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Author : David Joseph Schwartz
Publisher : Houghton Mifflin Harcourt P
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing Today written by David Joseph Schwartz and published by Houghton Mifflin Harcourt P. This book was released on 1973 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing and Research Today written by and published by . This book was released on 1993 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher : M.E. Sharpe
ISBN 13 : 9780765616982
Total Pages : 366 pages
Book Rating : 4.6/5 (169 download)
Download or read book Does Marketing Need Reform? written by Jagdish N. Sheth and published by M.E. Sharpe. This book was released on 2006 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company, individual, and societal interests.
Author : Robert J. Kaden
Publisher : SAGE Publications
ISBN 13 : 145224071X
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)
Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1119497582
Total Pages : 770 pages
Book Rating : 4.1/5 (194 download)
Download or read book Marketing Research written by V. Kumar and published by John Wiley & Sons. This book was released on 2018-11-13 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Author : Russell Belk
Publisher : SAGE
ISBN 13 : 1446272060
Total Pages : 243 pages
Book Rating : 4.4/5 (462 download)
Download or read book Qualitative Consumer and Marketing Research written by Russell Belk and published by SAGE. This book was released on 2012-12-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Author : Andrew Heiskell
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (1 download)
Download or read book The Role of Marketing Research in Today's Business Management written by Andrew Heiskell and published by . This book was released on 1958 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joshua Grossnickle
Publisher : McGraw Hill Professional
ISBN 13 : 0071378456
Total Pages : 459 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author : Joseph F. Hair
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Research written by Joseph F. Hair and published by Irwin Professional Publishing. This book was released on 2000 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author : Bank Marketing Association (U.S.)
Publisher :
ISBN 13 :
Total Pages : 255 pages
Book Rating : 4.:/5 (467 download)
Download or read book Marketing Research: Today and Tomorrow written by Bank Marketing Association (U.S.) and published by . This book was released on 1978 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Kaden
Publisher : Kogan Page Publishers
ISBN 13 : 0749458461
Total Pages : 368 pages
Book Rating : 4.7/5 (494 download)
Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Author : Barry J. Babin
Publisher : Cengage Learning
ISBN 13 : 9781305263475
Total Pages : 512 pages
Book Rating : 4.2/5 (634 download)
Download or read book Essentials of Marketing Research written by Barry J. Babin and published by Cengage Learning. This book was released on 2015-03-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Advertising Research Foundation (Nueva York)
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (932 download)
Download or read book Today's Marketing Research written by Advertising Research Foundation (Nueva York) and published by . This book was released on 1986 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan M. Wilson
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing Research written by Alan M. Wilson and published by Financial Times/Prentice Hall. This book was released on 2003 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an integration of both the professional and practical elements of marketing research, by providing an understanding of the management issues and the practical techniques facing today's marketers.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Robin Birn
Publisher : Kogan Page Publishers
ISBN 13 : 0749445823
Total Pages : 239 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Effective Use of Market Research written by Robin Birn and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.
