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Marketing Communications Model For Innovation Networks
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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Book Synopsis Sustainable Cultural Management by : Łukasz Wróblewski
Download or read book Sustainable Cultural Management written by Łukasz Wróblewski and published by MDPI. This book was released on 2019-12-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.
Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Strategic Management of Innovation Networks by : Müge Özman
Download or read book Strategic Management of Innovation Networks written by Müge Özman and published by Cambridge University Press. This book was released on 2017-03-08 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for a one- or two-semester course for undergraduate and graduate students, this interdisciplinary textbook explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that can span organisations, industries, regions, and markets, giving students a holistic perspective and reducing the amount of effort required to learn the theoretical framework for each layer. With engaging real-world examples, the text also provides a practical guide on how to manage networks to increase innovation and improve performance. Topics covered include forming teams to foster creativity, selecting partners and leveraging partnerships for learning, managing organisational change, and sponsoring technologies in communities. Students will learn the metrics used in social network analysis and how they are interpreted and applied. Suggested reading lists and online resources offer opportunities for further review and practice.
Book Synopsis Marketing Communications by : Babek Taheri
Download or read book Marketing Communications written by Babek Taheri and published by Goodfellow Publishers Ltd. This book was released on 2024-12-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis
Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Book Synopsis Strategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking by : Meghanathan, Natarajan
Download or read book Strategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking written by Meghanathan, Natarajan and published by IGI Global. This book was released on 2019-02-22 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lack of clear communication, especially internationally, plagues the modern world in a variety of fields. Researchers and practitioners within the modern networking and communication industries strive to discover new and innovative ways for humans to better contact one another. Strategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking provides emerging research exploring the theoretical and practical aspects of network management and security, as well as applications within computer science, mobile and wireless computing, and multimedia technology. Featuring coverage on a broad range of topics such as coding theory, mobile devices, and contextual advertising, this book is ideal for students, researchers, social media marketers, brand managers, networking professionals, and engineers seeking current research on cross-disciplinary applications of electrical engineering, computer science, and information technology.
Book Synopsis Marketing Communications by : Ludi Koekemoer
Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Book Synopsis Marketing Communications in Emerging Economies, Volume I by : Thomas Anning-Dorson
Download or read book Marketing Communications in Emerging Economies, Volume I written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2021-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Book Synopsis Molecular Marketing. Market Leadership Creative Modeling by : Iveta Merlinova
Download or read book Molecular Marketing. Market Leadership Creative Modeling written by Iveta Merlinova and published by CINNAM. This book was released on 2015 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann
Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.
Book Synopsis Supply Network Strategies by : Lars-Erik Gadde
Download or read book Supply Network Strategies written by Lars-Erik Gadde and published by John Wiley & Sons. This book was released on 2010 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks.
Book Synopsis Corporate Communication by : Joep Cornelissen
Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2014-03-20 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
Book Synopsis Contemporary Research in E-marketing by : Sandeep Krishnamurthy
Download or read book Contemporary Research in E-marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Book Synopsis Handbook of Research on Heterogeneous Next Generation Networking: Innovations and Platforms by : Kotsopoulos, Stavros
Download or read book Handbook of Research on Heterogeneous Next Generation Networking: Innovations and Platforms written by Kotsopoulos, Stavros and published by IGI Global. This book was released on 2008-10-31 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents state-of-the-art research, developments, and integration activities in combined platforms of heterogeneous wireless networks"--Provided by publisher.
Download or read book Innovation written by Renu Agarwal and published by Taylor & Francis. This book was released on 2022-09-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a great deal of attention has been focussed on the undertaking of managing innovation. Without the right focus, resourcing and capabilities, firms struggle to create value through innovation. However, the task of managing innovation is one of continuous paradoxes where an overly structured mind-set can impede entrepreneurship, creativity, culture and the right conditions for disruption. The question remains of how we can have the right lens to properly understand and appreciate innovation, and how we can have a flexible set of tools, techniques and perspectives to support innovation. This concise text introduces readers to one of the fundamental ideas in the business world. Insights into the key ingredients of innovation, including business models, services, entrepreneurship and creativity are analysed alongside core contexts, such as disruptive technology. Students of business and management will appreciate additional coverage of the future of the field, including open innovation and the dark side of digital disruption. This accessible book provides a thought-provoking, stimulating perspective that will make it a valuable resource for a range of academic and student audiences across business and management disciplines.
