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Marketing Democracy
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Book Synopsis Marketing Democracy by : Erin A. Snider
Download or read book Marketing Democracy written by Erin A. Snider and published by Cambridge University Press. This book was released on 2022-03-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.
Book Synopsis Marketing Democracy by : Julia Paley
Download or read book Marketing Democracy written by Julia Paley and published by Univ of California Press. This book was released on 2001-04-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid protests against the Pinochet regime, a group of población(shantytown) residents came together in 1984 to challenge poor health care in their community and to denounce military rule. How did their organization respond seven years later when Chile's transition to democracy brought an end to dictatorship but no clear solution to ongoing health problems? Marketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.
Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Book Synopsis Democracy and the Market by : Adam Przeworski
Download or read book Democracy and the Market written by Adam Przeworski and published by Cambridge University Press. This book was released on 1991-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest for freedom from hunger and repression has triggered in recent years a dramatic, worldwide reform of political and economic systems. Never have so many people enjoyed, or at least experimented with democratic institutions. However, many strategies for economic development in Eastern Europe and Latin America have failed with the result that entire economic systems on both continents are being transformed. This major book analyzes recent transitions to democracy and market-oriented economic reforms in Eastern Europe and Latin America. Drawing in a quite distinctive way on models derived from political philosophy, economics, and game theory, Professor Przeworski also considers specific data on individual countries. Among the questions raised by the book are: What should we expect from these experiments in democracy and market economy? What new economic systems will emerge? Will these transitions result in new democracies or old dictatorships?
Book Synopsis Media, Markets, and Democracy by : C. Edwin Baker
Download or read book Media, Markets, and Democracy written by C. Edwin Baker and published by Cambridge University Press. This book was released on 2001-11-05 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.
Book Synopsis How Ukraine Became a Market Economy and Democracy by : Anders Åslund
Download or read book How Ukraine Became a Market Economy and Democracy written by Anders Åslund and published by Columbia University Press. This book was released on 2009-03-01 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Europe's old nations steeped in history, Ukraine is today an undisputed independent state. It is a democracy and has transformed into a market economy with predominant private ownership. Ukraine's postcommunist transition has been one of the most protracted and socially costly, but it has taken the country to a desirable destination. Åslund's vivid account of Ukraine's journey begins with a brief background, where he discusses the implications of Ukraine's history, the awakening of society because of Mikhail Gorbachev's reforms, the early democratization, and the impact of the ill-fated Soviet economic reforms. He then turns to the reign of President Leonid Kravchuk from 1991 to 1994, the only salient achievement of which was nation-building, while the economy collapsed in the midst of hyperinflation. The first two years of Leonid Kuchma's presidency, from 1994 to 1996, were characterized by substantial achievements, notably financial stabilization and mass privatization. The period 1996–99 was a miserable period of policy stagnation, rent seeking, and continued economic decline. In 2000 hope returned to Ukraine. Viktor Yushchenko became prime minister and launched vigorous reforms to cleanse the economy from corruption, and economic growth returned. The ensuing period, 2001–04, amounted to a competitive oligarchy. It was quite pluralist, although repression increased. Economic growth was high. The year 2004 witnessed the most joyful period in Ukraine, the Orange Revolution, which represented Ukraine's democratic breakthrough, with Yushchenko as its hero. The postrevolution period, however, has been characterized by great domestic political instability; a renewed, explicit Russian threat to Ukraine's sovereignty; and a severe financial crisis. The answers to these challenges lie in how soon the European Union fully recognizes Ukraine's long-expressed identity as a European state, how swiftly Ukraine improves its malfunctioning constitutional order, and how promptly it addresses corruption.
Book Synopsis Market-Driven Politics by : Colin Leys
Download or read book Market-Driven Politics written by Colin Leys and published by Verso. This book was released on 2003-07-17 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an original analysis of the key processes of commodification of public services, the conversion of public-service workforces into employees motivated to generate profit, and the role of the state in absorbing risk.
Book Synopsis Marketing Democracy by : Catherine Paradeise
Download or read book Marketing Democracy written by Catherine Paradeise and published by Routledge. This book was released on 2017-07-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Download or read book World on Fire written by Amy Chua and published by Anchor. This book was released on 2004-01-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reigning consensus holds that the combination of free markets and democracy would transform the third world and sweep away the ethnic hatred and religious zealotry associated with underdevelopment. In this revelatory investigation of the true impact of globalization, Yale Law School professor Amy Chua explains why many developing countries are in fact consumed by ethnic violence after adopting free market democracy. Chua shows how in non-Western countries around the globe, free markets have concentrated starkly disproportionate wealth in the hands of a resented ethnic minority. These “market-dominant minorities” – Chinese in Southeast Asia, Croatians in the former Yugoslavia, whites in Latin America and South Africa, Indians in East Africa, Lebanese in West Africa, Jews in post-communist Russia – become objects of violent hatred. At the same time, democracy empowers the impoverished majority, unleashing ethnic demagoguery, confiscation, and sometimes genocidal revenge. She also argues that the United States has become the world’s most visible market-dominant minority, a fact that helps explain the rising tide of anti-Americanism around the world. Chua is a friend of globalization, but she urges us to find ways to spread its benefits and curb its most destructive aspects.
Book Synopsis Marketing Democracy by : Erin A. Snider
Download or read book Marketing Democracy written by Erin A. Snider and published by Cambridge University Press. This book was released on 2022-03-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.
Book Synopsis Consumer Democracy by : Margaret Scammell
Download or read book Consumer Democracy written by Margaret Scammell and published by Cambridge University Press. This book was released on 2014-02-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Download or read book Radical Markets written by Eric A. Posner and published by Princeton University Press. This book was released on 2019-10-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionary ideas on how to use markets to achieve fairness and prosperity for all Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking on its head. With a new foreword by Ethereum creator Vitalik Buterin and virtual reality pioneer Jaron Lanier as well as a new afterword by Eric Posner and Glen Weyl, this provocative book reveals bold new ways to organize markets for the good of everyone. It shows how the emancipatory force of genuinely open, free, and competitive markets can reawaken the dormant nineteenth-century spirit of liberal reform and lead to greater equality, prosperity, and cooperation. Only by radically expanding the scope of markets can we reduce inequality, restore robust economic growth, and resolve political conflicts. But to do that, we must replace our most sacred institutions with truly free and open competition—Radical Markets shows how.
Book Synopsis Campaign Advertising and American Democracy by : Michael M. Franz
Download or read book Campaign Advertising and American Democracy written by Michael M. Franz and published by . This book was released on 2007-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Download or read book Shadow Elite written by Janine R. Wedel and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: It can feel like we're swimming in a sea of corruption. It's unclear who exactly is in charge and what role they play. The same influential people seem to reappear time after time in different professional guises, pressing their own agendas in one venue after another. According to award-winning public policy scholar and anthropologist Janine Wedel, these are the powerful ''shadow elite,'' the main players in a vexing new system of power and influence. In this groundbreaking book, Wedel charts how this shadow elite, loyal only to their own, challenge both governments' rules of accountability and business codes of competition to accomplish their own goals. From the Harvard economists who helped privatize post-Soviet Russia and the neoconservatives who have helped privatize American foreign policy (culminating with the debacle that is Iraq) to the many private players who daily make public decisions without public input, these manipulators both grace the front pages and operate behind the scenes. Wherever they maneuver, they flout once-sacrosanct boundaries between state and private. Profoundly original, Shadow Elite gives us the tools we need to recognize these powerful yet elusive players and comprehend the new system. Nothing less than our ability for self-government and our freedom are at stake.
Book Synopsis America's Battle for Media Democracy by : Victor Pickard
Download or read book America's Battle for Media Democracy written by Victor Pickard and published by Cambridge University Press. This book was released on 2015 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.
Book Synopsis Media, Market, and Democracy in China by : Yuezhi Zhao
Download or read book Media, Market, and Democracy in China written by Yuezhi Zhao and published by University of Illinois Press. This book was released on 1998 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.
