Marketing 1776 1976 And Beyond

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Brands, Consumers, Symbols and Research

Author : Sidney J. Levy
Publisher : SAGE Publications
ISBN 13 : 1452264597
Total Pages : 610 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Brands, Consumers, Symbols and Research by : Sidney J. Levy

Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE Publications. This book was released on 1999-08-11 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Attention, Attitude, and Affect in Response To Advertising

Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783387
Total Pages : 339 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attention, Attitude, and Affect in Response To Advertising by : Eddie M. Clark

Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317465113
Total Pages : 328 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketplace Lifestyles in an Age of Social Media: Theory and Methods by : Lynn R Kahle

Download or read book Marketplace Lifestyles in an Age of Social Media: Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Business Applications and Computational Intelligence

Author : Kevin E. Voges
Publisher : IGI Global
ISBN 13 : 1591407044
Total Pages : 481 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Business Applications and Computational Intelligence by : Kevin E. Voges

Download or read book Business Applications and Computational Intelligence written by Kevin E. Voges and published by IGI Global. This book was released on 2006-01-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.

Marketing

Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding and Positioning in Base of the Pyramid Markets in Africa

Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 161 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Branding and Positioning in Base of the Pyramid Markets in Africa by : Charles Blankson

Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Theory in Retailing: Traditional and Nontraditional Sources

Author : American Marketing Association
Publisher : Marketing Classics Press
ISBN 13 : 1613112351
Total Pages : 200 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Theory in Retailing: Traditional and Nontraditional Sources by : American Marketing Association

Download or read book Theory in Retailing: Traditional and Nontraditional Sources written by American Marketing Association and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transnational Corporations

Author : Geoffrey Jones
Publisher : Taylor & Francis US
ISBN 13 : 9780415085359
Total Pages : 464 pages
Book Rating : 4.0/5 (853 download)

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Book Synopsis Transnational Corporations by : Geoffrey Jones

Download or read book Transnational Corporations written by Geoffrey Jones and published by Taylor & Francis US. This book was released on 1993 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction

Author : Yannacopoulos, Denis
Publisher : IGI Global
ISBN 13 : 146665130X
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction by : Yannacopoulos, Denis

Download or read book Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction written by Yannacopoulos, Denis and published by IGI Global. This book was released on 2014-02-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervasiveness of the Internet has had a significant impact on global politics, economics, and culture. To create a truly effective product in such a saturated digital environment, developers must study what has come before and how they can utilize existing tools to even greater effect. Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and commerce to social media and education.

Principles and Practice of Marketing

Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1446296199
Total Pages : 801 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Principles and Practice of Marketing by : Jim Blythe

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Designing Research Questionnaires for Business and Management Students

Author : Yuksel Ekinci
Publisher : SAGE
ISBN 13 : 1473917395
Total Pages : 217 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Designing Research Questionnaires for Business and Management Students by : Yuksel Ekinci

Download or read book Designing Research Questionnaires for Business and Management Students written by Yuksel Ekinci and published by SAGE. This book was released on 2015-02-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Consumer Research

Author : Morris B. Holbrook
Publisher : SAGE Publications
ISBN 13 : 1452247439
Total Pages : 433 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Consumer Research by : Morris B. Holbrook

Download or read book Consumer Research written by Morris B. Holbrook and published by SAGE Publications. This book was released on 1995-06-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field. Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook′s history is a classic study of consumerism too. Editor′s Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today′s university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

Communication Yearbook 22

Author : Michael Roloff
Publisher : Routledge
ISBN 13 : 1135152799
Total Pages : 520 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Communication Yearbook 22 by : Michael Roloff

Download or read book Communication Yearbook 22 written by Michael Roloff and published by Routledge. This book was released on 2012-07-23 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1999.

Foundations of Marketing Theory

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt

Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Corrupt Research

Author : Raymond Hubbard
Publisher : SAGE Publications
ISBN 13 : 1506305377
Total Pages : 255 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Corrupt Research by : Raymond Hubbard

Download or read book Corrupt Research written by Raymond Hubbard and published by SAGE Publications. This book was released on 2015-07-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the immensely important topic of research credibility, Raymond Hubbard’s groundbreaking work proposes that we must treat such information with a healthy dose of skepticism. This book argues that the dominant model of knowledge procurement subscribed to in these areas—the significant difference paradigm—is philosophically suspect, methodologically impaired, and statistically broken. Hubbard introduces a more accurate, alternative framework—the significant sameness paradigm—for developing scientific knowledge. The majority of the book comprises a head-to-head comparison of the "significant difference" versus "significant sameness" conceptions of science across philosophical, methodological, and statistical perspectives.

Logistics Outsourcing Relationships

Author : Jan M. Deepen
Publisher : Springer Science & Business Media
ISBN 13 : 3790819387
Total Pages : 359 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Logistics Outsourcing Relationships by : Jan M. Deepen

Download or read book Logistics Outsourcing Relationships written by Jan M. Deepen and published by Springer Science & Business Media. This book was released on 2007-06-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses state-of-the-art scientific methods to reveal that most firms currently do not realize the full potential of logistics outsourcing. It shows the complexity of outsourcing performance and that its true drivers lie in the relationship between service providers and their customers. Through the results of a large-scale empirical survey, the book also emphasizes the importance of a firm's approach towards outsourcing.

Leadership and Ethics - Major Ingredients of the Business Recipe

Author : Maxwell Pinto
Publisher : Lulu.com
ISBN 13 : 098775047X
Total Pages : 272 pages
Book Rating : 4.9/5 (877 download)

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Book Synopsis Leadership and Ethics - Major Ingredients of the Business Recipe by : Maxwell Pinto

Download or read book Leadership and Ethics - Major Ingredients of the Business Recipe written by Maxwell Pinto and published by Lulu.com. This book was released on 2014-03-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a follow up to Dr. Pinto's highly acclaimed manuals on ethical leadership and business management: The Management Syndrome: How to Deal with It!, Leadership: Flirting with Disaster!, Management: Tidbits for the New Millennium!, Ethical Leadership: Fact or Fiction?, and Small Business Survival in the 21st Century. This book stresses the importance of the recruitment, training and motivation of employees, who have been selected on the basis of merit (alone). An ethical approach to business includes the sharing of rewards resulting from teamwork, instead of merely offering "a smile, a pat on the back and a cheap lunch." Making false promises and unreasonable demands on employees and others, preventing participative management, whitewashing, talking about a "green" approach, while engaging in greenwashing, workplace inequality, bullying, sexual harassment, etc., are unacceptable practices. Ethics is conscience-based, knowledge-based and attitude-based; its importance cannot be undermined!