Marketing for Therapists

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Therapists by : Jeri Davis

Download or read book Marketing for Therapists written by Jeri Davis and published by Jossey-Bass. This book was released on 1996-02-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.

Marketing for the Mental Health Professional

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470609133
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing for the Mental Health Professional by : David P. Diana

Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Clicking with Clients

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532844553
Total Pages : 116 pages
Book Rating : 4.8/5 (445 download)

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Book Synopsis Clicking with Clients by : Daniel Wendler

Download or read book Clicking with Clients written by Daniel Wendler and published by Createspace Independent Publishing Platform. This book was released on 2016-04-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing made easy Online marketing doesn't have to be difficult.In fact, online marketing can be one of the easiest ways to build your private practice. With the right strategy and a bit of effort, you can create a sustainable flow of online referrals.Clicking with Clients can show you how. It's written by Daniel Wendler, a doctoral student in clinical psychology and an online marketing expert. Before starting his graduate studies in psychology, Daniel worked for some of the top digital marketing agencies, and started his own successful internet businesses as well. He wrote Clicking with Clients to help therapists feel confident marketing their practice online. If you want a practical guide to launching your website, attracting new clients and growing your practice through the web, this is your book. Inside, you'll learn step-by-step instructions on how to: * Build and design a website* Attract new clients through SEO, social media, and online advertising* Protect your privacy online* Self-publish a book to share your expertise* And more!Plus, you'll learn common marketing pitfalls to avoid, as well as clever strategies for making the most of your investment in online marketing. You'll also get recommendations for further readings, trusted experts, and helpful websites - everything you need to excel at online marketing. Ready to build your private practice online? Start Clicking with Clients today!

Grow Your Private Practice

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Author :
Publisher :
ISBN 13 : 9781692305529
Total Pages : 277 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Grow Your Private Practice by : Jane Travis

Download or read book Grow Your Private Practice written by Jane Travis and published by . This book was released on 2019-11-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a counsellor or psychotherapist, and you're qualified, insured and have a room. Now, how do you attract clients? Starting your own private practice is exciting and challenging, and this book will motivate and inspire and to take the necessary actions to attract clients and build a successful practice that you can be proud of. Inside you'll learn: How to get started quickly and on a budget, no website necessary How to manage those nagging fears or worries that might hold you back How to be visible and attract clients in a way that feels right for you, no cheesy sales techniques required In this easy to read book, we look at niches*websites*social media*content creation and blogs*mindset*money*Imposter Syndrome*time management*networking*offline*advertising and much more. Written by a counsellor, this book offers down to earth practical advice to grow your confidence, so you can grow your private practice into whatever you want it to be. By the end of this book, you'll be ready to love and grow your business like never before. I am on a mission to change the face of therapy. Together we're going to change the way people view our work and shift the public perception of what we do, which will benefit clients, ourselves and the communities around us. WHAT IF PRIVATE PRACTICE FOCUSED ON PREVENTION? People associate counselling with mental health issues, but can you imagine how much better it would be for them to invest in some therapy BEFORE it got to the point of doctors visits and time off? To get help when they first notice that they have a low mood or are struggling with an aspect of their life or relationship rather than wait till they reach rock bottom? This isn't a new concept, I think all counsellors and psychotherapists want this. So how can we make this happen?

Marketing for Therapists

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Author :
Publisher :
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4.5/5 (27 download)

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Book Synopsis Marketing for Therapists by : Christian Hughes

Download or read book Marketing for Therapists written by Christian Hughes and published by . This book was released on 2021-06-14 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide for all the talented therapists and counsellors like you who are struggling to create a successful business. Experts in helping others to build happier and more successful lives but yet struggling to find enough well-paying clients to give you the income, stability and business you want. Those of you who were told that "if you build it, they will come" only to find they most definitely did not! Those of you who look at other therapists making an effortless success and are left wondering "what I am missing?" Those of you who want to learn straightforward strategies for succeeding in private practice without paying for advertisements.Written by a therapist who has struggled with the best of them to build a private practice and learned what works and, just as importantly, what doesn't. Marketing For Therapists will give you tools to create a marketing strategy with minimal resources. Build a full client list from scratch. Create a regular stream of clients. Exponentially grow your income. In the simple steps offered in this book you will...Learn the common marketing mistakes of struggling therapists. Learn how to be gain clarity on what you do and how to market it. Learn how to identify your ideal clients and how to find them. Learn how to focus on your clients real problems, in their words, and how to offer solutions they want. Learn how to refine your messaging to speak directly to your ideal clients. Learn how to engage your potential clients to build relationships that lead to real clients in your practice. Learn how to use you existing skills to create multiple offerings that earn more for your time, expanding your income potential and creating more freedom for you. Learn to set prices effectively. If are new to private practice and want to learn how to market yourself, or if your current strategy is not bringing you the results you want, then Marketing For Therapists might just be what you are looking for.

Pinfluence

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Publisher : John Wiley & Sons
ISBN 13 : 1118414713
Total Pages : 214 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pinfluence by : Beth Hayden

Download or read book Pinfluence written by Beth Hayden and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

How to Build a Thriving Fee-for-Service Practice

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Author :
Publisher : Elsevier
ISBN 13 : 0080508243
Total Pages : 280 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis How to Build a Thriving Fee-for-Service Practice by : Laurie Kolt

Download or read book How to Build a Thriving Fee-for-Service Practice written by Laurie Kolt and published by Elsevier. This book was released on 1999-09-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas. Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more. Learn solid training to not only survive, but thrive, in private practice today Go from your ideal practice vision through the "how-to" steps to succeed. Mobilize yourself into action! Market your clinical specialty to attract more cash clients Learn how to set realistic practice goals, and track your progress Regain your autonomy, income and career satisfaction Lean how to communicate the value of your services to the public Learn how to give powerful workshops and speaking engagements and write effective community articles Turn your specialty into a market niche Use the media as a vehicle to give psychology away and gain visibility Learn the skills that have never been taught in graduate school--until now Lay the foundation for your practice that builds momentum Attract new clients through seminars, speaking engagements and published articles Build a dynamic referral base Re-ignite the passion for your career and love what you do for a living Make your practice adaptive, challenging and enjoyable for the rest of your career

Marketing Techniques for Physical Therapists

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Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Marketing Techniques for Physical Therapists by : Kathryn Schaefer

Download or read book Marketing Techniques for Physical Therapists written by Kathryn Schaefer and published by . This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in private practice or just starting as a physical therapist, Marketing Techniques for Physical Therapists is the book to have as a guide. It shows you step-by-step how to market and maintain a succes sful practice.

Setting Up and Running a Therapy Business

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Author :
Publisher : Routledge
ISBN 13 : 0429918909
Total Pages : 113 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Setting Up and Running a Therapy Business by : James Rye

Download or read book Setting Up and Running a Therapy Business written by James Rye and published by Routledge. This book was released on 2018-03-29 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the questions that therapists frequently ask about setting up and running a business. It allows readers to successfully make the journey from being trained in how to conduct professional therapy sessions to running a growing private practice. The material covers a range of issues including: registration with HMRC, money issues, marketing, insurance, and whether to work from home or other premises. The book addresses a number of practical questions, such as: Do I have to register with the information commission? What can I count as legitimate business expenses? What mistakes should I avoid when marketing my practice? How can I easily and cheaply accept card payments from my clients? What help can I get to manage my phone calls? How can I get a website? and, What can I do to increase my personal safety?As counselling in the twenty-first century changes, an increasing number of therapists are using technology to write and store notes, and to communicate with clients - either to arrange appointments, or to conduct them.

Making of a Therapist

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393704246
Total Pages : 238 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Making of a Therapist by : Louis J. Cozolino

Download or read book Making of a Therapist written by Louis J. Cozolino and published by W. W. Norton & Company. This book was released on 2004-06-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from the personal experience and reflections of a therapist. The difficulty and cost of training psychotherapists properly is well known. It is far easier to provide a series of classes while ignoring the more challenging personal components of training. Despite the fact that the therapist's self-insight, emotional maturity, and calm centeredness are critical for successful psychotherapy, rote knowledge and technical skills are the focus of most training programs. As a result, the therapist's personal growth is either marginalized or ignored. The Making of a Therapist counters this trend by offering graduate students and beginning therapists a personal account of this important inner journey. Cozolino provides a unique look inside the mind and heart of an experienced therapist. Readers will find an exciting and privileged window into the experience of the therapist who, like themselves, is just starting out. In addition, The Making of a Therapist contains the practical advice, common-sense wisdom, and self-disclosure that practicing professionals have found to be the most helpful during their own training.The first part of the book, 'Getting Through Your First Sessions,' takes readers through the often-perilous days and weeks of conducting initial sessions with real clients. Cozolino addresses such basic concerns as: Do I need to be completely healthy myself before I can help others? What do I do if someone comes to me with an issue or problem I can't handle? What should I do if I have trouble listening to my clients? What if a client scares me?The second section of the book, 'Getting to Know Your Clients,' delves into the routine of therapy and the subsequent stages in which you continue to work with clients and help them. In this context, Cozolino presents the notion of the 'good enough' therapist, one who can surrender to his or her own imperfections while still guiding the therapeutic relationship to a positive outcome. The final section, 'Getting to Know Yourself,' goes to the core of the therapist's relation to him- or herself, addressing such issues as: How to turn your weaknesses into strengths, and how to deal with the complicated issues of pathological caretaking, countertransference, and self-care.Both an excellent introduction to the field as well as a valuable refresher for the experienced clinician, The Making of a Therapist offers readers the tools and insight that make the journey of becoming a therapist a rich and rewarding experience.

Master Therapists

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Publisher : Oxford University Press
ISBN 13 : 0190496584
Total Pages : 229 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Master Therapists by : Thomas M. Skovholt

Download or read book Master Therapists written by Thomas M. Skovholt and published by Oxford University Press. This book was released on 2017-02-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 10th Anniversary text, Thomas M. Skovholt and Len Jennings paint an elaborate portrait of expert or "master" therapists. The book contains extensive qualitative research from three doctoral dissertations and an additional research study conducted over a seven-year period on the same ten master therapists. This intensive research project on master therapists, those considered the "best of the best" by their colleagues, is the most extensive research on high-level functioning of mental health professionals ever done. Therapists and counselors can use the insights gained from this book as potential guidelines for use in their own professional development. Furthermore, training programs may adopt it in an effort to develop desirable characteristics in their trainees. Featuring a brand new Preface and Epilogue, this 10th Anniversary Edition of Master Therapists revisits a landmark text in the field of counseling and therapy.

Be a Wealthy Therapist

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Publisher :
ISBN 13 : 9780990668831
Total Pages : 341 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis Be a Wealthy Therapist by : Casey Truffo

Download or read book Be a Wealthy Therapist written by Casey Truffo and published by . This book was released on 2007 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393703312
Total Pages : 281 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals by : Lynn Grodzki

Download or read book Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals written by Lynn Grodzki and published by W. W. Norton & Company. This book was released on 2000-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to: Make more money in your private practice? Attract more ideal clients? Generate a flow of quality referrals? Revitalize your existing practice? Have increased confidence as a business owner? In this book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice—one that is both highly profitable and personally satisfying. Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki's business strategies are effective and immediately useful for a wide range of private practitioners, including social workers, psychologists, psychiatrists, massage therapists, energy healers, life coaches, and chiropractors. Whether you are just starting out as an independent practitioner or looking to revitalize an existing practice, Building Your Ideal Private Practice provides a foundation for business and personal growth that will lead you to a new level of personal and financial enrichment. Presenting innovative business concepts in a format specifically adapted for the therapeutic profession, this book guides professionals at all stages of their careers. Bringing together years of experience and the key elements from her Private Practice Success Program with an easy and accessible writing style, Grodzki's book will help you not only build a successful practice outside managed care, but also ensure that your business reflects your true values and talents.

The Seven Principles for Making Marriage Work

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Author :
Publisher : Harmony
ISBN 13 : 0553447718
Total Pages : 321 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Seven Principles for Making Marriage Work by : John Gottman, PhD

Download or read book The Seven Principles for Making Marriage Work written by John Gottman, PhD and published by Harmony. This book was released on 2015-05-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Over a million copies sold! “An eminently practical guide to an emotionally intelligent—and long-lasting—marriage.”—Daniel Goleman, author of Emotional Intelligence The Seven Principles for Making Marriage Work has revolutionized the way we understand, repair, and strengthen marriages. John Gottman’s unprecedented study of couples over a period of years has allowed him to observe the habits that can make—and break—a marriage. Here is the culmination of that work: the seven principles that guide couples on a path toward a harmonious and long-lasting relationship. Straightforward yet profound, these principles teach partners new approaches for resolving conflicts, creating new common ground, and achieving greater levels of intimacy. Gottman offers strategies and resources to help couples collaborate more effectively to resolve any problem, whether dealing with issues related to sex, money, religion, work, family, or anything else. Packed with new exercises and the latest research out of the esteemed Gottman Institute, this revised edition of The Seven Principles for Making Marriage Work is the definitive guide for anyone who wants their relationship to attain its highest potential.

Getting Started in Private Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471426237
Total Pages : 359 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Getting Started in Private Practice by : Chris E. Stout

Download or read book Getting Started in Private Practice written by Chris E. Stout and published by John Wiley & Sons. This book was released on 2004-10-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.

Marketing for Mental Health Services

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Author :
Publisher : Psychology Press
ISBN 13 : 9780866562782
Total Pages : 208 pages
Book Rating : 4.5/5 (627 download)

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Book Synopsis Marketing for Mental Health Services by : William J. Winston

Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

How to Thrive in Counseling Private Practice

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Author :
Publisher :
ISBN 13 : 9780692760512
Total Pages : 322 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis How to Thrive in Counseling Private Practice by : Anthony Centore

Download or read book How to Thrive in Counseling Private Practice written by Anthony Centore and published by . This book was released on 2016-07-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to start, build or grow a counseling private practice? Are you wanting to get off the ground, open your doors, or build a caseload of clients? Are you confused about networking, marketing, licensing, networking, billing or other practice management issues that you never even heard of when you were in grad school? Are you thinking about converting a successful solo practice into a larger group or agency? In this work, Dr. Anthony Centore (Licensed Counselor, Private Practice Consultant for the American Counseling Association, and CEO of Thriveworks) shares road-tested practice building strategies from his direct, extensive, experience growing a successful chain of mental health counseling practices. A must have resource for anyone getting started, or working to grow, a coaching or counseling practice.