Marketing Foundations And Functions

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Marketing Foundations and Functions

Author : James L Burrow
Publisher : Thomson South-Western
ISBN 13 : 9780538625418
Total Pages : 0 pages
Book Rating : 4.6/5 (254 download)

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Book Synopsis Marketing Foundations and Functions by : James L Burrow

Download or read book Marketing Foundations and Functions written by James L Burrow and published by Thomson South-Western. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

Marketing Foundations and Functions

Author : Burrow
Publisher :
ISBN 13 : 9780538625494
Total Pages : 800 pages
Book Rating : 4.6/5 (254 download)

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Book Synopsis Marketing Foundations and Functions by : Burrow

Download or read book Marketing Foundations and Functions written by Burrow and published by . This book was released on 1994-06-01 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Foundations and Functions

Author : Jim Burrow
Publisher : South-Western Pub
ISBN 13 : 9780538625487
Total Pages : 800 pages
Book Rating : 4.6/5 (254 download)

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Book Synopsis Marketing Foundations and Functions by : Jim Burrow

Download or read book Marketing Foundations and Functions written by Jim Burrow and published by South-Western Pub. This book was released on 1994 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive workbook gives students the opportunity for extra practice of key concepts in the text. Stressing marketing principles and skills, the workbook provides opportunity to master vocabulary terms and apply critical thinking skills to chapter topics.

Foundations of Marketing

Author : M. Dale Beckman
Publisher :
ISBN 13 : 9780039231071
Total Pages : 514 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Foundations of Marketing by : M. Dale Beckman

Download or read book Foundations of Marketing written by M. Dale Beckman and published by . This book was released on 1997 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing: Strategy and Functions

Author : Eugene J. Kelley
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing: Strategy and Functions by : Eugene J. Kelley

Download or read book Marketing: Strategy and Functions written by Eugene J. Kelley and published by . This book was released on 1965 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Marketing Theory

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609304
Total Pages : 352 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Marketing

Author : Michael Baker
Publisher : Macmillan Education AU
ISBN 13 : 9780732952112
Total Pages : 564 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis Marketing by : Michael Baker

Download or read book Marketing written by Michael Baker and published by Macmillan Education AU. This book was released on 1998 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.

Foundations of Marketing, 7e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526849011
Total Pages : 435 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Foundations of Marketing, 7e by : John Fahy

Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Managing the Marketing Function: Concepts, Analysis, and Application

Author : John M. Rathmell
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 682 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Managing the Marketing Function: Concepts, Analysis, and Application by : John M. Rathmell

Download or read book Managing the Marketing Function: Concepts, Analysis, and Application written by John M. Rathmell and published by John Wiley & Sons. This book was released on 1969 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Marketing Theory

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Marketing Foundations

Author : G. Tomas M. Hult
Publisher : Thomson South-Western
ISBN 13 : 9781133190974
Total Pages : 560 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Marketing Foundations by : G. Tomas M. Hult

Download or read book Marketing Foundations written by G. Tomas M. Hult and published by Thomson South-Western. This book was released on 2012 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

EBOOK: Foundations of Marketing, 6e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Foundations of Marketing, 6e by : John Fahy

Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Global Perspectives on Contemporary Marketing Education

Author : Smith, Brent
Publisher : IGI Global
ISBN 13 : 1466697857
Total Pages : 293 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent

Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

In Search of a New Logic for Marketing

Author : Christian Gronroos
Publisher : Wiley
ISBN 13 : 9780470061275
Total Pages : 0 pages
Book Rating : 4.0/5 (612 download)

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Book Synopsis In Search of a New Logic for Marketing by : Christian Gronroos

Download or read book In Search of a New Logic for Marketing written by Christian Gronroos and published by Wiley. This book was released on 2008-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

Marketing Theory

Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Theory by : Shelby D. Hunt

Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Fundamentals of Business Marketing Research

Author : Richard E Plank
Publisher : Routledge
ISBN 13 : 1000156826
Total Pages : 314 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Fundamentals of Business Marketing Research by : Richard E Plank

Download or read book Fundamentals of Business Marketing Research written by Richard E Plank and published by Routledge. This book was released on 2020-07-24 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Foundations of Marketing Thought

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1317295951
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Foundations of Marketing Thought by : D.G. Brian Jones

Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.