Author : Cheris Shun-ching Chan
Publisher : OUP USA
ISBN 13 : 0195394070
Total Pages : 303 pages
Book Rating : 4.1/5 (953 download)
Book Synopsis Marketing Death by : Cheris Shun-ching Chan
Download or read book Marketing Death written by Cheris Shun-ching Chan and published by OUP USA. This book was released on 2012-03-22 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.