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Marketing Financiero
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Book Synopsis Marketing financiero by : Jaime Rivera Camino
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Book Synopsis Marketing financiero by : Francisco Muñoz Leiva
Download or read book Marketing financiero written by Francisco Muñoz Leiva and published by Lulu.com. This book was released on 2011 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing financiero written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge: La entidad financiera y su entorno; La información en el marketing financiero; La oferta financiera; El cliente en la entidad financiera; El precio de los servicios financieros; La distribución de la oferta financiera; La venta personal de los servicios financieros.
Download or read book Marketing financiero written by and published by . This book was released on 1992 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing financiero by : José Ramón Sánchez Guzmán
Download or read book Marketing financiero written by José Ramón Sánchez Guzmán and published by . This book was released on 1997-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2012-05-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Book Synopsis Marketing financiero by : Jaime Rivera Camino
Download or read book Marketing financiero written by Jaime Rivera Camino and published by . This book was released on 2016 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing financiero by : Francisco Muñoz Leiva
Download or read book Marketing financiero written by Francisco Muñoz Leiva and published by . This book was released on 2020 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing financiero by : Pedro Embid Herranz
Download or read book Marketing financiero written by Pedro Embid Herranz and published by . This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing sectorial. Principios y aplicaciones by : Jaime Rivera Camino
Download or read book Marketing sectorial. Principios y aplicaciones written by Jaime Rivera Camino and published by ESIC. This book was released on 2014-04-11 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING BANCARIO RELACIONAL : COMO CREAR LA PERCEPCION DE VALOR EN LA RELACION CON CADA CLIENTE by : Juan Carlos Alcaide
Download or read book MARKETING BANCARIO RELACIONAL : COMO CREAR LA PERCEPCION DE VALOR EN LA RELACION CON CADA CLIENTE written by Juan Carlos Alcaide and published by DeltaIdeas. This book was released on 2006 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manual de marketing financiero by : Cristina Aragonés Jericó
Download or read book Manual de marketing financiero written by Cristina Aragonés Jericó and published by . This book was released on 2021 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing financiero by : Arjan Sundardas Mirchandani
Download or read book Marketing financiero written by Arjan Sundardas Mirchandani and published by . This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentos de marketing financiero by : SERGIO AUTOR ZULUAGA PENA
Download or read book Fundamentos de marketing financiero written by SERGIO AUTOR ZULUAGA PENA and published by . This book was released on 1997 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona) Publisher : ISBN 13 : Total Pages :69 pages Book Rating :4.:/5 (87 download)
Book Synopsis Marketing financiero by : Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona)
Download or read book Marketing financiero written by Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona) and published by . This book was released on 2000 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona) Publisher : ISBN 13 : Total Pages :63 pages Book Rating :4.:/5 (87 download)
Book Synopsis Políticas del marketing financiero by : Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona)
Download or read book Políticas del marketing financiero written by Enseñanza Programada e Ingeniería de Sistemas Educativos (Barcelona) and published by . This book was released on 2000 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Financial Services by :
Download or read book Marketing of Financial Services written by and published by . This book was released on 2018 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
