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Marketing Applicato Moderni Metodi E Strumenti
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Book Synopsis Marketing applicato: moderni metodi e strumenti per l'innovazione e la competitività by : Amedeo Pasquale De Luca
Download or read book Marketing applicato: moderni metodi e strumenti per l'innovazione e la competitività written by Amedeo Pasquale De Luca and published by . This book was released on 2018 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Applicato: moderni metodi e strumenti by : Amedeo De Luca
Download or read book Marketing Applicato: moderni metodi e strumenti written by Amedeo De Luca and published by Youcanprint. This book was released on 2018-01-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: La globalizzazione dei mercati e lo sviluppo delle tecnologie digitali stanno modificando in modo dirompente il mercato dell’impresa. L’applicazione dei metodi e modelli statistici di Marketing costituisce la chiave di volta del successo dell’azienda nel business (innovazione, competitività e crescita). Il volume illustra -in modo rigoroso e applicativo - gli strumenti fondanti del nuovo Marketing (metodologie di Data Mining). Esso è strutturato in cinque sezioni e undici capitoli. Segmentazione di mercato descrittiva e predittiva. Posizionamento di marchi e prodotti. Massimizzazione dell’efficacia della comunicazione. Innovazione di prodotto (lancio di nuovi prodotti). Valutazione della Customer satisfaction. Amedeo De Luca è uno dei massimi studiosi ed autori di Analisi dei dati e Modelli di Marketing operanti, noto a livello internazionale.
Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Book Synopsis Integrated Reporting by : Chiara Mio
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Book Synopsis Encyclopedia of Archival Science by : Luciana Duranti
Download or read book Encyclopedia of Archival Science written by Luciana Duranti and published by Rowman & Littlefield. This book was released on 2015-06-17 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first-ever comprehensive guide to archival concepts, principles, and practices. Encyclopedia of Archival Science features 154 entries, which address every aspect of archival professional knowledge. These entries range from traditional ideas (like appraisal and provenance) to today’s challenges (digitization and digital preservation). They present the thoughts of leading luminaries like Ernst Posner, Margaret Cross-Norton, and Philip Brooks as well as those of contemporary authors and rising scholars. Historical and ethical components of practice are infused throughout the work. Edited by Luciana Duranti from the University of British Columbia and Patricia C. Franks from San José State University, this landmark work was overseen by an editorial board comprised of leading archivists and archival educators from every continent: Adrian Cunningham (Queensland State Archives, Australia), Fiorella Foscarini (University of Toronto and University of Amsterdam), Pat Galloway (University of Texas at Austin), Shadrack Katuu (International Atomic Energy Agency), Giovanni Michetti (University of Rome La Sapienza), Ken Thibodeau (National Archives and Records Administration, US), and Geoffrey Yeo (University College London, UK).
Book Synopsis Evidence-Based Public Health by : Ross C. Brownson
Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.
Book Synopsis Game-Based Marketing by : Gabe Zichermann
Download or read book Game-Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Author :Michelangelo Merisi da Caravaggio Publisher :University of Chicago Press ISBN 13 :9781892850003 Total Pages :235 pages Book Rating :4.8/5 (5 download)
Book Synopsis Saints & Sinners by : Michelangelo Merisi da Caravaggio
Download or read book Saints & Sinners written by Michelangelo Merisi da Caravaggio and published by University of Chicago Press. This book was released on 1999 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhibition at Boston College's McMullen Museum of Art (February-May 1999) takes an interdisciplinary approach to studying the style, subject matter, and functions of religious art in Italy between 1580-1680. The conceptual centerpiece of the exhibition is Caravaggio's recently rediscovered The Taking of Christ. The catalogue reproduces in color all of the paintings in the exhibition and includes a collection of essays that analyze how some of the period's most important artistic, religious, and social concerns are encapsulated within the various images. Contributors include Franco Mormando (Exhibition Organizer and Catalogue Editor), Gauvin Bailey, Noel Barber, Sergio Benedetti, Pamela Jones, John W. O'Malley, John Varriano, Josephine von Henneberg, and Thomas Worcester.
Book Synopsis Developing Corporate Social Responsibility by : Francesco Perrini
Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.
Book Synopsis Agriculture and Environment in EU-15 by : European Environment Agency
Download or read book Agriculture and Environment in EU-15 written by European Environment Agency and published by . This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines general trends in agriculture, water use and air quality in the European Union.
Book Synopsis Plant Genetic Conservation by : Nigel Maxted
Download or read book Plant Genetic Conservation written by Nigel Maxted and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent development of ideas on biodiversity conservation was already being considered almost three-quarters of a century ago for crop plants and the wild species related to them, by the Russian geneticist N.!. Vavilov. He was undoubtedly the first scientist to understand the impor tance for humankind of conserving for utilization the genetic diversity of our ancient crop plants and their wild relatives from their centres of diversity. His collections showed various traits of adaptation to environ mental extremes and biotypes of crop diseases and pests which were unknown to most plant breeders in the first quarter of the twentieth cen tury. Later, in the 1940s-1960s scientists began to realize that the pool of genetic diversity known to Vavilov and his colleagues was beginning to disappear. Through the replacement of the old, primitive and highly diverse land races by uniform modem varieties created by plant breed ers, the crop gene pool was being eroded. The genetic diversity of wild species was equally being threatened by human activities: over-exploita tion, habitat destruction or fragmentation, competition resulting from the introduction of alien species or varieties, changes and intensification of land use, environmental pollution and possible climate change.
Book Synopsis Parametricism 2.0 by : Patrik Schumacher
Download or read book Parametricism 2.0 written by Patrik Schumacher and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parametricism is an avant-garde architecture and design movement that has been growing and maturing over the last 15 years, emerging as a remarkable global force. The tendency started in architecture but now encompasses all design disciplines, from urban design to fashion. In architecture, the style has an international following and is currently progressing beyond its experimental roots to make an impact on a broader scale, with practices like Zaha Hadid Architects (ZHA) winning and completing large-scale architectural projects worldwide. Parametricism implies that all elements and aspects of an architectural composition or product are parametrically malleable; and the style owes its original, unmistakable physiognomy to its unprecedented use of computational design tools and fabrication methods. All design parameters are conceived as variables that allow the design to vary and adapt to the diverse, complex and dynamic requirements of contemporary society. Although Parametricism has been talked about and hotly debated for a number of years, so far there has been no publication dedicated to Parametricism. The issue is guest-edited by Patrik Schumacher, partner at ZHA, and one of the world's most highly renowned advocates of Parametricism. Contributors: Philippe Block, Shajay Bhooshan, Mark Burry, Mario Carpo, Manuel DeLanda, John Frazer, Mark Foster Gage, Enriqueta Llabres and Eduardo Rico, Achim Menges, Theo Spyropoulos, Robert Stuart-Smith, Philip F Yuan. Featured architects and designers: Arup, Mark Fornes/THEVERYMANY, Zaha Hadid Architects (ZHA) and Ross Lovegrove.
Book Synopsis The Collaborative Enterprise by : Antonio Tencati
Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.
Download or read book Development written by Gianni Vaggi and published by Springer. This book was released on 2018-11-24 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a brief history of the notion of development and related policies. Readers will find an overview of the main development notions and debates from 1950 to the 2015 Sustainable Development Goals. The author argues that sustainable development is equal to empowerment within a specific historical setting; development is a dialectic relationship between people's empowerment and the existing social and economic structures. The book examines some well-known growth theories from Harrod in 1939 to contemporary debates views about the role of the state and the market. Some major structural changes are also examined from economic growth in Asia to international finance: the author contends that contemporary issues on development can be better understood with the help of the founding fathers of economics, from the Mercantilist era to Marx. They help to understand the difficult relationship between development and market forces within different models of social and economic reproduction. The author contends that the main development challenge is that of building a global partnership in a system with enormous differences in economic powers and offers some examples of how to re-balance the existing economic powers particularly in trade and finance.
Book Synopsis Early Cinema and the "National" by : Richard Abel
Download or read book Early Cinema and the "National" written by Richard Abel and published by Indiana University Press. This book was released on 2008-12-17 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on “how motion pictures in the first two decades of the 20th century constructed ‘communities of nationality’ . . . recommended.” —Choice While many studies have been written on national cinemas, Early Cinema and the “National” is the first anthology to focus on the concept of national film culture from a wide methodological spectrum of interests, including not only visual and narrative forms, but also international geopolitics, exhibition and marketing practices, and pressing linkages to national imageries. The essays in this richly illustrated landmark anthology are devoted to reconsidering the nation as a framing category for writing cinema history. Many of the 34 contributors show that concepts of a national identity played a role in establishing the parameters of cinema’s early development, from technological change to discourses of stardom, from emerging genres to intertitling practices. Yet, as others attest, national meanings could often become knotty in other contexts, when concepts of nationhood were contested in relation to colonial/imperial histories and regional configurations. Early Cinema and the “National” takes stock of a formative moment in cinema history, tracing the beginnings of the process whereby nations learned to imagine themselves through moving images.
Book Synopsis Europe and Problems of Marketization by : Colin Crouch
Download or read book Europe and Problems of Marketization written by Colin Crouch and published by Firenze University Press. This book was released on 2013 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: El autor utiliza la teoría de la "Gran Transformación" de la industrialización de Inglaterra desarrollado por Karl Polanyi para describir la situación actual en Europa. Hay una fuerte mercantilización de la economía y también de la vida social, pero lo que falta es la política social que debe acompañar este proceso. Desde esta perspectiva, la política social y de mercantilización son mutuamente dependientes. El énfasis en la integración más negativa que positiva (para usar los términos concebidos por Fritz Scharpf) en el desarrollo de Europa hace que esta interdependencia sea más difícil de lograr. El reparto de competencias entre el nivel europeo (políticas de mercado) y los Estados nacionales (políticas sociales) hace esta situación aún peor. El único camino a seguir es el fortalecimiento de la dimensión social europea.
Book Synopsis Basic Concepts of Intercultural Communication by : Milton Bennett
Download or read book Basic Concepts of Intercultural Communication written by Milton Bennett and published by Hachette UK. This book was released on 2013-10-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the long-awaited second edition of Basic Concepts of Intercultural Communication, Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis, Bennett offers a full complement of classic readings on the topic of intercultural communication, including: • “Science and Linguistics,” by Benjamin Lee Whorf • “The Power of Hidden Differences,” by Edward T. Hall • “Culture: A Perceptual Approach,” by Marshall R. Singer • “Communication in a Global Village,” by Dean Barlund • “Cultural Identity: Reflections on Multiculturalism,” by Peter S. Adler
