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Marketing For Higher Awards
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Book Synopsis Marketing for Higher Awards by : Dave Needham
Download or read book Marketing for Higher Awards written by Dave Needham and published by Heinemann Educational Publishers. This book was released on 1999 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the contemporary research and the latest in business thinking, this book offfers an introductory marketing text for students on BTEC HNC/HND courses and for those working towards other higher level professional and academic marketing awards.
Book Synopsis Business for Higher Awards by : David Needham
Download or read book Business for Higher Awards written by David Needham and published by Heinemann. This book was released on 1999 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding.
Book Synopsis Cost Management by : Leslie G. Eldenburg
Download or read book Cost Management written by Leslie G. Eldenburg and published by John Wiley & Sons. This book was released on 2016-03-28 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost Management: Measuring, Monitoring, and Motivating Performance, Third Canadian Edition was written to help students learn to appropriately apply cost accounting methods in a variety of organizational settings. To achieve this goal, students must also develop professional competencies, such as strategic/critical thinking, risk analysis, decision making, ethical reasoning and communication. This is in line with the CPA curriculum and the content of this edition and the problem materials is mapped to the CPA. Many students fail to recognize the assumptions, limitations, behavioural implications, and qualitative factors that influence managerial decision making. The textbook is written in an engaging step-by-step style that is accessible to students. The authors are proactive about addressing the challenges that instructors and students face in their teaching and learning endeavors. They utilize features such as realistic examples, real ethical dilemmas, self-study problems and unique problem material structured to encourage students to think about accounting problems and problem-solving more complexly.
Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
Download or read book Trends written by and published by . This book was released on 1988 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Excellence by : Hugh Burkitt
Download or read book Marketing Excellence written by Hugh Burkitt and published by John Wiley & Sons. This book was released on 2007-01-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
Book Synopsis Journal of Public Policy and Marketing by : Thomas C. Kinnear
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dairy Record written by and published by . This book was released on 1915 with total page 1506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Western Farmer written by and published by . This book was released on 1925 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Strategies in Higher Education Marketing by : Thomas J. Hayes
Download or read book New Strategies in Higher Education Marketing written by Thomas J. Hayes and published by Psychology Press. This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Download or read book Code of Federal Regulations written by and published by . This book was released on 1980 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farmers' Review written by and published by . This book was released on 1894 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Iron Trade Review written by and published by . This book was released on 1926 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Commerce Reports by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Commerce Reports written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1937 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Growers Journal written by and published by . This book was released on 1926 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transit Journal written by and published by . This book was released on 1928 with total page 1186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis God Save the Queens by : Kathy Iandoli
Download or read book God Save the Queens written by Kathy Iandoli and published by HarperCollins. This book was released on 2019-10-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year "Without God Save the Queens, it is possible that the contributions of dozens of important female hip-hop artists who have sold tens of millions of albums, starred in monumental films, and influenced the direction of the culture would continue to go unrecognized." —AllHipHop.com Can’t Stop Won’t Stop meets Girls to the Front in this essential and long overdue history of hip-hop’s female pioneers and its enduring stars. Every history of hip-hop previously published, from Jeff Chang’s Can’t Stop Won’t Stop to Shea Serrano’s The Rap Yearbook, focuses primarily on men, glaringly omitting a thorough and respectful examination of the presence and contribution of the genre’s female artists. For far too long, women in hip-hop have been relegated to the shadows, viewed as the designated “First Lady” thrown a contract, a pawn in some beef, or even worse. But as Kathy Iandoli makes clear, the reality is very different. Today, hip-hop is dominated by successful women such as Cardi B and Nicki Minaj, yet there are scores of female artists whose influence continues to resonate. God Save the Queens pays tribute to the women of hip-hop—from the early work of Roxanne Shante, to hitmakers like Queen Latifah and Missy Elliot, to the superstars of today. Exploring issues of gender, money, sexuality, violence, body image, feuds, objectification and more, God Save the Queens is an important and monumental work of music journalism that at last gives these influential female artists the respect they have long deserved.
