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Marketing In Eastern Europe
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Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Book Synopsis The Market Meets Its Match by : Alice Hoffenberg Amsden
Download or read book The Market Meets Its Match written by Alice Hoffenberg Amsden and published by Harvard University Press. This book was released on 1998 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under free-market shock therapy, many economies of former socialist countries of Eastern Europe have declined. Why has there been so much stagnation, inflation, and de-industrialization, and what can be done to produce a turnaround? This book addresses these questions in revealing detail.
Book Synopsis European Business and Marketing by : Phil Harris
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Book Synopsis Democracy and the Market by : Adam Przeworski
Download or read book Democracy and the Market written by Adam Przeworski and published by Cambridge University Press. This book was released on 1991-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for freedom from hunger and repression has triggered in recent years a dramatic, worldwide reform of political and economic systems. Never have so many people enjoyed, or at least experimented with democratic institutions. However, many strategies for economic development in Eastern Europe and Latin America have failed with the result that entire economic systems on both continents are being transformed. This major book analyzes recent transitions to democracy and market-oriented economic reforms in Eastern Europe and Latin America. Drawing in a quite distinctive way on models derived from political philosophy, economics, and game theory, Professor Przeworski also considers specific data on individual countries. Among the questions raised by the book are: What should we expect from these experiments in democracy and market economy? What new economic systems will emerge? Will these transitions result in new democracies or old dictatorships?
Book Synopsis Successfully Doing Business/marketing in Eastern Europe by : Vishnu H. Kirpalani
Download or read book Successfully Doing Business/marketing in Eastern Europe written by Vishnu H. Kirpalani and published by Routledge. This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Book Synopsis Entrepreneurship in Central and Eastern Europe by : Tõnis Mets
Download or read book Entrepreneurship in Central and Eastern Europe written by Tõnis Mets and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.
Book Synopsis New Trends and Opportunities for Central and Eastern European Tourism by : Puiu Nistoreanu
Download or read book New Trends and Opportunities for Central and Eastern European Tourism written by Puiu Nistoreanu and published by Business Science Reference. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successfully Doing Business/Marketing In Eastern Europe by : V H Kirpalani
Download or read book Successfully Doing Business/Marketing In Eastern Europe written by V H Kirpalani and published by Routledge. This book was released on 2012-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book Market Failure written by László Andor and published by Pluto Press (UK). This book was released on 1998 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the determining factors of the failure of economic reform in Eastern Europe with particular attention to the Czech Republic, Hungary, Poland and the Russian Federation. Covers the period from 1989 to 1997.
Book Synopsis Branding Democracy by : Gerald Sussman
Download or read book Branding Democracy written by Gerald Sussman and published by Peter Lang. This book was released on 2010 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. «democracy promotion» and interventions in the Eastern European «color revolutions» in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, political communication, American studies, and culture studies.
Book Synopsis Contingency Factors of Marketing-Mix Standardization by : Roxana Codita
Download or read book Contingency Factors of Marketing-Mix Standardization written by Roxana Codita and published by Springer Science & Business Media. This book was released on 2011-02-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Book Synopsis Making the Transition by : Irena Kogan
Download or read book Making the Transition written by Irena Kogan and published by Stanford University Press. This book was released on 2011-10-11 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the breakdown of socialism in Central and Eastern Europe, the role of education systems in preparing students for the "real world" changed. Though young people were freed from coercive state institutions, the shift to capitalism made the transition from school to work much more precarious and increased inequality in early career outcomes. This volume provides the first large-scale analysis of the impact social transformation has had on young people in their transition from school to work in Central and Eastern European countries. Written by local experts, the book examines the process for those entering the workforce under socialism, during the turbulent transformation years, in the early 2000s, and today. It considers both the risks and opportunities that have emerged, and reveals how they are distributed across social groups. Only by studying these changes can we better understand the long-term impact of socialism and post-socialist transformation on the problems young people in this part of the world are facing today.
Book Synopsis Gender Inequality in the Eastern European Labour Market by : Giovanni Razzu
Download or read book Gender Inequality in the Eastern European Labour Market written by Giovanni Razzu and published by Taylor & Francis. This book was released on 2016-10-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under communism there was, in the countries of Eastern Europe, a high level of gender equality in the labour market, particularly in terms of high participation rates by women. The transition from communism has upset this situation, with different impacts in the different countries. This book presents a comprehensive overview of gender and the labour market since the fall of communism in a wide range of Eastern European countries. Each country chapter describes the nature of inequality in the particular country, and goes on to examine the factors responsible for this, including government policies, changing social attitudes, levels of educational attainment and the impact of motherhood. Overall, the book provides an interesting comparison to the situation in Western developed countries, outlining differences and similarities. No one single Eastern European model emerges while, as in Western developed countries, a range of experiences and trends is the norm.
Book Synopsis Globalization and the State in Central and Eastern Europe by : Jan Drahokoupil
Download or read book Globalization and the State in Central and Eastern Europe written by Jan Drahokoupil and published by Routledge. This book was released on 2009 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the transformation of the state in Central and Eastern Europe since the end of communism and adoption of market oriented reform in the early 1990s, exploring the impact of globalization and economic liberalization on the region’s states, societies and political economy. It compares the different policies and national strategies adopted by key Central and Eastern European states, including the Czech Republic, Poland, Hungary and Slovakia, showing how initial internally oriented strategies of market reform, privileging domestic sources of investment, had by the late 1990s given way to externally oriented strategies emphasising the promotion of competitiveness by attracting foreign investment. It explores the reasons behind this convergence, considering the influence of internal and external forces, and the roles of interests, institutions and ideas. It argues that internationalization of the state is forged in the processes through which domestic groups linked to transnational capital attain domestic influence necessary to shape state policy and strategy. These groups — the comprador service sector in particular — constitute and organize political, social and institutional support of the competition state in the region. Overall, this book not only provides a detailed account of the political economy of post-communist transformation in Central and Eastern Europe, but also the processes by which states adapt to the forces of globalization.
Book Synopsis Market Entry Strategies in Eastern Europe in the Context of the European Union by : Michael Klug
Download or read book Market Entry Strategies in Eastern Europe in the Context of the European Union written by Michael Klug and published by Springer Science & Business Media. This book was released on 2006-10-26 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Book Synopsis Industries and Markets in Central and Eastern Europe by : William T. Bagatelas
Download or read book Industries and Markets in Central and Eastern Europe written by William T. Bagatelas and published by Routledge. This book was released on 2017-11-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.
