Marketing For Engineers And Scientists

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Marketing for Scientists

Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing for Scientists by : Marc J. Kuchner

Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Social Media for Engineers and Scientists

Author : Jon DiPietro
Publisher : Momentum Press
ISBN 13 : 1606502530
Total Pages : 228 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Social Media for Engineers and Scientists by : Jon DiPietro

Download or read book Social Media for Engineers and Scientists written by Jon DiPietro and published by Momentum Press. This book was released on 2011-11-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.

Marketing for Engineers, Scientists and Technologists

Author : Tony Curtis
Publisher : Wiley
ISBN 13 : 9780470057094
Total Pages : 0 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Marketing for Engineers, Scientists and Technologists by : Tony Curtis

Download or read book Marketing for Engineers, Scientists and Technologists written by Tony Curtis and published by Wiley. This book was released on 2008-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis

Management for Engineers, Technologists and Scientists

Author : Wilhelm Nel
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171611
Total Pages : 516 pages
Book Rating : 4.1/5 (716 download)

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Book Synopsis Management for Engineers, Technologists and Scientists by : Wilhelm Nel

Download or read book Management for Engineers, Technologists and Scientists written by Wilhelm Nel and published by Juta and Company Ltd. This book was released on 2007-04 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the specific needs of engineers, scientists, and technicians, this reference introduces engineering students to the basics of marketing, human resource management, employment relations, personnel management, and financial management. This guide will help engineering students develop a sense for business and prepare them for the commercial and administrative dealings with customers, suppliers, contractors, accountants, and managers.

Content Marketing, Engineered

Author : Wendy Covey
Publisher : Greenleaf Book Group
ISBN 13 : 1632992868
Total Pages : 276 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Content Marketing, Engineered by : Wendy Covey

Download or read book Content Marketing, Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Principles of Marketing Engineering, 2nd Edition

Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 0985764805
Total Pages : 287 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Marketing Engineering

Author : Gary L. Lilien
Publisher : Addison Wesley Publishing Company
ISBN 13 : 9780321001948
Total Pages : 350 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis Marketing Engineering by : Gary L. Lilien

Download or read book Marketing Engineering written by Gary L. Lilien and published by Addison Wesley Publishing Company. This book was released on 1998-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.

Uncertainty Analysis for Engineers and Scientists

Author : Faith A. Morrison
Publisher : Cambridge University Press
ISBN 13 : 1108478352
Total Pages : 389 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Uncertainty Analysis for Engineers and Scientists by : Faith A. Morrison

Download or read book Uncertainty Analysis for Engineers and Scientists written by Faith A. Morrison and published by Cambridge University Press. This book was released on 2021-01-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build the skills for determining appropriate error limits for quantities that matter with this essential toolkit. Understand how to handle a complete project and how uncertainty enters into various steps. Provides a systematic, worksheet-based process to determine error limits on measured quantities, and all likely sources of uncertainty are explored, measured or estimated. Features instructions on how to carry out error analysis using Excel and MATLAB®, making previously tedious calculations easy. Whether you are new to the sciences or an experienced engineer, this useful resource provides a practical approach to performing error analysis. Suitable as a text for a junior or senior level laboratory course in aerospace, chemical and mechanical engineering, and for professionals.

Engineering Entrepreneurship from Idea to Business Plan

Author : Paul Swamidass
Publisher : Cambridge University Press
ISBN 13 : 1107651646
Total Pages : 257 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Engineering Entrepreneurship from Idea to Business Plan by : Paul Swamidass

Download or read book Engineering Entrepreneurship from Idea to Business Plan written by Paul Swamidass and published by Cambridge University Press. This book was released on 2016-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows engineers and scientists how to create new products that are income-producing for themselves and for investors.

An Introduction to Management for Engineers

Author : Andrew C. Payne
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis An Introduction to Management for Engineers by : Andrew C. Payne

Download or read book An Introduction to Management for Engineers written by Andrew C. Payne and published by . This book was released on 1996-05-03 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhanced by sections drawn from other management courses, this book is based on the Engineering Management Program, a course which offers all its undergraduate engineers portable management skills.

Mentoring Scientists and Engineers

Author : John Arthurs
Publisher : CRC Press
ISBN 13 : 1000402487
Total Pages : 136 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Mentoring Scientists and Engineers by : John Arthurs

Download or read book Mentoring Scientists and Engineers written by John Arthurs and published by CRC Press. This book was released on 2021-07-29 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mentoring is very much more than simple one-to-one informal instruction, or what used to be called ‘coaching’. Modern mentoring techniques are modelled on those of executive coaching as well as expert academic tutoring. Mentoring is simple but not necessarily easy. An estimated 40% of all mentoring schemes fail through lack of mentor training and understanding. No great effort is required to study the literature but, for mentoring to be effective, adherence to basic principles and exercising specific skills is absolutely necessary. The book provides an introduction to what we mean by mentoring and its basic skills – skilful questioning, active listening, building trust, self-management and giving advice and feedback. It further covers mentoring principles, how to conduct mentoring sessions and a wide range of practical applications. The final chapter gives the outlines and principles for creating a basic mentoring scheme within an organisational context. This book is written for those practitioners in science, technology, engineering and mathematics, the STEM fields, who have been pitched into the role of mentor without any prior training. Its objective is to alleviate anxiety, frustration and stress caused by not knowing exactly what is expected. In offering an introduction to mentoring it gives practical guidance as a quick and easy read.

Entrepreneurship for Scientists and Engineers

Author : Kathleen R. Allen
Publisher : Pearson
ISBN 13 : 9780132357272
Total Pages : 0 pages
Book Rating : 4.3/5 (572 download)

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Book Synopsis Entrepreneurship for Scientists and Engineers by : Kathleen R. Allen

Download or read book Entrepreneurship for Scientists and Engineers written by Kathleen R. Allen and published by Pearson. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.

Engineered to Sell

Author : Jan L. Logemann
Publisher : University of Chicago Press
ISBN 13 : 022666015X
Total Pages : 380 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Engineered to Sell by : Jan L. Logemann

Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.

Advanced Mathematical Methods for Scientists and Engineers I

Author : Carl M. Bender
Publisher : Springer Science & Business Media
ISBN 13 : 1475730691
Total Pages : 605 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Advanced Mathematical Methods for Scientists and Engineers I by : Carl M. Bender

Download or read book Advanced Mathematical Methods for Scientists and Engineers I written by Carl M. Bender and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical and self-contained presentation of the methods of asymptotics and perturbation theory for obtaining approximate analytical solutions to differential and difference equations. Aimed at teaching the most useful insights in approaching new problems, the text avoids special methods and tricks that only work for particular problems. Intended for graduates and advanced undergraduates, it assumes only a limited familiarity with differential equations and complex variables. The presentation begins with a review of differential and difference equations, then develops local asymptotic methods for such equations, and explains perturbation and summation theory before concluding with an exposition of global asymptotic methods. Emphasizing applications, the discussion stresses care rather than rigor and relies on many well-chosen examples to teach readers how an applied mathematician tackles problems. There are 190 computer-generated plots and tables comparing approximate and exact solutions, over 600 problems of varying levels of difficulty, and an appendix summarizing the properties of special functions.

Practical Management for the Digital Age

Author : Martin Baumers
Publisher : CRC Press
ISBN 13 : 1000485803
Total Pages : 471 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Practical Management for the Digital Age by : Martin Baumers

Download or read book Practical Management for the Digital Age written by Martin Baumers and published by CRC Press. This book was released on 2022-01-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of this book: Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know. Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking. Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk. Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planning and monitoring projects. This book is aimed at a wide range of undergraduate and postgraduate students in a variety of disciplines, as well as practitioners. It will be especially useful to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It will help student readers engage confidently with project work in the final parts of their degree courses and, most importantly, with managerial situations later in their careers. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council’s Accreditation of Higher Education (AHEP) framework.

The Accidental Marketer

Author : Tom Spitale
Publisher : John Wiley & Sons
ISBN 13 : 1118797396
Total Pages : 242 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Accidental Marketer by : Tom Spitale

Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Intellectual Property Law for Engineers and Scientists

Author : Howard B. Rockman
Publisher : John Wiley & Sons
ISBN 13 : 0471697397
Total Pages : 541 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Intellectual Property Law for Engineers and Scientists by : Howard B. Rockman

Download or read book Intellectual Property Law for Engineers and Scientists written by Howard B. Rockman and published by John Wiley & Sons. This book was released on 2004-07-26 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent text for clients to read before meeting with attorneys so they'll understand the fundamentals of patent, copyright, trade secret, trademark, mask work, and unfair competition laws. This is not a "do-it-yourself" manual but rather a ready reference tool for inventors or creators that will generate maximum efficiencies in obtaining, preserving and enforcing their intellectual property rights. It explains why they need to secure the services of IPR attorneys. Coverage includes employment contracts, including the ability of engineers to take confidential and secret knowledge to a new job, shop rights and information to help an entrepreneur establish a non-conflicting enterprise when leaving their prior employment. Sample forms of contracts, contract clauses, and points to consider before signing employment agreements are included. Coverage of copyright, software protection, and the Digital Millennium Copyright Act (DMCA) as well as the procedural variances in international intellectual property laws and procedures.