Author : Brian Taylor
Publisher : Plural Publishing
ISBN 13 : 1597567965
Total Pages : 393 pages
Book Rating : 4.5/5 (975 download)
Book Synopsis Marketing in an Audiology Practice by : Brian Taylor
Download or read book Marketing in an Audiology Practice written by Brian Taylor and published by Plural Publishing. This book was released on 2015-04-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.