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Marketing Digital 360o Implementacion Practica
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Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Book Synopsis Marketing digital 360o by : Joseba Ruiz Díez
Download or read book Marketing digital 360o written by Joseba Ruiz Díez and published by . This book was released on 2019 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Foreign Direct Investment in Latin America and the Caribbean 2010 by : United Nations
Download or read book Foreign Direct Investment in Latin America and the Caribbean 2010 written by United Nations and published by UN. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2010, the Latin American and Caribbean region showed great resilience to the international financial crisis and became the world region with the fastest-growing flows of both inward and outward foreign direct investment (FDI). The upswing in FDI in the region has occurred in a context in which developing countries in general have taken on a greater share in both inward and outward FDI flows. This briefing paper is divided into five sections. The first offers a regional overview of FDI in 2010. The second examines FDI trends in Central America, Panama and the Dominican Republic. The third describes the presence China is beginning to build up as an investor in the region. Lastly, the fourth and fifth sections analyze the main foreign investments and business strategies in the telecommunications and software sectors, respectively.
Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.
Book Synopsis Teaching and Learning in Digital World by : Mercè Gisbert
Download or read book Teaching and Learning in Digital World written by Mercè Gisbert and published by PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI. This book was released on 2015-06-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many reports over the last few years have analysed the potential use of games, videogames, 3D environments and virtual reality for educational purposes. Numerous emerging technological devices have also appeared that will play important roles in the development of teaching and learning processes. In the context of these developments, learning rather than teaching becomes the main axis in the organisation of the educational process. This process has now gone beyond the analogue world and face-toface education to enter the digital world, where new learning environments are being produced with ever greater doses of realism. Teaching and Learning in Digital Worlds examines the teaching and learning process in 3D virtual environments from both the theoretical and practical points of view.
Book Synopsis Cork Oak Woodlands on the Edge by : James Aronson
Download or read book Cork Oak Woodlands on the Edge written by James Aronson and published by Island Press. This book was released on 2012-09-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cork oak has historically been an important species in the western Mediterranean—ecologically as a canopy or “framework” tree in natural woodlands, and culturally as an economically valuable resource that underpins local economies. Both the natural woodlands and the derived cultural systems are experiencing rapid change, and whether or not they are resilient enough to adapt to that change is an open question. Cork Oak Woodlands on the Edge provides a synthesis of the most up-to-date, scientific, and practical information on the management of cork oak woodlands and the cultural systems that depend on cork oak. In addition, Cork Oak Woodlands on the Edge offers ten site profiles written by local experts that present an in-depth vision of cork oak woodlands across a range of biophysical, historical, and cultural contexts, with sixteen pages of full-color photos that illustrate the tree, agro-silvopastoral systems, products, resident biodiversity, and more. Cork Oak Woodlands on the Edge is an important book for anyone interested in the future of cork oak woodlands, or in the management of cultural landscapes and their associated land-use systems. In a changing world full of risks and surprises, it represents an excellent example of a multidisciplinary and holistic approach to studying, managing, and restoring an ecosystem, and will serve as a guide for other studies of this kind.
Book Synopsis Information Technology and Systems by : Álvaro Rocha
Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-01-30 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.
Book Synopsis Interactive Multimedia in Education and Training by : Sanjaya Mishra
Download or read book Interactive Multimedia in Education and Training written by Sanjaya Mishra and published by IGI Global. This book was released on 2005-01-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emerges out of the need to share information and knowledge on the research and practices of using multimedia in various educational settings. It discusses issues relating to planning, designing and development of interactive multimedia, offering research data.
Book Synopsis News at Work by : Pablo J. Boczkowski
Download or read book News at Work written by Pablo J. Boczkowski and published by University of Chicago Press. This book was released on 2010-09-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peeking inside the newsrooms where journalists create stories and the work settings where the public reads them, the author reveals why journalists contribute to the growing similarity of news and why consumers acquiesce to a media system they find increasingly dissatisfying.
Book Synopsis Ethnobotany of Mexico by : Rafael Lira
Download or read book Ethnobotany of Mexico written by Rafael Lira and published by Springer. This book was released on 2016-04-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the history, current state of knowledge, and different research approaches and techniques of studies on interactions between humans and plants in an important area of agriculture and ongoing plant domestication: Mesoamerica. Leading scholars and key research groups in Mexico discuss essential topics as well as contributions from international research groups that have conducted studies on ethnobotany and domestication of plants in the region. Such a convocation will produce an interesting discussion about future investigation and conservation of regional human cultures, genetic resources, and cultural and ecological processes that are critical for global sustainability.
Download or read book American Icon written by Bryce G. Hoffman and published by Three Rivers Press. This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.
Book Synopsis The Assassin and the Therapist by : Jeffrey Kottler
Download or read book The Assassin and the Therapist written by Jeffrey Kottler and published by Routledge. This book was released on 2011-01-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many therapists have likely worked with a client who has caused the therapist to confront his most cherished beliefs, or has changed the therapist in ways that forever altered the way he performs therapy, looks at the world, and sees himself. The author of this book found himself in just such a situation, causing him to begin his own search for truth. This book is the result of his search; it explores the nature of truth in psychotherapy and in the therapist’s life, examining some of the things that are often denied and rarely spoken about. This book contains two parallel narratives: the first tells the story of Jacob, a man in his seventies, who lived through one of the most dramatic periods in history and actually altered events through his acts of violence. Following him from his childhood to his recruitment, training, and life as an assassin, it is a tale of intrigue, of adventure and courage, but one that also raises a number of profound moral issues. The reader will find several unexpected but significant themes scattered throughout Jacob’s story which, upon close examination, have significant implications for the ways therapists think about their work and their relationships with clients. The second narrative details the author’s struggles as a therapist as he tries to make sense of his doubt, imperfections, and self-deceptions. The reader will join him on his search for truth in both psychotherapy and life. His story becomes a lesson for digging deep into the complex and ambiguous nature of what therapists do and what they think they learn in their work. A greatly unique and fascinating work, readers will find themselves both enthralled in and changed by Jacob’s story and the author’s journey.
Book Synopsis Entrepreneurship in the Fourth Sector by : María Isabel Sánchez-Hernández
Download or read book Entrepreneurship in the Fourth Sector written by María Isabel Sánchez-Hernández and published by Springer Nature. This book was released on 2021-06-09 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The fourth sector” is a relatively new sector that consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines trends of entrepreneurship in the fourth sector, describes specific ecosystems fostering new ventures around the world, and characterizes the most common and innovative business models. It covers as well the main effects, among others, of technological change, innovation, and institutional behavior on the sector in the last years.
Book Synopsis Marketing and Social Media by : Lorri Mon
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Book Synopsis Pause & Effect by : Mark Stephen Meadows
Download or read book Pause & Effect written by Mark Stephen Meadows and published by Pearson Education. This book was released on 2002-09-10 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive narrative is the cornerstone for many forms of digital media: web sites, interface design, gaming environments, and even artificial intelligence. In Pause & Effect, Mark Stephen Meadows examines the intersection of storytelling, visual art, and interactivity. He takes the key principles from these areas and applies them to the design, architecture, and development of successful interactive narrative. This provocative book will appeal to designers with its edgy aesthetic and artistic sensibility. Striking graphic and typographic imagery complement unique design features that encourage interactivity through varying levels of information, different navigational possibilities, and even flip-book animations.
Book Synopsis Indigenous Amazonia, Regional Development and Territorial Dynamics by : Walter Leal Filho
Download or read book Indigenous Amazonia, Regional Development and Territorial Dynamics written by Walter Leal Filho and published by Springer Nature. This book was released on 2020-08-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a valuable collection of case studies and conceptual approaches that outline the present state of Amazonia in the 21st century. The many problems are described and the benefits, as well as the achievements of regional development are also discussed. The book focuses on three themes for discussion and recommendations: indigenous peoples, their home (the forest), and the way(s) to protect and sustain their natural home (biodiversity conservation). Using these three themes this volume offers a comprehensive critical review of the facts that have been the reality of Amazonia and fills a gap in the literature.The book will appeal to scholars, professors and practitioners. An outstanding group of experienced researchers and individuals with detailed knowledge of the proposed themes have produced chapters on an array of inter-related issues to demonstrate the current situation and future prospects of Amazonia. Issues investigated and debated include: territorial management; indigenous territoriality and land demarcation; ethnodevelopment; indigenous higher education and capacity building; natural resource appropriation; food security and traditional knowledge; megadevelopmental projects; indigenous acculturation; modernization of Amazonia and its regional integration; anthropogenic interventions; protected areas and conservation; political ecology; postcolonial issues, and the sustainability of Amazonia.
Book Synopsis Tourism Business Frontiers by : Dimitrios Buhalis
Download or read book Tourism Business Frontiers written by Dimitrios Buhalis and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a brief historical overview of tourism, but delves deeper to discuss emerging trends, consumer types, and looks at the way the industry is itself changing and developing. Companion text: Tourism Dynamics.
