Marketing And Financial Management

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Marketing Techniques for Financial Inclusion and Development

Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 331 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Marketing Techniques for Financial Inclusion and Development by : Jain, Dhiraj

Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Financial Management from an Emerging Market Perspective

Author : Soner Gokten
Publisher : BoD – Books on Demand
ISBN 13 : 9535137360
Total Pages : 334 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Financial Management from an Emerging Market Perspective by : Soner Gokten

Download or read book Financial Management from an Emerging Market Perspective written by Soner Gokten and published by BoD – Books on Demand. This book was released on 2018-01-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main reasons to name this book as Financial Management from an Emerging Market Perspective is to show the main differences of financial theory and practice in emerging markets other than the developed ones. Our many years of learning, teaching, and consulting experience have taught us that the theory of finance differs in developed and emerging markets. It is a well-known fact that emerging markets do not always share the same financial management problems with the developed ones. This book intends to show these differences, which could be traced to several characteristics unique to emerging markets, and these unique characteristics could generate a different view of finance theory in a different manner. As a consequence, different financial decisions, arrangements, institutions, and practices may evolve in emerging markets over time. The purpose of this book is to provide practitioners and academicians with a working knowledge of the different financial management applications and their use in an emerging market setting. Six main topics regarding the financial management applications in emerging markets are covered, and the context of these topics are "Capital Structure," "Market Efficiency and Market Models," "Merger and Acquisitions and Corporate Governance," "Working Capital Management," "Financial Economics and Digital Currency," and "Real Estate and Health Finance."

Marketing Financial Services

Author : Hooman Estelami
Publisher : Dog Ear Pub Llc
ISBN 13 : 9781598581898
Total Pages : 342 pages
Book Rating : 4.5/5 (818 download)

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Book Synopsis Marketing Financial Services by : Hooman Estelami

Download or read book Marketing Financial Services written by Hooman Estelami and published by Dog Ear Pub Llc. This book was released on 2007 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at YaleUniversity, and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of marketing literature with a deep understanding offinancial services. The combination is a very effective and contemporary book on marketing financialservices."(Russell S. Winer, Deputy Dean and Professor of Marketing at the Stern School ofBusiness, New York University)"Marketing Financial Servicesserves an important need, both for the training of students wishing toenter the field of financial services, as well as for those already in the profession."(Kent B. Monroe, Distinguished Professor of Marketing Emeritus, University of Illinois at Urbana-Champaign andDistinguished Visiting Scholar, University of Richmond)"This book provides the reader with a thorough, in-depth review of the subject matter."(AlisonMunsch, Principal, Insights for Actions Research, LLC)Financial services marketers are faced with challenging issues related to pricing, advertising, and sell-ing their products in the marketplace on a daily basis. These challenges result from the immense com-plexity of financial services, the massive number of regulations influencing the industry, and the rapid-ly evolving face of competition. This book provides a systematic and scientific approach to the prac-tice of marketing financial services. The book approaches the topic from the perspective of the cus-tomer. Research findings related to consumer psychology and human decision making provide thefoundation for a structured approach to understanding how individuals make their financial decisions.Drawing from this analysis, the book establishes successful marketing practices for advertising, dis-tributing, and pricing financial products and services. In addition, the book provides a detailed outlineof regulations affecting marketing practices in the U.S., and discusses tactical and strategic tools usedby financial services companies to penetrate the market. The book has been developed for use byindividual readers eager to gain in-depth training on the topic on their own, and for classroom use byinstructors in business schools at the MBA, undergraduate, a

Principles of Business, Marketing, and Finance

Author : Robert L. Dansby
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781649250261
Total Pages : 560 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Principles of Business, Marketing, and Finance by : Robert L. Dansby

Download or read book Principles of Business, Marketing, and Finance written by Robert L. Dansby and published by Goodheart-Wilcox Publisher. This book was released on 2021-12-20 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Marketing and Financial Management

Author : David Walters
Publisher : Bloomsbury Publishing
ISBN 13 : 0230209319
Total Pages : 432 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Marketing and Financial Management by : David Walters

Download or read book Marketing and Financial Management written by David Walters and published by Bloomsbury Publishing. This book was released on 2017-10-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

Financial Management in the Sport Industry

Author : Brown T Matthew
Publisher : Routledge
ISBN 13 : 1351817469
Total Pages : 810 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Financial Management in the Sport Industry by : Brown T Matthew

Download or read book Financial Management in the Sport Industry written by Brown T Matthew and published by Routledge. This book was released on 2016-12-15 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It then goes beyond the basics to show how financial management works specifically in sport - how decisions are made to ensure wealth maximization. Discussions include debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final section focuses on sport finance in three sectors of the industry - public sector sports, collegiate athletics, and professional sport-providing in-depth analysis of financial management in each sector. Sidebars, case studies, concept checks, and practice problems throughout provide practical applications of the material and enable thorough study and practice. The business of sport has changed dynamically since the publication of the first edition, and this second edition reflects the impact of these changes on financial management in the sport industry. New to this edition are changes to reflect the global nature of sport (with, for example, discussions of income tax rates in the Premiere League), expanded material on the use of spreadsheets for financial calculations, a primer on accounting principles to help students interpret financial statements, a valuation case study assignment that takes students step by step through a valuation, a new stadium feasibility analysis using the efforts of the Oakland Raiders to obtain a new stadium, a new economic impact example focusing on the NBA All Star game, and much more.

Financial Services Marketing

Author : Tina Harrison
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273632979
Total Pages : 332 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Financial Services Marketing by : Tina Harrison

Download or read book Financial Services Marketing written by Tina Harrison and published by Financial Times/Prentice Hall. This book was released on 2000 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically structured around the core marketing principles (buyer behaviour, segmentation, product development, distribution, pricing and promotion), the book is exceptionally clear and well written. In addition, topical and innovative approaches to marketing are also covered, including relationship marketing and customer loyalty. Unlike many other texts, the book does not focus exclusively on the retail environment but incorporates technological developments in delivery systems, including telephone and internet banking, and the use of IT in database marketing. Furthermore, it is the first text of its kind to devote a whole chapter to corporate financial services marketing. Critical to any text within this fast-moving environment, the book is also extremely up-to-date covering the latest regulatory developments under the Financial Services Authority and new forms of financial institutions, such as supermarket banks. Financial Services Marketing is for advanced undergraduate and postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers. It is also valuable to students studying services marketing courses.

Emerging Tools and Strategies for Financial Management

Author : Álvarez-García, Begoña
Publisher : IGI Global
ISBN 13 : 1799824411
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emerging Tools and Strategies for Financial Management by : Álvarez-García, Begoña

Download or read book Emerging Tools and Strategies for Financial Management written by Álvarez-García, Begoña and published by IGI Global. This book was released on 2020-02-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past years, significant changes have occurred in the corporate sector arising from globalization, increasing international competitiveness, and intensive use of information and communication technologies (ICTs). These developments have led to new corporate and social behaviors that are affecting the entire corporate value chain. Thus, business organizations are focusing on technological innovation as a driving force of development. Emerging Tools and Strategies for Financial Management is a pivotal reference source that explores both practical and theoretical perspectives on how financial management is evolving and how future consequences of technological innovation will affect individuals, businesses, and society. While highlighting topics such as financial imbalance, venture capital, and shadow banking, this publication explores the relationship between companies and their customers and the methods of generating changes in today’s enterprises. This book is ideally designed for business managers, financial analysts, financial controllers, directors, finance officers, treasurers, entrepreneurs, CEOs, academicians, students, and research professionals.

Marketing and Mobile Financial Services

Author : Aijaz A. Shaikh
Publisher : Routledge
ISBN 13 : 1351174444
Total Pages : 286 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Marketing and Mobile Financial Services by : Aijaz A. Shaikh

Download or read book Marketing and Mobile Financial Services written by Aijaz A. Shaikh and published by Routledge. This book was released on 2018-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.

Financial Aspects of Marketing

Author : Ruth A. Schmidt
Publisher : Macmillan Pub Limited
ISBN 13 : 9780333637814
Total Pages : 299 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis Financial Aspects of Marketing by : Ruth A. Schmidt

Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Macmillan Pub Limited. This book was released on 1996 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: numerous exercises and examples, learning objectives at the beginning of each chapter and summaries at the end, case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text. If you are a student of marketing or a working marketing or retail manager who needs to be able to use financial information in a practical working context, this book was written for you. The book covers all the aspects of finance you will need to know about when working in business. You learn to understand balance sheets and profit and loss accounts, interpret annual reports, work with budgets and costing systems, and make use of financial information in forecasting and in decision-making. Techniques such as ratio analysis, absorption costing, direct product profitability, time series and regression analysis, exponential smoothing, product pricing, break-even analysis, short-term decision making and discounted cashflow methods are covered in detail. Throughout the text you are shown how to make the best use of spreadsheet technology in applying your learning. Major sections are supported by practical and applied case studies which help you place your learning in a real-life business context. In essence the book offers a step-by-step learning resource for non-specialists. It enables you to build up your confidence by taking you through the learning process in a user-friendly way.

Handbook of Research on Decision-Making Techniques in Financial Marketing

Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Decision-Making Techniques in Financial Marketing by : Dinçer, Hasan

Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Financial Aspects of Marketing

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 1135385777
Total Pages : 421 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis Financial Aspects of Marketing by : Keith Ward

Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

Marketing Financial Services

Author : Mike Wright
Publisher : Routledge
ISBN 13 : 1136380221
Total Pages : 420 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Financial Services by : Mike Wright

Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

The Marketing Guide For Financial Advisors

Author : Claire Akin
Publisher :
ISBN 13 : 9781705950395
Total Pages : 160 pages
Book Rating : 4.9/5 (53 download)

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Book Synopsis The Marketing Guide For Financial Advisors by : Claire Akin

Download or read book The Marketing Guide For Financial Advisors written by Claire Akin and published by . This book was released on 2019-11-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.

Financial Management

Author : Jim McMenamin
Publisher : Taylor & Francis US
ISBN 13 : 9780415181624
Total Pages : 805 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis Financial Management by : Jim McMenamin

Download or read book Financial Management written by Jim McMenamin and published by Taylor & Francis US. This book was released on 1999 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: A UK-focused introduction to the subject of financial management for non-finance students who are looking for an authoritative and user-friendly textbook.

Short-Term Financial Management

Author : John Zietlow
Publisher : Cognella Academic Publishing
ISBN 13 : 9781793512420
Total Pages : pages
Book Rating : 4.5/5 (124 download)

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Book Synopsis Short-Term Financial Management by : John Zietlow

Download or read book Short-Term Financial Management written by John Zietlow and published by Cognella Academic Publishing. This book was released on 2019-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to support courses that focus on short-term financial management, working capital, and treasury management, the newly revised fifth edition of Short-Term Financial Management provides a comprehensive overview of vital topics within the discipline of corporate finance. The opening chapter provides a review of time value of money applied to short-term cash flows, as well as the basics of financial statement analysis, highlighting the calculation of operating cash flow. This edition emphasizes benchmarking the cash conversion cycle and the cycle's connection to firm value. It features a revised discussion of bank relationship management and expansion of content on account analysis statements. There is new material on float neutrality and the application of statistical tools through the use of Excel. The chapters on short-term investing and borrowing are revised to emphasize the calculation and interpretation of yields and borrowing costs. Throughout, "Focus on Practice" sections introduce students to real-world articles and case studies. New "Test Your Understanding" boxes reinforce critical topics from select chapters, and enhanced end-of-chapter problems encourage critical thinking. Introducing many of the topics covered by the Certified Treasury Professional (CTP) certification, Short-Term Financial Management is suitable for courses in intermediate financial management and advanced corporate finance.