Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing And Human Resource Management T Y Bcom
Download Marketing And Human Resource Management T Y Bcom full books in PDF, epub, and Kindle. Read online Marketing And Human Resource Management T Y Bcom ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing and Human Resource Management: T. Y. B.Com by : Matthew
Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra
Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Book Synopsis DSSSB PGT Commerce Human Resource Management & Marketing Management Book by : Daniel Robert
Download or read book DSSSB PGT Commerce Human Resource Management & Marketing Management Book written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interrelated role played by Marketing, Operations & Human Resources Functions by : Junaid Javaid
Download or read book Interrelated role played by Marketing, Operations & Human Resources Functions written by Junaid Javaid and published by GRIN Verlag. This book was released on 2014-09-23 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).
Book Synopsis Human Resource Management and WSJ on Line Guide Marketing/Management Set by : David A. De Cenzo
Download or read book Human Resource Management and WSJ on Line Guide Marketing/Management Set written by David A. De Cenzo and published by Wiley. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Promotion and Marketing of Human Resource Management by : Dr. Arbab Akanda
Download or read book The Promotion and Marketing of Human Resource Management written by Dr. Arbab Akanda and published by AuthorHouse. This book was released on 2016-02-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.
Book Synopsis Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP by : V.S.P. Rao
Download or read book Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP written by V.S.P. Rao and published by Taxmann Publications Private Limited. This book was released on 2023-03-24 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a University Grants Commission ('UGC') & University of Delhi recommended, comprehensive & authentic textbook. It includes new topics, case studies, corporate examples and research inputs that would help the readers have a firm grip on the discipline and apply the same intelligently when they enter the corporate world. This book aims to fulfil the requirement of the following students of undergraduate courses in commerce and management: • B Com. (Hons.) | Paper DSC – 2.3 under the UGCF Programme as per the New Education Policy • B Com. | Paper DSC – 2.3 under the UGCF Programme as per the NEP • Non-Collegiate Women's Education Board (NCWEB) • School of Open Learning of the University of Delhi (SOL) • Various Central Universities throughout India The Present Publication is the 3rd Edition, authored by V.S.P. Rao, with the following noteworthy features: • [Innovative Presentation] Each chapter in this book tries to strike a delicate balance between concept and practice, which is liberally sprinkled with live cases, corporate insights and episodes • [Contemporary and Research-based Text] The book aims to deliver a rich fund of contemporary knowledge, time-tested principles, basic concepts, emerging ideas, evolving theories, latest techniques and fast-changing procedures & practices in a comprehensive manner • [Simple & Easy to Understand Format] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying human resource management • [Latest Thinking in the Field] Contemporary examples from renowned journals, newspapers and magazines have been extensively put to use to convey the excitement and dynamism of the discipline • [Information & Data from Global Websites] have been sourced in support of theoretical arguments proposed in the book • [Study Aids] Various figures, exhibits, charts, tables and exercises have been used to explain the topic(s) in an uncomplicated manner • [Chapter Outline] Each chapter in this book begins with a clear statement of what lies ahead along with a clear road map, which enables a student to undertake the intellectual journey in a relatively easy and comfortable manner • [Chapter Summary] A summary of each chapter is presented at the end so that the student can recollect and remember key points discussed • [Indian Flavour] Though many examples from global marketplaces have been used, the book does not lose touch with Indian ways of doing things. There is scrupulous adherence to the requirement of students • [Test Questions] A carefully selected list of questions that compel a student to sit through the subject critically have been appended to each chapter, keeping the examination needs of students in the backdrop • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with their students in the classroom o Shaped by the author/teacher's experience of teaching the subject matter at different levels o Reactions and responses of students have also been incorporated at different places in the book • [New Topics] included in this book are as follows: o Artificial Intelligence & HR o The Future of Work Trends (Gartner Survey) o Wage Policy in India o Outsourcing & Human Resource Outsourcing o Ethical Issues in HRM o Employee Surveillance o Employee Privacy o Job Market Trends and Challenges (w.e.f. Study 2023) o Labour Reforms in India, 2020 o Work from Home Policy | The Right Way The detailed contents of the book are as follows: • Introduction to Human Resource Management o HRM | Concept, Functions, Roles & Competencies o HR Policies & Evolution of HRM o Emerging Challenges & Work Force Diversity o Empowerment, Downsizing Work-Life Balance & VRS • Procurement of Human Resources o Job Analysis o Human Resource Planning (HRP) o Recruitment o Selection o Placement, Induction, Socialization & Retention • Upgrading Employees | Training & Development o Training o Training & Development Methods • Performance Appraisal & Compensation Management o Performance & Potential Appraisal o Employee Counselling o Job Changes | Transfers & Promotions o Compensation & Fringe Benefits o Incentives & Performance Linked Compensation o Job Evaluation • Employee Maintenance, Engagement & Emerging Horizons o Employee Health, Safety, Welfare and Social Security o Grievance Handling and Redressal o Employer-Employee Relations, Industrial Disputes & Stress-Free Environment o E-HRM, HRIS & HR Audit o Emerging Horizons • Previous Year Question Papers o B Com. (Hons.) – 2018 o B Com. – 2021 o B Com. – 2022 o B Com. (Hons.) – 2022
Book Synopsis HRM and Marketing Orientation in the New Era by : Panagiotis Kyriazopoulos
Download or read book HRM and Marketing Orientation in the New Era written by Panagiotis Kyriazopoulos and published by Nova Science Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.
Book Synopsis HR and Marketing Power Partners by : Will Ruch
Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Download or read book Marketing HRM written by Brett Collins and published by . This book was released on 1987 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Reputations, Branding and People Management by : Graeme Martin
Download or read book Corporate Reputations, Branding and People Management written by Graeme Martin and published by Routledge. This book was released on 2006 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Book Synopsis Human Resource Management by : Jonathan Crawshaw
Download or read book Human Resource Management written by Jonathan Crawshaw and published by SAGE. This book was released on 2017-03-25 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. A comprehensive introduction to HRM for students who are new to the field, but who will be seeking employment in a global market, working with diverse colleagues and across international borders. Broken down into three parts covering Strategic Issues in HRM, HRM in Practice and HRM in Context, and weaving international and cross-cultural perspectives throughout, the text explores the ever-changing world of human resource management. The various theories, practices and debates that populate this field are examined, and the challenges and controversies that arise when theory meets practice are explored. The international dimension in all its aspects including cross-cultural working, diversity, equality and international business have been considered throughout. Practical learning features have been included to help students develop skills they can apply to their course and in graduate employment. In the new edition, the authors have further explored the international context for HRM, not just for multinational corporations but also for small businesses and not-for-profit organizations, with added analysis on the importance of recognizing that effective functioning of organizations is not simply measured by financial performance, but also by taking into account the broader social, economic and political contexts. International case studies covering emerging economies and specific ethical issues are included with each chapter containing two case studies - one short case mid-chapter and a longer end-of-chapter case, each of which has a set of accompanying questions for students to explore individually or in groups to broaden their learning. The book is supported by a SAGE Edge site, featuring a range of tools and resources for lecturers and students, including SAGE journal articles, PowerPoint slides, web and video links, interactive multiple choice questions, chapter specific podcasts and an instructor’s manual. Suitable for undergraduates and post-graduate students looking for a strategic and international perspective of HRM.
Book Synopsis HR Marketing From Job Advertising to Employer Branding by : Julia Wimmers
Download or read book HR Marketing From Job Advertising to Employer Branding written by Julia Wimmers and published by GRIN Verlag. This book was released on 2009-10 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
Book Synopsis Human Resource Management & Marketing Management for M.Com Entrance Examination by : Daniel Robert
Download or read book Human Resource Management & Marketing Management for M.Com Entrance Examination written by Daniel Robert and published by Innovative Institute. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human Resource Management in the Hospitality and Tourism Industry by : Michael Riley
Download or read book Human Resource Management in the Hospitality and Tourism Industry written by Michael Riley and published by Routledge. This book was released on 2014-04-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives: * the social psychology of managing people * the economics of labour * the practical techniques * strategy. The author argues that labour costs, labour utilisation, labour market behaviour and pay are inseparable from the skills of managing people. The book contains an important analysis of the labour market for this industry and now, in its second edition includes, among others, chapters on attitude measurement, customer-employee relations, questionnaire design and organizational change. Human Resource Management in the Hospitality and Tourism Industry is written in a clear, user-friendly style and offers a challenging view of the subject and an opportunity to learn an important aspect of management in an applied context. It is appropriate for degree level students and practitioners in the industry.
Book Synopsis Global Marketing and Global Human Resources Management - Internationale Unternehmensführung by : Lena Schmidtmann
Download or read book Global Marketing and Global Human Resources Management - Internationale Unternehmensführung written by Lena Schmidtmann and published by GRIN Verlag. This book was released on 2008-04 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult barriers for this process is cultural values and norms of civilisations. Despite of process of market and production globalization and as of world modernisation that could guide to universal civilisation, the countries are different, because their evolution process and culture are different. Even if there is no reason to think, that these differences bring to conflict between civilisations in future, it is necessary to know, that making contact between various cultural societies demands great effort. In following paper we will discuses about a global marketing management, a new-product development and implementation at the global market, and also about global human resources management. We will illustrate some aspects to which a manager of an international firm must do attention doing business. We look at such elements, which constitute a firm's global managing such as: brands and their attributes, distribution system, exactly said, differences in distribution system, then we look at principal facts challenging a new-product development. Each product must be viewed in light of how it is perceived by each culture with which it comes in contact. An established product in one culture may be considered an innovation in another is critical in planning and developing consumer products for foreign markets. If we will discuss about managing functions, we will examine also global human resource management.
Book Synopsis An Introduction to Human Resource Management by : Nick Wilton
Download or read book An Introduction to Human Resource Management written by Nick Wilton and published by SAGE. This book was released on 2016-04-30 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get 12 months FREE access to an interactive eBook when purchasing the paperback* Reflecting the global nature of the workplace with its use of real world examples and case studies, Nick Wilton’s book is not another ′How to′ of HRM in practice, but goes beyond the prescriptive approach to the practice of strategic HRM and encourages critical reflection to prepare students for the issues and dilemmas they could face in their careers. Providing an introduction to the management of people in work organizations, it seeks to outline the purpose and operation of HRM activities in the ′real world′, whilst situating practice in the context of associated debates and controversies played out in the parallel field of academic study. It adopts a critical perspective on the study and practice of HRM to provide the reader with an understanding not only of the potential for HRM to contribute to both improved organizational performance and individual well-being in the workplace, but also why it very often fails to achieve either of these positive outcomes and suggests that the management of people is not the exclusive preserve of HR specialists, but an area of interest or concern for all organizational actors. The new edition comes packed with features that encourage readers to engage and relate theory to practice including: - Management skills and attributes boxes outlining the required competencies of line managers and HR practitioners - HR in practice boxes illustrating how HRM theory works in real world practice - Ethical insights presenting ethical considerations for budding practitioners - Global insights highlighting practices around the world - Research insights inviting students to explore further academic research - Case Studies and Examples offering a more in-depth look at HRM across a variety of organizations - A free interactive eBook* featuring author videos, web-links interactive multiple choice questions, free SAGE journal articles, extended case studies and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Aimed at students across the academic spectrum, whether studying on a specialist HRM or CIPD program of study, a generalist business and management programme or studying HRM as part of a programme in an unrelated discipline (such as engineering or humanities). *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781473954199). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
