Marketing De Destinos Turisticos

Download Marketing De Destinos Turisticos full books in PDF, epub, and Kindle. Read online Marketing De Destinos Turisticos ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Tendencias de la comunicación para el turismo

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

DOWNLOAD NOW!

Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

ICTR 2023 6th International Conference on Tourism Research

Author : Dr Eirini Vlassi
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587685
Total Pages : 549 pages
Book Rating : 4.9/5 (145 download)

DOWNLOAD NOW!

Book Synopsis ICTR 2023 6th International Conference on Tourism Research by : Dr Eirini Vlassi

Download or read book ICTR 2023 6th International Conference on Tourism Research written by Dr Eirini Vlassi and published by Academic Conferences and publishing limited. This book was released on 2023-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

DOWNLOAD NOW!

Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Knowledge Transfer To and Within Tourism

Author : Noel Scott
Publisher : Emerald Group Publishing
ISBN 13 : 1787144054
Total Pages : 396 pages
Book Rating : 4.7/5 (871 download)

DOWNLOAD NOW!

Book Synopsis Knowledge Transfer To and Within Tourism by : Noel Scott

Download or read book Knowledge Transfer To and Within Tourism written by Noel Scott and published by Emerald Group Publishing. This book was released on 2017-07-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Effective Knowledge transfer provides an opportunity to address unprecedented societal, environmental and technological change and disruption.

Current Issues and Development in Hospitality and Tourism Satisfaction

Author : Muzaffer Uysal
Publisher : Routledge
ISBN 13 : 1136422684
Total Pages : 220 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Current Issues and Development in Hospitality and Tourism Satisfaction by : Muzaffer Uysal

Download or read book Current Issues and Development in Hospitality and Tourism Satisfaction written by Muzaffer Uysal and published by Routledge. This book was released on 2013-05-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management. This book illustrates the complex relationship between customer and service provider, offering practical advice and techniques for maximizing consumer contentment. Current Issues and Development in Hospitality and Tourism Satisfaction contains models for meeting—and even surpassing—consumer expectations to increase the value of the customer’s experience. This essential resource includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction. This book helps you: incorporate existing and alternative measurements of satisfaction measure and improve service quality create and maintain social interaction linkages between staff and customer identify the destination performance of your hotel and other destinations or attractions evaluate consumer satisfaction with lodging services increase cross-cultural service satisfaction and much more! Tables and figures throughout the text help demonstrate the strategies, and bibliographies at the end of each chapter offer further reading. While there are other books that focus on customer satisfaction, Current Issues and Development in Hospitality and Tourism Satisfaction is rare in that it covers satisfaction issues as they apply to both hospitality and tourism.

Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities

Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 1522519793
Total Pages : 686 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities by : Carvalho, Luisa Cagica

Download or read book Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2017-01-25 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the population continues to grow and expand, many people are now making their homes in cities around the globe. With this increase in city living, it is becoming vital to create intelligent urban environments that efficiently support this growth, and that simultaneous provide friendly, progressive environments to both businesses and citizens alike. The Handbook of Research on Entrepreneurial Development and Innovation Within Smart Cities is a comprehensive reference source that discusses social, economic, and environmental issues surrounding the evolution of smart cities. It provides insightful viewpoints on a range of topics such as entrepreneurial ecosystems, competitive tourism, city efficiency, corporate social responsibility, and smart destinations. This publication is ideal for all researchers, academics, and practitioners that wish to expand their knowledge on the emerging trends and topics involving smart cities.

Fertile Links? Connections Between Tourism Activities, Socioeconomic Contexts and Local Development

Author : Antonio Raschi
Publisher : Firenze University Press
ISBN 13 : 8866553883
Total Pages : 250 pages
Book Rating : 4.8/5 (665 download)

DOWNLOAD NOW!

Book Synopsis Fertile Links? Connections Between Tourism Activities, Socioeconomic Contexts and Local Development by : Antonio Raschi

Download or read book Fertile Links? Connections Between Tourism Activities, Socioeconomic Contexts and Local Development written by Antonio Raschi and published by Firenze University Press. This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many European regions, rural areas are facing major challenges in economic and social terms, consequence of transformations in the role and meaning of agriculture. The loss of the productive character strongly contributed to the emergence of new roles and functions, particularly related to leisure and tourism. The book aims to discuss questions directly related to the connections between rural tourism and local socioeconomic contexts, presenting diverse theoretical and methodological perspectives and diff erent case studies from various European regions. The book addresses the relationships among rural tourism and the complex interactions, confl icts and innovative processes developing in rural territories as consequence of the implementation of tourism activities. The book responds to some relevant and not yet comprehensively researched aspects within this topic, especially in what extent tourism, in its various forms and processes, might give an important contribution to rural development.

Impact of New Media in Tourism

Author : Dinis, Maria Gorete
Publisher : IGI Global
ISBN 13 : 1799870979
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Impact of New Media in Tourism by : Dinis, Maria Gorete

Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

ICTR 2020 3rd International Conference on Tourism Research

Author : Dr. José Martí-Parreño
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764555
Total Pages : 393 pages
Book Rating : 4.9/5 (127 download)

DOWNLOAD NOW!

Book Synopsis ICTR 2020 3rd International Conference on Tourism Research by : Dr. José Martí-Parreño

Download or read book ICTR 2020 3rd International Conference on Tourism Research written by Dr. José Martí-Parreño and published by Academic Conferences and publishing limited. This book was released on 2020-03-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism

Author : Bari, Muhammad Waseem
Publisher : IGI Global
ISBN 13 : 1799831442
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism by : Bari, Muhammad Waseem

Download or read book Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2020-04-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business tourism is a newly coined terminology in social sciences and management literature. It is defined as individuals traveling and staying outside of their hometowns for not more than one successive year for the purpose of enjoyment and other drives (e.g., learning and business activities). Key business tourism activities include attending a variety of meetings, conferences, and workshops as well as exhibitions. Understanding the negative and positive aspects of business tourism is essential to promoting employee learning and knowledge transfer skills. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism is an essential reference source that discusses how differences in cultures, communities, rituals, norms, and scope of business tourism could influence knowledge sharing practices. Moreover, this book promotes an understanding on how to learn from different cultures and enhance absorptive capacity by interacting with different personalities and cultures. Featuring research on topics such as knowledge management, social capital, and consumer behavior, this book is ideally designed for business professionals, managers, administrators, hotel executives, IT specialists, executives, entrepreneurs, managing directors, and students looking to boost their existing skills and expertise with innovation and creativity by interacting with others and in a new context.

The Rural Enterprise Economy

Author : Birgit Leick
Publisher : Routledge
ISBN 13 : 1000465853
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Rural Enterprise Economy by : Birgit Leick

Download or read book The Rural Enterprise Economy written by Birgit Leick and published by Routledge. This book was released on 2021-10-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.

New Advances in Information Systems and Technologies

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 331931307X
Total Pages : 760 pages
Book Rating : 4.3/5 (193 download)

DOWNLOAD NOW!

Book Synopsis New Advances in Information Systems and Technologies by : Álvaro Rocha

Download or read book New Advances in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2016-03-15 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a selection of articles from The 2016 World Conference on Information Systems and Technologies (WorldCIST'16), held between the 22nd and 24th of March at Recife, Pernambuco, Brazil. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human-Computer Interaction; Health Informatics; Information Technologies in Education; Information Technologies in Radiocommunications.

Human Factors in Communication of Design

Author : Amic G. Ho
Publisher : AHFE International
ISBN 13 : 1958651257
Total Pages : 187 pages
Book Rating : 4.9/5 (586 download)

DOWNLOAD NOW!

Book Synopsis Human Factors in Communication of Design by : Amic G. Ho

Download or read book Human Factors in Communication of Design written by Amic G. Ho and published by AHFE International. This book was released on 2022-07-24 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Factors in Communication of Design Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

Tourism and Sustainable Community Development

Author : Greg Richards
Publisher : Psychology Press
ISBN 13 : 9780415309158
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Tourism and Sustainable Community Development by : Greg Richards

Download or read book Tourism and Sustainable Community Development written by Greg Richards and published by Psychology Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism sustainably has also become a primary concern. This collection of international case-studies addresses this crucial issue by asking what local communities can contribute to sustainable tourism, and what sustainability can offer local communities. Individually these investigations present a wealth of original research and source material. Collectively the book illuminates the term 'community', the meaning of which, it is argued, is vital to understanding how sustainable tourism development can be implemented in practice.

Advances in Tourism, Technology and Systems

Author : João Vidal Carvalho
Publisher : Springer Nature
ISBN 13 : 9819997585
Total Pages : 537 pages
Book Rating : 4.8/5 (199 download)

DOWNLOAD NOW!

Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

Download Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II PDF Online Free

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

DOWNLOAD NOW!

Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Prácticas de marketing y estudios en los mercados de consumo

Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)

DOWNLOAD NOW!

Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168