Marketing Engineering

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Principles of Marketing Engineering, 2nd Edition

Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 0985764805
Total Pages : 287 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Marketing Engineering

Author : Gary L. Lilien
Publisher : Addison Wesley Publishing Company
ISBN 13 : 9780321001948
Total Pages : 350 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis Marketing Engineering by : Gary L. Lilien

Download or read book Marketing Engineering written by Gary L. Lilien and published by Addison Wesley Publishing Company. This book was released on 1998-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.

Principles of Marketing Engineering and Analytics, 3rd Edition

Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 098576483X
Total Pages : 329 pages
Book Rating : 4.9/5 (857 download)

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Book Synopsis Principles of Marketing Engineering and Analytics, 3rd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering and Analytics, 3rd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2017-04-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **

Marketing Engineering

Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 1412022525
Total Pages : 545 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Marketing Engineering by : Gary L. Lilien

Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.

Managing Business Interfaces

Author : Amiya K. Chakravarty
Publisher : Springer Science & Business Media
ISBN 13 : 9780387243788
Total Pages : 1004 pages
Book Rating : 4.2/5 (437 download)

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Book Synopsis Managing Business Interfaces by : Amiya K. Chakravarty

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2005-03-29 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Business, Marketing, and Management Principles for IT and Engineering

Author : Dimitris N. Chorafas
Publisher : CRC Press
ISBN 13 : 1466508299
Total Pages : 609 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Business, Marketing, and Management Principles for IT and Engineering by : Dimitris N. Chorafas

Download or read book Business, Marketing, and Management Principles for IT and Engineering written by Dimitris N. Chorafas and published by CRC Press. This book was released on 2011-06-17 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market.? Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced the synergy your company needs to achieve long-term success.

Marketing for Engineers, Scientists and Technologists

Author : Tony Curtis
Publisher : Wiley
ISBN 13 : 9780470057094
Total Pages : 0 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Marketing for Engineers, Scientists and Technologists by : Tony Curtis

Download or read book Marketing for Engineers, Scientists and Technologists written by Tony Curtis and published by Wiley. This book was released on 2008-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis

Construction Marketing Ideas

Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Negotiation, Auctions, and Market Engineering

Author : Henner Gimpel
Publisher : Springer Science & Business Media
ISBN 13 : 3540775544
Total Pages : 242 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Negotiation, Auctions, and Market Engineering by : Henner Gimpel

Download or read book Negotiation, Auctions, and Market Engineering written by Henner Gimpel and published by Springer Science & Business Media. This book was released on 2008-02-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006. The 17 revised full papers presented were carefully selected and reviewed. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them.

The Human Body Shop

Author : Andrew Kimbrell
Publisher : HarperCollins Publishers
ISBN 13 : 9780062506191
Total Pages : 366 pages
Book Rating : 4.5/5 (61 download)

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Book Synopsis The Human Body Shop by : Andrew Kimbrell

Download or read book The Human Body Shop written by Andrew Kimbrell and published by HarperCollins Publishers. This book was released on 1994 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback: "The most disturbing and damning report to date on the biotechnology revolution and its ethical and social consequences and risks".--Publishers Weekly. ". . . Mr. Kimbrell tells the story effectively and fully".--The New York Times Book Review.

New Product and Brand Management

Author : Gary L. Lilien
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis New Product and Brand Management by : Gary L. Lilien

Download or read book New Product and Brand Management written by Gary L. Lilien and published by . This book was released on 2003 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning good table manners has never been this much fun! "Chocolate mousse!" says greedy Goose. "Don't just grab it," says angry Rabbit. Good manners are not on the menu at this meal. Duck won't eat his carrots. Moth's eating the cloth, and Sheep would rather sleep than wash the dishes. Thank goodness some of the animals know how to behave. Children's favorite foods and animals are combined in delicious rhyming phrases, making this story of the funniest dinner party ever perfect to read aloud.

Marketing Architectural and Engineering Services

Author : Weld Coxe
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing Architectural and Engineering Services by : Weld Coxe

Download or read book Marketing Architectural and Engineering Services written by Weld Coxe and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Engineering Innovation

Author : Benjamin M. Legum
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110521156
Total Pages : 578 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Engineering Innovation by : Benjamin M. Legum

Download or read book Engineering Innovation written by Benjamin M. Legum and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-08 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering Innovation is an overview of the interconnected business and product development techniques needed to nurture the development of raw, emerging technologies into commercially viable products. This book relates Funding Strategies, Business Development, and Product Development to one another as an idea is refined to a validated concept, iteratively developed into a product, then produced for commercialization. Engineering Innovation also provides an introduction to business strategies and manufacturing techniques on a technical level designed to encourage passionate clinicians, academics, engineers and savvy entrepreneurs. Offers a comprehensive overview of the process of bringing new technology to market. Identifies a variety of technology management skill sets and management tools. Explores concept generation in conjunction with intellectual property development for early-stage companies. Explores Quality and Transfer-to-Manufacturing.

Marketing and Selling A/E and Other Engineering Services

Author : Scott C. Gladden
Publisher : American Society of Civil Engineers
ISBN 13 : 9780784401002
Total Pages : 116 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Marketing and Selling A/E and Other Engineering Services by : Scott C. Gladden

Download or read book Marketing and Selling A/E and Other Engineering Services written by Scott C. Gladden and published by American Society of Civil Engineers. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Gladden and Olitt's Marketing and Selling A/E and Other Engineering Services, architects/engineers, project managers, and consultants in small-, medium-, or large-size firms will be able to develop a marketing plan to fit their company's needs.

Derivatives Engineering

Author : Globecon Group
Publisher : McGraw Hill Professional
ISBN 13 : 9781557387592
Total Pages : 356 pages
Book Rating : 4.3/5 (875 download)

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Book Synopsis Derivatives Engineering by : Globecon Group

Download or read book Derivatives Engineering written by Globecon Group and published by McGraw Hill Professional. This book was released on 1995 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derivatives Engineering will provide you with indispensable information on the use of derivatives to reduce financing costs, enhance investment yields and reduce the volatility of assets and liabilities. Derivatives Engineering shows how bankers can use derivatives to add value in the areas of structuring capital markets deals to achieve comparative advantage; reducing interest rate and currency risk; and enhancing the value of the corporation.

Site Reliability Engineering

Author : Niall Richard Murphy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951176
Total Pages : 552 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Site Reliability Engineering by : Niall Richard Murphy

Download or read book Site Reliability Engineering written by Niall Richard Murphy and published by "O'Reilly Media, Inc.". This book was released on 2016-03-23 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use

Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market

Author : Genichi Taguchi
Publisher : McGraw Hill Professional
ISBN 13 : 9780071399395
Total Pages : 266 pages
Book Rating : 4.3/5 (993 download)

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Book Synopsis Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market by : Genichi Taguchi

Download or read book Robust Engineering: Learn How to Boost Quality While Reducing Costs & Time to Market written by Genichi Taguchi and published by McGraw Hill Professional. This book was released on 1999-11-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful and elegantly simple. Achieve higher quality...lower costs...faster time to market Companies worldwide have used the methods of quality expert Genichi Taguchi for the past 30 years with phenomenal product development cost savings and quality improvements. Robust Engineering, by this three-time Deming Prize winner, along with Subir Chowdhury and Shin Taguchi, is the first book to explain and illustrate his newest, most revolutionary methodology, Technology Development. It joins Design of Experiments and Robust Design as the framework on which your company can build a competitive edge. Case studies of real-world organizations Ford, ITT, 3M, Minolta, NASA, Nissan, Xerox and 9 others show you how the techniques of all three methodologies can be successfully applied. You'll hammer flexibility into your manufacturing organization to minimize product development costs, reduce product time-to-market, and fully satisfy customers needs. Project Management is going to be huge in the next decade...--Fortune Busy managers single-source guide to planning, organizing and controlling projects At last there's a concise, compact (5Ó x 8Ó) hands-on guide that puts state-of-the-art management concepts and processes at your fingertips. Project Manager's Portable Handbook, by David I. Cleland and Lewis R. Ireland, is your step-by-step guide to the nuts-and-bolts details that spell project management success. YouÕre shown how to organize and manage everything from small to multiple projects...lead and coach project team members...and manage within a strategic context from project partnering to dealing with the board of directors and other stakeholders. You'll find out how to: Select and use PM software; Develop winning proposals; Handle legal considerations; Come out on top in contract