Marketing Du Tourisme

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Marketing for Tourism and Hospitality

Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 675 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Marketing for Tourism and Hospitality by : Alan Fyall

Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Tourisme Et Hôtellerie

Author : Katia Brillié Lutz
Publisher : McGraw Hill Professional
ISBN 13 : 9780070568204
Total Pages : 188 pages
Book Rating : 4.5/5 (682 download)

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Book Synopsis Tourisme Et Hôtellerie by : Katia Brillié Lutz

Download or read book Tourisme Et Hôtellerie written by Katia Brillié Lutz and published by McGraw Hill Professional. This book was released on 1993 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: These special purpose books are designed to help the reader become more proficient at communicating in French about different professions or fields of study. The specific field-related vocabulary presented in each book is seldom found in basic language texbooks or in self-teaching guides. Readers with a basic understanding of the subject matter as well as a background in French can use these books effectively.

Enrichment

Author : Luc Boltanski
Publisher : John Wiley & Sons
ISBN 13 : 1509528741
Total Pages : 510 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Enrichment by : Luc Boltanski

Download or read book Enrichment written by Luc Boltanski and published by John Wiley & Sons. This book was released on 2020-04-22 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major new account of modern capitalism and of the ways in which value and wealth are created today. Boltanski and Esquerre argue that capitalism in the West has recently undergone a fundamental transformation characterized by de-industrialization, on the one hand, and, on the other, by the increased exploitation of certain resources that, while not entirely new, have taken on unprecedented importance. It is this new form of exploitation that has given rise to what they call the ‘enrichment economy’. The enrichment economy is based less on the production of new objects and more on the enrichment of things and places that already exist. It has grown out of a combination of many different activities and phenomena, all of which involve, in their varying ways, the exploitation of the past. The enrichment economy draws upon the trade in things that are intended above all for the wealthy, thus providing a supplementary source of enrichment for the wealthy people who deal in these things and exacerbating income inequality. As opportunities to profit from the exploitation of industrial labour began to diminish, capitalism shifted its focus to expand the range of things that could be exploited. This gave rise to a plurality of different forms for making things valuable – valuing objects in terms of their properties is only one such form. The form that plays a central role in the enrichment economy is what the authors call the ‘collection form’, which values objects based on the gap they fill in a collection. This valuation process relies on the creation of narratives which enrich commodities. This wide-ranging and highly original work makes a major contribution to our understanding of contemporary societies and of how capitalism is changing today. It will be of great value to students and scholars in sociology, political economy and cultural studies, as well as to anyone interested in the social and economic transformations shaping our world.

The Tourist Region

Author : Jérôme Piriou
Publisher : John Wiley & Sons
ISBN 13 : 1119618207
Total Pages : 207 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Tourist Region by : Jérôme Piriou

Download or read book The Tourist Region written by Jérôme Piriou and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characterize spatial practices that overtake the scale of a place. That said, a geographic concentration of place, equipment and accommodation does not equate to a tourist region. In order to define the tourist region, this book presents the common thoughts and interpretations of it, which have been advanced by geographers since the beginning of the 20th Century. The Tourist Region also examines stakeholders’ logics that are identified in the practices of a tourist destination in a regional dimension, and explores the tourist region as a territorial co-construction. Finally, this book analyzes multi-level regional networks of tourist places, built according to tourist mobilities. By presenting several measurement methods of the tourist region, this book explains the spatial practices of tourists and anticipates the actions for tourism professionals.

Le Marketing, Facteur D'evolution Du Tourisme

Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Le Marketing, Facteur D'evolution Du Tourisme by :

Download or read book Le Marketing, Facteur D'evolution Du Tourisme written by and published by . This book was released on 1972 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand, Label, and Product Intelligence

Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Brand, Label, and Product Intelligence by : Joseph Kaswengi

Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Global Luxury

Author : Pierre-Yves Donzé
Publisher : Springer
ISBN 13 : 9811052360
Total Pages : 293 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Global Luxury by : Pierre-Yves Donzé

Download or read book Global Luxury written by Pierre-Yves Donzé and published by Springer. This book was released on 2017-10-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Tourism Marketing

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 1317929659
Total Pages : 731 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Tourism Marketing by : Alastair M. Morrison

Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Marketing of Tourism Experiences

Author : Noel Scott
Publisher : Routledge
ISBN 13 : 1317987268
Total Pages : 309 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Les mots-clés du tourisme et de l'hôtellerie

Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 2749525195
Total Pages : 163 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis Les mots-clés du tourisme et de l'hôtellerie by : Joëlle Rouanet-Laplace

Download or read book Les mots-clés du tourisme et de l'hôtellerie written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2008 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sélection de termes et expressions tirés du domaine du tourisme. Traduction anglaise suivie d'un exemple d'utilisation en anglais. Classement thématique. Ordre alphabétique à l'intérieur de chaque section. [SDM].

Colloquial French 2 (eBook And MP3 Pack)

Author : Elspeth Broady
Publisher : Routledge
ISBN 13 : 1317583205
Total Pages : 352 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Colloquial French 2 (eBook And MP3 Pack) by : Elspeth Broady

Download or read book Colloquial French 2 (eBook And MP3 Pack) written by Elspeth Broady and published by Routledge. This book was released on 2014-09-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know French already and want to go a stage further? If you're planning a visit to France, need to brush up your French for work, or are simply doing a course, Colloquial French 2 is the ideal way to refresh your knowledge of the language and to extend your skills. Colloquial French 2 is designed to help those involved in self-study, and structured to give you the opportunity to listen to and read lots of modern, everyday French. It has been developed to work systematically on reinforcing and extending your grasp of French grammar and vocabulary. Key features of Colloquial French 2 include: * a broad range of everyday situations, focusing on France and the wider francophone world * revision: material to help consolidate and build up your basics * a wide range of contemporary documents * spoken and written exercises in each unit * highlighted key structures and phrases, a grammar reference and detailed answer keys * supplementary exercises and French language web-links at www.routledge.com/colloquials/french Accompanying audio material is available to purchase separately on two CDs or in MP3 format, or comes included in the great value Colloquial French 2 pack. Recorded by native speakers, this material includes scripted texts, dialogues and extracts from authentic interviews plus interactive exercises which will help you perfect your pronunciation and listening skills. For the eBook and MP3 pack, please find instructions on how to access the supplementary content for this title in the Prelims section.

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Routledge
ISBN 13 : 1351714805
Total Pages : 644 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2018-09-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Digital Economy. Emerging Technologies and Business Innovation

Author : Rim Jallouli
Publisher : Springer Nature
ISBN 13 : 303030874X
Total Pages : 416 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Rim Jallouli

Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Creating Experience Value in Tourism, 2nd Edition

Author : Nina K Prebensen
Publisher : CABI
ISBN 13 : 1786395037
Total Pages : 273 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Creating Experience Value in Tourism, 2nd Edition by : Nina K Prebensen

Download or read book Creating Experience Value in Tourism, 2nd Edition written by Nina K Prebensen and published by CABI. This book was released on 2018-06-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

Tourism Management, Marketing, and Development

Author : M. Mariani
Publisher : Springer
ISBN 13 : 1137354356
Total Pages : 468 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Tourism Management, Marketing, and Development by : M. Mariani

Download or read book Tourism Management, Marketing, and Development written by M. Mariani and published by Springer. This book was released on 2014-09-04 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

The Routledge Handbook of Tourism Research

Author : Cathy H.C. Hsu
Publisher : Routledge
ISBN 13 : 1136338152
Total Pages : 458 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Routledge Handbook of Tourism Research by : Cathy H.C. Hsu

Download or read book The Routledge Handbook of Tourism Research written by Cathy H.C. Hsu and published by Routledge. This book was released on 2012-08-21 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.

Wine, Food, and Tourism Marketing

Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406774
Total Pages : 164 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Wine, Food, and Tourism Marketing by : C Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.