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Author :
Publisher :
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4.:/5 (334 download)
Download or read book California Grape Grower written by and published by . This book was released on 1920 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Wagner
Publisher :
ISBN 13 : 9781934259252
Total Pages : 0 pages
Book Rating : 4.2/5 (592 download)
Download or read book Wine Marketing and Sales written by Paul Wagner and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Departmental Operations
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.0/5 (17 download)
Download or read book Marketing Research Activities of U.S. Department of Agriculture written by United States. Congress. House. Committee on Agriculture. Subcommittee on Departmental Operations and published by . This book was released on 1971 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Research Activities of U.S. Department of Agriculture written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1971 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janeen Olsen
Publisher : Board and Bench Publishing
ISBN 13 : 1935879510
Total Pages : 424 pages
Book Rating : 4.9/5 (358 download)
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Author : United States. Congress. House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 1146 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1971 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Heimoff
Publisher : Univ of California Press
ISBN 13 : 0520247221
Total Pages : 302 pages
Book Rating : 4.5/5 (22 download)
Download or read book New Classic Winemakers of California written by Steve Heimoff and published by Univ of California Press. This book was released on 2008 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this intimate and engaging book, wine lovers can sit in on the back and forth as Heimoff and his vintner subjects talk informally about their favorite subject: wine."--BOOK JACKET.
Author :
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.E/5 ( download)
Download or read book California Fruit and Grape Grower written by and published by . This book was released on 1952 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark A. Matthews
Publisher : Univ of California Press
ISBN 13 : 0520276957
Total Pages : 322 pages
Book Rating : 4.5/5 (22 download)
Download or read book Terroir and Other Myths of Winegrowing written by Mark A. Matthews and published by Univ of California Press. This book was released on 2016-03-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.
Author : James T. Lapsley
Publisher : Univ of California Press
ISBN 13 : 0520302540
Total Pages : 334 pages
Book Rating : 4.5/5 (23 download)
Download or read book Bottled Poetry written by James T. Lapsley and published by Univ of California Press. This book was released on 2022-02-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: California's Napa Valley is one of the world's premier wine regions today, but this has not always been true. James T. Lapsley's entertaining history explains how a collective vision of excellence among winemakers and a keen sense of promotion transformed the region and its wines following the repeal of Prohibition. Focusing on the formative years of Napa's fine winemaking, 1934 to 1967, Lapsley concludes with a chapter on the wine boom of the 1970s, placing it in a social context and explaining the role of Napa vineyards in the beverage's growing popularity. Names familiar to wine drinkers appear throughout these pages—Beaulieu, Beringer, Charles Krug, Christian Brothers, Inglenook, Louis Martini—and the colorful stories behind the names give this book a personal dimension. As strong-willed, competitive winemakers found ways to work cooperatively, both in sharing knowledge and technology and in promoting their region, the result was an unprecedented improvement in wine quality that brought with it a new reputation for the Napa Valley. In The Silverado Squatters, Robert Louis Stevenson refers to wine as "bottled poetry," and although Stevenson's reference was to the elite vineyards of France, his words are appropriate for Napa wines today. Their success, as Lapsley makes clear, is due to much more than the beneficence of sun and soil. Craft, vision, and determination have played a part too, and for that, wine drinkers the world over are grateful. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.
Author : Klayton E. Nelson
Publisher : UCANR Publications
ISBN 13 : 9780931876332
Total Pages : 80 pages
Book Rating : 4.8/5 (763 download)
Download or read book Harvesting and Handling California Table Grapes for Market written by Klayton E. Nelson and published by UCANR Publications. This book was released on 1979 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to market high-quality grapes over long periods and in large distributional areas. Color plates.
Author : United States. Congress House. Committee on Agriculture
Publisher :
ISBN 13 :
Total Pages : 1696 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the House Committee on Agriculture written by United States. Congress House. Committee on Agriculture and published by . This book was released on 1971 with total page 1696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Karis
Publisher :
ISBN 13 : 9789081201742
Total Pages : 0 pages
Book Rating : 4.2/5 (17 download)
Download or read book The Chateauneuf-du-Pape Wine Guide written by Phil Karis and published by . This book was released on 2010-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion to The Chateauneuf-du-Pape Wine Book includes information on more than six hundred red and white wines. The handy fifty-page booklet provides practical information when searching for a specific Chateauneuf wine in a wine store or on the Internet or checking on a wine you already own. It is a unique reference guide containing descriptions of each wine; its blend, upbringing, style, characteristics, price indication, and more. The booklet includes additional information on grape varieties and flavours. In addition to these overviews, the guide is a compact source of information on subjects like winemaking, production, and vintage reviews with reserved space for personal notes.
Author : Marques Vickers
Publisher : Marquis Publishing
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)
Download or read book So You Think You Know Texas Wines? (2020-2021) written by Marques Vickers and published by Marquis Publishing. This book was released on 2020-03-04 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: “So You Think You Know Texas Wines” is designed to simplify your understanding by identifying growing trends, grape descriptions, and future direction of the Texas wine industry. This book concisely profiles each of the state’s leading growing regions and prominent grapes based on the most recent available harvest data from 2019. The edition also includes comparison with the California, Washington and Oregon wine regions. The 2020-2021 edition is ideal for wine collectors, winemakers and anyone who appreciates a Texan grown vintage. The following facts are from hundreds of little known essentials included in the book: 1. Texas harvested 14.2 thousand tons during the 2019 harvest. California harvested 4.28 million tons and Washington 261 thousand tons during the 2018 harvest. Oregon harvested 91.3 thousand tons during 2017. 2. Texas’ wine grape harvest is 15.5% of Oregon’s, 5.4% of Washington’s and .03% of California’s annual harvest. Washington’s harvest is only 6% and Oregon’s 2.1% of California’s overall production. Oregon’s production is 35% of Washington’s. 3. California has 3,670+, Washington 940+, Oregon 725+, and Texas approximately 200+ wineries. California has seventeen, Washington fourteen, while Oregon and Texas have designated five growing regions. 4. Texas has eight designated AVAs (American Viticultural Areas) including Bell Mountain, Escondido Valley, Fredericksburg, Mesilla, Texas Davis Mountains, Texas High Plains, Texas Hill Country and Texoma. 5. Cabernet Sauvignon is Texas’ most popular but only thirtieth highest priced wine grape. It is California’s second most popular and second highest priced red wine grape. It is Washington’s most popular and sixth highest priced and Oregon’s sixth most popular and highest priced wine grape. 6. Tempranillo is Texas’ second most popular and seventh highest priced wine grape averaging $1720 per ton. It is California’s thirteenth and Oregon’s fourth most popular red wine grape. 7. The High Plains and Panhandle growing region is the largest Texas production center harvesting 72.6% of the state’s grapes. 8. During 2019, Texas’ state total production ratio was 71% red wine grapes and 29% white wine grapes. Total Bearable acreage is 73% red wine and 27% white wine grapes. 9. Between 2015 and 2019, production of the Muscat Canelli grape dropped 56.6% in Texas overall and 47.8% in the High Plains and Panhandle growing region. The grape in 2015 was Texas’ largest produced varietal. 10. Based on 2019 non-bearing acreage figures, the six most likely statewide grapes to increase in production are Cabernet Sauvignon, Tempranillo, Blanc du Bois, Black Spanish (Lenoir), Merlot and Mourvèdre. Non-bearing acreage represents planted vineyards whose young grapes have not been included into production statistics. They may also reflect damaged and destroyed vineyards that did not add to the production totals. 11. Production of Mourvèdre jumped over 700% in the High Plains and Panhandle growing region between 2015 and 2019 making it the second largest grape. The grape is now the third largest produced in the state. 12. Blanc du Bois and Black Spanish grapes are the dominant grapes produced in the Southeast Texas and Gulf Coast growing region comprising 80.1% of production. Combined in 2019, they represent 63.3% of statewide production in those grapes.
Author : Thomas Pinney
Publisher : Univ of California Press
ISBN 13 : 0520941489
Total Pages : 549 pages
Book Rating : 4.5/5 (29 download)
Download or read book A History of Wine in America, Volume 2 written by Thomas Pinney and published by Univ of California Press. This book was released on 2005-07-05 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Wine in America is the definitive account of winemaking in the United States, first as it was carried out under Prohibition, and then as it developed and spread to all fifty states after the repeal of Prohibition. Engagingly written, exhaustively researched, and rich in detail, this book describes how Prohibition devastated the wine industry, the conditions of renewal after Repeal, the various New Deal measures that affected wine, and the early markets and methods. Thomas Pinney goes on to examine the effects of World War II and how the troubled postwar years led to the great wine boom of the late 1960s, the spread of winegrowing to almost every state, and its continued expansion to the present day. The history of wine in America is, in many ways, the history of America and of American enterprise in microcosm. Pinney's sweeping narrative comprises a lively cast of characters that includes politicians, bootleggers, entrepreneurs, growers, scientists, and visionaries. Pinney relates the development of winemaking in states such as New York and Ohio; its extension to Pennsylvania, Virginia, Texas, and other states; and its notable successes in California, Washington, and Oregon. He is the first to tell the complete and connected story of the rebirth of the wine industry in California, now one of the most successful winemaking regions in the world.
Author : Charles L. Sullivan
Publisher : Univ of California Press
ISBN 13 : 0520213513
Total Pages : 456 pages
Book Rating : 4.5/5 (22 download)
Download or read book A Companion to California Wine written by Charles L. Sullivan and published by Univ of California Press. This book was released on 1998-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sullivan's encyclopedic handbook traces the Golden State's wine industry from its mission period and Gold Rush origins down to last year's planting and vintage statistics--a complete reference, in handy A to Z format. 75 photos plus maps & tables.
Author :
Publisher :
ISBN 13 :
Total Pages : 1046 pages
Book Rating : 4.:/5 (31 download)
Download or read book Special Publication written by and published by . This book was released on 1919 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:
