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Marketing Distributing Your Consumer Products In Korea
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Book Synopsis Marketing & Distributing Your Consumer Products in Korea by : Great Britain. Korea Trade Promotion Unit
Download or read book Marketing & Distributing Your Consumer Products in Korea written by Great Britain. Korea Trade Promotion Unit and published by . This book was released on 1998 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The System of Distribution for Consumer Products in Korea by : Deutsch-Koreanische Industrie- und Handelskammer
Download or read book The System of Distribution for Consumer Products in Korea written by Deutsch-Koreanische Industrie- und Handelskammer and published by . This book was released on 1992 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Korea Business by : Christine Genzberger
Download or read book Korea Business written by Christine Genzberger and published by World Trade Press. This book was released on 1994 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enclyclopedic view of doing business with Korea. Contains the how-to, where-to and who-with information needed to operate internationally.
Author :United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management Publisher : ISBN 13 : Total Pages :142 pages Book Rating :4.F/5 ( download)
Book Synopsis Black Market and South Korean Trade Practices by : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management
Download or read book Black Market and South Korean Trade Practices written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management and published by . This book was released on 1990 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Asia written by and published by . This book was released on 1993 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mastering Noon Nopi by : 장대련(DEA RYUN CHANG)
Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Book Synopsis Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing by : George Tesar
Download or read book Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Download or read book US Korea Marketing Group written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces US Korea Marketing Inc., a group of companies that participate in test marketing, advertising, and selling consumer mass appeal items. Explains structure, whereby Korean manufacturers with products and money can take advantage of marketing and consumer knowledge provided by American marketing companies, who will test market products on-line (for affordable feedback) before investing in expensive (but productive) electronic (primarily televised) advertising.
Book Synopsis The Key to Successful Business in Korea by : Sŏng-hyŏn Chang
Download or read book The Key to Successful Business in Korea written by Sŏng-hyŏn Chang and published by . This book was released on 1988 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Book Synopsis Flower of Capitalism by : Olga Fedorenko
Download or read book Flower of Capitalism written by Olga Fedorenko and published by University of Hawaii Press. This book was released on 2022-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Book Synopsis International Business Management by : Pradip Kumar Sinha
Download or read book International Business Management written by Pradip Kumar Sinha and published by Excel Books India. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly changing scenario of the world, the study of international business management has become necessary for management students. This book has been developed to set a new standard for international business textbooks. The book provides a comprehensive and up-to-date coverage of all the related world issues with special reference to India. It is written in simple language and maintains an integrated and logical flow from beginning to end. The book mainly focuses on managerial implications, which caters to the needs of management students. The book presents a thorough review of economies and politics of international trade and investment and various functions and forms of Global monetary system. It is hoped that this book will definitely be liked and appreciated by the readers/ students.
Download or read book AgExporter written by and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Doing Business with South Korea by : Larry M. Hynson
Download or read book Doing Business with South Korea written by Larry M. Hynson and published by Praeger. This book was released on 1990-12-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book is the first to provide a step-by-step guide to establishing an active export operation to Korea. Writing for both business executives who want to expand their export operations and professionals who study and analyze international trade, the author offers a thorough discussion of company evaluation, product selection, overseas business practices, local customs, and Korean outlets. The focus throughout is on the practical strategies and procedures involved in setting up and maintaining a successful export operation in Korea.
Book Synopsis Doing Business in Korea by : Fabian Jintae Froese
Download or read book Doing Business in Korea written by Fabian Jintae Froese and published by Routledge. This book was released on 2019-08-19 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the existing research looks at the outflow of companies and people from Korea to foreign countries, whilst less is known about foreign firms and workers in Korea. Considering the immense interest of both academics and practitioners in the business opportunities in Korea, this book provides a comprehensive overview of doing business in Korea and recommendations on how foreign companies and individuals can succeed in this market. This book covers a wide range of relevant topics, including the Korean business environment, market entry into Korea, management issues and entrepreneurship in Korea. This is a must-read for anyone interested in or already doing business in Korea.
Book Synopsis Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm by : Thomas Roßberger
Download or read book Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm written by Thomas Roßberger and published by Cuvillier Verlag. This book was released on 2015-11-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
Book Synopsis Distributed Team Collaboration in Organizations: Emerging Tools and Practices by : Milhauser, Kathy L.
Download or read book Distributed Team Collaboration in Organizations: Emerging Tools and Practices written by Milhauser, Kathy L. and published by IGI Global. This book was released on 2011-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book summarizes the challenges inherent in leading distributed teams and explores practices that are emerging to optimize distributed team performance"--Provided by publisher.
