Marketing In A Transition Economy

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Chinese Economic Transition and International Marketing Strategy

Author : Ilan Alon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313053731
Total Pages : 350 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Chinese Economic Transition and International Marketing Strategy by : Ilan Alon

Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Marketing Issues in Transitional Economies

Author : Rajeev Batra
Publisher : Springer Science & Business Media
ISBN 13 : 1461550092
Total Pages : 281 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Issues in Transitional Economies by : Rajeev Batra

Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Marketing in a Transition Economy

Author : Muhammad Ismail Hossain
Publisher : Palgrave Macmillan
ISBN 13 : 9789819735525
Total Pages : 0 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Marketing in a Transition Economy by : Muhammad Ismail Hossain

Download or read book Marketing in a Transition Economy written by Muhammad Ismail Hossain and published by Palgrave Macmillan. This book was released on 2024-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.

Business Strategies in Transition Economies

Author : Mike W. Peng
Publisher : SAGE
ISBN 13 : 9780761916017
Total Pages : 348 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Business Strategies in Transition Economies by : Mike W. Peng

Download or read book Business Strategies in Transition Economies written by Mike W. Peng and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.

The Transition to the Market Economy

Author : Paul G. Hare
Publisher : Psychology Press
ISBN 13 : 9780415124348
Total Pages : 506 pages
Book Rating : 4.1/5 (243 download)

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Book Synopsis The Transition to the Market Economy by : Paul G. Hare

Download or read book The Transition to the Market Economy written by Paul G. Hare and published by Psychology Press. This book was released on 1997 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles examines the development of one of the most significant economic transformations ever undertaken covering a wide range of countries and economic sectors

State, Labor, and the Transition to a Market Economy

Author : Agnieszka Paczyńska
Publisher : Penn State Press
ISBN 13 : 027106269X
Total Pages : 294 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis State, Labor, and the Transition to a Market Economy by : Agnieszka Paczyńska

Download or read book State, Labor, and the Transition to a Market Economy written by Agnieszka Paczyńska and published by Penn State Press. This book was released on 2015-06-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to mounting debt crises and macroeconomic instability in the 1980s, many countries in the developing world adopted neoliberal policies promoting the unfettered play of market forces and deregulation of the economy and attempted large-scale structural adjustment, including the privatization of public-sector industries. How much influence did various societal groups have on this transition to a market economy, and what explains the variances in interest-group influence across countries? In this book, Agnieszka Paczyńska explores these questions by studying the role of organized labor in the transition process in four countries in different regions—the Czech Republic and Poland in eastern Europe, Egypt in the Middle East, and Mexico in Latin America. In Egypt and Poland, she shows, labor had substantial influence on the process, whereas in the Czech Republic and Mexico it did not. Her explanation highlights the complex relationship between institutional structures and the “critical junctures” provided by economic crises, revealing that the ability of groups like organized labor to wield influence on reform efforts depends to a great extent on not only their current resources (such as financial autonomy and legal prerogatives) but also the historical legacies of their past ties to the state. This new edition features an epilogue that analyzes the role of organized labor uprisings in 2011, the protests in Egypt, the overthrow of Mubarak, and the post-Mubarak regime.

Transition Economies

Author : Aleksandr V. Gevorkyan
Publisher : Routledge
ISBN 13 : 1317567943
Total Pages : 272 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Transition Economies by : Aleksandr V. Gevorkyan

Download or read book Transition Economies written by Aleksandr V. Gevorkyan and published by Routledge. This book was released on 2018-04-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary study offers a comprehensive analysis of the transition economies of Central and Eastern Europe and the former Soviet Union. Providing full historical context and drawing on a wide range of literature, this book explores the continuous economic and social transformation of the post-socialist world. While the future is yet to be determined, understanding the present phase of transformation is critical. The book’s core exploration evolves along three pivots of competitive economic structure, institutional change, and social welfare. The main elements include analysis of the emergence of the socialist economic model; its adaptations through the twentieth century; discussion of the 1990s market transition reforms; post-2008 crisis development; and the social and economic diversity in the region today. With an appreciation for country specifics, the book also considers the urgent problems of social policy, poverty, income inequality, and labor migration. Transition Economies will aid students, researchers and policy makers working on the problems of comparative economics, economic development, economic history, economic systems transition, international political economy, as well as specialists in post-Soviet and Central and Eastern European regional studies.

Different Strategies of Transition to a Market Economy

Author : Marek D?browski
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)

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Book Synopsis Different Strategies of Transition to a Market Economy by : Marek D?browski

Download or read book Different Strategies of Transition to a Market Economy written by Marek D?browski and published by World Bank Publications. This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transition to the Market Economy

Author : P. G. Hare
Publisher : Taylor & Francis
ISBN 13 : 9780415149259
Total Pages : 244 pages
Book Rating : 4.1/5 (492 download)

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Book Synopsis Transition to the Market Economy by : P. G. Hare

Download or read book Transition to the Market Economy written by P. G. Hare and published by Taylor & Francis. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Brand Management Scales

Author : Lia Zarantonello
Publisher : Routledge
ISBN 13 : 1317803159
Total Pages : 310 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Handbook of Brand Management Scales by : Lia Zarantonello

Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.

From Plan To Market

Author : Adam Fforde
Publisher : Routledge
ISBN 13 : 0429710941
Total Pages : 305 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis From Plan To Market by : Adam Fforde

Download or read book From Plan To Market written by Adam Fforde and published by Routledge. This book was released on 2019-03-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear and accessible text explores Vietnam's successful transition from neo-Stalinist central planning to a market economy—\"Vietnamese style.\" After describing the north Vietnamese system prior to 1975 and its colonial and precolonial antecedents, the authors uncover the mechanisms of that changeover. They contend that the Vietnamese transition was largely bottom-up in character and that it evolved over a long enough period for the country's political economy to adjust. This explains in part the rapid shift to a high-growth, externally oriented development path in the early 1990s, despite the loss of Soviet aid and the lack of significant Western substitutes until 1992-1993. Based upon extensive incountry experience, a wealth of primary materials, and wide comparative knowledge of development issues, the book challenges many preconceived notions, both about Vietnam and about the general nature of transition processes.

The Economic Transition in Myanmar After 1988

Author : Kōichi Fujita
Publisher : NUS Press
ISBN 13 : 9789971694616
Total Pages : 340 pages
Book Rating : 4.6/5 (946 download)

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Book Synopsis The Economic Transition in Myanmar After 1988 by : Kōichi Fujita

Download or read book The Economic Transition in Myanmar After 1988 written by Kōichi Fujita and published by NUS Press. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years Myanmar operated an inward-looking economic system built on import substitution. Ultimately this policy failed, leaving behind inefficient state economic enterprises and widespread poverty. Political unrest in 1988 led a newly installed military government to liberalize the economy, opening it to foreign investment and private participation in trade. This move towards a market economy was in line with world-wide trends, but political instability forced the country to follow a course different from neighboring countries. By analyzing economic policies and performance across the economic spectrum, this book presents an overall picture of economic development in Myanmar between 1988 and the early 2000s. The authors synthesize both macro and micro level data to overcome some of the limitations of unreliable national statistics, and show how the government attempted to deal with two key issues it faced. The first was how to reform the inefficient socialistic economic system in conformity with a market economy, and the second was how to develop the agricultural and underdeveloped economy to alleviate mass poverty.

Family Businesses in Transition Economies

Author : Léo-Paul Dana
Publisher : Springer
ISBN 13 : 3319142097
Total Pages : 362 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Family Businesses in Transition Economies by : Léo-Paul Dana

Download or read book Family Businesses in Transition Economies written by Léo-Paul Dana and published by Springer. This book was released on 2015-03-25 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Expert contributions in this book draw from a wealth of information in this context and include thought-provoking policy prescriptions for the future. This book concentrates on the challenges to predict the direction emerging markets will take, particularly when dealing with the wide-ranging social and economic situations taking place in post-Communist Eastern Europe. This reference volume for policymakers, educators, investors, and researchers also provides a much-needed and timely survey of family firms in the transitioning markets of post-Communist Europe.

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317789199
Total Pages : 244 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by : Erdener Kaynak

Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Economies in Transition

Author : Wing Thye Woo
Publisher : MIT Press
ISBN 13 : 9780262731201
Total Pages : 438 pages
Book Rating : 4.7/5 (312 download)

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Book Synopsis Economies in Transition by : Wing Thye Woo

Download or read book Economies in Transition written by Wing Thye Woo and published by MIT Press. This book was released on 1997 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1994, the Asia Foundation's Center for Asian Pacific Affairs began a two-year project to compare the transitions of selected East European and Asian economies from centrally-planned communist systems to market economies. The goal was to shed light on the transition process through an understanding of the underlying economic and institutional dynamics. This volume is the culmination of that project.The volume is divided into three parts. In the first part, an overview, the editors review the authors' findings and highlight major themes. The second part looks closely at the transition process in seven Asian and East European economies: China, Vietnam, Mongolia, Russia, Poland, Hungary, and the Czech Republic. The third part contains six comparative studies that explore key elements of the transition process. The papers incorporate feedback obtained from meetings with cabinet members and high government officials, conferences, and seminars in Prague, Ho Chi Minh City, Hanoi, Beijing, Ulan Bator, and Washington, D.C. Contributors Leszek Balcerowicz, Barbara Blaszczyk, Peter Boone, Yuan Zheng Cao, Bruce Comer, Marek Dabrowski, Georges de Menil, Daniel C. Esty, Gang Fan, Boris Federov, Roman Frydman, Carol Graham, Stephen Parker, Andrzej Rapaczynski, James Riedel, Jeffrey D. Sachs, Baavaa Tarvaa, Vinod Thomas, Gavin Tritt, Adiya Tsend, Enkhbold Tsendjav, Joel Turkewitz, Narantsetseg Unenburen, Yan Wang, Wing Thye Woo

The Economics of Transition

Author : Marie Lavigne
Publisher : Palgrave Macmillan
ISBN 13 : 9780312127213
Total Pages : 295 pages
Book Rating : 4.1/5 (272 download)

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Book Synopsis The Economics of Transition by : Marie Lavigne

Download or read book The Economics of Transition written by Marie Lavigne and published by Palgrave Macmillan. This book was released on 1995 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Substantially revised and updated, this new edition of a highly acclaimed text is both a guide and a critical analysis. Benefiting from the additional insights gained through new data and new developments, the book provides a comprehensive overview of the transition to the market economy taking place in Russia and Eastern Europe. The second edition also has expanded coverage of the enlargement of the European Union to the East and its increasing influence on the reintegration of this region into the world economy." "The book provides a contemporary comparative approach to the process of transformation and supplies a large amount of factual and statistical information. Of great interest to students, specialists and practitioners, the book's nontechnical approach also makes it appropriate for all those interested in the issues of transition."--BOOK JACKET.

Transition Economics

Author : Gerard Turley
Publisher : Routledge
ISBN 13 : 1136909087
Total Pages : 506 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Transition Economics by : Gerard Turley

Download or read book Transition Economics written by Gerard Turley and published by Routledge. This book was released on 2012-07-26 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating twenty years of transition from socialism to capitalism, this book is designed to be the core textbook for undergraduate courses in transition economics and comparative economic systems. Given the passage of time, Transition Economics: Two Decades On reviews and accounts for the outcomes in the so-called transition economies and, from an academic perspective, takes the reader through developments and issues in the twenty years of transition from plan to market. Treating its subject matter thematically, the book incorporates much of the transition economics literature and evidence that have evolved over the past two decades. In particular, the authors focus on the most important aspects of economic transition, including: The initial conditions at the outset of transition Paradigms and patterns of transition The main transition policies and economic reforms The performance of transition countries and firms The lessons from transition The textbook covers a wide range of both contemporary microeconomic and macroeconomic issues, in over thirty ex-socialist European and Asian countries, including Russia and China. Transition Economics: Two Decades On is more than just a book about a particular part of the world or the transformation that was experienced at a particular time in history. The authors believe that the study of the economics of transition gives the reader an insight into theories, policies, reforms, legacies, institutions, processes and lessons that have application and relevance, beyond the specific transition from plan to market, to other parts of the world and to other times in history.