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Author : Weld Coxe
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Architectural and Engineering Services written by Weld Coxe and published by Van Nostrand Reinhold Company. This book was released on 1983 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Weld Coxe
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Architectural and Engineering Services written by Weld Coxe and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basil Sawczuk
Publisher : John Wiley & Sons
ISBN 13 : 9781444309850
Total Pages : 288 pages
Book Rating : 4.3/5 (98 download)
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Author : Brian Richardson
Publisher : Taylor & Francis
ISBN 13 : 1135820341
Total Pages : 150 pages
Book Rating : 4.1/5 (358 download)
Download or read book Marketing for Architects and Engineers written by Brian Richardson and published by Taylor & Francis. This book was released on 2003-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Author : Jan Knikker
Publisher : Routledge
ISBN 13 : 1000374254
Total Pages : 197 pages
Book Rating : 4.0/5 (3 download)
Download or read book How To Win Work written by Jan Knikker and published by Routledge. This book was released on 2021-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Author : Eric W. Reinholdt
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781511750172
Total Pages : 0 pages
Book Rating : 4.7/5 (51 download)
Download or read book Architect + Entrepreneur written by Eric W. Reinholdt and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.
Author : Susan Cain
Publisher : Crown
ISBN 13 : 0307352153
Total Pages : 370 pages
Book Rating : 4.3/5 (73 download)
Download or read book Quiet written by Susan Cain and published by Crown. This book was released on 2013-01-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration “Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project NAMED ONE OF THE BEST BOOKS OF THE YEAR BY People • O: The Oprah Magazine • Christian Science Monitor • Inc. • Library Journal • Kirkus Reviews At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, impeccably researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves. Now with Extra Libris material, including a reader’s guide and bonus content
Author : Patrick MacLeamy
Publisher : John Wiley & Sons
ISBN 13 : 1119685451
Total Pages : 289 pages
Book Rating : 4.1/5 (196 download)
Download or read book Designing a World-Class Architecture Firm written by Patrick MacLeamy and published by John Wiley & Sons. This book was released on 2020-03-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.
Author : United States. Architect of the Capitol
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (319 download)
Download or read book Statement of Disbursements of the Architect of the Capitol for the Period ... written by United States. Architect of the Capitol and published by . This book was released on 2014-07 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gregor Hohpe
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492077496
Total Pages : 282 pages
Book Rating : 4.4/5 (92 download)
Download or read book The Software Architect Elevator written by Gregor Hohpe and published by "O'Reilly Media, Inc.". This book was released on 2020-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation
Author :
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.U/5 (183 download)
Download or read book Business America written by and published by . This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Bonnemaison
Publisher : Princeton Architectural Press
ISBN 13 : 9781568988504
Total Pages : 194 pages
Book Rating : 4.9/5 (885 download)
Download or read book Installations by Architects written by Sarah Bonnemaison and published by Princeton Architectural Press. This book was released on 2009-08-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few decades, a rich and increasingly diverse practice has emerged in the art world that invites the public to touch, enter, and experience the work, whether it is in a gallery, on city streets, or in the landscape. Like architecture, many of these temporary artworks aspire to alter viewers' experience of the environment. An installation is usually the end product for an artist, but for architects it can also be a preliminary step in an ongoing design process. Like paper projects designed in the absence of "real" architecture, installations offer architects another way to engage in issues critical to their practice. Direct experimentation with architecture's material and social dimensions engages the public around issues in the built environment that concern them and expands the ways that architecture can participate in and impact people's everyday lives. The first survey of its kind, Installations by Architects features fifty of the most significant projects from the last twenty-five years by today's most exciting architects, including Anderson Anderson, Philip Beesley, Diller + Scofidio, John Hejduk, Dan Hoffman, and Kuth/Ranieri Architects. Projects are grouped in critical areas of discussion under the themes of tectonics, body, nature, memory, and public space. Each project is supplemented by interviews with the project architects and the discussions of critics and theorists situated within a larger intellectual context. There is no doubt that installations will continue to play a critical role in the practice of architecture. Installations by Architects aims to contribute to the role of installations in sharpening our understanding of the built environment.
Author : Joseph A. Demkin
Publisher : John Wiley & Sons
ISBN 13 : 9780471419693
Total Pages : 1040 pages
Book Rating : 4.4/5 (196 download)
Download or read book The Architect's Handbook of Professional Practice written by Joseph A. Demkin and published by John Wiley & Sons. This book was released on 2001 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Samples of all AIA contract documents.
Author : Austin G. Anderson
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Your Practice written by Austin G. Anderson and published by . This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guidebook for practitioners that describes how to develop and implement a marketing plan for a law office. Numerous sample marketing pieces, including: newspaper advertisements, brochures, newsletters, direct mail pieces, seminar handouts, and others are included in the work.
Author : Howard G. Birnberg
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Directions in Architectural and Engineering Practice written by Howard G. Birnberg and published by McGraw-Hill Companies. This book was released on 1992 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers general firm and legal organization, legal issues in design practice, insurance, personnel management, business planning, marketing, project fee budgeting and status reporting, cash management and collection, computerizing, managing CADD use, noncomputerized production systems and tools, scheduling, cost control. Techniques and guidelines for establishing a profitable practice. Annotation copyrighted by Book News, Inc., Portland, OR
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (319 download)
Download or read book Commercial News USA. written by and published by . This book was released on 1982 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
