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Marketing Digital Quelles Strategies Pour Les Laboratoires Pharmaceutiques En France
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Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Book Synopsis Organic Farming, Prototype for Sustainable Agricultures by : Stéphane Bellon
Download or read book Organic Farming, Prototype for Sustainable Agricultures written by Stéphane Bellon and published by Springer Science & Business. This book was released on 2014-04-23 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stakeholders show a growing interest for organic food and farming (OF&F), which becomes a societal component. Rather than questioning whether OF&F outperforms conventional agriculture or not, the main question addressed in this book is how, and in what conditions, OF&F may be considered as a prototype towards sustainable agricultures. The book gathers 25 papers introduced in a first chapter. The first section investigates OF&F production processes and its capacity to benefit from the systems functioning to achieve higher self-sufficiency. The second one proposes an overview of organic performances providing commodities and public goods. The third one focuses on organics development pathways within agri-food systems and territories. As well as a strong theoretical component, this book provides an overview of the new challenges for research and development. It questions the benefits as well as knowledge gaps with a particular emphasis on bottlenecks and lock-in effects at various levels.
Book Synopsis Marketing des produits de santé by : Marie-Paule Serre
Download or read book Marketing des produits de santé written by Marie-Paule Serre and published by . This book was released on 2008 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marché des produits de santé, en particulier du médicament, s'est considérablement transformé sous l'effet du progrès scientifique, de la contrainte financière de l'assurance maladie et pour satisfaire la demande de bien-être des consommateurs (compléments alimentaires, produits dermo-cosmétiques...). Cette évolution pèse à la fois sur la stratégie marketing des entreprises, sur les règles de fixation des prix, sur la communication, la distribution... Ce livre de référence traite des spécificités du marketing des produits de santé et des particularités du marché français : Qu'entend-on par produits de santé ? Quelles sont les règles qui encadrent leur commercialisation ? Quels sont les profils des consommateurs, producteurs, distributeurs et prescripteurs de produits de santé ? Quelles sont les stratégies marketing adaptées au secteur ? Voici quelques-unes des questions auxquelles répond cet ouvrage. Ce livre s'adresse aux responsables marketing, communication, stratégie des laboratoires pharmaceutiques, aux pharmaciens, aux responsables de la grande distribution et de la vente en ligne. Il constitue en outre un excellent support de cours pour les étudiants.
Book Synopsis Safeguarding Traditional Cultures by : Peter Seitel
Download or read book Safeguarding Traditional Cultures written by Peter Seitel and published by . This book was released on 2001 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from a conference "A global assessment of the 1989 recommendation on the safeguarding of traditional culture and folklore" held at the Smithsonian Institution June 27-30 1999. The purpose of the conference was to assess the implementation of the Recommendation (an international normative instrument adopted by UNESCO in 1989), to bring together points of view and perspectives on the Recommendaion from around the world, and suggest ways in which the Recommendation might develop in the future so that its purpose, the safeguarding of traditional culture and folklore, might be achieved.
Book Synopsis Digital Strategies in the Pharmaceutical Industry by : L. Lerer
Download or read book Digital Strategies in the Pharmaceutical Industry written by L. Lerer and published by Springer. This book was released on 2003-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Book Synopsis Handbook of Music and Emotion by : Patrik N. Juslin
Download or read book Handbook of Music and Emotion written by Patrik N. Juslin and published by OUP Oxford. This book was released on 2011-03-17 with total page 1983 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music's ability to express and arouse emotions is a mystery that has fascinated both experts and laymen at least since ancient Greece. The predecessor to this book 'Music and Emotion' (OUP, 2001) was critically and commercially successful and stimulated much further work in this area. In the years since publication of that book, empirical research in this area has blossomed, and the successor to 'Music and Emotion' reflects the considerable activity in this area. The Handbook of Music and Emotion offers an 'up-to-date' account of this vibrant domain. It provides comprehensive coverage of the many approaches that may be said to define the field of music and emotion, in all its breadth and depth. The first section offers multi-disciplinary perspectives on musical emotions from philosophy, musicology, psychology, neurobiology, anthropology, and sociology. The second section features methodologically-oriented chapters on the measurement of emotions via different channels (e.g., self report, psychophysiology, neuroimaging). Sections three and four address how emotion enters into different aspects of musical behavior, both the making of music and its consumption. Section five covers developmental, personality, and social factors. Section six describes the most important applications involving the relationship between music and emotion. In a final commentary, the editors comment on the history of the field, summarize the current state of affairs, as well as propose future directions for the field. The only book of its kind, The Handbook of Music and Emotion will fascinate music psychologists, musicologists, music educators, philosophers, and others with an interest in music and emotion (e.g., in marketing, health, engineering, film, and the game industry). It will be a valuable resource for established researchers in the field, a developmental aid for early-career researchers and postgraduate research students, and a compendium to assist students at various levels. In addition, as with its predecessor, it will also attract interest from practising musicians and lay readers fascinated by music and emotion.
Book Synopsis Blockchain + Antitrust by : Schrepel, Thibault
Download or read book Blockchain + Antitrust written by Schrepel, Thibault and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and original book explores the relationship between blockchain and antitrust, highlighting the mutual benefits that stem from cooperation between the two and providing a unique perspective on how law and technology could cooperate.
Book Synopsis Cooperation Applied to Marketing by Kansas Farmers by : Theodore Macklin
Download or read book Cooperation Applied to Marketing by Kansas Farmers written by Theodore Macklin and published by . This book was released on 1920 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rejuvenating the Mature Business by : Charles Baden Fuller
Download or read book Rejuvenating the Mature Business written by Charles Baden Fuller and published by Harvard Business Press. This book was released on 1994 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baden-Fuller and Stopford challenge managers to jettison the traditional thinking that pervades their industry, and to replace it with new, entrepreneurial ideas ranging from distributor relationships to new product design to market scope. They profile such companies as Hotpoint, which broke traditional rules by focusing on a national market when its rivals were international; Benetton, whose innovative strategic supplier alliances have made it a low-capital, high-profit operation; Banc One, whose service innovations revolutionized U.S. consumer banking; and knife manufacturer Richardson Sheffield, whose pioneering quality control, "lean" production strategies, and new product innovations led it from near bankruptcy to world leadership. The stories of these companies and many others, from Toyota to British Airways, dramatize each phase of rejuvenation.
Book Synopsis Telecommunications Industry in India by : Dilip Subramanian
Download or read book Telecommunications Industry in India written by Dilip Subramanian and published by Routledge. This book was released on 2017-08-04 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications Industry in India represents the first comprehensive study of a state-run enterprise in the telecommunications industry. The study traces over a period of half a century (1948-2009) the growth and decline of Indian Telephone Industries (ITI). At the heart of the monograph stands one central interrogation: How does the socio-technical system of production in a state-controlled firm shape the relations linking the four main actors: the state, management, union and workers? The original contribution of this book lies in combining business history and labour history within a single conceptual framework. The author evaluates the broader conclusions about the telecommunications industry and public sector through the lens of an individual firm to arrive at a more nuanced understanding of the dynamics of change in the globalizing Indian economy. The work is well in command of the literature on the global business history counterparts of ITI in the telecommunications industry. It is further strengthened by the use of French material on the subject which is now accessible for the first time in English. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Book Synopsis Climate Change and Adaptation Planning for Ports by : Adolf K. Y. Ng
Download or read book Climate Change and Adaptation Planning for Ports written by Adolf K. Y. Ng and published by Routledge. This book was released on 2015-08-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: As key links in transportation and supply chains, the effect of climate change on seaports has broad implications for the development prospects of the global economy. However, the picture is very uncertain because the impacts of climate change will be felt very differently around the world, both positively and negatively. This book addresses the need for quality theoretical analysis, highly innovative assessment methodologies, and insightful empirical global experiences so as to identify the best international practices, planning and appropriate policies to effectively adapt to, develop resilience, and indeed benefit from, the impacts posed by climate change on transportation and supply chains. This book comprises of theories, methodologies and case studies from five continents (Asia, Europe, Latin America, North America, and Oceania) addressing climate change and the adaptation planning of ports and transportation infrastructures. With reputable contributors from academic, policymaking and professional sectors, it critically analyses the recent attempts by ports in establishing adaptation plans and strategies so to enhance ports and other transportation infrastructures’ resilience to the climate change risks. This is the first book of its kind to focus on climate change adaptation for ports. It offers useful and comprehensive guidance to senior policymakers, industrial practitioners and researchers who are eager to understand the dynamics between climate change, adaptation planning of ports and transportation infrastructures.
Book Synopsis Value Creation in the Pharmaceutical Industry by : Alexander Schuhmacher
Download or read book Value Creation in the Pharmaceutical Industry written by Alexander Schuhmacher and published by John Wiley & Sons. This book was released on 2016-04-11 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
Book Synopsis Introduction to Digital Marketing in the Pharmaceutical Industry by : Olivier Gryson
Download or read book Introduction to Digital Marketing in the Pharmaceutical Industry written by Olivier Gryson and published by . This book was released on 2019-06-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association! It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not the customers' - expectations! It is time for marketing directors and general managers to challenge a multichannel campaign in its entirety: objective, strategy, tactics, cost per contact, and finally return on investment! Digital marketing is not about adding another tool to a marketing campaign. It will transform and structure classic marketing activities by placing the patient and the doctor, instead of the product, at the core of marketing behavior. It will pave the way for improving the customer's experience. While the pharmaceutical companies are still mainly competing through saturated digital channels, digital marketing is one of the best opportunities to differentiate from its competitors. This guide is based on 20 years of experience in digital marketing in the pharmaceutical industry at both global and local levels, in mature and emerging markets. It aims at providing the basic and necessary concrete methods to design, follow, and assess a multichannel campaign. By reading this book, you will land on the right side of the digital fracture and join those who will create the marketing of tomorrow in the pharmaceutical industry.
Download or read book Canadian Periodical Index written by and published by . This book was released on 1996 with total page 1912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Health Technologies by : Collectif
Download or read book New Health Technologies written by Collectif and published by OECD. This book was released on 2017-02-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the need for an integrated and cyclical approach to managing health technology in order to mitigate clinical and financial risks, and ensure acceptable value for money. The analysis considers how health systems and policy makers should adapt in terms of development, assessment and uptake of health technologies. The first chapter provides an examination of adoption and impact of medical technology in the past and how health systems are preparing for continuation of such trends in the future. Subsequent chapters examine the need to balance innovation, value, and access for pharmaceuticals and medical devices, respectively, followed by a consideration of their combined promise in the area of precision medicine. The final chapter examines how health systems can make better use of health data and digital technologies. The report focuses on opportunities linked to new and emerging technologies as well as current challenges faced by policy makers, and suggests a new governance framework to address these challenges.
Book Synopsis What is Ancient Philosophy? by : Pierre Hadot
Download or read book What is Ancient Philosophy? written by Pierre Hadot and published by Harvard University Press. This book was released on 2002 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hadot shows how the schools, trends, and ideas of ancient Greek and Roman philosophy strove to transform the individual's mode of perceiving and being in the world. For the ancients, philosophical theory and the philosophical way of life were inseparably linked. Hadot asks us to consider whether and how this connection might be reestablished today.
Book Synopsis Global Economic Prospects, January 2021 by : World Bank Group
Download or read book Global Economic Prospects, January 2021 written by World Bank Group and published by World Bank Publications. This book was released on 2021-03-23 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the global economy is emerging from the collapse triggered by COVID-19, the recovery is likely to be subdued, and global GDP is projected to remain well below its pre-pandemic trend for a prolonged period. Several risks cloud the outlook, including those related to the pandemic and to rapidly rising debt. The pandemic has further diminished already-weak growth prospects for the next decade. Decisive policy actions will be critical in raising the likelihood of better growth outcomes while warding off worse ones. Immediate priorities include supporting vulnerable groups and ensuring a prompt and widespread vaccination process to bring the pandemic under control. Although macroeconomic policy support will continue to be important, limited fiscal policy space amid high debt highlights the need for an ambitious reform agenda that bolsters growth prospects. To address many of these challenges, global cooperation will be key. Global Economic Prospects is a World Bank Group Flagship Report that examines global economic developments and prospects, with a special focus on emerging market and developing economies, on a semiannual basis (in January and June). The January edition includes in-depth analyses of topical policy challenges faced by these economies, while the June edition contains shorter analytical pieces.
