Marketing Food To Children

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Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269563
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Challenges and Opportunities for Change in Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Marketing Food to Children and Adolescents

Author : Nicoletta A. Wilks
Publisher :
ISBN 13 : 9781606929131
Total Pages : 0 pages
Book Rating : 4.9/5 (291 download)

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Book Synopsis Marketing Food to Children and Adolescents by : Nicoletta A. Wilks

Download or read book Marketing Food to Children and Adolescents written by Nicoletta A. Wilks and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.

Preventing Childhood Obesity

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133408
Total Pages : 435 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Preventing Childhood Obesity by : Institute of Medicine

Download or read book Preventing Childhood Obesity written by Institute of Medicine and published by National Academies Press. This book was released on 2005-01-31 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.

Grub

Author : Anna Lappé
Publisher : Penguin
ISBN 13 : 9781585424597
Total Pages : 356 pages
Book Rating : 4.4/5 (245 download)

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Book Synopsis Grub by : Anna Lappé

Download or read book Grub written by Anna Lappé and published by Penguin. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to organic eating for readers who live in urban environments challenges popular misconceptions about organic foods in today's grocery stores, shares advice on how to create an organic kitchen, and provides seasonal recipes.

Hope's Edge

Author : Frances Moore Lappe
Publisher : Penguin
ISBN 13 : 1585422371
Total Pages : 465 pages
Book Rating : 4.5/5 (854 download)

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Book Synopsis Hope's Edge by : Frances Moore Lappe

Download or read book Hope's Edge written by Frances Moore Lappe and published by Penguin. This book was released on 2003-04-28 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journey to five continents and see the world of sustainability and conscious eating with new eyes--featuring 100 pages of plant-based recipes to better nurture ourselves and the planet Thirty years ago, Frances Moore Lappé started a revolution in the way Americans think about food and hunger. Now Frances and her daughter, Anna, pick up where Diet for a Small Planet left off. Together they set out on an around-the-world journey to explore the greatest challenges we face in the new millennium. Traveling to Asia, Africa, Latin America, and Europe, they discovered answers to one of the most urgent issues of our time: whether we can transcend the rampant consumerism and capitalism to find the paths that each of us can follow to heal our lives as well as the planet. Featuring nearly seventy recipes from celebrated vegetarian culinary pioneers-including Alice Waters, Mollie Katzen, Laurel Robertson, Nora Pouillon, and Anna Thomas-Hope's Edge highlights true trailblazers engaged in social, environmental, and economic transformations.

Consuming Kids

Author : Susan Linn
Publisher : Anchor
ISBN 13 : 1400079993
Total Pages : 306 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Consuming Kids by : Susan Linn

Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269539
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Challenges and Opportunities for Change in Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-06-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Diet for a Hot Planet

Author : Anna Lappe
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608194655
Total Pages : 353 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Diet for a Hot Planet by : Anna Lappe

Download or read book Diet for a Hot Planet written by Anna Lappe and published by Bloomsbury Publishing USA. This book was released on 2011-04-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the effects of transporting food on the climate, how the food industry is becoming aware of its part in global warming, the emerging solutions from farmers, and the seven principles for a climate-friendly diet.

Kid Food

Author : Bettina Elias Siegel
Publisher : Oxford University Press, USA
ISBN 13 : 0190862122
Total Pages : 321 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Kid Food by : Bettina Elias Siegel

Download or read book Kid Food written by Bettina Elias Siegel and published by Oxford University Press, USA. This book was released on 2019 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has never been so difficult to raise a healthy eater in America.Along with the picky eating and public tantrums that have forever tested the limits of parental patience, today's parents also fend off sophisticated assaults from outside their kitchens: unhealthy food-marketing campaigns aimed at kids; misleading product labels aimed at parents; and a school-foodprogram so starved for cash that it sells name-brand junk food to grade school students.In Kid Food, nationally recognized food writer Bettina Elias Siegel (New York Times, The Lunch Tray) explores the cultural delusions and industry deceptions that have made it all but impossible to raise a healthy eater in America. Combining first-person reporting with the hard-won understanding of afood advocate and parent, it presents a startling portrayal of the current food landscape for children - and the role of parents in navigating it.Siegel also lifts the curtain on shadowy food industry front-groups, including clever marketing techniques that intentionally confuse parents about a product's nutritional value. (Did you know that "made with real fruit" may mean a product is less healthy?) What emerges is the industry'sdivide-and-conquer strategy, one that stokes kids' desire for junk food while breaking down parents' ability to act as responsible gatekeepers.For anyone who frets over what their child is eating, Kid Food offers both essential reading and a deeper understanding of the factors at play in their child's food environment. Written in the same engaging and relatable voice that has made The Lunch Tray a trusted resource for parents for almost adecade, Kid Food offers a well of compassion - and expertise - for those fighting the good fight at home.

Marketing Food to Children

Author : Corinna Hawkes
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (424 download)

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Book Synopsis Marketing Food to Children by : Corinna Hawkes

Download or read book Marketing Food to Children written by Corinna Hawkes and published by . This book was released on 2004 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is a review of the global regulatory environment that surrounds the marketing of food (including non-alcoholic beverages) to children. It covers regulation of television advertising, in-school marketing, sponsorship, product placement, Internet marketing, sales promotions, and United Nations codes applicable to the regulation of marketing to children. The report concludes with a summary of key issues, knowledge gaps, and questions to guide future research and policy development.

Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability

Author : Rafel Ravina
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783034336284
Total Pages : 0 pages
Book Rating : 4.3/5 (362 download)

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Book Synopsis Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability by : Rafel Ravina

Download or read book Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability written by Rafel Ravina and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«.

Advertising to Children

Author : M. Carole Macklin
Publisher : SAGE
ISBN 13 : 9780761912859
Total Pages : 340 pages
Book Rating : 4.9/5 (128 download)

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Book Synopsis Advertising to Children by : M. Carole Macklin

Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE. This book was released on 1999-07-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

The Kids Market

Author : James U. McNeal
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143910
Total Pages : 296 pages
Book Rating : 4.1/5 (439 download)

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Book Synopsis The Kids Market by : James U. McNeal

Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Children’s Food

Author : G. Smith
Publisher : Springer Science & Business Media
ISBN 13 : 1461311152
Total Pages : 271 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis Children’s Food by : G. Smith

Download or read book Children’s Food written by G. Smith and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

Born to Buy

Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 304 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Born to Buy by : Juliet B. Schor

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

The Case For Make Believe

Author : Susan Linn
Publisher : The New Press
ISBN 13 : 1595586563
Total Pages : 272 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Case For Make Believe by : Susan Linn

Download or read book The Case For Make Believe written by Susan Linn and published by The New Press. This book was released on 2009-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Case for Make Believe, Harvard child psychologist Susan Linn tells the alarming story of childhood under siege in a commercialized and technology-saturated world. Although play is essential to human development and children are born with an innate capacity for make believe, Linn argues that, in modern-day America, nurturing creative play is not only countercultural—it threatens corporate profits. A book with immediate relevance for parents and educators alike, The Case for Make Believe helps readers understand how crucial child’s play is—and what parents and educators can do to protect it. At the heart of the book are stories of children at home, in school, and at a therapist’s office playing about real-life issues from entering kindergarten to a sibling’s death, expressing feelings they can’t express directly, and making meaning of an often confusing world. In an era when toys come from television and media companies sell videos as brain-builders for babies, Linn lays out the inextricable links between play, creativity, and health, showing us how and why to preserve the space for make believe that children need to lead fulfilling and meaningful lives.