Marketing At Low Tide

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Marketing at Low Tide

Author : Allison Tivnon
Publisher :
ISBN 13 : 9781735743707
Total Pages : pages
Book Rating : 4.7/5 (437 download)

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Book Synopsis Marketing at Low Tide by : Allison Tivnon

Download or read book Marketing at Low Tide written by Allison Tivnon and published by . This book was released on 2020-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.

The High Tide Club

Author : Mary Kay Andrews
Publisher : St. Martin's Press
ISBN 13 : 1250126096
Total Pages : 481 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The High Tide Club by : Mary Kay Andrews

Download or read book The High Tide Club written by Mary Kay Andrews and published by St. Martin's Press. This book was released on 2018-05-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of The Weekenders comes a delightful new novel about new love, old secrets, and the kind of friendship that transcends generations. When ninety-nine-year-old heiress Josephine Bettendorf Warrick summons Brooke Trappnell to Talisa Island, her 20,000 acre remote barrier island home, Brooke is puzzled. Everybody in the South has heard about the eccentric millionaire mistress of Talisa, but Brooke has never met her. Josephine’s cryptic note says she wants to discuss an important legal matter with Brooke, who is an attorney, but Brooke knows that Mrs. Warrick has long been a client of a prestigious Atlanta law firm. Over a few meetings, the ailing Josephine spins a tale of old friendships, secrets, betrayal and a long-unsolved murder. She tells Brooke she is hiring her for two reasons: to protect her island and legacy from those who would despoil her land, and secondly, to help her make amends with the heirs of the long dead women who were her closest friends, the girls of The High Tide Club—so named because of their youthful skinny dipping escapades—Millie, Ruth and Varina. When Josephine dies with her secrets intact, Brooke is charged with contacting Josephine’s friends’ descendants and bringing them together on Talisa for a reunion of women who’ve actually never met. The High Tide Club is Mary Kay Andrews at her Queen of the Beach Reads best, a compelling and witty tale of romance thwarted, friendships renewed, justice delivered, and true love found. Praise for The Weekenders: “This book has all the makings of a beach read...The perfect blend of drama, humor, intrigue, and just a touch of murder.” —Bustle “Andrews has this ‘perfect beach read’ label down pat—and then some. The Weekenders is not just good, it is beyond good... Summer doesn’t truly begin without a Mary Kay Andrews book in your beach bag,so here is another winner and Top Pick just for you.” —RT Book Reviews (Top Pick) “Andrews’ novels...are the epitome of relaxing yet involving summer reads, and her latest is no exception.” —Booklist

The Highest Tide

Author : Jim Lynch
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1582346291
Total Pages : 270 pages
Book Rating : 4.5/5 (823 download)

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Book Synopsis The Highest Tide by : Jim Lynch

Download or read book The Highest Tide written by Jim Lynch and published by Bloomsbury Publishing USA. This book was released on 2006-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the sea continues to offer him discoveries from its mysterious depths, such as a giant squid, a teenaged boy struggles to deal with the difficulties that come with the equally mysterious process of growing up.

Lowcountry at High Tide

Author : Christina Rae Butler
Publisher : Univ of South Carolina Press
ISBN 13 : 1643360639
Total Pages : 289 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis Lowcountry at High Tide by : Christina Rae Butler

Download or read book Lowcountry at High Tide written by Christina Rae Butler and published by Univ of South Carolina Press. This book was released on 2020-06-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 George C. Rogers Jr. Award Finalist, best book of South Carolina history A study of Charleston's topographic evolution, its history of flooding, and efforts to keep residents dry and safe The signs are there: our coastal cities are increasingly susceptible to flooding as the climate changes. Charleston, South Carolina, is no exception, and is one of the American cities most vulnerable to rising sea levels. Lowcountry at High Tide is the first book to deal with the topographic evolution of Charleston, its history of flooding from the seventeenth century to the present, and the efforts made to keep its populace high and dry, as well as safe and healthy. For centuries residents have made many attempts, both public and private, to manipulate the landscape of the low-lying peninsula on which Charleston sits, surrounded by wetlands, to maximize drainage, and thus buildable land and to facilitate sanitation. Christina Butler uses three hundred years of archival records to show not only the alterations to the landscape past and present, but also the impact those efforts have had on the residents at various socio-economic levels throughout its history. Wide-ranging and thorough, Lowcountry at High Tide goes beyond the documentation of reclamation and filling and offers a look into the life and the history of Charleston and how its people have been affected by its unique environment, as well as examining the responses of the city over time to the needs of the populace. Butler considers interdisciplinary topics from engineering to public health, infrastructure to class struggle, and urban planning to civic responsibility in a study that is not only invaluable to the people of Charleston, but for any coastal city grappling with environmental change. Illustrated with historical maps, plats, and photographs and organized chronologically and thematically within chapters, Lowcountry at High Tide offers a unique look at how Charleston has kept—and may continue to keep—the ocean at bay.

Rural Marketing: Text and Cases

Author : Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131753840
Total Pages : 609 pages
Book Rating : 4.1/5 (317 download)

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Book Synopsis Rural Marketing: Text and Cases by : Krishnamacharyulu

Download or read book Rural Marketing: Text and Cases written by Krishnamacharyulu and published by Pearson Education India. This book was released on 1900 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Readings in Marketing Principles

Author : Ivan Wright
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Readings in Marketing Principles by : Ivan Wright

Download or read book Readings in Marketing Principles written by Ivan Wright and published by . This book was released on 1926 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rising Tide

Author : Davis Dyer
Publisher : H B S Press
ISBN 13 : 9781591391470
Total Pages : 467 pages
Book Rating : 4.3/5 (914 download)

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Book Synopsis Rising Tide by : Davis Dyer

Download or read book Rising Tide written by Davis Dyer and published by H B S Press. This book was released on 2004 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

Readings in Cotton Marketing

Author : Virgil Porter Lee
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Readings in Cotton Marketing by : Virgil Porter Lee

Download or read book Readings in Cotton Marketing written by Virgil Porter Lee and published by . This book was released on 1928 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inspired Marketing!

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 0470285265
Total Pages : 227 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Inspired Marketing! by : Joe Vitale

Download or read book Inspired Marketing! written by Joe Vitale and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico

Author : Caleb Joshua Otten
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico by : Caleb Joshua Otten

Download or read book Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico written by Caleb Joshua Otten and published by . This book was released on 1951 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of benefits to be realized from all of the proposed developments. pp. 157.

Agricultural Marketing

Author : John Truman Horner
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Agricultural Marketing by : John Truman Horner

Download or read book Agricultural Marketing written by John Truman Horner and published by . This book was released on 1925 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Advertising

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Marketing to Leading-edge Baby Boomers

Author : Brent Green
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697350
Total Pages : 356 pages
Book Rating : 4.6/5 (973 download)

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Book Synopsis Marketing to Leading-edge Baby Boomers by : Brent Green

Download or read book Marketing to Leading-edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Marketing of Crude Rubber

Author : E.G.Holt,United States Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing of Crude Rubber by : E.G.Holt,United States Department of Commerce

Download or read book Marketing of Crude Rubber written by E.G.Holt,United States Department of Commerce and published by . This book was released on 1927 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research Report

Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on 1958 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing of Metals and Minerals

Author : Josiah Edward Spurr
Publisher :
ISBN 13 :
Total Pages : 700 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Marketing of Metals and Minerals by : Josiah Edward Spurr

Download or read book The Marketing of Metals and Minerals written by Josiah Edward Spurr and published by . This book was released on 1925 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: