Marketing Analyst 2020 Weekly And Monthly Planner

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Marketing Analyst 2020 Weekly and Monthly Planner

Author : Wick Book Publishing
Publisher :
ISBN 13 : 9781694190031
Total Pages : 146 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Marketing Analyst 2020 Weekly and Monthly Planner by : Wick Book Publishing

Download or read book Marketing Analyst 2020 Weekly and Monthly Planner written by Wick Book Publishing and published by . This book was released on 2019-09-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Weekly and Monthly Planner Our stylish weekly and monthly planner is here! With gorgeous designed covers and nice interior with enough space to write. Great for your daily planner, work planner. Perfect to keep track of all your to-do list�s, meeting, passions throughout the entire year. Each monthly spread (January 2020 through December 2020) contains a notes section, and federals holidays! The nice weekly spreads include space to write your daily schedule as well as a to-do list. Great gift for the 2019 holidays to your co-workers, friends, boss, husband, wife, graduate. This 2020 work planner will make a perfect New Year's gift. Details: Premium matte cover design Printed on high quality 60# interior stock Perfectly sized at 8.5�x11" Calendar schedule organizer Personal Time Management Notebook, Office Equipment & Supplies Notebook

AI-Driven Marketing Research and Data Analytics

Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Metrics

Author : Neil Bendle
Publisher : FT Press
ISBN 13 : 0136755313
Total Pages : 710 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Marketing Metrics by : Neil Bendle

Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

Finance Analytics in Business

Author : Sanjay Taneja
Publisher : Emerald Group Publishing
ISBN 13 : 1837535744
Total Pages : 356 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Finance Analytics in Business by : Sanjay Taneja

Download or read book Finance Analytics in Business written by Sanjay Taneja and published by Emerald Group Publishing. This book was released on 2024-06-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance Analytics in Business brings together specialists around the world working in various disciplines to reflect on finance analytics in business. This crucial field gives different views of a company’s financial data, and helps it gain knowledge to take action to improve financial performance.

Computational Intelligence, Data Analytics and Applications

Author : Fausto Pedro García Márquez
Publisher : Springer Nature
ISBN 13 : 3031270991
Total Pages : 610 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Computational Intelligence, Data Analytics and Applications by : Fausto Pedro García Márquez

Download or read book Computational Intelligence, Data Analytics and Applications written by Fausto Pedro García Márquez and published by Springer Nature. This book was released on 2023-03-14 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of accepted papers presented at the International Conference on Computing, Intelligence and Data Analytics (ICCIDA) in 2022 organized by Information Systems Engineering of the Kocaeli University, Turkey on September 16-17, 2022. The book highlights some of the latest research advances and cutting-edge analyses of real-world problems related to Computing, Intelligence and Data Analytics and their applications in various domains. This includes state of the art models and methods used on benchmark datasets.

Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786428
Total Pages : 582 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Marketing by : Annmarie Hanlon

Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Analysing, Planning and Valuing Private Firms

Author : Federico Beltrame
Publisher : Springer Nature
ISBN 13 : 3031380894
Total Pages : 150 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Analysing, Planning and Valuing Private Firms by : Federico Beltrame

Download or read book Analysing, Planning and Valuing Private Firms written by Federico Beltrame and published by Springer Nature. This book was released on 2023-08-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate finance plays a vital role in every business as it pertains to an array of financing and investment decisions. Where most corporate finance books provide tools for public companies, this book presents new approaches and methods for planning and valuing private firms. Chapters discuss how typical valuation methods may not be perfectly adaptable to private firms and their investment decisions: in particular showing how the widely used Capital Asset Pricing Model cannot be precisely applied for the estimation of cost of equity for private companies, and the limitations of market multiples which may not match individual company features. The book suggests new ways of financial forecasting that can be better tailored to private businesses, such as by exploiting the concept of financial breakeven based on debt serviceability that departs from the more traditionally used concept of the revenue-cost breakeven. Topics including financial planning, working capital management, the cost of capital, and valuation methods are all covered. This book will be of interest to consultants, analysts and accountants working in private firms, as well as academics and students who are interested in an empirical assessment of the role of corporate finance in private businesses versus larger public companies.

The 5 Years Before You Retire, Updated Edition

Author : Emily Guy Birken
Publisher : Simon and Schuster
ISBN 13 : 1507213611
Total Pages : 240 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The 5 Years Before You Retire, Updated Edition by : Emily Guy Birken

Download or read book The 5 Years Before You Retire, Updated Edition written by Emily Guy Birken and published by Simon and Schuster. This book was released on 2021-05-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything you need to do in the next five years to create a realistic plan for your retirement with clear, practical advice that is sure to set your future up for success. Most people don’t realize they haven’t saved enough for their retirement until their sixties and by then, it’s often too late to save enough for a comfortable retirement. The 5 Years Before You Retire has helped thousands of people prepare for retirement—even if they waited until the last minute. In this new and updated edition, you’ll find out everything you need to do in the next five years to maximize your current savings and create a realistic plan for your future. Including recent changes in financial planning, taxes, Social Security, healthcare, insurance, and more, this book is the all-inclusive guide to each financial, medial, and familial decision. From taking advantage of the employer match your company offers for your 401k to enrolling in Medicare to discussing housing options with your family, you are completely covered on every aspect of retirement planning. These straightforward strategies explain in detail how you can make the most of your last few years in the workforce and prepare for the future you’ve always wanted. Whether you just started devising a plan or have been saving since your first job, The 5 Years Before You Retire, Updated Edition, will tell you exactly what you need to know to ensure you live comfortably in the years to come.

The Journal of the Assembly During the ... Session of the Legislature of the State of California

Author : California. Legislature. Assembly
Publisher :
ISBN 13 :
Total Pages : 1830 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The Journal of the Assembly During the ... Session of the Legislature of the State of California by : California. Legislature. Assembly

Download or read book The Journal of the Assembly During the ... Session of the Legislature of the State of California written by California. Legislature. Assembly and published by . This book was released on 1961 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Machine Age of Customer Insight

Author : Martin Einhorn
Publisher : Emerald Group Publishing
ISBN 13 : 1839096969
Total Pages : 213 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis The Machine Age of Customer Insight by : Martin Einhorn

Download or read book The Machine Age of Customer Insight written by Martin Einhorn and published by Emerald Group Publishing. This book was released on 2021-03-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

Author : Dediek Tri Kurniawan
Publisher : Springer Nature
ISBN 13 : 9464631783
Total Pages : 405 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022) by : Dediek Tri Kurniawan

Download or read book Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022) written by Dediek Tri Kurniawan and published by Springer Nature. This book was released on 2023-05-16 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 1st Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 that was held on September 1st-2nd, 2022. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2022 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.

Business Analytics

Author : Jeffrey D. Camm
Publisher : Cengage AU
ISBN 13 : 0357131789
Total Pages : 882 pages
Book Rating : 4.3/5 (571 download)

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Book Synopsis Business Analytics by : Jeffrey D. Camm

Download or read book Business Analytics written by Jeffrey D. Camm and published by Cengage AU. This book was released on 2020-03-10 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 4E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R and JMP Pro to solve more advanced analytics concepts. As instructor, you have the flexibility to choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time, while providing students with critical practice. This edition covers topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable digital course solutions offer an interactive eBook, auto-graded exercises from the printed book, algorithmic practice problems with solutions and Exploring Analytics visualizations to strengthen students' understanding of course concepts.

Configured by Consumption

Author : Kam, Booi H.
Publisher : Edward Elgar Publishing
ISBN 13 : 1789905737
Total Pages : 192 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Configured by Consumption by : Kam, Booi H.

Download or read book Configured by Consumption written by Kam, Booi H. and published by Edward Elgar Publishing. This book was released on 2022-05-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Research Handbook provides a state-of-the-art discussion of the international law of Indigenous rights and how it has developed in recent decades. Drawing from their extensive knowledge of the topic, leading scholars provide strong general coverage and highlight the challenges and cutting-edge issues arising in international Indigenous rights law.

Handbook Of Applied Investment Research

Author : John B Guerard Jr
Publisher : World Scientific
ISBN 13 : 9811222649
Total Pages : 817 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Handbook Of Applied Investment Research by : John B Guerard Jr

Download or read book Handbook Of Applied Investment Research written by John B Guerard Jr and published by World Scientific. This book was released on 2020-10-02 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the readers to the rapidly growing literature and latest results on financial, fundamental and seasonal anomalies, stock selection modeling and portfolio management. Fifty years ago, finance professors taught the Efficient Markets Hypothesis which states that the average investor could not outperform the stock market based on technical, seasonal and fundamental data. Many, if not most faculty and investors, no longer share that opinion. In this book, the authors report original empirical evidence that applied investment research can produce statistically significant stock selection and excess portfolio returns in the US, and larger excess returns in international and emerging markets.

Predictive Technology in Social Media

Author : Cristina Fernández-Rovira
Publisher : CRC Press
ISBN 13 : 1000626156
Total Pages : 233 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Predictive Technology in Social Media by : Cristina Fernández-Rovira

Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.

Salesforce For Dummies

Author : Liz Kao
Publisher : John Wiley & Sons
ISBN 13 : 1119576334
Total Pages : 420 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Salesforce For Dummies by : Liz Kao

Download or read book Salesforce For Dummies written by Liz Kao and published by John Wiley & Sons. This book was released on 2019-11-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter More than 150,000 companies worldwide use Salesforce.com as their CRM solution—if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need.