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Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Australia written by and published by . This book was released on 1989 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy H. Keely
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Australia written by Nancy H. Keely and published by . This book was released on 1976 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen B. Hall
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Australia written by Stephen B. Hall and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katrina McCarter
Publisher : Katrina McCarter
ISBN 13 : 9780994634108
Total Pages : 242 pages
Book Rating : 4.6/5 (341 download)
Download or read book Marketing to Mums written by Katrina McCarter and published by Katrina McCarter. This book was released on 2016-08-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Author : Brady Michaels
Publisher : NewSouth
ISBN 13 : 9781742235417
Total Pages : 0 pages
Book Rating : 4.2/5 (354 download)
Download or read book Signs of Australia written by Brady Michaels and published by NewSouth. This book was released on 2017-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once upon a simpler time, hand-painted and hand-crafted signs brought color and vibrancy to Australian towns and cities -- advertising everything from dining rooms, milk bars, and CWA halls to Peter's ice cream, oatmeal, stout, Chinese restaurants, and Shelley's famous drinks. Now faded and slowly disappearing, they tell the story of life over two centuries, recording a distinctly Australian vernacular language. A keen photographer of the everyday, Brady Michaels has recorded an impressive array of signs from across Australia -- from the earliest ads for household goods and services, to more recent but now defunct video lending libraries and internet cafés. These beautifully composed and nostalgic images are accompanied by brief commentary by Dale Campisi, who ponders the significance of these fading and disappearing signs -- artful, kitsch, and at times hilarious -- lovingly preserved through Brady's lens.
Author : Padma Viswanathan
Publisher : HMH
ISBN 13 : 0547350724
Total Pages : 641 pages
Book Rating : 4.5/5 (473 download)
Download or read book The Toss of a Lemon written by Padma Viswanathan and published by HMH. This book was released on 2009-09-01 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “superbly done” novel of a woman, her family, and a village in India that “makes a vanished world feel completely authentic” (Booklist). Sivakami was married at ten, widowed at eighteen, and left with two children. According to the dictates of her caste, her head is shaved and she puts on widow’s whites. From dawn to dusk, she is not allowed to contaminate herself with human touch, not even to comfort her small children. Sivakami dutifully follows custom, except for one defiant act: She moves back to her dead husband’s house to raise her children. There, her servant Muchami, a closeted gay man who is bound by a different caste’s rules, becomes her public face. Their singular relationship holds three generations of the family together through the turbulent first half of the twentieth century, as India endures great social and political change. But as time passes, the family changes, too; Sivakami’s son will question the strictures of the very beliefs that his mother has scrupulously upheld. The Toss of a Lemon is heartbreaking and exhilarating, profoundly exotic yet utterly recognizable in evoking the tensions that change brings to every family.
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author :
Publisher :
ISBN 13 :
Total Pages : 2442 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1919 with total page 2442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : World Health Organization
ISBN 13 : 924004650X
Total Pages : 168 pages
Book Rating : 4.2/5 (4 download)
Download or read book Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion written by and published by World Health Organization. This book was released on 2022-05-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sabri Suby
Publisher :
ISBN 13 : 9780648459903
Total Pages : pages
Book Rating : 4.4/5 (599 download)
Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Author : Katrina McCarter
Publisher :
ISBN 13 : 9781925921243
Total Pages : 226 pages
Book Rating : 4.9/5 (212 download)
Download or read book The Mother Of All Opportunities written by Katrina McCarter and published by . This book was released on 2019-09-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.
Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author : Australian Institute of Health and Welfare
Publisher : AIHW
ISBN 13 : 1742493238
Total Pages : 252 pages
Book Rating : 4.7/5 (424 download)
Download or read book Australia's food & nutrition 2012 written by Australian Institute of Health and Welfare and published by AIHW. This book was released on 2012 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Australia's food & nutrition 2012 highlights the key components of the food and nutrition system. It describes the system from 'paddock to plate' and how food choices affect our health and the environment."--Publisher website.
Author : Emily Paster
Publisher : Quarry Books
ISBN 13 : 0760383545
Total Pages : 146 pages
Book Rating : 4.7/5 (63 download)
Download or read book Super Easy and Delicious Air Fryer Recipes written by Emily Paster and published by Quarry Books. This book was released on 2023-02-07 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Easy and Delicious Air Fryer Recipes, a briefer and more affordable edition of the best-selling Epic Air Fryer Cookbook, offers the easiest, healthiest, and most delicious air fryer recipes from around the globe.
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 358 pages
Book Rating : 4.2/5 (595 download)
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
