Marketing 30

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Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises

Author : Prateek Jain
Publisher : Notion Press
ISBN 13 : 1648699480
Total Pages : 175 pages
Book Rating : 4.6/5 (486 download)

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Book Synopsis Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises by : Prateek Jain

Download or read book Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).

Marketing Mess to Brand Success

Author : Scott Jeffrey Miller
Publisher : Mango Media Inc.
ISBN 13 : 1642503819
Total Pages : 261 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Marketing Mess to Brand Success by : Scott Jeffrey Miller

Download or read book Marketing Mess to Brand Success written by Scott Jeffrey Miller and published by Mango Media Inc.. This book was released on 2021-05-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand

Guerrilla Marketing Field Guide

Author : Jay Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1613081863
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing Field Guide by : Jay Levinson

Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

30-Minute Website Marketing

Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1838670807
Total Pages : 165 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis 30-Minute Website Marketing by : Lee Wilson

Download or read book 30-Minute Website Marketing written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-10-18 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

30 Strategies of Viral Marketing

Author : Anthony Boethius
Publisher : Lulu.com
ISBN 13 : 1326756729
Total Pages : 90 pages
Book Rating : 4.3/5 (267 download)

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Book Synopsis 30 Strategies of Viral Marketing by : Anthony Boethius

Download or read book 30 Strategies of Viral Marketing written by Anthony Boethius and published by Lulu.com. This book was released on 2016-08-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.

The 30 Day MBA

Author : Colin Barrow
Publisher : Kogan Page Publishers
ISBN 13 : 0749482966
Total Pages : 353 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The 30 Day MBA by : Colin Barrow

Download or read book The 30 Day MBA written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

The Mass Marketing of Politics

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

30 Days to Online PR & Marketing Success

Author : Gail Martin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601636466
Total Pages : 192 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 30 Days to Online PR & Marketing Success by : Gail Martin

Download or read book 30 Days to Online PR & Marketing Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2011-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade. Using a unique Rule of 30TMapproach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products. You’ll quickly and easily learn how to: Use online PR and keywords to climb to the top of search-engine rankings Reach reporters and consumers with hot news and information Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

30-Minute Website Marketing

Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1838670785
Total Pages : 200 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis 30-Minute Website Marketing by : Lee Wilson

Download or read book 30-Minute Website Marketing written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-10-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

Management Mess to Leadership Success

Author : Scott Miller
Publisher :
ISBN 13 : 9781684814442
Total Pages : 0 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Management Mess to Leadership Success by : Scott Miller

Download or read book Management Mess to Leadership Success written by Scott Miller and published by . This book was released on 2023-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Central and Eastern Europe

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948866
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak

Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Marketing Financial Services

Author : Mike Wright
Publisher : Routledge
ISBN 13 : 113638023X
Total Pages : 419 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Financial Services by : Mike Wright

Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Marketing of Tourism Experiences

Author : Noel Scott
Publisher : Routledge
ISBN 13 : 1317987268
Total Pages : 309 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

The Marketing and Transportation Situation

Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis The Marketing and Transportation Situation by :

Download or read book The Marketing and Transportation Situation written by and published by . This book was released on 1963 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cooperative Marketing of Apples in the United States

Author : John Howard Heckman
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Cooperative Marketing of Apples in the United States by : John Howard Heckman

Download or read book Cooperative Marketing of Apples in the United States written by John Howard Heckman and published by . This book was released on 1948 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research

Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1135178518
Total Pages : 454 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Research by : Bruce Wrenn

Download or read book Marketing Research written by Bruce Wrenn and published by Routledge. This book was released on 2013-08-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Political Public Relations

Author : Jesper Stromback
Publisher : Routledge
ISBN 13 : 1135194122
Total Pages : 589 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Political Public Relations by : Jesper Stromback

Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2011-05-18 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.