Market Smart

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Publisher : AuthorHouse
ISBN 13 : 1477227784
Total Pages : 215 pages
Book Rating : 4.4/5 (772 download)

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Book Synopsis Market Smart by : Lisa Shepherd

Download or read book Market Smart written by Lisa Shepherd and published by AuthorHouse. This book was released on 2012 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don't have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It's for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It's also for all the B2B company administrators and coordinators who aren't marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You'll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Market Smart:How to Gain Customers and Increase Profits with B2b Marketing

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Author :
Publisher : Author House
ISBN 13 : 1477227792
Total Pages : 215 pages
Book Rating : 4.4/5 (772 download)

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Book Synopsis Market Smart:How to Gain Customers and Increase Profits with B2b Marketing by : Lisa Shepherd

Download or read book Market Smart:How to Gain Customers and Increase Profits with B2b Marketing written by Lisa Shepherd and published by Author House. This book was released on 2012-07-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who dont have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. Its for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. Its also for all the B2B company administrators and coordinators who arent marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. Youll learn how to: Develop a B2B marketing strategy with a practical 3-step process Identify what B2B customers really want and what will make your company stand out Choose the right B2B marketing tactics for your organization Create a realistic action plan Set goals Budget and manage B2B marketing activities Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Account-Based Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119572029
Total Pages : 181 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Account-Based Marketing by : Chris Golec

Download or read book Account-Based Marketing written by Chris Golec and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.

Complete B2B Online Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118239180
Total Pages : 283 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Complete B2B Online Marketing by : William Leake

Download or read book Complete B2B Online Marketing written by William Leake and published by John Wiley & Sons. This book was released on 2012-07-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Dynamic Digital Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

B2B Marketing For Dummies

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Author :
Publisher : For Dummies
ISBN 13 : 9781118758182
Total Pages : 384 pages
Book Rating : 4.7/5 (581 download)

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Book Synopsis B2B Marketing For Dummies by : Consumer Dummies

Download or read book B2B Marketing For Dummies written by Consumer Dummies and published by For Dummies. This book was released on 2015-12-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump into successful B2B marketing with this comprehensive guide If your business operates within the business-to-business (B2B) market by selling goods or services to other businesses, then B2B marketing is the lifeblood of your company. B2B Marketing For Dummies takes the mystery out of the various intertwined practices that make up successful B2B marketing campaigns, and shows you how to combine those practices to create your own lucrative initiatives. Written in the fun, friendly style that the For Dummies series of books is known for, this comprehensive, hands-on guide to B2B marketing will serve as your playbook for understanding the underlying principles of business-to-business marketing, and applying those principles in a manner that breeds success. First you'll jump into an exploration of exactly what B2B marketing is, and then grow to understand the multi-layered strategy of communications, campaigns, and relationship management involved with this type of marketing effort. The book will help readers: Fully understand the differences between B2B and B2C (business-to-consumer) marketing practices, and understand how to use B2B marketing to convert targeted business prospects into clients Put together a successful, multi-tiered B2B marketing strategy Create meaningful content that will help drive your marketing initiatives Understand how to use technology and social media in your B2B marketing campaigns Measure the success of your campaigns and use your data wisely If you're a business owner or sales professional looking to fully understand B2B marketing and start putting your own campaigns to work today, this comprehensive and fun guide can help get you where you want to go.

Marketing Made Simple For Your Business

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.4/5 (196 download)

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Book Synopsis Marketing Made Simple For Your Business by : Aimy Johnson

Download or read book Marketing Made Simple For Your Business written by Aimy Johnson and published by Independently Published. This book was released on 2022-02-19 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to attract more customers, how to get more profit from the business? To build a successful business, you need to stop doing random marketing actions and start pursuing a reliable plan for rapid business growth. Creating a sales plan is traditionally a cumbersome and time consuming process, so it is often impossible to complete. If you have ever asked yourself these questions, you must have read books about marketing and the sales system. And, perhaps, even successfully implemented some of the tips from these books into their business. Now you are holding in your hands a book in which I have collected the most versatile and most powerful ways to increase sales and profits. Some will bring only a few clients, others many. My book is pure practice. You will not find in it spatial reasoning, confusing definitions and mathematical formulas. This book is a practical guide in which I have collected 49 specific techniques that are really proven in practice (based on personal experience and the experience of hundreds of my clients). You can open the book to any page and immediately start implementing the information received in your business. And remember - your competitors are not sleeping. Some of them are also reading this book and are already massively implementing congenial ways to increase sales. I wish you good luck with your sales! You will receive 49 ways to increase sales and profits in your company; You will receive a clear and concise action plan to increase sales; You will get the opportunity to take the company to a new level of development; You will get new and non-standard ways for you to attract customers Thanks to the systematization of knowledge and the competent implementation of the sales system, you will be able to avoid major sales mistakes, and once you get into them, exit with minimal losses. You will have more winning sales strategies and tactics and, as a result, even more room for maneuver in business; You will simply have more opportunities for your company

Marketing Plan for Business Growth

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (646 download)

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Book Synopsis Marketing Plan for Business Growth by : Lane J Taylor

Download or read book Marketing Plan for Business Growth written by Lane J Taylor and published by Independently Published. This book was released on 2023-10-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will you rather read this or loose 20% of your Customers and revenues ? In today's fiercely competitive business landscape, your marketing strategy is the key to unlocking untold potential. If you want to succeed, you must not only acquire new customers but also boost profits and stand head and shoulders above the competition. Fortunately, this book is your blueprint for achieving precisely that! Are you tired of your marketing efforts falling short? Do you feel lost in the marketing wilderness, struggling to find your voice in the cacophony of the business world? It's time to change that narrative. Within the pages of 'Marketing Plan for Business Growth, ' you will embark on a transformative journey. This comprehensive guide isn't just about marketing; it's about fostering business growth and establishing a strong presence in your industry. With this book, you will: 1. Acquire New Customers: Discover innovative and proven strategies to attract a steady stream of new customers. From digital marketing to traditional advertising, this book covers it all. 2. Earn more money: Learn how to maximize your marketing efforts to not only increase revenue but also enhance your bottom line. Say goodbye to wasting resources on ineffective campaigns. 3. Distinguish your self from competitors: The competition is fierce, but this book will teach you how to differentiate your business, build a unique brand, and make a lasting impact in your market. Packed with real-world examples, expert insights, and practical tips, 'Marketing Plan for Business Growth' equips you with the knowledge and tools to create a marketing plan that truly works. Whether you're a startup founder, a small business owner, or a marketing professional looking to supercharge your strategies, this book is your guiding light. The time for mediocrity is over. Don't let your competitors steal the spotlight. Take action now and propel your business towards unprecedented success. Get your copy of 'Marketing Plan for Business Growth' and start your journey to acquiring new customers, boosting profits, and standing tall in the crowd today! Your business deserves it.

B2B Digital Marketing

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Author :
Publisher : Que Publishing
ISBN 13 : 0132811634
Total Pages : 543 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis B2B Digital Marketing by : Michael R. Miller

Download or read book B2B Digital Marketing written by Michael R. Miller and published by Que Publishing. This book was released on 2012-03-07 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Emerging Business Online

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Author :
Publisher : FT Press
ISBN 13 : 0132172976
Total Pages : 305 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Emerging Business Online by : Lara Fawzy

Download or read book Emerging Business Online written by Lara Fawzy and published by FT Press. This book was released on 2010-10-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

Mastering B2B Marketing for Starters

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Author :
Publisher : Independently Published
ISBN 13 : 9781983119040
Total Pages : 168 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Mastering B2B Marketing for Starters by : Jeffrey Coleman

Download or read book Mastering B2B Marketing for Starters written by Jeffrey Coleman and published by Independently Published. This book was released on 2018-06-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offer to the reader a complete overview about the B2B marketing for the company. You can find all the main aspect about customers, finding a right niches and the right message for you marketing and dominate your market. The company needs to learn how to sales and build a strong marketing, in particular if they are working with other company. In this book you can see how set you marketing in the right why, starting from market analysis until customer management. You will understand the most important indicator for understand if your business goes to in the right direction and how to boost them. This is a brief guide to understand the B2B Marketing for increase the sales and get more customer for you company. This book is an fundamental resource for you, your collaborator, your marketing office and you organization.

The Complete Guide to B2B Marketing

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Author :
Publisher : Pearson Education
ISBN 13 : 0134084632
Total Pages : 289 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Complete Guide to B2B Marketing by : Kim Ann King

Download or read book The Complete Guide to B2B Marketing written by Kim Ann King and published by Pearson Education. This book was released on 2015-03-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable - whatever your company's size, product, service, or industry.

Aligned to Achieve

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119291755
Total Pages : 208 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Aligned to Achieve by : Tracy Eiler

Download or read book Aligned to Achieve written by Tracy Eiler and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.

Advice from the Top

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Author :
Publisher : Dog Ear Publishing
ISBN 13 : 1457502194
Total Pages : 230 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Advice from the Top by : Business Marketing Association

Download or read book Advice from the Top written by Business Marketing Association and published by Dog Ear Publishing. This book was released on 2011-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org

Business-to-Business Marketing

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Author :
Publisher : Penguin Random House South Africa
ISBN 13 : 1776090136
Total Pages : 232 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Business-to-Business Marketing by : Mark Eardley

Download or read book Business-to-Business Marketing written by Mark Eardley and published by Penguin Random House South Africa. This book was released on 2016-02-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results – increased sales, rising market share and rock-solid margins. Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.

Smart Marketing

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Author :
Publisher :
ISBN 13 : 9781564143624
Total Pages : 0 pages
Book Rating : 4.1/5 (436 download)

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Book Synopsis Smart Marketing by : Jeff Slutsky

Download or read book Smart Marketing written by Jeff Slutsky and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople, and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully solve problems, get customer commitment, and lead to an increase in sales.

The Fundamentals of Business-to-Business Sales & Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071408797
Total Pages : 259 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis The Fundamentals of Business-to-Business Sales & Marketing by : John Coe

Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description