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Marketing Blunders Cases Lessons For Managers
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Book Synopsis Marketing Blunders: Cases & Lessons for Managers by : Zalfa Laili Hamzah
Download or read book Marketing Blunders: Cases & Lessons for Managers written by Zalfa Laili Hamzah and published by Partridge Publishing Singapore. This book was released on 2020-12-21 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.
Book Synopsis A short course in international marketing blunders [electronic resource] by : Michael White
Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blunders in International Business by : David A. Ricks
Download or read book Blunders in International Business written by David A. Ricks and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Book Synopsis International Business Blunders by : Densil A. Williams
Download or read book International Business Blunders written by Densil A. Williams and published by Emerald Group Publishing. This book was released on 2019-02-19 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Book Synopsis Bullseyes and Blunders by : Subba Rao Changanti
Download or read book Bullseyes and Blunders written by Subba Rao Changanti and published by BSP Books . This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Project Management Blunders by : Mark Kozak-Holland
Download or read book Project Management Blunders written by Mark Kozak-Holland and published by Multi-Media Publications Incorporated. This book was released on 2012-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Star's initiative to build its new Olympic-class ships can be described as a text book project. It started off very well in the initiation and planning phases: the project team had a very good understanding of the business and customer needs, a solid vision, a superlative business case, the right supplier partnerships, good stakeholder relationships, and a healthy balance of proven and emerging technologies. By the end of the design phase, however, decisions were made that compromised safety features. The architects assumed that the aggregated effect of the reduced safety features and advanced technologies would still protect the ships. By the end of the fitting-out phase, all key stakeholders believed that the ships could never founder. The belief in Titanic's invincibility grew through the sea trials and into the maiden voyage. Everyone-from the captain and crew to the 53 millionaires on board-believed this. Why else would the wealthy and powerful have filled the hold and safes with cars and riches, and come aboard on a potentially treacherous route? Fundamentally, they believed that man had conquered nature and there was little risk. This book reveals the project management blunders that doomed Titanic while it was still being built-mistakes that you can avoid repeating in your own projects. Filled with photos and copies of actual documents from the project, this book walks you through a case study in project management failure.
Book Synopsis Teaching and Learning at Business Schools by : Pär Mårtensson
Download or read book Teaching and Learning at Business Schools written by Pär Mårtensson and published by CRC Press. This book was released on 2016-04-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business schools are facing ever increasing internationalization: students are far less homogenous than before, faculty members come from different countries, and teaching is carried out in second (or even third) languages. As a result business schools and their teachers wrestle with new challenges as these changes accelerate. Teaching and Learning at Business Schools brings together contributions from business school managers and educators involved in the International Teachers Programme; a faculty development programme started by Harvard Business School more than 30 years ago and now run by a consortium of the London Business School, Manchester Business School, Kellogg, Stern School of Business, INSEAD, HEC Paris, IAE Aix-en-Provence, IMD, SDA Bocconi Milan and Stockholm School of Economics. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. The authors provide direction, ideas and techniques for transforming business education that are accessible to everyone.
Book Synopsis A Short Course in International Marketing Blunders by : Michael White
Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases on Internationalization Challenges for SMEs by : Moreira, António Carrizo
Download or read book Cases on Internationalization Challenges for SMEs written by Moreira, António Carrizo and published by IGI Global. This book was released on 2020-11-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.
Book Synopsis Manual For Training In Research And Innovation Management - Proceedings Of The Second International Course On Research And Innovation Management by : A Forti
Download or read book Manual For Training In Research And Innovation Management - Proceedings Of The Second International Course On Research And Innovation Management written by A Forti and published by World Scientific. This book was released on 1994-02-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enormous investments in scientific research, technology and innovation are made by governments and private industries. An important new characteristic of this development is the increasing scientific sophistication and knowledge content of industrial products and processes. Scientific research in universities and independent institutions has moved closer to industry in order to increase efficiency. The more society invests its financial and human resources in scientific and technological research, the greater will be the demands by society and government for a quick return on its investments. This requires more effective management of research and innovation.This volume addresses these issues and prepares scientists to successfully tackle the problems connected with the management of modern research activities.This is the first manual specially designed for directors of research laboratories, leaders of research projects, R&D managers from private or public sectors and policy makers in the scientific and technological field. There is a very strong international demand, particularly from developing countries, for this type of training. Contributions to this manual have been made by international outstanding scientists.
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1896 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Information Management and Market Engineering by : Thomas Dreier
Download or read book Information Management and Market Engineering written by Thomas Dreier and published by KIT Scientific Publishing. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and further development of electronic markets to their integration into business processes, innovative business models, and legal frameworks.
Book Synopsis EBOOK: Operations Management in the Supply Chain: Decisions and Cases by : SCHROEDER
Download or read book EBOOK: Operations Management in the Supply Chain: Decisions and Cases written by SCHROEDER and published by McGraw Hill. This book was released on 2013-02-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Operations Management in the Supply Chain: Decisions and Cases
Book Synopsis Global Marketing Management by : Gustavo Morales
Download or read book Global Marketing Management written by Gustavo Morales and published by Scientific e-Resources. This book was released on 2018-07-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
Book Synopsis Case Studies in Knowledge Management by : Jennex, Murray E.
Download or read book Case Studies in Knowledge Management written by Jennex, Murray E. and published by IGI Global. This book was released on 2005-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed.
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