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Marketing Flexology
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Book Synopsis Marketing Flexology by : Engelina Jaspers
Download or read book Marketing Flexology written by Engelina Jaspers and published by Flex Pro Media. This book was released on 2018-08-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
Book Synopsis Marketing Flexology by : Engelina Jaspers
Download or read book Marketing Flexology written by Engelina Jaspers and published by Flex Pro Media. This book was released on 2018-09-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Flexology is a practical and proven step-by-step guide for creating a resilient and dynamic marketing capability that can withstand fluctuations, change, and daily crisis. Engelina Jaspers shares a proprietary framework, business examples, practical tips, and 30-years of experience on the front lines of numerous Fortune global companies.
Book Synopsis Hand Reflexology by : Mildred Carter
Download or read book Hand Reflexology written by Mildred Carter and published by Penguin. This book was released on 2000-02-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can achieve lasting relief from your aches, pains, and illness by unlocking the healing energies already present within your body—quickly and easily, with the help of the centuries-old secrets of reflex message. Completely revised and updated, Hand Reflexology guides you step-by-step through the simple finger-pressure techniques that send soothing relief surging to the sources of pain and discomfort. This modern health classic helps you access the reflex centers where pain begins, and shows you how to make it disappear with a touch of a finger – all without resorting to expensive drugs, difficult therapies or invasive surgery. You’ll also learn how to apply these health-restoring therapies to other adults, small children, even pets. Presented in clear, easy-to-understand language and accompanied by over 100 new illustrations, these techniques have long been proven effective in relieving a wide variety of ailments and conditions.
Book Synopsis Vertical Reflexology for Hands by : Lynne Booth
Download or read book Vertical Reflexology for Hands written by Lynne Booth and published by Piatkus Books. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book we see how vertical reflexology can work powerfully on reflex points on the weight-bearing hands and nails.
Book Synopsis A Short Course in Intellectual Self Defense by : Normand Baillargeon
Download or read book A Short Course in Intellectual Self Defense written by Normand Baillargeon and published by Seven Stories Press. This book was released on 2011-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between democracy and critical thinking? What must a citizen in a democracy know to make the word democracy meaningful? In A Short Course in Intellectual Self-Defense, historian and educator Normand Baillargeon provides readers with the tools to see through the spin and jargon of everyday politics and news reporting in order to decide for themselves what is at stake and how to ask the necessary questions to protect themselves from the manipulations of the government and the media. Whether the issue be the call to what we’re told will be a bloodless war, the "debate" around Intelligent Design, or the meaning of a military expenditure, Baillargeon teaches readers to evaluate information and sort fact from official and media spin.
Book Synopsis Integrative Pediatric Oncology by : Alfred Längler
Download or read book Integrative Pediatric Oncology written by Alfred Längler and published by Springer Science & Business Media. This book was released on 2012-12-13 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a broad spectrum of complementary and alternative medicine (CAM) practices employed in pediatric oncology worldwide, with a special focus on the methods widely used in Western countries. It is a scientifically based, practice-oriented handbook that will meet the needs of pediatric oncologists working in medical practices and hospitals. An introductory section includes a comparative overview of current CAM use in pediatric oncology in different countries. Commonly used CAM methods are then discussed in a series of chapters that provide a theoretical description of the method in question, followed by more practically oriented information, including scientific data if applicable. Special attention is paid to the issue of how to integrate each method into conventional pediatric oncology. The closing parts of the book consider aspects of CAM requiring further development, such as institutional research, and provide a road map on establishing integrative pediatric oncology worldwide.
Book Synopsis Acupressure Taping by : Hans-Ulrich Hecker
Download or read book Acupressure Taping written by Hans-Ulrich Hecker and published by Healing Arts Press. This book was released on 2007-04-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines acupressure and massage to treat pain using elastic tape • Shows how the use of an elastic, adhesive tape works with the body’s own motions to combine the actions of acupressure and massage • Presents both therapeutic and preventative techniques for acute and chronic pain • Contains step-by-step instructions illustrated in full color detailing how to self-treat pain in all parts of the body Sufferers of chronic pain well know the frustration of treatments involving endless rounds of drugs or expensive physical therapy--that may or may not offer relief. In Acupressure Taping, authors Hecker and Liebchen present a comprehensive guide to a new method of pain treatment--acutaping--which offers a much simpler and more effective alternative. In acutaping, elastic tape is placed over the afflicted area in accordance with related acupuncture points. During the course of normal movement throughout the day, the elastic tape provides a gentle but consistent massage to the inflamed area. Because the skin adheres to the tape, it is shifted against the subtissue during motion, causing lymph tissue to drain and connective tissue to be massaged. The authors show that most bodily dysfunctions can be self-treated through this innovative method. Combining elements of Chinese medicine with osteopathy, acutaping produces a method of treatment for ailments ranging from back pain and tennis elbow to menstrual pain and migraines. Acutaping is an easy and effective treatment--without side effects--that offers welcome relief to sufferers of chronic pain.
Book Synopsis How Not to Suck At Marketing by : Jeff Perkins
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Book Synopsis Complementary & Alternative Therapies in Nursing by : Ruth Lindquist
Download or read book Complementary & Alternative Therapies in Nursing written by Ruth Lindquist and published by Springer Publishing Company. This book was released on 2014 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Download or read book Back to Human written by Dan Schawbel and published by Da Capo Lifelong Books. This book was released on 2018-11-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: WASHINGTON POST BESTSELLER A Financial Times Book of the Month Back to Human explains how a more socially connected workforce creates greater fulfillment, productivity, and engagement while preventing burnout and turnover. The next generation of leaders must create a workplace where teammates feel genuinely connected, engaged, and empowered -- without relying on technology. Based on Dan Schawbel's exclusive research studies -- featuring the perspectives of over 2,000 managers and employees across different age groups -- Back to Human reveals why virtual communication, though vital and useful, actually contributes to a stronger sense of isolation at work than ever before. How can we change this culture? Schawbel offers a self-assessment called the "Work Connectivity Index" that measures the strength of team relationships. He also shares exercises, examples, and activities that readers can work on individually or as a team, which will help them increase personal productivity, be more collaborative, and become more fulfilled at work. Back to Human ultimately helps you decide when and how to use technology to build better connections in your work life. It is a call to action to leaders across the world to make the workplace a better experience for all of us.
Download or read book Value-ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Book Synopsis Healing Yourself with Foot Reflexology by : Mildred Carter
Download or read book Healing Yourself with Foot Reflexology written by Mildred Carter and published by Prentice Hall Press. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mildred Carter invented the term "reflexology" and has popularized this healing art in America and all over the world for the past 40 years. Here is the newly revised and expanded edition of the bestselling classic which has sold over 550,000 copies.
Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta
Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw Hill Professional. This book was released on 2016-09-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Book Synopsis The Choice Factory by : Richard Shotton
Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Book Synopsis Zone Therapy or Relieving Pain at a Home by : WM. H. Fitzgerald & Edwin F. Bowers
Download or read book Zone Therapy or Relieving Pain at a Home written by WM. H. Fitzgerald & Edwin F. Bowers and published by . This book was released on 1917 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
