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Author : Michelle A. Vandepas
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book Marketing for the Holistic Practitioner written by Michelle A. Vandepas and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle A. Vandepas
Publisher : Quest Publishing & Distribution
ISBN 13 : 9780972468657
Total Pages : 124 pages
Book Rating : 4.4/5 (686 download)
Download or read book Marketing for the Holistic Practitioner written by Michelle A. Vandepas and published by Quest Publishing & Distribution. This book was released on 2003-12-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a thriving holistic care practice! This book is a simple low cost guide for therapists and pratitioners on getting and keeping clients. This work book is a must for any practitioner, therapist, reader or service professional starting their own business. One hundred twenty five pages of marketing ideas and tools to get you motivated and get you going. This book includes a step by step guide for writing your promotional materials such as a business card and brochure. If you are a Reiki Master, Massage Therapist or any type energy worker, this book will help you get started!
Author : Greg Pitstick
Publisher : CreateSpace
ISBN 13 : 9781453625187
Total Pages : 184 pages
Book Rating : 4.6/5 (251 download)
Download or read book The Smart Guide to Marketing Your Holistic Healing Practice written by Greg Pitstick and published by CreateSpace. This book was released on 2010-07-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must have for the holistic healer looking to compete, and thrive, in today's market. The book is geared specifically to address the unique needs of those who provide holistic or integrative health care services, whether through their own practice or as part of a professional office or clinic. It is intended for those who want to attract new customers who actually want to buy the services you offer. It is especially good for those who would like to become a sought-after expert who can charge more than their competitors. And it is a great guide for anyone wanting to harness the power of social networking without spending a ton of cash. The concepts and approaches in this book are not theoretical or academic ideas, these are the secrets learned and proven over years of working with some of the world's largest corporations and many business owners and professionals from our smallest towns. Secrets that you can ill-afford to ignore if you intend to market yourself or your business using social networking or the internet. This guide gives a clear roadmap for how you can use social networking in your practice. It is a non-technical guide, intended for the non-technical practitioner, that cuts through the confusion and spells out the simple steps to follow to successfully grow your business using the power and reach of social networking.
Author : Michael Lake
Publisher :
ISBN 13 : 9780982421802
Total Pages : pages
Book Rating : 4.4/5 (218 download)
Download or read book Holistic Business Bounty written by Michael Lake and published by . This book was released on 2009-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Polly Baumer
Publisher :
ISBN 13 : 9781596635890
Total Pages : 203 pages
Book Rating : 4.6/5 (358 download)
Download or read book The Holistic Practitioners Business Bible written by Polly Baumer and published by . This book was released on 2008-07-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holistic Practitioner's Business Bible is a comprehensive business guide specifically tailored to holistic health business owners who have received training in their respective fields of acupuncture, bodywork, coaching or psychotherapy, but have little experience in setting up an office and managing it effectively. Written in an easy-to-follow format for the non-business and non-technically inclined, The Holistic Practitioner's Business Bible offers all the essentials of running a thriving business. Learn how to set up computer systems, track leads, advertise-even decorate your office-in terms that are easy to understand and implement. Find out what you need to know about state laws, zoning, and the local practitioner market; what kind of records you need to keep; how to communicate with the public; how to avoid time wasters, how to attract and retain clients; and finally, how to preserve your own energy and mental stamina. A breath of fresh air for practitioners struggling with cost/benefit concerns, this book's straightforward approach takes the mystery out of business basics and inspires immediate action. Designed as a quick and easy resource for graduates of accrediting schools, it is also a very useful tool for all small business owners. About the Author Polly Baumer owned and operated a small business, a holistic health magazine, for 16 years before selling it to one of the oldest newspapers in the country. In this capacity, she informally coached hundreds of holistic practitioners starting out in business from a wide range of modalities including acupuncture, massage therapy, reiki, feldenkrais, and nutrition to name a few. Over time she noticed that many of them werestruggling with the daily details of running a business. This book is a culmination of her experience, aimed at simplifying business practices for holistic practitioners as well as other sole proprietors. Polly has a bachelor's degree from Ohio University where she studied journalism at the Scripps School, and a Master of Public Administration from the John Glenn School of Public Affairs at Ohio State University. She has won both gold and silver awards from the Council for the Advancement and Support of Education; and has years of experience in public relations, advertising, publicity, and coordinating special events. She's been featured in Entrepreneur Magazine, and has published articles in several magazines and newspapers.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317941969
Total Pages : 103 pages
Book Rating : 4.3/5 (179 download)
Download or read book Marketing the Group Practice written by William Winston and published by Routledge. This book was released on 2014-07-10 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Author : Michelle A. Vandepas
Publisher :
ISBN 13 : 9780972468626
Total Pages : 130 pages
Book Rating : 4.4/5 (686 download)
Download or read book Marketing for the Holistic Pracitioner written by Michelle A. Vandepas and published by . This book was released on 2004-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great workbook for any therapist or practitioner starting a business or needing a marketing boost. Written for the holistic - metaphysical - alternative health care market.
Author : Neil Baum
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449653979
Total Pages : 610 pages
Book Rating : 4.4/5 (496 download)
Download or read book Marketing Your Clinical Practice: Ethically, Effectively, Economically written by Neil Baum and published by Jones & Bartlett Publishers. This book was released on 2009-09-03 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
Author : David P. Diana
Publisher : John Wiley & Sons
ISBN 13 : 0470609133
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)
Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736069
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2007-10-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
Author : David Williams
Publisher : CreateSpace
ISBN 13 : 9781494794989
Total Pages : 92 pages
Book Rating : 4.7/5 (949 download)
Download or read book MLM and Network Marketing Professionals Guide to Recruiting Wellness written by David Williams and published by CreateSpace. This book was released on 2013-12 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for you because you need to learn how to take advantage of 2014/15 - two years where there will be a MAJOR jump forward in the Wellness MLM industry. Miss these steps and you will regret it. Check out just some of the Table of Contents: Who and How to Recruit How to Brand yourself on the net Holistic Wellness: The new Holy Grail Recruiting ground - if you do it right How to turn this 'Holistic' trend into a downline exploding movement Wellness: The answer to the Health Crisis and an Engine for Income behind Network Marketing Sharing of Wellness: Why Network Marketing The REAL reasons why Wellness has Become More Profitable for the Networker How to create a Product Zealot How to use the Increase of Baby Boomers and Active Older Adults to light a fire in your recruiting Where to find Boomers Targeting the Fitness and Weight Loss Market 9 Reasons Why Obesity will fatten your bank account Why Leading with the Product is Insanely Bad advice The 2 Words That Will Make Wealth for the Network Marketer The 9 Key Wellness categories - Where is the money for Networkers And much more... The Big Money One of most important (and in turn, one of the most profitable) industries in the United States today is the wellness industry. The wellness industry touches almost everyone around the world, so it's no wonder that the industry continues to grow. This book will show you the wellness trends that you as a networker need to know, and how to take advantage of those. It will show you new and fertile recruiting grounds, as well as retail product sales markets. Included are Action Steps for 2014 listing what you need to do to develop your wellness networking business to take it to the top. That's why you need this book. Because what you'll learn will give you and your team more than a slight edge, you'll get a great leap forward. Because it will show you where and how to recruit in the Wellness industry. Once you understand your industry, by just using some of the facts in this book or the terminology, you'll be able to master the conversation, write effective presentations, deliver great testimonials and recruit 'up'. You'll be able to sign up wellness professionals and build a rock solid organization of real believers and not a bunch of mlm junkies. In short, you'll find long term income and success. Imagine recruiting from people who already are pre-sold on what you do. It's like fishing from a stocked pond. The information in this book will provide you with REAL reasons for being in the Wellness industry so you can dominate your prospecting and keep your team excited when they hit those emotional road blocks. Recruiting: it will show you where to find prospects who are ready to start and who are already excited by wellness products. It will show you how to approach them, what to say, and the biggie, what NOT to say! You will also learn how to 'Brand Yourself on the Net' This book will provide you with lots of great material for making YouTube videos, social media posts, Facebook messages, info graphics, all that will link back to you for self-branding and wellness. Lastly, the book will provide you with Action Steps of what to do to ride the wave of wellness. 1)Create your Internet content with information from this book to brand yourself 2)Use this information to educate & excite your prospects and new distributors 3)Find product zealots by sampling to targeted groups as shown here 4)Recruit Holistic practitioners - people already committed to Wellness This is an invitation to wealth. You can't help but get rich if you take action now and build in 2014. Read MLM and Network Marketing professionals guide to Recruiting Wellness and Holistic Practitioners for 2014 The Wellness Industry Handbook for Exploding your Downline TODAY!
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.1/5 (183 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author : Bonnie Willow
Publisher :
ISBN 13 : 9781452535166
Total Pages : 148 pages
Book Rating : 4.5/5 (351 download)
Download or read book Love, Light & Business written by Bonnie Willow and published by . This book was released on 2011-08-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calling all massage therapists, Reiki practitioners and reflexologists! This is the only book that brings the two topics of holistic healing and business together, using the human body as a metaphor. Love, Light, and Business is geared specifically for holistic healing practitioners who want to learn how to run a successful business. Whether you want to work on the legal (skeletal), financial (cardiovascular), or marketing (reproductive) aspects of your practice, this book offers dozens of practical strategies. The interactive workshop format guides you step-by-step to discover • your hidden strengths; • what to do yourself and what to delegate; • how to communicate your practice’s unique focus; • the best business structure for you; • how to attract and retain clients; • where to locate your office and how to set it up; • how to hire and manage employees; • simple solutions for bookkeeping and office management. Have you found business tough to learn? This groundbreaking book is your solution!
Author : Drew Stevens
Publisher : Momentum Press
ISBN 13 : 1606509403
Total Pages : 111 pages
Book Rating : 4.6/5 (65 download)
Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Author : Laura Allen
Publisher :
ISBN 13 : 9781659790207
Total Pages : 382 pages
Book Rating : 4.7/5 (92 download)
Download or read book The Holistic Practitioner's Guide to Business written by Laura Allen and published by . This book was released on 2021-02-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Holistic Practitioner''s Guide to Business was originally published by Lippincott Williams & Wilkins in 2008 as A Massage Therapist''s Guide to Business. It is written for the extended family of people working in the different areas of complementary and adjunct healthcare. The ideas and resources can be easily adapted to suit all holistic professions, and service professions such as cosmetology and aesthetics.People in the holistic healing arts tend to be caregivers. We have chosen a path of trying to help others feel well. We sometimes feel that instead of choosing the path, the path has chosen us. For those of you who have decided that this path is your livelihood, this book is for you.Along with having the noble desire to help others, most of us need to be able to provide for ourselves and our families, and it''s great to be able to do that while doing a job that we love. Many people in the holistic healing arts are lacking in business education; they may be self-educated or schooled in ways other than through a traditional education, such as by attending workshops or participating in apprenticeships. Even those who may have attended school in an institutional setting, or are still attending one now, are sometimes taught a lot about the theoretical side of business, while receiving too little information about the practicalities of opening and maintaining a business that not only survives but also thrives. A Holistic Practitioner''s Guide to Business is meant to fill that void.Structural OrganizationThis book is divided into five distinct parts. Part I, Mapping Your Route, is full of guidelines for preparing you to become an entrepreneur. Chapter 1 discusses taking an inventory of your strengths and weaknesses, setting concrete goals, and using resources and the help of professional experts before taking the big leap into the business world. It also describes the importance of keeping a positive attitude. Chapter 2 describes constructing and adapting a viable business plan. Chapter 3 discusses the importance of conducting business and therapeutic relationships in an ethical manner.Part II, Setting Out, covers the preliminary details to think through and take care of before opening a business. Chapter 4 is a discussion of the legal, logistical, and financial issues involved in owning a holistic business. Chapter 5 discusses how to manage obstacles any business owner might face and addresses successfully growing your business.Part III, Staying on Course, helps you stay on track and avoid missteps. Chapter 6 discusses managing technology, record keeping, and documentation. Chapter 7 explains budgeting, taxes, managing inventory, bartering, reimbursement, planning for retirement, and valuing a business in preparation for selling. Chapter 8 discusses working alone, assembling, and managing a staff, the differences between employees and independent contractors, and interviewing and hiring. Chapter 9 is a discussion of the necessity of written business policies and enforcing them.Part IV, Traffic Signals, addresses everyday business communications. Chapter 10 discusses cultivating self-confidence and client confidence by projecting professionalism. Chapter 11 discusses effectively communicating in a clear and professional way with clients, staff members, mutual referral practitioners, and others in the business setting.Part V, Highway Visibility, discusses marketing your business. Chapter 12 explains three of the four essential "P''s" of marketing--Product, Place, and Price--and how they can enhance the success of any massage therapy business. Chapter 13 provides an in-depth discussion of the fourth "P," Promotion of your business in the community. Chapter 14 explores the many different kinds of advertising venues available in today''s marketplace and how to get the most benefit for your advertising dollars. Helpful Appendices include standard letters and forms and resources for practitioners. Ancillaries available for instructors.
Author : Cyndie Koopsen
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757616
Total Pages : 385 pages
Book Rating : 4.7/5 (637 download)
Download or read book Integrative Health written by Cyndie Koopsen and published by Jones & Bartlett Learning. This book was released on 2009-10-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrative Health: A Holistic Approach for Health Professionals serves as a comprehensive resource on integrative health modalities. Perfect for both health care professionals and as a textbook for students, this text explores the discipline of integrative health care as a person-centered and person-empowering approach to health care, combining treatments from conventional medicine and clinically proven complementary and alternative medicine to address the body, mind, and spirit, as well as the environment and relationships with others.
