Marketing in an Audiology Practice

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Author :
Publisher : Plural Publishing
ISBN 13 : 1597567965
Total Pages : 393 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Marketing in an Audiology Practice by : Brian Taylor

Download or read book Marketing in an Audiology Practice written by Brian Taylor and published by Plural Publishing. This book was released on 2015-04-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Audiology Practice Management

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Author :
Publisher : Thieme
ISBN 13 : 1626232555
Total Pages : 635 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Audiology Practice Management by : Brian J. Taylor

Download or read book Audiology Practice Management written by Brian J. Taylor and published by Thieme. This book was released on 2019-01-18 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiology Practice Management, Third Edition by Brian Taylor, provides new and established audiologists with everything they need to know about running a practice in the 21st century. This new edition offers expert approaches to starting and maintaining a practice in audiology - from technical, legal, and financial daily operations - to new issues like HIPAA compliance, social media considerations, and marketing strategies in the digital age. Readers will benefit from the collective knowledge and expertise of audiologists and assorted industry experts who share pearls, controversies, and tips on a wide range of topics, including areas of practice not commonly seen in textbooks. Six new chapters cover key topics including basic management principles, clinical education, pricing strategies, entrepreneurial skills, changes in healthcare documentation, and valuation and exit strategy. Key Features The financial aspects of audiology including accounting, coding, reimbursement, and competitive pricing The delivery of optimal, patient-centered services with discussion of quality improvement, staffing, infection control, and improved amplification acceptance rates A clinical process perspective on changes in healthcare documentation and how to use SOAP notes Best practices - from credentialing and contracting - to sales and marketing strategies Full color figures, flowcharts, and textboxes This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.

Strategic Practice Management

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Author :
Publisher : Plural Publishing
ISBN 13 : 163550015X
Total Pages : 789 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Strategic Practice Management by : Robert G. Glaser

Download or read book Strategic Practice Management written by Robert G. Glaser and published by Plural Publishing. This book was released on 2017-12-30 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.

Quality in Audiology

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Publisher : Plural Publishing
ISBN 13 : 1597566721
Total Pages : 337 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Quality in Audiology by : Brian Taylor

Download or read book Quality in Audiology written by Brian Taylor and published by Plural Publishing. This book was released on 2013-04-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Relationship-Centered Consultation Skills for Audiologists

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Author :
Publisher : Plural Publishing
ISBN 13 : 1635503361
Total Pages : 321 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Relationship-Centered Consultation Skills for Audiologists by : Brian Taylor

Download or read book Relationship-Centered Consultation Skills for Audiologists written by Brian Taylor and published by Plural Publishing. This book was released on 2021-07-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles

The Best Guide to Marketing for Audiologists

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Author :
Publisher :
ISBN 13 : 9780976629429
Total Pages : 101 pages
Book Rating : 4.6/5 (294 download)

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Book Synopsis The Best Guide to Marketing for Audiologists by :

Download or read book The Best Guide to Marketing for Audiologists written by and published by . This book was released on 2008-01-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:

AUDIOLOGY Practice Management

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Author :
Publisher : Thieme
ISBN 13 : 1604066342
Total Pages : 958 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis AUDIOLOGY Practice Management by : Holly Hosford-Dunn

Download or read book AUDIOLOGY Practice Management written by Holly Hosford-Dunn and published by Thieme. This book was released on 2011-01-01 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Audiology: Practice Management provides a comprehensive overview of the most important topics for the successful operation of clinics and private practices. Practical guidelines help the reader master the technical, legal, and financial aspects of daily practice, from the fundamentals of HIPAA compliance, to infection control, to marketing strategies, to integrating quality control and quality improvement using the FOCUS-PDCA model. Leading professionals share their knowledge and expertise, providing the reader with recommendations for documentation, training and supervision, day-to-day accounting, managed care, and more.Features: Numerous examples throughout the book aid comprehension of important concepts Chapter outlines rapidly acquaint reader with the topics to be discussed, offering a valuable context for reading and review Pearls, pitfalls, controversial points, and special considerations provide teaching points and useful recommendations Audiology: Practice Management is one part of a three-volume series, which is completed by Audiology: Diagnosis and Audiology: Treatment. This book is an essential reference for audiology students and practicing audiologists, as well as for educators, and other health care practitioners participating in service delivery.

Audiology Business and Practice Management

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Author :
Publisher : Singular
ISBN 13 : 9781565933453
Total Pages : 0 pages
Book Rating : 4.9/5 (334 download)

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Book Synopsis Audiology Business and Practice Management by : Holly Hosford-Dunn

Download or read book Audiology Business and Practice Management written by Holly Hosford-Dunn and published by Singular. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with marketing, pricing, reimbursement and other specific issues of day-to-day practice.

Audiology Marketing in a Digital World

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539945505
Total Pages : 136 pages
Book Rating : 4.9/5 (455 download)

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Book Synopsis Audiology Marketing in a Digital World by : Geoffrey Cooling

Download or read book Audiology Marketing in a Digital World written by Geoffrey Cooling and published by Createspace Independent Publishing Platform. This book was released on 2016-08-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.

The Hearing Aid Dispensers Business Development Guide

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Author :
Publisher : AuthorHouse
ISBN 13 : 1468569554
Total Pages : 114 pages
Book Rating : 4.4/5 (685 download)

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Book Synopsis The Hearing Aid Dispensers Business Development Guide by : Gerald Dubrino

Download or read book The Hearing Aid Dispensers Business Development Guide written by Gerald Dubrino and published by AuthorHouse. This book was released on 2008-09-24 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices. Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry. Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living. The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice. Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message. Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.

Hearing Health Care for Adults

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Author :
Publisher : National Academies Press
ISBN 13 : 0309439264
Total Pages : 325 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Hearing Health Care for Adults by : National Academies of Sciences, Engineering, and Medicine

Download or read book Hearing Health Care for Adults written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-10-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.

Dr. Gyl’s Guide to a Successful Hearing Care Practice

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Author :
Publisher : Plural Publishing
ISBN 13 : 163550208X
Total Pages : 153 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Dr. Gyl’s Guide to a Successful Hearing Care Practice by : Gyl A. Kasewurm

Download or read book Dr. Gyl’s Guide to a Successful Hearing Care Practice written by Gyl A. Kasewurm and published by Plural Publishing. This book was released on 2019-03-22 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Gyl's Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as "Dr. Gyl", has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level. While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl's personal "Tips for Success", and more!

Fitting and Dispensing Hearing Aids, Third Edition

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Publisher : Plural Publishing
ISBN 13 : 1635502128
Total Pages : 582 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Fitting and Dispensing Hearing Aids, Third Edition by : Brian Taylor

Download or read book Fitting and Dispensing Hearing Aids, Third Edition written by Brian Taylor and published by Plural Publishing. This book was released on 2020-09-24 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Fitting and Dispensing Hearing Aids provides clinical audiologists, hearing instrument specialists, and graduate students with the latest in practical information reflecting current clinical practice standards. Authored by two of the industry's leading authorities on adult amplification and audiology practice management, the book is sequenced to match the patient's journey through a clinical practice. Its 12 chapters are packed with the latest commercial innovations in hearing aids, basic hearing assessment procedures, patient-related outcome measures, and innovative counseling techniques. Experienced clinicians will also find the updated chapters on help-seeking behavior and hearing aid features and benefits to be valuable to their continued professional development. Hearing aid dispensing always has been a technology-driven profession, heavily dependent on the expertise, thoughtfulness, and good judgment of the licensed professional. Over the past few years, even as technology has continued to evolve at breakneck speed, these skills have become more relevant than ever in the delivery of high-quality patient care, especially to the rapidly aging Baby Boomer population. This bestselling text is required reading for those studying to obtain their hearing aid dispensing license or audiology or speech pathology students looking for the latest in dispensing and fitting hearing aids in a succinct, entertaining format. Because each chapter is written around a specific theme–like wine tasting, travel, baseball, country music, and more–this succinct and entertaining textbook is actually fun to read! New to the Third Edition: * The chapters devoted to fitting modern hearing aids have been thoroughly updated * Thoroughly updated chapter on connectivity * Material on over-the-counter hearing aids and automated real ear measures * Information on newer outcome measures and updated approaches to counseling patients * Information on hearables, self-fitting hearing aids, over-the-counter hearing aids, and personal sound amplification products (PSAPs) * Complete review of all special features with case study examples * Revised appendix with several up-to-date industry resources

Operating a Successful Audiology Practice

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Publisher :
ISBN 13 : 9780985855048
Total Pages : 0 pages
Book Rating : 4.8/5 (55 download)

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Book Synopsis Operating a Successful Audiology Practice by : Thomas Greenbaum

Download or read book Operating a Successful Audiology Practice written by Thomas Greenbaum and published by . This book was released on 2024-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an easy to read book outlining what an audiology clinic needs to do to operate a successful practice. it covers topics such as : generating opportunities, sales, marketing your clinic, financial operations of a clinic , purchasing and inventory management. It also covers how to schedule audiologists time for maximum productivity.

Consultative Selling Skills for Audiologists

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Publisher : Plural Publishing
ISBN 13 : 1597566942
Total Pages : 257 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Consultative Selling Skills for Audiologists by : Brain Taylor

Download or read book Consultative Selling Skills for Audiologists written by Brain Taylor and published by Plural Publishing. This book was released on 2011-11-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quality in Audiology

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Publisher :
ISBN 13 : 9781597564724
Total Pages : 0 pages
Book Rating : 4.5/5 (647 download)

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Book Synopsis Quality in Audiology by : Brian Taylor

Download or read book Quality in Audiology written by Brian Taylor and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality - in the broadest sense of the term - is the true differentiator in today's age of economic uncertainty and disruptive technology. As over-the-counter and other low cost distribution systems of hearing aid technology gain in popularity, the audiologist is challenged to maintain a thriving practice. Audiologists that are able to differentiate their practice based on quality service delivery are able to maintain success--even in times of great economic uncertainty.. Quality in Audiology provides a detailed road map for how both clinicians and business managers alike can apply various components of Six Sigma, Total Quality Management and other quality initiatives to improve both the delivery of services to patients and the overall performance of their practice. It covers everything from the reception area to the marketing and operations of the practice. This book provides readers with several tools as well as a step-by-step plan for improving quality across all facets of their practice.

Audiology Services in Diverse Communities

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Author :
Publisher : Plural Publishing
ISBN 13 : 1635503345
Total Pages : 233 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Audiology Services in Diverse Communities by : Alejandra Ullauri

Download or read book Audiology Services in Diverse Communities written by Alejandra Ullauri and published by Plural Publishing. This book was released on 2021-08-23 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the population in the U.S. becomes more diverse, health care professionals have a responsibility to adapt their services to meet the needs of the diverse populations they serve. However, many providers lack access to the appropriate resources to provide high quality care to their Spanish-speaking patients. Audiology Services in Diverse Communities is a professional resource designed to decrease language barriers, improve patient-clinician interactions, and create more culturally competent hearing services. Written by a clinician for clinicians working on a daily basis with minority communities experiencing existing systemic barriers, this unique text begins with an overview of cultural competence and the barriers that exist in audiology services. The text continues an evidence-based, cross-cultural approach to addressing some of those barriers and generating a discussion of what professionals can do in their own clinical settings. The final, and largest, section of the text is a language tool presented in both English and Spanish to aid clinicians as they communicate and work with Spanish-speaking patients. Key Features: * The only book that provides clinicians with a compilation of resources, in English and Spanish, ready to use in clinic * More than 25 resources such as clinical history forms, test instructions, standardized questionnaires, self-assessment tools available in English and Spanish to help clinicians provide with language concordance during clinical encounters. * Evidence-based ideas that can help clinicians assess, develop, implement, and monitor cultural-competent services * A unique format that allows clinicians to visualize English resources on the left-side and Spanish resources on the right-side, facilitating communication between patient and clinician