Marketing Cases : Enlightening Tales of Strategy and Success

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Author :
Publisher : BFC Publications
ISBN 13 : 935764797X
Total Pages : 76 pages
Book Rating : 4.3/5 (576 download)

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Book Synopsis Marketing Cases : Enlightening Tales of Strategy and Success by : Dr Rashmi Mishra

Download or read book Marketing Cases : Enlightening Tales of Strategy and Success written by Dr Rashmi Mishra and published by BFC Publications. This book was released on 2023-10-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The views and opinions expressed in this book “Marketing cases: Enlightening tales of strategy and success” are solely the authors' own and any resemblance to actual persons, living or deceased, or to real companies, is coincidental. The purpose of this book is to provide educational material and practical insights for academic and professional use. The authors and the publisher do not assume any responsibility for the outcomes or consequences of implementing any strategies or actions discussed in this book. While every effort has been made to ensure the accuracy and reliability of the information provided, neither the authors nor the publisher make any representation or warranty, express or implied, with respect to the completeness, accuracy, or suitability of the content. The authors and the publisher disclaim any liability for errors, omissions, or damages arising from the use of the information contained in this book. By accessing and using this book, readers agree to release the authors, the publisher, and any related entities from any and all claims, liabilities, or damages arising from their use or reliance on the information provided.

Marketing with Strategic Empathy

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Publisher : Kogan Page Publishers
ISBN 13 : 0749477555
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing with Strategic Empathy by : Claire Brooks

Download or read book Marketing with Strategic Empathy written by Claire Brooks and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Be the Gateway

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Publisher :
ISBN 13 : 9780998645216
Total Pages : 178 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Be the Gateway by : Dan Blank

Download or read book Be the Gateway written by Dan Blank and published by . This book was released on 2017-03-07 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others

Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery

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Publisher : Scientific Research Publishing, Inc. USA
ISBN 13 : 1649978332
Total Pages : 258 pages
Book Rating : 4.6/5 (499 download)

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Book Synopsis Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery by : Peter Nkrumah Amponsah

Download or read book Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery written by Peter Nkrumah Amponsah and published by Scientific Research Publishing, Inc. USA. This book was released on 2024-02-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.

85 Inspiring Ways to Market Your Small Business, 2nd Edition

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Author :
Publisher : How To Books
ISBN 13 : 1848036841
Total Pages : 266 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis 85 Inspiring Ways to Market Your Small Business, 2nd Edition by : Jackie Jarvis

Download or read book 85 Inspiring Ways to Market Your Small Business, 2nd Edition written by Jackie Jarvis and published by How To Books. This book was released on 2009-10-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.

Success in Social Marketing

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Publisher : Taylor & Francis
ISBN 13 : 1000586537
Total Pages : 226 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Success in Social Marketing by : Nancy R. Lee

Download or read book Success in Social Marketing written by Nancy R. Lee and published by Taylor & Francis. This book was released on 2022-07-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

GRASPED Connected Yet?

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Author :
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Connected Yet? by : Steven Brough

Download or read book GRASPED Connected Yet? written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: “GRASPED Connected Yet? Content Marketing for Digital Well-being and Technology Use" is a pivotal collection for marketers navigating the increasingly digital landscape of consumer lifestyles. This set provides an in-depth exploration of how to market technology and digital services in ways that promote digital well-being, balance, and healthy technology use. It delves into the challenges and opportunities of promoting products and services that cater to the growing consumer demand for digital health tools, mindful technology use, and strategies to combat digital overload. For professionals in the digital marketing realm, this guide offers valuable insights into aligning marketing strategies with the principles of digital well-being, ensuring that campaigns not only drive engagement but also contribute positively to the consumers' digital health. In an era where technology permeates every aspect of life, “GRASPED Connected Yet? Content Marketing for Digital Well-being and Technology Use" introduces a timely guide for marketers to refine their strategies in promoting digital health. This introductory section sets the stage for a comprehensive look at how marketing professionals can contribute to a healthier digital ecosystem. It emphasizes the importance of creating marketing campaigns that resonate with consumers' increasing awareness of digital well-being and the need for balance in their connected lives. By showcasing strategies that prioritize the mental and physical health of the digital consumer, this introduction invites marketers to rethink traditional approaches and embrace the role of advocates for mindful technology use. The unique selling proposition of “GRASPED Connected Yet? Content Marketing for Digital Well-being and Technology Use" lies in its specialized focus on marrying digital marketing with the advocacy for digital health. Distinct from broader marketing resources, this set carves out a niche by addressing the urgent need for marketing strategies that support consumers in achieving a balanced digital life. It stands out by offering actionable insights for promoting digital wellness tools, mindful content consumption, and solutions to digital overload, all while driving brand engagement. This guide serves as an indispensable resource for marketers looking to navigate the digital age with integrity, offering a blueprint for campaigns that not only engage but also empower consumers towards greater digital well-being.

Loads of Money: Guide to Intelligent Stock Market Investing

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Author :
Publisher : Partridge Publishing
ISBN 13 : 1543704573
Total Pages : 254 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Loads of Money: Guide to Intelligent Stock Market Investing by : Dr. Tejinder Singh Rawal

Download or read book Loads of Money: Guide to Intelligent Stock Market Investing written by Dr. Tejinder Singh Rawal and published by Partridge Publishing. This book was released on 2018-12-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will mentor you to a path of investment success where lie riches beyond imagination. If you picked up this book to find get-rich-quick formula, you are in for a disappointment. This book instils in you the fundamental philosophy required to make money with high certainty and with least risk. It is the same philosophy that has made Warren Buffett the most successful investor. It will help you with the wisdom of the best investors of all times that’s distilled and presented in a format that anyone with no previous experience in investment can master and profit from it. It guarantees you success, and the techniques are simple to apply. The author, who made his first investment at age sixteen, believes that investment success comes not to those with a PhD in finance but to those with the right mind-set. Trying to get rich quick is dangerous. To make a fast buck, you need to speculate and gamble. A price surge results in quick handsome gains, but a fall may wipe off your fortune. Investing is all about taming your emotions, and this book teaches you that. If you want to read only one book as complete investing guide, this is that book.

Go-to-Market Strategies for Women Entrepreneurs

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1789732891
Total Pages : 313 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Go-to-Market Strategies for Women Entrepreneurs by : Victoria L. Crittenden

Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

The Ultimate Guide to Search Engine Marketing

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Publisher : Atlantic Publishing Company
ISBN 13 : 0910627991
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis The Ultimate Guide to Search Engine Marketing by : Bruce Cameron Brown

Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

Cases on Branding Strategies and Product Development: Successes and Pitfalls

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Author :
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 471 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha

Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Identity and Strategy

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847200176
Total Pages : 251 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Identity and Strategy by : Olaf G. Rughase

Download or read book Identity and Strategy written by Olaf G. Rughase and published by Edward Elgar Publishing. This book was released on 2006 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, University of Pennsylvania, US This is a book written by someone who makes a living from helping organizations make strategy. It is also, though, written by a scholar someone who has thought hard about the topic and knows what other scholars think. This mix makes a book that is both thorough, well argued, and yet of great significance for consultants and managers. It unashamedly takes an inside-out view of strategy making, and this is what makes it so practical. It focuses on what those who manage want to do with their organization, rather than on some notion of what they should do. The book takes the field of strategic management forward by bringing theory and practice together more management writing needs to come from practitioner scholars. Colin Eden, University of Strathclyde Graduate School of Business, UK Olaf Rughase successfully unlocks important insights for creative market strategy development by linking it to central ideas about organizational identity. He provides a compelling theoretical rationale and useful practical process insights for how to induce creative market strategy formation through articulating current desired organizational identities. The book is clearly written, the claims well documented and well illustrated, providing a fresh and useful perspective on how to enable market strategies that work. Jane E. Dutton, University of Michigan, US In his well-researched book, Olaf Rughase introduces a new element into the concept of strategy which has so far been neglected to a surprising degree: the human factor. Strategy development certainly consists of data research, analysis and synthesis but after all, it is at least as much driven by fear and hope, will and might, the vision and the experience of the people involved. Only approaches that take this into account can claim any relevance for real-life strategy making. Viewed in this light, Olaf Rughase s book fills a gaping hole in the existing world of strategic thinking. Jörg Fengler, Management Consultancy, E.ON Ruhrgas AG, Germany Theorists and practitioners often underestimate the subtlety of each others thinking. Rughase s work engages seriously with both groups, and as a result is both deep and thoroughly practical. This is a genuinely original contribution. David Sims, Cass Business School, London, UK . . . this book is not just an academic treatise. Its insights grow out of facilitating strategy making, and one of these experiences is described in some detail. There are many practical observations to be found here. Political realities are acknowledged. Alternative paths anticipated. The ideas advanced here are, in combination, a genuine departure from past efforts. The theoretic development, which moves back and forth from experience to academic explanation, is convincing. From the foreword by Anne S. Huff This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making. Whilst most strategists use the economically and analytically best strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities which can be seen as individual visions give direction, motivation and impetus for strategy action and developme

Economics of Globalization: Challenges and Opportunities

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Author :
Publisher : Cybellium
ISBN 13 : 1836790317
Total Pages : 228 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Economics of Globalization: Challenges and Opportunities by :

Download or read book Economics of Globalization: Challenges and Opportunities written by and published by Cybellium . This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Quantitative Macro Trading

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Author :
Publisher : HiTeX Press
ISBN 13 :
Total Pages : 773 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Quantitative Macro Trading by : William Johnson

Download or read book Quantitative Macro Trading written by William Johnson and published by HiTeX Press. This book was released on 2024-10-16 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Quantitative Macro Trading: Strategies for Global Market Analysis" offers an incisive exploration into the world where finance meets advanced analytics, providing readers with a comprehensive guide to harnessing quantitative techniques in today's dynamic markets. This book dissects the intricate interplay of global market forces, equipping traders and investors with the analytical tools and strategic insights necessary to navigate financial complexities with precision. From macroeconomic indicators to algorithmic strategies and machine learning applications, each chapter methodically unveils core concepts, ensuring readers build a robust foundation in quantitative trading. The book not only lays out the mathematical and statistical frameworks essential for developing sophisticated trading models but also emphasizes real-world applicability through detailed case studies and risk management strategies. As ethical considerations and market psychology become increasingly pivotal, this text provides a nuanced understanding that enhances decision-making capabilities. Future trends such as AI, big data, and decentralized finance are also examined, offering foresight into how these innovations will transform trading practices. "Quantitative Macro Trading" is an indispensable resource for those eager to master market analysis and execute trades with strategic foresight, ensuring a competitive edge in the evolving landscape of global finance.

Redefining Success

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Publisher : Routledge
ISBN 13 : 1351268783
Total Pages : 296 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Redefining Success by : Patricia M. Flynn

Download or read book Redefining Success written by Patricia M. Flynn and published by Routledge. This book was released on 2017-09-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.

AI-Driven Marketing Research and Data Analytics

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Strategic Marketing in Fragile Economic Conditions

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Author :
Publisher : IGI Global
ISBN 13 : 1466662336
Total Pages : 344 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.