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Marketing Fundamentals 04 05
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Book Synopsis CIM Revision Cards: Marketing Fundamentals 04/05 by : Marketing Knowledge
Download or read book CIM Revision Cards: Marketing Fundamentals 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2007-07-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
Book Synopsis CIM Coursebook 04/05 Strategic Marketing in Practice by : Ashok Ranchhod
Download or read book CIM Coursebook 04/05 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis Forecasting Models for the German Office Market by : Alexander Bönner
Download or read book Forecasting Models for the German Office Market written by Alexander Bönner and published by Springer Science & Business Media. This book was released on 2009-04-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The applicability and performance of ARIMA, GARCH and multivariate regression models are analyzed and city as well as forecasting horizon-specific patterns are determined and interpreted by Alexander Bönner. Univariate rent forecasting models generally outperform multivariate rent forecasting regression models in the short run. In the long run, multivariate regression models dominate.
Book Synopsis Day Trading and Swing Trading the Currency Market by : Kathy Lien
Download or read book Day Trading and Swing Trading the Currency Market written by Kathy Lien and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in it's third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more. The companion website gives you access to video seminars on how to be a better trader, providing another leg up in this competitive market. The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win—on your own terms. Understand how the foreign currency markets work, and the forces that move them Analyze the market to profit from short-term swings using time-tested strategies Learn a variety of technical trades for navigating overbought or oversold markets Examine the unique characteristics of various currency pairs Many of the world's most successful traders have made the bulk of their winnings in the currency market, and now it's your turn. Day Trading and Swing Trading the Currency Market is the must-have guide for all foreign exchange traders.
Book Synopsis Trends, Challenges & Innovations in Management by : Dr Ramesh Kumar Miryala
Download or read book Trends, Challenges & Innovations in Management written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2015-03-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Book Synopsis Asymmetric Dependence in Finance by : Jamie Alcock
Download or read book Asymmetric Dependence in Finance written by Jamie Alcock and published by John Wiley & Sons. This book was released on 2018-06-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avoid downturn vulnerability by managing correlation dependency Asymmetric Dependence in Finance examines the risks and benefits of asset correlation, and provides effective strategies for more profitable portfolio management. Beginning with a thorough explanation of the extent and nature of asymmetric dependence in the financial markets, this book delves into the practical measures fund managers and investors can implement to boost fund performance. From managing asymmetric dependence using Copulas, to mitigating asymmetric dependence risk in real estate, credit and CTA markets, the discussion presents a coherent survey of the state-of-the-art tools available for measuring and managing this difficult but critical issue. Many funds suffered significant losses during recent downturns, despite having a seemingly well-diversified portfolio. Empirical evidence shows that the relation between assets is much richer than previously thought, and correlation between returns is dependent on the state of the market; this book explains this asymmetric dependence and provides authoritative guidance on mitigating the risks. Examine an options-based approach to limiting your portfolio's downside risk Manage asymmetric dependence in larger portfolios and alternate asset classes Get up to speed on alternative portfolio performance management methods Improve fund performance by applying appropriate models and quantitative techniques Correlations between assets increase markedly during market downturns, leading to diversification failure at the very moment it is needed most. The 2008 Global Financial Crisis and the 2006 hedge-fund crisis provide vivid examples, and many investors still bear the scars of heavy losses from their well-managed, well-diversified portfolios. Asymmetric Dependence in Finance shows you what went wrong, and how it can be corrected and managed before the next big threat using the latest methods and models from leading research in quantitative finance.
Download or read book Amber Waves written by and published by . This book was released on 2003 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis OECD-FAO Agricultural Outlook 2005 by : OECD
Download or read book OECD-FAO Agricultural Outlook 2005 written by OECD and published by OECD Publishing. This book was released on 2005-07-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eleventh edition of the OECD Agricultural Outlook published jointly with the FAO for the first time, provides an assessment of agricultural market prospects based on medium-term projections that extend to 2014 for production, consumption, trade and prices of major agricultural commodities.
Author :Great Britain: Parliament: House of Commons: European Scrutiny Committee Publisher :The Stationery Office ISBN 13 :9780215025999 Total Pages :180 pages Book Rating :4.0/5 (259 download)
Book Synopsis Fifth Report of Session 2005-06 by : Great Britain: Parliament: House of Commons: European Scrutiny Committee
Download or read book Fifth Report of Session 2005-06 written by Great Britain: Parliament: House of Commons: European Scrutiny Committee and published by The Stationery Office. This book was released on 2005-10-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifth report of Session 2005-06 : Documents considered by the Committee on 12 October 2005, including: the Charter of Fundamental Rights and Commission legislative proposals; Marketing of maize genetically modified for resistance to corn rootworm; Declara
Book Synopsis Economic Environment of India by : K.S. Ramachandran
Download or read book Economic Environment of India written by K.S. Ramachandran and published by Northern Book Centre. This book was released on 2007 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Peter Drucker dictated to the US auto industry in the seventies and the latter followed suit with impressive gains for its constituents that costs must be price-driven he not merely repudiated the well established principle of marginal cost determining the price but also sent the strong message across that the economics that mattered to managers was what ruled over the market and not what academic theory laid down. The Ford Company priced its luxury limousine, Mustang, at $1995 on the basis of Drucker's diktat and made a huge profit. Indeed, it emerges that several US manufacturers acted on that very basis and made themselves largely competitive. The record of the eighties tells us that American industry paid a heavy price for its retreat after a decade or so to the regime of cost-based pricing. Drucker seemed to entertain a personal dislike for Keynes and had several harsh things to say about The General Theory. But, he generally accepted Keynes' demand side economics. Both Drucker and Tom Peters sought to dovetail economic theory to the compulsions of the market place. The key message that aspiring and practising managers alike get from these titans is that a good part of conventional economic theory is irrelevant to the demands that managerial functions make on their expertise and professionalism. Price-based costing, for instance, is the first step towards managerial excellence. Companies, which perform well, could have achieved a high level of competitiveness on that basis. The toppers in the corporate arena globally and in the limited Indian context could hardly be prospering with the backward looking cost-based pricing strategy. True management lies in managing costs so as to offer products and services at prices that the market can bear. Globally, the best working strategy is often differential costing and pricing for diverse markets, but excellence is identified only with competitive costing that is price-determined. In the early sixties, the joke one heard about the pioneering research institutions in the country was that the bigwigs there were still stuck with the classical economics of Alfred Marshall, but obviously this was quite unfair and the economic academia generally was well versed in Keynesianism. The Indian economist, Dr. V.K.R.V. Rao’s celebrated rejection in 1949 of Keynesian theory as inappropriate to developing economies, in fact, underlines this aspect. Finally, is there any scope for transplantation of the indifference curves theory, which dictates that the consumer is indifferent in regard to the choice of market baskets? Yes, we can do this in regard to all petro goods subsidised or otherwise although we should remember that differential State duties on these goods as much as the rates of excise overall contest the assumption of indifference. Generally, where subsidies are uniformly available to all consumers, this theory can be said to retain its validity. A uniform system of VAT which is the ultimate goal should uphold the theory. I would close this paper with this. I suppose, economics should be re-written on the basis of what happens in the market place, by how the market behaves as much as how policymakers and administrators as well as regulators play their game.
Book Synopsis Fundamental Rights in EU Internal Market Legislation by : Vasiliki Kosta
Download or read book Fundamental Rights in EU Internal Market Legislation written by Vasiliki Kosta and published by Bloomsbury Publishing. This book was released on 2015-11-05 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to systematise the present interrelationship between fundamental rights and the EU internal market in the field of positive integration. Its intention is simple: to examine the way in which, and the extent to which, fundamental rights protection is realised through EU internal market legislation. To that end, the analysis is conducted around four rights or sets of rights: data protection, freedom of expression, fundamental labour rights and the right to health. The book assesses not only what substantive level of protection is achieved for these fundamental rights, but it also estimates whether there is a 'fundamental rights culture' that informs current legislative practice. Finally, it asks the overarching question whether the current state of harmonisation amounts to a 'fundamental rights policy'. The book offers a much more varied picture of the EU's fundamental rights policy in and through the EU internal market than perhaps initially expected. Moreover, it builds the case for a more conscious approach to dealing with and enhancing fundamental rights protection in and through internal market legislation, and advocates a leading role for the legislature in the establishment of an internal market that is firmly based on respect for fundamental rights.
Author :DreamGains Financials India PVT LTD Publisher :DreamGains Financials India PVT LTD ISBN 13 : Total Pages :27 pages Book Rating :4./5 ( download)
Book Synopsis Stock Market Basics by : DreamGains Financials India PVT LTD
Download or read book Stock Market Basics written by DreamGains Financials India PVT LTD and published by DreamGains Financials India PVT LTD. This book was released on 2015-01-24 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide offered by Dreamgains Financials India PVT LTD, is helpful for those wants to learn stock market from Base. This comprehensive ebook contains fundamentals of stock market, how Indian stock market works and how to invest in Indian Stock market. Important tips, guidelines and more. Topics in Ebook are explained in simple but effective manner.
Author :International Monetary Fund. Monetary and Capital Markets Department Publisher :International Monetary Fund ISBN 13 :1589067207 Total Pages :210 pages Book Rating :4.5/5 (89 download)
Book Synopsis Global Financial Stability Report, April 2008 by : International Monetary Fund. Monetary and Capital Markets Department
Download or read book Global Financial Stability Report, April 2008 written by International Monetary Fund. Monetary and Capital Markets Department and published by International Monetary Fund. This book was released on 2008-04-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The events of the past six months have demonstrated the fragility of the global financial system and raised fundamental questions about the effectiveness of the response by private and public sector institutions. The report assesses the vulnerabilities that the system is facing and offers tentative conclusions and policy lessons. The report reflects information available up to March 21, 2008.
Book Synopsis The EU Charter of Fundamental Rights by : Steve Peers
Download or read book The EU Charter of Fundamental Rights written by Steve Peers and published by Bloomsbury Publishing. This book was released on 2014-12-01 with total page 2036 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Charter of Fundamental Rights of the European Union enshrines the key political, social and economic rights of EU citizens and residents in EU law. In its present form it was approved in 2000 by the European Parliament, the Council of Ministers and the European Commission. However its legal status remained uncertain until the entry into force of the Treaty of Lisbon in December 2009. The Charter obliges the EU to act and legislate consistently with the Charter, and enables the EU's courts to strike down EU legislation which contravenes it. The Charter applies to EU Member States when they are implementing EU law but does not extend the competences of the EU beyond the competences given to it in the treaties. This Commentary on the Charter, the first in English, written by experts from several EU Member States, provides an authoritative but succinct statement of how the Charter impacts upon EU, domestic and international law. Following the conventional article-by-article approach, each commentator offers an expert view of how each article is either already being interpreted in the courts, or is likely to be interpreted. Each commentary is referenced to the case law and is augmented with extensive references to further reading. Six cross-cutting introductory chapters explain the Charter's institutional anchorage, its relationship to the Fundamental Rights Agency, its interaction with other parts of international human rights law, the enforcement mechanisms, extraterritorial scope, and the all-important 'Explanations'.
Book Synopsis The Chinese Real Estate Market by : Junjian Cao
Download or read book The Chinese Real Estate Market written by Junjian Cao and published by Routledge. This book was released on 2015-05-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to fully present, analyse and interpret the Chinese real estate market. Dr Junjian Albert Cao examines the Chinese real estate market’s growth trajectory, unique governance and factors affecting values and investment in the context of reforms, rapid economic growth and urbanization. The book provides essential insights into the institutional change surrounding the development of the property market, government intervention at local and national levels, taxes and other regulatory charges, and factors such as market practices, economic changes, government policies and social changes that affect the value of real estate. Furthermore, the book analyses academic and policy debates on issues such as: commercial property investment housing price inflation property rights protection affordable and social housing market practices and regulation environment and sustainability taxation property-led growth and the reliance of local economic growth on the property sector The book offers a comprehensive, in-depth and up-to-date account of the Chinese property market and presents a full assessment of the investment potential of Chinese real estate. It is a must read for students, academics and real estate professionals interested in this fascinating real estate market that has implications for Chinese and the world economies.
Author :Isabelle Piot-Lepetit Publisher :Springer Science & Business Media ISBN 13 :1441976345 Total Pages :238 pages Book Rating :4.4/5 (419 download)
Book Synopsis Methods to Analyse Agricultural Commodity Price Volatility by : Isabelle Piot-Lepetit
Download or read book Methods to Analyse Agricultural Commodity Price Volatility written by Isabelle Piot-Lepetit and published by Springer Science & Business Media. This book was released on 2011-06-10 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the issue of price volatility in agricultural commodities markets and how this phenomenon has evolved in recent years. The factors underlying the price spike of 2007-08 appear to be global and macroeconomic in nature, including the rapid growth in demand by developing countries, the international financial crisis, and exchange rate movements. Some of these factors are new, appearing as influences on price volatility only in the last decade. Although volatility has always been a feature of agricultural commodity markets, the evidence suggests that volatility has increased in certain commodity markets. A growing problem is that agricultural price shocks and volatility disrupt agricultural markets, economic incentives and incomes. With increased globalization and integration of financial and energy markets with agricultural commodity markets, the relationships between markets are expanding and becoming more complex. When a crisis such as a regional drought, food safety scare or a financial crisis hits a particular market, policy-makers often do not know the extent to which it will impact on other markets and affect producer, consumer and trader decisions. Including contributions from experts at the World Bank, the Food and Agriculture Organization of the United Nations, the USDA, and the European Commission, the research developed throughout the chapters of this book is based on current methodologies that can be used to analyze price volatility and provide directions for understanding this volatility and the development of new agricultural policies. The book highlights the challenges facing policy makers in dealing with the changing nature of agricultural commodities markets, and offers recommendations for anticipating price movements and managing their consequences. It will be a practical guide for both present and future policy-makers in deciding on potential price-stabilizing interventions, and will also serve as a useful resource for researchers and students in agricultural economics.
Author :International Monetary Fund. Research Dept. Publisher :International Monetary Fund ISBN 13 :1589065492 Total Pages :283 pages Book Rating :4.5/5 (89 download)
Book Synopsis World Economic Outlook, April 2006 by : International Monetary Fund. Research Dept.
Download or read book World Economic Outlook, April 2006 written by International Monetary Fund. Research Dept. and published by International Monetary Fund. This book was released on 2005-09-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Economic Outlook is the product of a unique international exercise in information gathering and analysis performed by IMF staff to guide key initiatives and to serve IMF member countries. Published at least twice a year in English, French, Spanish, and Arabic, the World Economic Outlook offers a comprehensive picture of the international economic situation and prospects for the future. With its analyses backed by the expertise and resources of over 1,100 IMF economists, the World Economic Outlook is the authoritative reference in its field. Today, even small economic fluctuations can trigger major financial swings. It’s vital to have the latest perspective on what’s happening and where it could lead in the coming months and years. The World Economic Outlook brings you that perspective, giving you analyses, forecasts, and figures you’ll use all year long.
