Marketing Death

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Author :
Publisher : OUP USA
ISBN 13 : 0195394070
Total Pages : 303 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Marketing Death by : Cheris Shun-ching Chan

Download or read book Marketing Death written by Cheris Shun-ching Chan and published by OUP USA. This book was released on 2012-03-22 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.

Welcome to the Creative Age

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Publisher : John Wiley & Sons
ISBN 13 : 0470853018
Total Pages : 288 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Welcome to the Creative Age by : Mark Earls

Download or read book Welcome to the Creative Age written by Mark Earls and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

We Are All the Same Age Now

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Publisher : Lioncrest Publishing
ISBN 13 : 9781544500874
Total Pages : 226 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis We Are All the Same Age Now by : David Allison

Download or read book We Are All the Same Age Now written by David Allison and published by Lioncrest Publishing. This book was released on 2018-08-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has mankind changed so much so fast-but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there's a better way to discover what matters to the people you are trying to motivate: a brand-new big-data tool that will change audience profiling for everything-forever. In We Are All the Same Age Now, David Allison, creator of Valuegraphics, explains how you can increase efficiency, create strategies that are eight times more effective, decrease internal politics around decisions, and be better equipped for disruption. He explains what Valuegraphics can do and offers the data samples and tools you need to get started using Valuegraphics immediately. He also shares how to make powerful values-based decisions throughout your organization and how to take your insights further. It's time to change the way you see the world-and motivate more people more often-by embracing the power of Valuegraphics.

Reverse Psychology Marketing

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Author :
Publisher : Springer
ISBN 13 : 0230625061
Total Pages : 211 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Reverse Psychology Marketing by : I. Sinha

Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Death of a Marketer

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Author :
Publisher : Corsac Publishing
ISBN 13 : 9780998721101
Total Pages : 214 pages
Book Rating : 4.7/5 (211 download)

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Book Synopsis Death of a Marketer by : Andrea Fryrear

Download or read book Death of a Marketer written by Andrea Fryrear and published by Corsac Publishing. This book was released on 1917-02-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

The New Age Marketing Book

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Author :
Publisher : Tariq Ahmad
ISBN 13 : 0557651484
Total Pages : 125 pages
Book Rating : 4.5/5 (576 download)

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Book Synopsis The New Age Marketing Book by : Various Authors

Download or read book The New Age Marketing Book written by Various Authors and published by Tariq Ahmad. This book was released on 2010-09-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Age Marketing Book is based on the New Age Marketing Blog on Wordpress.comIt covers topics related to the latest trends in marketing. It features topics like Sensory Marketing, Marketing the Dead, Naked Marketing, Mystery Products, Green Marketing, among others. It spans verticals like FMCG, Healthcare, Telecom, Retail, Media, Technology, Logistics, among others.The book brings into perspective, the diverse cultural and real world experiences of its various author.You can read the blog at http://newagemarketing.wordpress.comYou can also become a fan of the blog on FacebookThe New Age Marketing Blog Team are Aditi, Deepesh, Farah, Ghaayathri, Ikshu, Jane, Linus, Pooja, Renu, Sathyadheep, Siddhartha, Sujay, Sumeet, Surendra, Sushant, Tajan, Tariq, Vidyavati, Vikas and Vyas.All proceeds from this book will go to charity.

Marketing Research Report

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Author :
Publisher :
ISBN 13 :
Total Pages : 1074 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on 1968 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ways of Life in the Late Modernity

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Publisher : Univerzita Palackého v Olomouci
ISBN 13 : 802445064X
Total Pages : 403 pages
Book Rating : 4.0/5 (244 download)

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Book Synopsis Ways of Life in the Late Modernity by : Helena Kubátová

Download or read book Ways of Life in the Late Modernity written by Helena Kubátová and published by Univerzita Palackého v Olomouci. This book was released on 2016-12-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this monograph is to show the contexts in which ways of life are conducted in late modernity, the dimensions of life in late modernity we can identify and how we can descibe and understand them. The fundamental starting point of the monograph is the thesis that late modernity is characterized, amongst other factors, by large number of life forms and ways of life. The monograph is introduced with a chapter entitled Ways of Life in Late Modernity, in which the author attempts to define the concepts of way of life, lifestyle and life architecture, to outline different theoretical approaches to understanding way of life, and to define some characteristics of late modern ways of life. The monograph is further divided into three parts.

Sexuality in Marketing and Consumption

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Author :
Publisher : Taylor & Francis
ISBN 13 : 104010648X
Total Pages : 237 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Sexuality in Marketing and Consumption by : Athanasia Daskalopoulou

Download or read book Sexuality in Marketing and Consumption written by Athanasia Daskalopoulou and published by Taylor & Francis. This book was released on 2024-08-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book builds on existing expertise in consumer culture scholarship, it is the first time a marketing book focuses on sexuality, adding value to the existing repertoire in gender and feminist literature. The chapters are organised into three key sections: Part 1 maps the marketing and consumer research field, discussing how sexuality can be studied through different lenses; Part 2 focuses on queer and feminist theorising, drawing on LGBTQIA+ theory, queer theory, and theories of intersectionality to analyse how overlapping social categories interact to influence consumer behaviour, identity, and experiences in the marketplace; and Part 3 explores the personal and social aspects of sexuality, offering a broad overview of issues of gender and sexuality, digitalisation, and the sexual body. This text will be of direct interest to scholars and researchers within the fields of marketing, consumer research, sociology, and media studies. The aim of this book is to help scholars and students to develop a broader understanding about the interplay between sexuality, society, and the market.

Marketing for Ceos

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Author :
Publisher :
ISBN 13 : 9780692669297
Total Pages : 148 pages
Book Rating : 4.6/5 (692 download)

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Book Synopsis Marketing for Ceos by : Ben Legg

Download or read book Marketing for Ceos written by Ben Legg and published by . This book was released on 2016-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.

Top Five Regrets of the Dying

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401956009
Total Pages : 322 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Top Five Regrets of the Dying by : Bronnie Ware

Download or read book Top Five Regrets of the Dying written by Bronnie Ware and published by Hay House, Inc. This book was released on 2019-08-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the best-selling memoir that has been read by over a million people worldwide with translations in 29 languages. After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or previous experience in the field, she found herself working in palliative care. During the time she spent tending to those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog post, outlining the most common regrets that the people she had cared for had expressed. The post gained so much momentum that it was viewed by more than three million readers worldwide in its first year. At the request of many, Bronnie subsequently wrote a book, The Top Five Regrets of the Dying, to share her story. Bronnie has had a colourful and diverse life. By applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for everyone, if we make the right choices, to die with peace of mind. In this revised edition of the best-selling memoir that has been read by over a million people worldwide, with translations in 29 languages, Bronnie expresses how significant these regrets are and how we can positively address these issues while we still have the time. The Top Five Regrets of the Dying gives hope for a better world. It is a courageous, life-changing book that will leave you feeling more compassionate and inspired to live the life you are truly here to live.

Death to the Starving Artist

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781490468563
Total Pages : 0 pages
Book Rating : 4.4/5 (685 download)

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Book Synopsis Death to the Starving Artist by : Nikolas Allen

Download or read book Death to the Starving Artist written by Nikolas Allen and published by Createspace Independent Publishing Platform. This book was released on 2013-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With Death To The Starving Artist - Art Marketing Strategies for a Killer Creative Career, Nikolas Allen aims to educate, encourage and inspire ambitious artists with ideas, insights, and resources that will empower them to succeed in their creative field. ... Allen guides readers through his proprietary model of using the Right Tools to reach the Right Audience with the Right Message"--Amazon.com.

Tourism and Social Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136989277
Total Pages : 391 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Tourism and Social Marketing by : C. Michael Hall

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Marketing, Morality and the Natural Environment

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Author :
Publisher : Routledge
ISBN 13 : 1134612753
Total Pages : 225 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane

Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Affiliate Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119628334
Total Pages : 356 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Affiliate Marketing For Dummies by : Ted Sudol

Download or read book Affiliate Marketing For Dummies written by Ted Sudol and published by John Wiley & Sons. This book was released on 2019-11-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

The Sociology of Economic Life

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Author :
Publisher : Routledge
ISBN 13 : 0429973969
Total Pages : 486 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Sociology of Economic Life by : Mark Granovetter

Download or read book The Sociology of Economic Life written by Mark Granovetter and published by Routledge. This book was released on 2018-04-17 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book incorporates classic and contemporary readings in economic sociology and related disciplines to provide students with a broad understanding of the many dimensions of economic life. It discusses Max Weber's key concepts in economics and sociology.

Death in a Consumer Culture

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Author :
Publisher : Routledge
ISBN 13 : 1317536193
Total Pages : 353 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Death in a Consumer Culture by : Susan Dobscha

Download or read book Death in a Consumer Culture written by Susan Dobscha and published by Routledge. This book was released on 2015-12-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.