life spark more questions than answers, and the beautiful Bianca Ingram appears at Hugo’s request, his unpredictable behavior causes Stella’s suspicions to mount. Without knowing who to trust, Stella must decide whether to follow her head or her heart. Alexa Donne’s lush and enthralling reimagining of the classic Jane Eyre, set among the stars, will seduce and beguile you.
Download or read book Buzz! written by Polly Letofsky and published by . This book was released on 2023-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your chances of success are 65% greater if you have a solid book marketing plan. THIS IS YOURS! And now with expanded and updated tools! There are over 1,000 books on book marketing and another 1,000-plus blogs, podcasts, newsletters, and eBooks that help authors pitch their book. Polly Letofsky spent two years thumbing through all of it and eliminated outdated ideas, overblown promises, and practices that weren't worth your dollars. She then cherry picked the best ideas to bring your book directly to your audience. This is now the fourth edition of Buzz: Your Super Sticky Book Marketing Plan, and Letofsky continues to bring the most updated, proven practices to market your book. Here are a few treats you'll get in Buzz! An exercise to pinpoint your target reader 7 tools to get media attention6 options to make book trailers - free, low-cost, and up-leveled! 21-day Countdown to Book Launch 40 reputable places to get book reviews 20 tips for throwing a great live book release party A step-by-step, how-to tutorial for hosting a Zoom book launch5 steps to optimize your Amazon sales page Tips to getting more podcasts 4 tips to market to book clubs Oh BOY! so much more! Buzz 4 is built on a timeline from pre-publication marketing, through your book launch, and right through your book's first year. Throughout Buzz you'll find tips, tools, ideas, and lists, all to make your marketing plan flow smoothly. So pat yourself on the back-you've finished your book. Now grab this book marketing plan and start to create your Buzz!
Book Synopsis The Pocket Guide to Book Marketing by : John Koehler
Download or read book The Pocket Guide to Book Marketing written by John Koehler and published by . This book was released on 2020-12-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion piece to the Pocket Guide to Publishing-read by over 50,000 writers-helps authors sort out their marketing program before and after publication, and answers questions they have about marketing their book. What marketing work must you the author do to succeed, and how do you work with the publisher to promote the book? How do you determine which social media is the best fit for you? How do you get endorsements and reviews from people you don't know? Is it better to hold book events and signings at a brick and mortar bookstore or should you manage it elsewhere? What is a blog tour? Should you do an Ebook campaign on your publication date or wait until later? These questions and many more are answered in this pocket guide to book marketing.
Book Synopsis Print on Demand Book Publishing by : Morris Rosenthal
Download or read book Print on Demand Book Publishing written by Morris Rosenthal and published by . This book was released on 2004 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.
Book Synopsis Your First Bestseller by : Mike Fishbein
Download or read book Your First Bestseller written by Mike Fishbein and published by Createspace Independent Publishing Platform. This book was released on 2015-12-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Self-Publish Amazon Kindle eBooks That Actually Sell Don't Waste Your Time Writing a Book That Nobody Buys... Are you looking to enhance your business and income through self-publishing a book? Ready to become a best selling author and improve your personal brand? You're in the right place. In 2012, I wanted to make passive income online, but I wasn't sure how to do so... Until I started self-publishing books. Self-publishing a book is an AMAZING opportunity, but it's not easy. If you're a first time author, that's okay. Not too long ago, I was a first time author, too. I struggled to come up with a book idea, I wasted months writing the book, and had no idea how to market it. Since, I've written over a dozen books, and I've discovered a repeatable process to self-publish books not only generate a decent amount of passive income, but also help my personal brand and business. And I want to teach you everything I've learned along the way... See, as self-publishing on Amazon becomes more competitive, you have to really know what you're doing. I don't care how epic or life changing the content of your book is, you need to know how to position your book effectively. Otherwise, your book won't sell. After reading "Your First Bestseller" you will know: +How to get Amazon to promote your book to thousands of shoppers (for free) +How to know if your book idea will be profitable or not +The secret to crafting a book cover that sells thousands +How to launch your book in order to get long term sales +How to optimize your book launch so your book continues to generate sales for years to come +The myths about Amazon book descriptions and how to avoid them +How to find the perfect niche that matches your background and interests and goals +How to find time write your book and make a habit out of writing Ready to Write Your Best Seller? Whether you want to earn some income online or build your professional brand, I'm confident that this book will help you to publish your best-selling book your best-selling book today. Self-publishing has allowed me to live the life of my dreams, and it would kill me to know that you made it this far and didn't give it a shot. Scroll to the top of the page and select the 'buy button' NOW and take one step closer to writing your first bestseller.
Book Synopsis Marketing in Publishing by : Robin Birn
Download or read book Marketing in Publishing written by Robin Birn and published by Routledge. This book was released on 2002-01-04 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.
Book Synopsis The Write Quotes: Publishing and Book Marketing by : Landis Wade
Download or read book The Write Quotes: Publishing and Book Marketing written by Landis Wade and published by Charlotte Readers Podcast, LLC. This book was released on 2023-10-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 8, authors share their honest reflections on Publishing and Book Marketing. Decisions. Decisions. It’s nice to have options. But it’s also nice to know how the world of publishing works, because there are pros and cons to traditional and indie publishing and these quotes include plenty of opinions about both. Authors quoted include David Baldacci, John Hart, Wylie Cash, Kristy Harvey, Brad Taylor, Charlie Lovett, Judy Goldman, Amber Smith, John Gilstrap, Kimmery Martin, A.J. Hartley, Jason Mott, Cathy Pickens, Danielle Stewart, Carrie Knowles, Ellen Butler, Gail Martin, Jenifer Ruff, Claire Fullerton, and many more. Brad Taylor, author of 16 New York Times bestselling thrillers, says, “I didn't know anything about traditional publishing. Honestly, if I knew how hard it was to get published, I wouldn't have gone down this path.” When he sold his first book, he says, “the dog had caught the car.” We learn that marketing books is not easy. It takes work. Creativity. And time. But it can be fun. These authors use websites, mailing lists, social media, BookBub, online advertising, promotion sites, and catchy graphics. And they appear on podcasts, attend book clubs, hold events in bookstores, breweries, museums, and homes, and they speak, write, and teach about writing. And when it comes to finding readers, New York Times bestselling author Kristy Harvey reminds us, “You're actually a lot better off to have 250 email subscribers that are truly interested in what you're saying, they're actually reading your emails, they really want to buy your book, than you are to have 250,000 that aren't even opening them in the first place.” Although there is no master blueprint to publishing and marketing success, these quotes offer inspiration and actionable tips for how to succeed at both.
