Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing Ed Economia Dimpresa Globale full books in PDF, epub, and Kindle. Read online Marketing Ed Economia Dimpresa Globale ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Daniele Rizzi
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.2/5 (21 download)
Download or read book Marketing ed economia d'impresa globale written by Daniele Rizzi and published by . This book was released on 2020 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniele Rizzi
Publisher : Europa Edizioni
ISBN 13 :
Total Pages : 125 pages
Book Rating : 4.2/5 (21 download)
Download or read book Marketing ed economia d’impresa globale written by Daniele Rizzi and published by Europa Edizioni. This book was released on 2020-12-31 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tradizionali teorie di management e di marketing non sono più sufficienti nel mercato globale. Le aziende, siano esse multinazionali o piccole e medie imprese, devono fare sforzi maggiori per restare competitive e continuare a vendere i loro prodotti. Design, packaging, branding, servizi post-vendita, comunicazione digitale, soprattuto nei canali social, sono solo alcuni tra gli elementi che i responsabili delle aziende devono curare e sviluppare per rendere vincente la propria strategia. Tramite il ricorso a case studies celebri, dalla Toyota a H&M, passando per Coca-Cola, Daniele Rizzi ricostruisce tutti i fattori determinanti per un’impresa che vuole stare nel mercato nel 2020. Non si tratta di teorie astratte, ma di strumenti pratici che un manager serio e affidabile deve conoscere per accrescere la redditività, conquistare nuovi clienti e migliorare l’immagine del gruppo per cui lavora. Un percorso non facile, e certamente più impegnativo del passato, ma capace di regalare grandi soddisfazioni a chi interpretando correttamente i segnali presenti nel mercato riesce a cogliere i bisogni di una moltitudine di clienti.
Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319186876
Total Pages : 506 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing in Transition: Scarcity, Globalism, & Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Sergio Silvestrelli
Publisher : Società Editrice Esculapio
ISBN 13 : 8874882653
Total Pages : 316 pages
Book Rating : 4.8/5 (748 download)
Download or read book International Marketing Mix written by Sergio Silvestrelli and published by Società Editrice Esculapio. This book was released on 2008-09-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: La globalizzazione dei mercati e della concorrenza impone alle imprese industriali analisi competitive sempre più approfondite e riferite ad aziende concorrenti, operanti con impianti di produzione e strutture commerciali, localizzati sia nei Paesi industrializzati, sia nei Paesi in via di sviluppo. Ai fini del successo aziendale, le imprese, di qualsiasi dimensione e di qualsivoglia settore industriale, sono indotte ad impegnarsi sempre più significativamente nelle principali decisioni del "marketing mix" a livello internazionale, oltre che nella pianificazione delle attività per andare ad operare in un nuovo mercato-Paese. La strategia di entrata in un mercato estero, la politica di prodotto, la politica di prezzo, la politica di distribuzione e la politica di comunicazione fanno parte di un processo decisionale, nel quale "le interdipendenze" e "la coerenza" tra le varie decisioni sono un dato di fatto e costituiscono una sfida strategica per le imprese. In questo testo vengono analizzate tali problematiche, facendo riferimento anche ai risultati di ricerche, compiute da qualificati autori stranieri ed italiani; il lavoro viene svolto con un approccio rigoroso e sistemico, tipico dell'Economia d'Impresa.
Author : MacGregor, Robert
Publisher : IGI Global
ISBN 13 : 1599041286
Total Pages : 354 pages
Book Rating : 4.5/5 (99 download)
Download or read book Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics written by MacGregor, Robert and published by IGI Global. This book was released on 2006-09-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
ISBN 13 : 1522574654
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Author : Ricciardelli, Alessandra
Publisher : IGI Global
ISBN 13 :
Total Pages : 353 pages
Book Rating : 4.3/5 (693 download)
Download or read book Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity written by Ricciardelli, Alessandra and published by IGI Global. This book was released on 2024-06-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses today face unprecedented challenges as they navigate the fusion of technology, cultural diversity, and organizational paradigms. Extending strategic marketing and financial policies globally is imperative, as is creating innovative and culturally tailored human resource management. However, organizations must embrace a truly global perspective to thrive. This book illuminates the intricate interplay between evolving global business landscapes and the need for organizations to adopt a holistic approach. Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity chronicles and analyzes the accelerating transformations driven by technological innovations, organizational models, and production processes that have fundamentally altered societal and economic structures. From the impact of the Industrial Revolution to the emergence of post-modernity, this book assesses the societal transformations since the 1960s. Furthermore, it provides insights into contemporary global complexities, including corporate vulnerabilities, jobless growth sectors, outdated public policies, and shifting global power dynamics. This book meticulously examines the key dimensions of global companies, such as multiculturalism, geographic dispersion, and the knowledgeable workforce to provide strategies for navigating dynamic environments.
Author : Edoardo Teodoro Brioschi
Publisher : Vita e Pensiero
ISBN 13 : 9788834313633
Total Pages : 190 pages
Book Rating : 4.3/5 (136 download)
Download or read book Total business communication. Profiles and problems for the new century written by Edoardo Teodoro Brioschi and published by Vita e Pensiero. This book was released on 2006 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johny Johansson
Publisher : University Readers
ISBN 13 : 9781516528462
Total Pages : pages
Book Rating : 4.5/5 (284 download)
Download or read book The New Global Marketing (Custom Edition) written by Johny Johansson and published by University Readers. This book was released on 2017-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel O. Idowu
Publisher : Springer Nature
ISBN 13 : 3030683869
Total Pages : 891 pages
Book Rating : 4.0/5 (36 download)
Download or read book Current Global Practices of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer Nature. This book was released on 2021-07-07 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen? The book reports on an international set of cases and case studies on how CSR is practiced at business and organizations in various countries. It analyzes country-specific and industry-specific issues, as well as general global issues in connection with the United Nations’ Sustainable Development Goals. The contributions gathered here provide comprehensive information on CSR for both practitioners and researchers around the globe.
Author : Mehran Nejati
Publisher : Universal-Publishers
ISBN 13 : 1612330401
Total Pages : 130 pages
Book Rating : 4.6/5 (123 download)
Download or read book Global Business and Management Research written by Mehran Nejati and published by Universal-Publishers. This book was released on 2011-07-18 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of Global Business and Management Research (GBMR) strives to comply with highest research standards and scientific/research/practice journals' qualities. Being international and inter-disciplinary in scope, GBMR seeks to provide a platform for debate among diverse academic and practitioner communities who address a broad area of business and management issues across the globe.
Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Author : Adriana Calvelli
Publisher : Springer
ISBN 13 : 3319915517
Total Pages : 236 pages
Book Rating : 4.3/5 (199 download)
Download or read book Internationalizing Firms written by Adriana Calvelli and published by Springer. This book was released on 2018-10-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.
Author : Maria Cecilia Mancini
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443836966
Total Pages : 295 pages
Book Rating : 4.4/5 (438 download)
Download or read book Local Agri-food Systems in a Global World written by Maria Cecilia Mancini and published by Cambridge Scholars Publishing. This book was released on 2012-01-17 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Agri-food Systems in a Global World: Market, Social and Environmental Challenges is an important new collection of essays making a landmark contribution to the ongoing debate on local agri-food systems, local development in rural areas and new patterns of agri-food systems. There is a new awareness of the links between local and global strategies of food production and processing, and these have become an increasingly important topic of research worldwide. Effective analysis of the spatial dynamics of agri-food systems requires an interdisciplinary approach involving economics, geography, sociology, demographics and agronomy. Chapters cover areas such as: current spatial dynamics in agri-food systems; the socio-environmental impact of agri-food systems on rural development; the role of local resources in agri-food systems; the governance and public policies of local agri-food systems; and, last but not least, new methodological approaches to spatial dynamics of agri-food systems. The book provides an essential tool for researchers and academics in rural economics, sociology, geography and social sciences as well as policy makers.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.F/5 ( download)
Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1466699590
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
