How to Market a Book: Third Edition

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ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Red Market

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Publisher : Harper Collins
ISBN 13 : 0062079581
Total Pages : 235 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis The Red Market by : Scott Carney

Download or read book The Red Market written by Scott Carney and published by Harper Collins. This book was released on 2011-05-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An unforgettable nonfiction thriller, expertly reported….A tremendously revealing and twisted ride, where life and death are now mere cold cash commodities.” —Michael Largo, author of Final Exits Award-winning investigative journalist and contributing Wired editor Scott Carney leads readers on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. As gripping as CSI and as eye-opening as Mary Roach’s Stiff, Carney’s The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

Beat the Market

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Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Beat the Market by : Edward O. Thorp

Download or read book Beat the Market written by Edward O. Thorp and published by . This book was released on 1967 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Freedom From the Market

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Publisher : The New Press
ISBN 13 : 1620975386
Total Pages : 258 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis Freedom From the Market by : Mike Konczal

Download or read book Freedom From the Market written by Mike Konczal and published by The New Press. This book was released on 2021-02-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progressive economics writer redefines the national conversation about American freedom “Mike Konczal [is] one of our most powerful advocates of financial reform‚ [a] heroic critic of austerity‚ and a huge resource for progressives.”—Paul Krugman Health insurance, student loan debt, retirement security, child care, work-life balance, access to home ownership—these are the issues driving America’s current political debates. And they are all linked, as this brilliant and timely book reveals, by a single question: should we allow the free market to determine our lives? In the tradition of Naomi Klein’s The Shock Doctrine, noted economic commentator Mike Konczal answers this question with a resounding no. Freedom from the Market blends passionate political argument and a bold new take on American history to reveal that, from the earliest days of the republic, Americans have defined freedom as what we keep free from the control of the market. With chapters on the history of the Homestead Act and land ownership, the eight-hour work day and free time, social insurance and Social Security, World War II day cares, Medicare and desegregation, free public colleges, intellectual property, and the public corporation, Konczal shows how citizens have fought to ensure that everyone has access to the conditions that make us free. At a time when millions of Americans—and more and more politicians—are questioning the unregulated free market, Freedom from the Market offers a new narrative, and new intellectual ammunition, for the fight that lies ahead.

The Little Book That Still Beats the Market

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Publisher : John Wiley & Sons
ISBN 13 : 0470624159
Total Pages : 218 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Little Book That Still Beats the Market by : Joel Greenblatt

Download or read book The Little Book That Still Beats the Market written by Joel Greenblatt and published by John Wiley & Sons. This book was released on 2010-09-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market—a New York Times bestseller with 300,000 copies in print—Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks out good businesses when they are available at bargain prices. Now, with a new Introduction and Afterword for 2010, The Little Book that Still Beats the Market updates and expands upon the research findings from the original book. Included are data and analysis covering the recent financial crisis and model performance through the end of 2009. In a straightforward and accessible style, the book explores the basic principles of successful stock market investing and then reveals the author’s time-tested formula that makes buying above average companies at below average prices automatic. Though the formula has been extensively tested and is a breakthrough in the academic and professional world, Greenblatt explains it using 6th grade math, plain language and humor. He shows how to use his method to beat both the market and professional managers by a wide margin. You’ll also learn why success eludes almost all individual and professional investors, and why the formula will continue to work even after everyone “knows” it. While the formula may be simple, understanding why the formula works is the true key to success for investors. The book will take readers on a step-by-step journey so that they can learn the principles of value investing in a way that will provide them with a long term strategy that they can understand and stick with through both good and bad periods for the stock market. As the Wall Street Journal stated about the original edition, “Mr. Greenblatt…says his goal was to provide advice that, while sophisticated, could be understood and followed by his five children, ages 6 to 15. They are in luck. His ‘Little Book’ is one of the best, clearest guides to value investing out there.”

How to Market Books

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Publisher : Routledge
ISBN 13 : 1317646371
Total Pages : 495 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis How to Market Books by : Alison Baverstock

Download or read book How to Market Books written by Alison Baverstock and published by Routledge. This book was released on 2015-02-11 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Government's Place in the Market

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Publisher : MIT Press
ISBN 13 : 0262295113
Total Pages : 96 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Government's Place in the Market by : Eliot Spitzer

Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.

The Best Book on the Market

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Publisher : John Wiley & Sons
ISBN 13 : 1906465991
Total Pages : 131 pages
Book Rating : 4.9/5 (64 download)

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Book Synopsis The Best Book on the Market by : Eamonn Butler

Download or read book The Best Book on the Market written by Eamonn Butler and published by John Wiley & Sons. This book was released on 2009-07-21 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The free market makes the world go around. Maybe it’s time we all tried to understand it a little better. Luckily Eamonn Butler is the ideal teacher to get us all up to speed. Markets are everywhere. But how many of us understand how they work, and why? What does a ‘free market’ really mean? Do free markets actually exist? Should we have more or less of them? Most of all – do we really need to know all this? Answer: Yes we do. MAKING ECONOMICS SIMPLE SO THAT EVEN POLITICIANS CAN UNDERSTAND IT If any mention of free markets sends your mind screaming back to your musty old school economics textbook, think again. The Best Book on the Market will keep you gripped, intrigued and well informed. Abandoning complicated mumbo-jumbo, Eamonn Butler, Director of the UK’s leading free market think-tank, demystifies the world of markets, competition, monopolies and cartels, prices and overspills. Using examples from our everyday lives Dr Butler explains how the markets we have, and the many more we need, can work to create a richer, freer and more peaceful world. STOP WORRYING AND LOVE THE FREE ECONOMY He delves into the morality of markets and interrogates important issues such as why feckless rock-stars are paid much more than worthy nurses; whether we should worry about people trading in arms, water, healthcare etc; whether black markets are immoral; and questions of equality; sweatshops, and fair trade. “This book is about the free market and how unfree it can be when there is a lack of belief in freedom itself. Eamonn Butler presents solid arguments against government attempts to ‘perfect’ the markets by regulation, controls, subsidies, or by adopting measures which obstruct competition and private ownership.” Václav Klaus, President of the Czech Republic “Vividly and simply explains competition, entrepreneurship and prices”. John Blundell, Director, Institute of Economic Affairs “A great little book that gets to the heart of how and why markets work, in a very engaging and easily understood way”. Dan Lewis, Research Director, Economic Research Council “I welcome this witty, lucid explanation of how entrepreneurs and business people make a positive contribution to our lives, and why economists often don't”. Andrew Neil , leading journalist and BBC presenter “Anything which educates the public - and politicians - on how the free economy actually works is always welcome. Dr Butler does this in style”. Lord Lawson, former UK Chancellor of the Exchequer “Everyone in business would do well to understand the basic principles of markets which Dr Butler clarifies so well in this short book”. Allister Heath, Editor of The Business and Associate Editor of The Spectator "This book does great justice to the vibrancy of markets and what makes them tick" Ruth Richardson, former Finance Minister of New Zealand "It's refreshing to see an economist who understands the importance of innovation and entrepreneurship in pushing progress forward, and who can explain it in straightforward language." Trevor Baylis OBE (inventor of the wind-up radio) "I'm glad to see that Dr Butler stresses the role of innovators – and the importance of market structures that encourage innovation." Sir Clive Sinclair (inventor) "Dr Butler's book is a welcome and very readable contribution on the mechanisms and morality of the free economy." Sir John Major KG CH (former UK Prime Minister) “'Market' is one of the first six-letter words that every English-speaking child learns: as in 'This - little - piggy - went - to - market'”. Geoffrey Howe, former UK Chancellor of the Exchequer

We're Going to the Farmers' Market

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Publisher : Chronicle Books
ISBN 13 : 1452136386
Total Pages : 18 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis We're Going to the Farmers' Market by : Stefan Page

Download or read book We're Going to the Farmers' Market written by Stefan Page and published by Chronicle Books. This book was released on 2014-03-04 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this story, readers get to visit local farmers, fill baskets with fresh fruits and vegetables, and then head home to cook a feast, all with goodies from the farmers' market! Featuring Stefan Page's graphic art, this delightful ebook is filled with bold splashes of color and unique patterns. Plus, this is a fixed-format version of the book, which looks nearly identical to the print version.

Stock Market 101, 2nd Edition

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Publisher : Simon and Schuster
ISBN 13 : 1507222327
Total Pages : 272 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis Stock Market 101, 2nd Edition by : Michele Cagan

Download or read book Stock Market 101, 2nd Edition written by Michele Cagan and published by Simon and Schuster. This book was released on 2024-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ins and outs of Wall Street with the 2nd edition to the engaging, informative, and easy-to-navigate guide to investing with all-new entries and updates throughout. Investing for the first time can be intimidating. In easy-to-understand language, Stock Market 101, 2nd Edition provides the groundwork needed to begin building knowledge on the stock market. It cuts out the boring explanations of basic investing, and instead provides hands-on lessons that keep you engaged as you learn how to build a portfolio and expand your wealth. Full of basic definitions and real-life examples, Stock Market 101, 2nd Edition alleviates any uneasy or overwhelmed feelings during your first steps toward your investment goals. From bull markets to bear markets to sideways markets, this primer is packed with hundreds of entertaining tidbits and concepts that you won’t be able to get anywhere else. So whether you’re looking to master the major principles of stock market investing or just want to learn more about how the market shifts over time, Stock Market 101, 2nd Edition has all the answers—even the ones you didn’t know you were looking for.

Mastering The Market Cycle

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Publisher : HarperCollins
ISBN 13 : 1328480569
Total Pages : 339 pages
Book Rating : 4.3/5 (284 download)

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Book Synopsis Mastering The Market Cycle by : Howard Marks

Download or read book Mastering The Market Cycle written by Howard Marks and published by HarperCollins. This book was released on 2018-10-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.

Inefficient Markets

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Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (475 download)

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Book Synopsis Inefficient Markets by : Andrei Shleifer

Download or read book Inefficient Markets written by Andrei Shleifer and published by . This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Inefficient Stock Market

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Publisher : Pearson
ISBN 13 : 9780130323668
Total Pages : 0 pages
Book Rating : 4.3/5 (236 download)

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Book Synopsis The Inefficient Stock Market by : Robert A. Haugen

Download or read book The Inefficient Stock Market written by Robert A. Haugen and published by Pearson. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sparked with wit and humor, this clever and insightful book provides clear evidence that the stock market is inefficient. In the author's view, models based on rational economic behavior cannot explain important aspects of market behavior. The book tackles important issues in today's financial market in a highly conversational and entertaining manner that will appeal to most readers. Chapter topics include: estimating expected return with the theories of modern finance, estimating portfolio risk and expected return with ad hoc factor models, payoffs to the five families, predicting future stock returns with the expected-return factor model, super stocks and stupid stocks, the international results, the topography of the stock market, the positive payoffs to cheapness and profitability, the negative payoff to risk, and the forces behind the technical payoffs to price-history. For anyone who wants to learn more about today's financial markets.

Bully Market

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Publisher : Simon and Schuster
ISBN 13 : 1668001039
Total Pages : 336 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Bully Market by : Jamie Fiore Higgins

Download or read book Bully Market written by Jamie Fiore Higgins and published by Simon and Schuster. This book was released on 2023-05-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “riveting and powerful” (Gretchen Carlson, cofounder of Lift Our Voices) insider’s account on Wall Street where greed coupled with misogyny and discrimination enforces a culture of exclusion in the upper echelons of Goldman Sachs. Jamie Fiore Higgins became one of the few women at the highest ranks of Goldman Sachs. Spurred on by the obligation she felt to her working-class immigrant family, she rose through the ranks and saw it all: out-of-control, lavish parties flowing with never-ending drinks; affairs flouted in the office; rampant drug use; and most pervasively, a discriminatory culture that seemed designed to hold back the few women and people of color employed at the company. Despite Goldman Sachs having the right talking points and statistics, Fiore Higgins soon realized that these provided a veneer to cover up what she found to be an abusive culture. Her “engrossing” (Julie Battilana and Tiziana Casciaro, authors of Power, for All) account is one filled with shocking stories of harassment and jaw-dropping tales of exclusionary behavior: when she was told she only got promoted because she is a woman; when her coworkers mooed at her after she pumped for her fourth child, defying the superior who had advised her not to breastfeed; or when a male boss used a racial epithet in front of her, other colleagues, and clients without any repercussions. Bully Market “exposes the #MeToo movement’s unfinished work on Wall Street” (Meighan Stone, author of Awakening: #MeToo and the Global Fight for Women’s Rights) sounds the alarm on the culture of finance and corporate America, while offering clear, actionable ideas for creating a fairer workplace. Both a revealing, extraordinary look at the industry and a top Wall Streeter’s explosive personal story, Bully Market is an essential account of one woman’s experience in a flawed system that speaks to the challenge and urgency for change.

The New Stock Market

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Publisher : Columbia University Press
ISBN 13 : 023154393X
Total Pages : 612 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The New Stock Market by : Merritt B. Fox

Download or read book The New Stock Market written by Merritt B. Fox and published by Columbia University Press. This book was released on 2019-01-08 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. stock market has been transformed over the last twenty-five years. Once a market in which human beings traded at human speeds, it is now an electronic market pervaded by algorithmic trading, conducted at speeds nearing that of light. High-frequency traders participate in a large portion of all transactions, and a significant minority of all trade occurs on alternative trading systems known as “dark pools.” These developments have been widely criticized, but there is no consensus on the best regulatory response to these dramatic changes. The New Stock Market offers a comprehensive new look at how these markets work, how they fail, and how they should be regulated. Merritt B. Fox, Lawrence R. Glosten, and Gabriel V. Rauterberg describe stock markets’ institutions and regulatory architecture. They draw on the informational paradigm of microstructure economics to highlight the crucial role of information asymmetries and adverse selection in explaining market behavior, while examining a wide variety of developments in market practices and participants. The result is a compelling account of the stock market’s regulatory framework, fundamental institutions, and economic dynamics, combined with an assessment of its various controversies. The New Stock Market covers a wide range of issues including the practices of high-frequency traders, insider trading, manipulation, short selling, broker-dealer practices, and trading venue fees and rebates. The book illuminates both the existing regulatory structure of our equity trading markets and how we can improve it.

Imperfect Markets and Imperfect Regulation

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Publisher : MIT Press
ISBN 13 : 0262039281
Total Pages : 413 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Imperfect Markets and Imperfect Regulation by : Thomas-Olivier Leautier

Download or read book Imperfect Markets and Imperfect Regulation written by Thomas-Olivier Leautier and published by MIT Press. This book was released on 2019-03-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to present a comprehensive and detailed economic analysis of electricity markets, analyzing the tensions between microeconomics and political economy. The power industry is essential in our fight against climate change. This book is the first to examine in detail the microeconomics underlying power markets, stemming from peak-load pricing, by which prices are low when the installed generation capacity exceeds demand but can rise a hundred times higher when demand is equal to installed capacity. The outcome of peak-load pricing is often difficult to accept politically, and the book explores the tensions between microeconomics and political economy. Understanding peak-load pricing and its implications is essential for designing robust policies and making sound investment decisions. Thomas-Olivier Léautier presents the model in its simplest form, and introduces additional features as different issues are presented. The book covers all segments of electricity markets: electricity generation, under perfect and imperfect competition; retail competition and demand response; transmission pricing, transmission congestion management, and transmission constraints; and the current policy issues arising from the entry of renewables into the market and capacity mechanisms. Combining anecdotes and analysis of real situations with rigorous analytical modeling, each chapter analyzes one specific issue, first presenting findings in nontechnical terms accessible to policy practitioners and graduate students in management or public policy and then presenting a more mathematical analytical exposition for students and researchers specializing in the economics of electricity markets and for those who want to understand and apply the underlying models.

Market Day in Provence

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Publisher : University of Chicago Press
ISBN 13 : 0226141845
Total Pages : 289 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Market Day in Provence by : Michèle de La Pradelle

Download or read book Market Day in Provence written by Michèle de La Pradelle and published by University of Chicago Press. This book was released on 2006-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Violence, Inequality, and Human Freedom is a sociological introduction to the study of violence that looks at violence on three different levels-structural, institutional, and interpersonal. The third edition is updated throughout, including a new chapter on educational violence and revised sections on economic and international violence.