Marketing Digital Y Comercio Electronico

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Marketing digital y comercio electrónico

Author : Inma Rodríguez-Ardura
Publisher : Ediciones Pirámide
ISBN 13 : 8436843568
Total Pages : 647 pages
Book Rating : 4.4/5 (368 download)

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Book Synopsis Marketing digital y comercio electrónico by : Inma Rodríguez-Ardura

Download or read book Marketing digital y comercio electrónico written by Inma Rodríguez-Ardura and published by Ediciones Pirámide. This book was released on 2020-10-08 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing digital evoluciona rápidamente al ritmo de los cambios de la tecnología, innovaciones disruptivas en los negocios y nuevas preferencias de los consumidores conectados. De ahí la importancia de comprender cómo diseñar estrategias de marketing digital efectivas y rentables con las que desplegar propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia. Este libro proporciona una visión completa, rigurosa y aplicada sobre el apasionante y complejo campo del marketing digital. Asimismo, adopta un enfoque directivo e integra marcos teóricos actuales y numerosos ejemplos de casos reales (Airbnb, Alibaba, Amazon, Google, Instagram, Netflix, PlayStation, Spotify, etc.), que muestran cómo tomar decisiones de éxito en marketing digital. En la obra se ofrecen conocimientos útiles sobre el comportamiento de los consumidores conectados y las últimas soluciones tecnológicas y metodológicas para la inteligencia de marketing y la investigación de mercados. Explica cómo utilizar los medios digitales en combinación con el marketing relacional, los programas de CRM social y la inteligencia artificial aplicada al análisis de macrodatos para desplegar estrategias que enganchan a los usuarios a la propuesta de valor. También enseña a abrir los procesos de innovación a los consumidores conectados y a gestionar comunidades de marca en línea, y permite conocer las estrategias de precios dinámicos y los algoritmos de aprendizaje automático que las hacen posibles. Además, señala cómo diseñar iniciativas de comunicación digital que facilitan el diálogo con los consumidores (marketing de contenidos, optimización para buscadores, publicidad programática, marketing de medios sociales, etc.) y estrategias con las que proporcionar propuestas de valor seguras y sostenibles en comercio electrónico.

E-business and E-commerce Management

Author : Dave Chaffey
Publisher : Pearson Education
ISBN 13 : 9780273707523
Total Pages : 700 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis E-business and E-commerce Management by : Dave Chaffey

Download or read book E-business and E-commerce Management written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030765202
Total Pages : 336 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Electronic Commerce

Author : Makoto Yokoo
Publisher : Springer
ISBN 13 : 3540778098
Total Pages : 174 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Electronic Commerce by : Makoto Yokoo

Download or read book Electronic Commerce written by Makoto Yokoo and published by Springer. This book was released on 2008-05-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers recent advances in electronic commerce research activities. It aims to encourage activities in this field, and to serve researchers with an interest in electronic commerce. This book is edited from some aspects of e-commerce researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of e-trading, data engineering issues in e-commerce, and so on.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 465 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Management Information Systems

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Boost E-commerce Sales and Make More Money

Author : Alex Harris
Publisher : Alex Designs LLC
ISBN 13 : 1500717142
Total Pages : 83 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Boost E-commerce Sales and Make More Money by : Alex Harris

Download or read book Boost E-commerce Sales and Make More Money written by Alex Harris and published by Alex Designs LLC. This book was released on 2014-10-14 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.

Electronic Commerce 2018

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319587153
Total Pages : 653 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Marketing digital y comercio electrónico

Author : Inmaculada Rodríguez Ardura
Publisher :
ISBN 13 : 9788436843552
Total Pages : pages
Book Rating : 4.8/5 (435 download)

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Book Synopsis Marketing digital y comercio electrónico by : Inmaculada Rodríguez Ardura

Download or read book Marketing digital y comercio electrónico written by Inmaculada Rodríguez Ardura and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Resumen

Marketing digital y dirección de e-commerce

Author : Mel Solé Moro
Publisher : ESIC Editorial
ISBN 13 : 8418415231
Total Pages : 201 pages
Book Rating : 4.4/5 (184 download)

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Book Synopsis Marketing digital y dirección de e-commerce by : Mel Solé Moro

Download or read book Marketing digital y dirección de e-commerce written by Mel Solé Moro and published by ESIC Editorial. This book was released on 2020-10-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing digital es hoy más que nunca una necesidad imperiosa. Nadie puede quedarse rezagado y este libro sería bueno que se convirtiera en un manual de lectura necesaria para cualquier persona que quiera adentrase en este mundo y no desconectarse de la realidad del entorno digital actual. A lo largo de los capítulos se ha desarrollado de forma clara y concisa un manual muy completo para aprender y comprender estratégicamente el conocimiento de todas las acciones claves del marketing digital y las redes sociales: la estrategia y la dirección en marketing digital; los negocios digitales y el emprendimiento; el digital design & user experience (UX); el SEO/SEM y la captación de clientes; el email marketing, CRM y relación con clientes; la gestión y estrategia del social media marketing; la dirección del e-commerce; la analítica web y las métricas digitales; y el big data & business intelligence. Este libro plantea y analiza todos los ámbitos del marketing digital, del e-commerce, del social media y el big data, para entrar de lleno al mundo digital y poder llevar a cabo con éxito las estrategias digitales según los objetivos y necesidades de las organizaciones y empresas. Y lo hace, además, de la mano de grandes profesionales del sector y reconocidos directivos del área digital a los que se entrevista al final de cada capítulo.

Introduction to Electronic Commerce and Social Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319500910
Total Pages : 446 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Introduction to Electronic Commerce and Social Commerce by : Efraim Turban

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Trabajar en la era digital (2a edici¢n)

Author : Luis Lombardero
Publisher : Editorial Almuzara
ISBN 13 : 8483561034
Total Pages : 578 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Trabajar en la era digital (2a edici¢n) by : Luis Lombardero

Download or read book Trabajar en la era digital (2a edici¢n) written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies

Author : Cornetta, Gianluca
Publisher : IGI Global
ISBN 13 : 1799838188
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies by : Cornetta, Gianluca

Download or read book Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies written by Cornetta, Gianluca and published by IGI Global. This book was released on 2020-06-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adoption of cloud and IoT technologies in both the industrial and academic communities has enabled the discovery of numerous applications and ignited countless new research opportunities. With numerous professional markets benefiting from these advancements, it is easy to forget the non-technical issues that accompany technologies like these. Despite the advantages that these systems bring, significant ethical questions and regulatory issues have become prominent areas of discussion. Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies is a pivotal reference source that provides vital research on the non-technical repercussions of IoT technology adoption. While highlighting topics such as smart cities, environmental monitoring, and data privacy, this publication explores the regulatory and ethical risks that stem from computing technologies. This book is ideally designed for researchers, engineers, practitioners, students, academicians, developers, policymakers, scientists, and educators seeking current research on the sociological impact of cloud and IoT technologies.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Author : Gasc¢-Hernandez, Mila
Publisher : IGI Global
ISBN 13 : 160566135X
Total Pages : 438 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila

Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

The Internet Strategy Handbook

Author : Dwight B. Crane
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Internet Strategy Handbook by : Dwight B. Crane

Download or read book The Internet Strategy Handbook written by Dwight B. Crane and published by Harvard Business Review Press. This book was released on 1996 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Doing Business on the Internet, this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.

Online Brand Communities

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 331924826X
Total Pages : 256 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Online Brand Communities by : Francisco J. Martínez-López

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.