Marketing And Selling Construction Services

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Marketing and Selling Construction Services

Author : Hedley Smyth
Publisher : Wiley-Blackwell
ISBN 13 : 9780632049875
Total Pages : 406 pages
Book Rating : 4.0/5 (498 download)

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Book Synopsis Marketing and Selling Construction Services by : Hedley Smyth

Download or read book Marketing and Selling Construction Services written by Hedley Smyth and published by Wiley-Blackwell. This book was released on 2000-02-10 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the global and local level contractors and consultants have had to take a more professional approach to marketing and sales. Some construction firms are being restructured into client-oriented organizations. However, in all organizations there is considerable room to develop marketing and sales to enhance opportunities to grow and to protect markets during times of recession. This book demonstrates how marketing and sales can be developed. Specifically it: introduces selling techniques tailored to the needs of construction evaluates competing approaches to marketing and related sales theory demonstrates the effect of these on organizational structures and processes, and examines how the top down and bottom up management approaches can be integrated through sales practice. The book aims to achieve a balance between a strategic overview and the practicalities of sales and marketing. It does not offer a single blueprint, but rather a range of distinctive options from which the reader can make informed choices.

Marketing Construction Services

Author : Paul Pryor
Publisher : Industrial Press Inc.
ISBN 13 : 9780831131456
Total Pages : 148 pages
Book Rating : 4.1/5 (314 download)

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Book Synopsis Marketing Construction Services by : Paul Pryor

Download or read book Marketing Construction Services written by Paul Pryor and published by Industrial Press Inc.. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.

Design/Build Marketing

Author : William D. Booth
Publisher : Springer Science & Business Media
ISBN 13 : 1468414313
Total Pages : 222 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis Design/Build Marketing by : William D. Booth

Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.

Construction Marketing Ideas

Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Marketing and Selling Professional Services in Architecture and Construction

Author : Basil Sawczuk
Publisher : John Wiley & Sons
ISBN 13 : 1405181877
Total Pages : 286 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk

Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-11-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

Tools of the Trade

Author : Neil M. Brown
Publisher :
ISBN 13 : 9780984931903
Total Pages : 216 pages
Book Rating : 4.9/5 (319 download)

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Book Synopsis Tools of the Trade by : Neil M. Brown

Download or read book Tools of the Trade written by Neil M. Brown and published by . This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.

Construction Business Development

Author : Christopher Preece
Publisher : Routledge
ISBN 13 : 1136414940
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Construction Business Development by : Christopher Preece

Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.

Marketing for the Construction Industry

Author : Norman Fisher
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Marketing for the Construction Industry by : Norman Fisher

Download or read book Marketing for the Construction Industry written by Norman Fisher and published by . This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leading with Marketing

Author : Brian Gallagher
Publisher : AuthorHouse
ISBN 13 : 1449056776
Total Pages : 214 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Leading with Marketing by : Brian Gallagher

Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com

Selling the Invisible

Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Markup & Profit

Author : Michael Stone
Publisher : Craftsman Book Co
ISBN 13 : 9781572180710
Total Pages : 316 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis Markup & Profit by : Michael Stone

Download or read book Markup & Profit written by Michael Stone and published by Craftsman Book Co. This book was released on 1999-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.

Selling Contracting Services - 101

Author : William (Bill) C. McElroy
Publisher :
ISBN 13 : 9781693892578
Total Pages : 82 pages
Book Rating : 4.8/5 (925 download)

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Book Synopsis Selling Contracting Services - 101 by : William (Bill) C. McElroy

Download or read book Selling Contracting Services - 101 written by William (Bill) C. McElroy and published by . This book was released on 2019-09-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and Advertising are essential in operating a business, obtaining a job, and making money. Too many contractors and others are very good at their jobs, they may even be considered to be 'experts' at what they do, but if they cannot promote their services to others, it does not put money in their pockets.The author in his youth was very good at his trade, but when he went into business for himself he realized that if no one knew about him, he was not going to succeed. The author therefore took college level classes in business management, sales techniques, advertising and marketing, and not only ran a successful small business, but hired many and ran a multi-million dollar company that employed over a hundred. He has during his career started several businesses, and his knowledge of how to close a sale has helped not only him make a decent living, but also helped those that he mentored, leading to him having several professional contracting publications place on the market by publishers like Prentice Hall, Family Handyman, and Craftsman Books.This booklet is designed for the novice, the semi-pro, and the professional contractor or person that needs tips on how to advertise and sell his services, and then Close the Sale at a profit. Give it a try, easy reading, good information.

Marketing Strategies for Design-Build Contracting

Author : William D. Booth
Publisher : Springer Science & Business Media
ISBN 13 : 1461520878
Total Pages : 197 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Strategies for Design-Build Contracting by : William D. Booth

Download or read book Marketing Strategies for Design-Build Contracting written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker proclaiming that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling the owner. Under stand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't he get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those ix x Preface boys impressed him by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.

Marketing Construction Services

Author : Hank Parkinson
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (861 download)

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Book Synopsis Marketing Construction Services by : Hank Parkinson

Download or read book Marketing Construction Services written by Hank Parkinson and published by . This book was released on 1986 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Profitable Sales

Author : Michael C. Stone
Publisher :
ISBN 13 : 9780979508301
Total Pages : 319 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Profitable Sales by : Michael C. Stone

Download or read book Profitable Sales written by Michael C. Stone and published by . This book was released on 2007 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Profits in the Construction Industry

Author : Michael T. Kubal
Publisher : McGraw-Hill
ISBN 13 : 9780071349857
Total Pages : 421 pages
Book Rating : 4.3/5 (498 download)

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Book Synopsis Building Profits in the Construction Industry by : Michael T. Kubal

Download or read book Building Profits in the Construction Industry written by Michael T. Kubal and published by McGraw-Hill. This book was released on 1999-01-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Over 1000 Web links -- Marketing plans -- Press releases -- Marketing materials from around the nation.

Selling is Dead

Author : Marc Miller
Publisher : John Wiley & Sons
ISBN 13 : 1118429273
Total Pages : 215 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Selling is Dead by : Marc Miller

Download or read book Selling is Dead written by Marc Miller and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.